# Candu Reviews **Vendor:** Candu **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.5/5.0 **Total Reviews:** 43 ## About Candu Candu enables product & growth teams to design & embed content into existing products. Product-led companies like Gorgias, Vidyard & Make use Candu’s no-code editor to launch content like onboarding flows, checklists, homepages, and more, to drive growth in activation, conversion & retention rates. Teams can leverage user data from their tech stack to personalize their product’s UX & run growth experiments. Creating & launching native-looking, high-quality UX has never been faster or easier. ## Candu Pros & Cons **What users like:** - Users love Candu's **effortless customization** , enabling personalized experiences that enhance engagement and satisfaction without coding. (2 reviews) - Users appreciate the **ease of use** of Candu's drag & drop builder, enabling effortless customization and engagement. (2 reviews) - Users love the **effortless automation** with Candu, enabling seamless native experiences while saving valuable development resources. (1 reviews) - Users value the **customization options** in Candu, enabling tailored experiences that enhance engagement and satisfaction. (1 reviews) - Users find the **easy setup** of Candu crucial for building native-like experiences without heavy development resources. (1 reviews) - Flexibility (1 reviews) - Guidance (1 reviews) - Intuitive (1 reviews) - Personalization (1 reviews) ## Candu Reviews ### 1. In a League of its Own for Adoption & Conversion **Rating:** 5.0/5.0 stars **Reviewed by:** Alex D. | Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Candu?** Candu has made it effortless to build experiences within our product that feel native, save development resources, and help guide users to new offerings & outcomes that otherwise wouldn't be possible. Once installed, the drag & drop builder is extremely easy to use and customize. Great for any team looking to drive experiences that they don't want to spend time and energy building natively. The team was also super accommodating in making sure we were set up for success. **What do you dislike about Candu?** Nothing that I have run into yet, they've thought of almost everything and it shows in the product they've built. **What problems is Candu solving and how is that benefiting you?** Shipping dynamic experiences for adoption & conversion that feel like our native product but don't require custom design & development. ### 2. Excellent customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** 🎁 Danielle E. | Head of Customer Education, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2024 **What do you like best about Candu?** The Candu team has created the best onboarding experience -- shoutout to Flora Sanders, our Onboarder! When our previous vendor informed us they were going out of business, Candu was on a shortlist of viable alternatives. They quickly impressed us with examples of what their platform is capable of and outlined a detailed migration/onboarding plan to ensure we would wouldn't experience any downtime. The quality of their in-app experiences has been off the charts, and their willingness to help us perfect our guides has been much appreciated. **What do you dislike about Candu?** There is a bit of a learning curve to understand how to build, but it's nothing that time and practice won't solve. **What problems is Candu solving and how is that benefiting you?** Candu is solving in-app communication for us, from digital onboarding guides to informational popups to product tours and more. This is benefiting us by being able to provide education and resources for customers at the moment of need without scheduling time with our customer success or support team. ### 3. Great product and great support and CSM team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Candu?** What I like best about Candu is its ability to create personalized in-app experiences without needing to code. It allows product teams to easily customize onboarding flows, guide users with step-by-step tutorials, and display targeted content, which can greatly enhance user engagement and improve activation rates. The drag-and-drop editor is intuitive, making it simple to design and implement these personalized experiences directly within the product. This flexibility helps companies tailor their product experience to different user segments in real time, improving retention and overall customer satisfaction. **What do you dislike about Candu?** Nothing, all good except maybe the ability to clone my segment to different environmnent **What problems is Candu solving and how is that benefiting you?** Onboarding: Candu simplifies the onboarding process by allowing teams to create personalized, step-by-step guides and tutorials for new users. This helps users quickly understand the product, achieve faster time-to-value, and reduces churn. It also enhances the user experience by making onboarding interactive and relevant to the user’s specific needs. Custom Content: With Candu, we can create custom in-app content such as banners, modals, and tooltips tailored to different user segments. This personalization leads to higher engagement rates and more effective communication within the product itself, without having to rely on marketing emails or external communication channels. Agility: Candu enables our team to be more agile by allowing us to implement changes and updates to the product experience in real-time. There’s no need to wait for long development cycles or engage the dev team for every small update. This flexibility ensures that we can quickly adapt to user behavior and market demands. No Need for a Dev Team: Candu empowers non-technical teams to make significant product changes without relying on developers. This frees up valuable development resources, allowing them to focus on more critical tasks, while the product team can directly manage and optimize the in-app experience. ### 4. Candu is the copilot for Product People **Rating:** 5.0/5.0 stars **Reviewed by:** Dominika W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Candu?** Candu offers an impressive array of use cases that continues to expand with each new feature release. Integrating Candu into our development environment was seamless, and it works exceptionally well with Segment. The Candu team is highly responsive and provided comprehensive onboarding for our entire team, ensuring we maximize the platform's potential. Overall, Candu is both easy and enjoyable to use. **What do you dislike about Candu?** There is a steep learning curve at the beginning, but their outstanding Customer Success Agents guide you through every challenge. **What problems is Candu solving and how is that benefiting you?** Our company utilizes Candu for several key use cases: providing user assistance through pop-ups and onboarding hubs, facilitating guided onboarding, making announcements, and offering help resources. This comprehensive approach ensures that our users receive consistent support and a seamless experience throughout their journey. ### 5. Great tool to build in-product adoption campaigns without coding. **Rating:** 5.0/5.0 stars **Reviewed by:** Elena B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2024 **What do you like best about Candu?** It is a modern and great tool to use for building in-product user flows, onboarding checklists, Homepages, Banners for alerts or notifications. They've recently launched hotspots that we are going to use too. They listen to our product feedback and move quick to impelement new features. What I ike the most is the final deployed design feels like it is build in your own product. If the iniatives that we test using Candu are successflu then move to implement them in-product ourselves. But using Candu you can quickly experiment with ideas without spending valuable time of engineers to build things in product. **What do you dislike about Candu?** There is a bit of a learning curve when you first get started. But their team is helpful and if you have a CSM they can help with example implementations. **What problems is Candu solving and how is that benefiting you?** Let's us quickly experiment with new initiatives without coding or requiring engineering time to add to in-product (which is slower). ### 6. So many use cases! **Rating:** 5.0/5.0 stars **Reviewed by:** Senka K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Candu?** We use Candu in many instances, whether it's in-app promotion, surveys, or operational flows. There are so many options to customize in Candu that I think it fits every brand! Of course, this can sometimes feel overwhelming, but the support that the Candu Team provides is absolutely amazing and prompt (special shoutout to Flora)! **What do you dislike about Candu?** So many elements and customizing options can be overwhelming at first, but Candu Team really does their best to help you build appropriate modals and take their time to explain how it works and answer any questions. Allow yourselves a few test modals to understand how things work. **What problems is Candu solving and how is that benefiting you?** It saves time for our team because we don't have to involve our engineers to create in-product messaging or flows. ### 7. Revolutionizing User Experience with Candu: A Game-Changer in App Customization **Rating:** 5.0/5.0 stars **Reviewed by:** azouzi m. | Growth Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Candu?** The standout feature of Candu that I appreciate the most is its unparalleled flexibility in customizing the app. Candu allows users to easily create and implement personalized user interfaces without requiring extensive programming knowledge. Easy-to-use drag-and-drop interface allows for quick and intuitive design changes. This customization feature greatly streamlines the process of tailoring the app to your specific business needs and provides a powerful and accessible level of customization. Candu stands out for its excellent customer support, offering prompt and knowledgeable support and highlighting its commitment to user satisfaction. The frequency of use in my workflow reflects the app's easy-to-use interface and robust functionality, making it an essential productivity tool for us . with a minimal effort to integrate , candu is unparalleled , whether you're a tech expert or not. **What do you dislike about Candu?** One area that could be improved is the learning curve for beginners. For users new to the platform, navigating the extensive customization options can be a little confusing at first. Also A/B testing. However, it is still in beta **What problems is Candu solving and how is that benefiting you?** A notable problem that candu solves is the need for an optimized and personalized user experience within the application. Candu's customizable features allows us to tailor the interface to specific user segments, increasing engagement and satisfaction. ### 8. Candu helped us become more agile as a product growth team! **Rating:** 5.0/5.0 stars **Reviewed by:** Aydin Caglar E. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Candu?** It is very easy to create content, iterate and A/B test different approaches without needing the help of a developer. The flexibility of the tool allowed us to embed interactive content into our product without coding. We optimized our onboarding and engagement experiences by building the onboarding survey, empty states, resource center, various banners and overlays, all implemented using Candu. The Candu team has always been very helpful in this process, making sure we are successfully leveraging the tool. **What do you dislike about Candu?** The analytics interface is not very advanced, yet we are able integrate Candu with our other analytics tools for more detailed analysis, which solves the problem for the most parts. **What problems is Candu solving and how is that benefiting you?** It helps our growth team build in-app experiences without having to code, therefore helps us create and iterate faster. ### 9. Extremely easy to implement and full of value! **Rating:** 5.0/5.0 stars **Reviewed by:** Jessie G. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2024 **What do you like best about Candu?** Candu is extremely easy to adopt and implement. We were able to see value almost immediately by creating a direct line of communication to our users to encourage engagement of features, deliver education, promote upcoming features and more. After years of utilizing Candu, we are still finding new ways to get value from it across different stages of the customer lifecycle from trialing to onboarding and so on. **What do you dislike about Candu?** We haven't run into any issues when utilizing the product and the Candu team has been extremely supportive and beneficial to us as partners. **What problems is Candu solving and how is that benefiting you?** Candu is a tool that help our team with initiatives at the intersection of Sales, CX, Customer Education and Product. It helps us reach our customers in-application to deliver time sensitive messaging and information. ### 10. Versatile product and great support experience! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Candu?** Candu proved to be a versatile tool, capable of adapting to different objectives and circumstances, while assisting us with implementing in-app surveys. By utilizing Candu, we were able to successfully incorporate in-app surveys and it has the capability to play a crucial role in multiple ventures. Its adaptability makes it a highly versatile solution that can be customized to fit a range of purposes and scenarios. Our website integration with Candu was seamless and caused no compatibility problems, proving it to be a reliable and flexible tool for implementing in-app surveys. **What do you dislike about Candu?** There may be moments where generating content proves difficult, particularly when you are new to using the product. Nevertheless, the assistance provided is exceptional, and we successfully completed the project within the designated timeframe. **What problems is Candu solving and how is that benefiting you?** Deliver in-product surveys or usage insights ### 11. Improvements at the speed of light **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Candu?** What I value most about Candu is its ability to adapt to users' needs. They are always listening to our feedback and propose medium and long-term solutions. In just a year, the tool has transformed, and we have seen how many of our needs have been met. **What do you dislike about Candu?** What I like least about Candu is that often, important updates go unnoticed. **What problems is Candu solving and how is that benefiting you?** With Candu, we managed to create contextual help within the product and communicate updates. One of the points we still haven't covered, but we know is being worked on, is the creation of product tours. ### 12. Highly recommend Candu for building onboarding experiences! **Rating:** 5.0/5.0 stars **Reviewed by:** Ashutosh C. | Head - Product Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2023 **What do you like best about Candu?** Can we build this with Candu? This is a question we've started to ask when we're building/tweaking our onboarding experience and the answer to that more often than not has been — Yes! 1. The ability to build onboarding experiences without code. It has saved our team a ton of dev effort. 2. The fact that we can build personalized experiences for different audiences at scale. 3. No SaaS tool even comes close to their customer support. Huge shoutout to Lauren & Flora. 🙌 **What do you dislike about Candu?** There's nothing to dislike about Candu. We're very happy with them. Their team is always all ears about the feedback we've given them and they're super focused on making the product better with every new update they rollout. Can't wait for them to add support for checklists at an org level. **What problems is Candu solving and how is that benefiting you?** We use Candu extensively to onboard and educate our users. We've built personalized in-app home screens, checklists, empty states, announcement banners, and help strips using Candu — all without writing a single line of code or dev effort. ### 13. Indispensable **Rating:** 4.5/5.0 stars **Reviewed by:** Eric M. | Data Analyst / Analytics Engineer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Candu?** Candu enables us to pounce on our in-product growth experiments with a ferocity. We move fast to measure how we nudge our users toward desired outcomes. There's hardly a feature we haven't used Candu to boost, bring attention to, or add essential details. We can put content exactly where we need it and blend it perfectly with the UI, versus just popups like we used to. We started with Candu pretty early in their development, and they've been amazingly reactive to our feature requests. The product has only gotten better and better to work with. As a Growth Ops member, I love that once we were set up in Candu, we just need to pipe the data from Hightouch to Candu and our Scaled CX team can function on their own. **What do you dislike about Candu?** I would love to see the ability when each trait was last updated in Candu to enable the CX team to clean up more easily old, unused traits that are no longer synced. Templating language for variables in content would help with less back-and-forth between the CX and Data team. For example, if the Data team sends a decimal percentage to Candu, the CX team can't convert that decimal into a percentage in Candu like Customer.io can. Or another example is making the first letter capitalized in a name variable. **What problems is Candu solving and how is that benefiting you?** - creating a dynamic home page - creating in-product opportunities to demonstrate ROI - running product growth experiments - boost CX programs/campaigns - adding customer education materials (links, gifs, videos) to feature pages - notifying customers of upcoming changes to accounts in product vs. email ### 14. Candu gets better every month **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandro H. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Candu?** Top six reasons. 1. Its simplicity and ease of use 2. The ability to customize and personalize the interface 3. The platform's responsiveness and speed 4. The variety of features and tools available 5. The availability of extensive analytics and reporting 6. The seamless integration with other software and systems **What do you dislike about Candu?** Product stickyness is high. Once you begin to explore all of its rich features then it can become difficult to switch to other platforms. The learning curve can be steep for beginners and less tech-savvy users but if you are a designer or developer you feel right at home. **What problems is Candu solving and how is that benefiting you?** Candu is solving the problem of busy development teams by allowing other team members to update the UI without taking up developer resources. This is especially useful for empty states, monthly rotating dashboards, and onboarding flows that need to change as the product evolves. ### 15. Optimizing User Experiences and Accelerating Experimentation with No-Code **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew S. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Candu?** - Candu's no-code editor, vast template library, and personalized targeting empower non-technical individuals to drive customer outcomes. - Quick and seamless installation within our existing tech stack. - The tool's capabilities inspire low-effort experiments, uncovering impactful opportunities for product growth. - Candu promotes collaboration and shared understanding, fostering a joint effort to address user needs and goals. - The ability to create in-line experiences, as opposed to just popups is very unique and powerful! **What do you dislike about Candu?** - Early-stage products with room for improvement, such as lacking direct integrations with some data platforms. That being said, the Candu team is fantastic and provides helpful workarounds. - The learning curve for the drag-and-drop editor makes driving tool adoption more challenging. **What problems is Candu solving and how is that benefiting you?** Candu is helping non-technical individuals to improve user journeys and learn through experimentation faster than ever. ### 16. Product with a great future! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2023 **What do you like best about Candu?** It's amazing how quickly they improve their product. They listen to the needs of customers and seek to solve it. The Customer Experience team members are really involved and help with everything. I think the idea is good but his way of working to improve is better! **What do you dislike about Candu?** The learning curve is complicated. I think they should go deeper into support and customer onboarding programs. At first and if you don't have design knowledge it can be a bit frustrating to get results. The responsive adaptation is also a point to improve, but I know that they are working on it. **What problems is Candu solving and how is that benefiting you?** Candu allows us to be more agile and independent when publishing informative or educational content. We do not need the product team, we have independence in adaptation and management. It greatly speeds up our tests and helps us make better business decisions! ### 17. The possibilities are endless when you have Candu and a Can Do attitude : ) **Rating:** 5.0/5.0 stars **Reviewed by:** David M. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Candu?** Candu empowers the marketing team to influence the product's impact with minimal reliance on the Dev department. We enhance user onboarding and much more, ensuring agility and flexibility. Ultimately, Candu provides a tailored user experience for our end users and give us the power to make changes with ease when needed. **What do you dislike about Candu?** Not much to dislike, when I face a challenge, the support team always steps up and resolves the issue promptly. Overall, my fondness for Candu has grown over the years. **What problems is Candu solving and how is that benefiting you?** Build compelling and immersive user interfaces for our dashboard, elevating user engagement and satisfaction, all with minimal coding. What else could I ask for : ) ### 18. Very nice product **Rating:** 4.0/5.0 stars **Reviewed by:** Romane B. | PM, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Candu?** The product gives us lots of possibilities to build impactful content. Their support system is very much appreciated. **What do you dislike about Candu?** There are no downsides - at times it was hard to use the product but their team took a lot of feedback to improve the product. I personally participate to user research wich makes things move foward when it comes to UX. **What problems is Candu solving and how is that benefiting you?** We are working on activation and retention. Especially with a highly technical product like ours, we need specific content at a specific time to be displayed to our users. Candu allows us to do that. ### 19. Making Product Content Creation Simple and Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** David M. | Digital Marketer, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Candu?** I have been using Candu for a few months now, and I can say that it has become an integral part of my work. The tool provides a comprehensive solution for creating and managing product content. The drag-and-drop feature of Candu makes it incredibly easy to create engaging and interactive product guides without requiring any coding knowledge. The tool also offers various customization options, allowing me to create product guides that fit perfectly with my brand's style. **What do you dislike about Candu?** The tool's analytics dashboard could be more comprehensive and offer more detailed insights into user behavior. **What problems is Candu solving and how is that benefiting you?** Candu is a great tool that solves the problem of creating and managing product content. I have found the tool incredibly helpful in creating engaging and interactive product guides that have helped increase customer engagement and drive sales. ### 20. A fantastic tool for quick experiments and iteration **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Candu?** Candu allows me to quickly experiment and iterate on many different types of content without having to involve engineering-- Banners for product instruction, First time experiences and user research have been my main projects with Candu. Quick hands-off recruiting for user research and surfacing contextual links over to our user help portal have been my most successful projects, and the analytics Candu provides on the content they surface helps me understand how users engage with the content. **What do you dislike about Candu?** Targeting pages takes time to learn & requires a good knowledge of how URLs are constructed in your application. The Candu team has been AMAZING here, helping us to understand what's going on and accommodating product improvements to get our banners on the correct pages. **What problems is Candu solving and how is that benefiting you?** Quick recruiting for user research, digital adoption, first time experiences/instructions ### 21. Happy to be an autonomous product manager using candu! **Rating:** 4.5/5.0 stars **Reviewed by:** Khaireddine A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Candu?** We are using candu at Expensya to promote in-app upsell compaigns and drive growth It reduces the dev cycle from 2 weeks to two days thanks to the no-code dev features! We really like Candu! **What do you dislike about Candu?** Nothing for now! Have been using it for year now and been always satisfied by the agility and veloxity of candu and the team behind **What problems is Candu solving and how is that benefiting you?** Candu is best for developing and testing features with no code which increase the go to market We could create 3 upsell campaigns within the product one of them had 20% in conversion ### 22. Candu is amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah W. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Candu?** Candu has allowed us to quickly get information in front of customers all in one place. Keeping help docs, relevant articles, case studies, and product alerts on our product's homepage keeps clients engaged in a scaleable way. **What do you dislike about Candu?** It can take a bit to get pages set up but thankfully the team at Candu has gone above and beyond in helping us get up and running quickly. Once we are set up, its quick and easy to make any edits and publish them. **What problems is Candu solving and how is that benefiting you?** Asking clients to track project status in another platform or reading product updates from an email is a big request when onboarding them to a new platform. Candu lets us deliver all this information and more directly within our product without needing to tap into too many resources. ### 23. Candu ran a lifetime deal and then put everybody on a legacy plan, not giving access to new features **Rating:** 0.0/5.0 stars **Reviewed by:** Patrick H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Candu?** It was cool until they revealed that they were fundamentally a shady company. **What do you dislike about Candu?** Candu ran a lifetime deal to raise money to build their product on Appsumo. They had many users purchase the product, guaranteeing future updates. Then they put everybody who purchased the Appsumo plan on a legacy pricing plan and refused to give access to new features. #1 bad business practice for any company that ran an Appsumo campaign. Highly recommend not engaging with such a company. **What problems is Candu solving and how is that benefiting you?** I wouldn't know, they put us on a legacy plan and stopped updating the product for Appsumo users after taking our money. ### 24. Great for the UX team toolstack! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Candu?** Candu has been a great addition to the UX team tool stack. Everything from onboarding & first-time UX to customer communications and research respondent sourcing. Being able to incorporate elements directly inline in our UI, that look native, has performed way better than traditional in-app pop-ups. Additionally, the team at Candu has been very responsive and they are constantly adding new features. Highly recommend! **What do you dislike about Candu?** Has some wonkiness around knowing when your content is published/actually displaying. Like most in-app messaging tools, it involves testing to make sure it's functioning properly and faith it's displaying to the right people. **What problems is Candu solving and how is that benefiting you?** Better in-app communications than our incumbent platform. It's very easy for my team to launch a message and see instant results. ### 25. Move fast and experiment with limited Eng effort **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff J. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Candu?** Candu has been a beneficial tool for us at Assemble. We use it to run small experiments and create bespoke experiences for many of our customers. **What do you dislike about Candu?** The only thing we've found frustrating about the product is not having the time to figure out how to leverage it even more! **What problems is Candu solving and how is that benefiting you?** Most of Assemble's products can be used in vastly different ways; Candu lets us be more efficient by giving us a low-effort solution to build tailored experiences for individual customers. ### 26. Empowered our marketing team to provide delightful experiences to onboard, educate and convert **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Candu?** - Their unique approach of in-line (embedded) in-app communication - Their rockstar team always willing to help - The fast pace of new product development listening to users **What do you dislike about Candu?** - For people used to traditional in-app communications they will have to change the mindset to these embedded experiences. Candu makes it easy with plenty of templates, updated helpcenter and an always eager to help team. **What problems is Candu solving and how is that benefiting you?** It allow us to communicate with users in a very user-friendly way, without needing to use invasive traditional modals, while being able to reach different goals: onboarding, product adoption, education, inspiration and conversion ### 27. Candu is a great product but the support team is what separates from other tools. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Candu?** Candu's support team is top tier. Anyitme we had an issue they were able to help in real time. **What do you dislike about Candu?** There can be a steep learning curve with Candu, but their team do great job with supporting you every step of the way. **What problems is Candu solving and how is that benefiting you?** Candu allows our team to edit and update our in-app experiences without the need for too much support from our tech team. ### 28. Very easy to integrate and use for seamless UI enhancement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Candu?** It was very easy to install and use, technically. It's also easy for non-technical users to create and manage content that looks native to the web app. The user experience is much better than Pendo. **What do you dislike about Candu?** The platform continues to evolve quickly, so some features are still moving around and some are clunky (e.g., promoting content across environments). Also, plans get added, dropped, and changed fairly frequently. **What problems is Candu solving and how is that benefiting you?** Accelerating web app changes without requiring developer time and effort. In particular, non-programmers can respond within minutes to address UX issues seen in session replays by adding, removing, or changing help text, graphics, and such. ### 29. Super Easy No-Code Adding of Sophisticated Pages **Rating:** 5.0/5.0 stars **Reviewed by:** Mark T. | Vice President of Product Marketing & Training, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Candu?** Candu has made it possible for me to quickly and easily add new pages to our app and site without having to wait for our developers. Design a page in Candu with any elements you want and then one-click make it live on your app or page. I love the array of sophisticated templates, many with interactive features like checklists that change the user experience by what they check. Their WYSIWIG editor gets easier to use all the time. I also love how fast they are to improve their app, often implementing improvements and features suggested by users like me. **What do you dislike about Candu?** The initial setup and also the creation and editing interface can be intimidating at first, but once you've got the hang of it, it's super easy to create what you want, and their live chat help is there to get you through tough spots. **What problems is Candu solving and how is that benefiting you?** As the head of training for our SaaS app I'm responsible for making sure new users have a smooth onboarding experience. Candu enabled me to quickly create a video "how to" library as well as an automated user onboarding checklist that provides lessons in step with a users response to key questions. ### 30. Streamlining changes with Candu **Rating:** 5.0/5.0 stars **Reviewed by:** Hamish M. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Candu?** We are constantly looking for opportunities to free capacity for our front-end team. Candu allows us to make iterative changes without disrupting the roadmap and avoiding scheduling delays. As we are an early-stage business moving quickly is absolutely key for our growth! I use this primarily to display key metrics to our users to help boost their engagement and help them get more value out of our platform. Candu has been seamless to deploy and understand. The integration with Segment has made it super easy for us to get all of our data in that we need to tailor content on an individual user basis. **What do you dislike about Candu?** I've come across some minor bugs along the way, but happy that they've all been solved promptly by the responsive support team. **What problems is Candu solving and how is that benefiting you?** Being able to speed up the time it takes us to implement changes has meant we have been able to improve our users' experience with our product. Being able to showcase metrics helps to drive their behaviour in a positive way and it would have taken us a serious amount of time to build this from scratch ourselves. We also are always thinking of new ways to use Candu throughout our product. Main benefits are saving time, money (saved development resources), and not feeling frustrated at not being able to deliver updates quikcly. Also I don’t need to spend time explaining myself a bunch of times to a busy developer, and then again when there are inevitable updates or changes that need to be made. ### 31. The Tool That Helps Me a lot **Rating:** 4.0/5.0 stars **Reviewed by:** Makoto Z. | Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Candu?** Clean interface and UI. A very creative team behind it. Once you have learned how to use CANDU it can really do anything you want. The possibility of the tool is endless. **What do you dislike about Candu?** It is very powerful but the learning curve would be my first concern. It is more designed for the people who know what they are doing. Such as the IT guys. It is not very easy for non-tech people. **What problems is Candu solving and how is that benefiting you?** Candu can accomplish the task which I can't find a solution from other tools. The customizable concept is the best part of this tool. I can change the elements on my sites in the way I wanted. ### 32. Amazing experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ignacio G. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Candu?** I get to add content blocks to any website and then anyone on my team can edit the blocks without having to change any coding. This is great because we are distributed so if somebody notices an error or wants to change a detail then they can do it themselves. **What do you dislike about Candu?** I thought the installation was a bit confusing but it worked out in the end. Somebody on our technical team came up and looked at it for a couple of minutes, and then, problem solved. **What problems is Candu solving and how is that benefiting you?** We are mostly applying it for self-service support. It’s great that we can put in all kinds of resources, and whenever there is a new feature to support I can change the page by myself. ### 33. Shoddy product, unethical founder, bad sales ethics and business practices. **Rating:** 0.5/5.0 stars **Reviewed by:** Kris R. | Group Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2021 **What do you like best about Candu?** I had initially purchased the product since it claimed that even a business person with no technical knowledge could operate it and get UI changes done to a live website, I thought this would be a nifty tool for the elderly clients and got on board, the company also promised all future updates included in the deal for no additional charge, but now, post the refund period, the tool is nowhere close to what they claimed ( it still requires one to know how to log in and embed a javascript code, and whitelist a domain) to be able to use the tool, whats worse is that the learning curve is steeper than learning elementor and designing a website from scratch. **What do you dislike about Candu?** I genuinely believe that a tool is only as good as the ethics of the person backing the saas, which in this case is a real substantial red flag; the founder seems to be up his head in ego on how he managed to save on his testing budget by selling his half baked product with the features that he was planning to give away for free on appsumo, and having the early adopters test the tool and help refine it, only to go back on the promise made and make the early adopters pay for the actual tool. He for one feels that he can use those early adopters for free bug detection (where they actually pay to test the product) and for unlimited reviews, now heres where he is wrong, you would see a hoard of reviews that outline the real problem with the tool, which is the founder, who is the actual tool so to speak. I would never recommend this tool to any friend of mine, you can try it at your own peril, check out the free trial, you would run out of trial days before you even come to terms with how to use the product. **Recommendations to others considering Candu:** Stay away and dont buy, check out other tools in the market that can do this or get trained in making small updates to your website using native builders or pay someone to do it for you, you would be saving a ton more on the time you save. **What problems is Candu solving and how is that benefiting you?** Zilch, nothing, nada. The tool is far from what was promised, the only thing that they have is a polished website, one paid advertisement that showcases the ease of use of the tool (by skipping the importatant points) and a whole lot of lies in their sales copy. ### 34. Product Code Design using Candu **Rating:** 4.5/5.0 stars **Reviewed by:** Krishnan S. | Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2021 **What do you like best about Candu?** Candu is a spectacular platform to put forth your coding standards for your organization. It gives the unique feature of code simplicity and user convenience altogether. All of my code structure is composed based on my requirements at different platforms using Candu. **What do you dislike about Candu?** Candu platform has drag&drops features, which can get clumsy at times. The pricing standard that Candu specifies is slightly higher than other similar coding platforms in the marketplace. In case of issues, the resolution lies entirely with the user exploration of the product. **What problems is Candu solving and how is that benefiting you?** Application design and structure are conventional by the use of Candu. By utilizing the templates offered, I regularize my customer expectations in my code platform. As the usage of Candu advances, I'm learning more about code logistics, and it saves me a lot of time. ### 35. Ideal for non-coders and designers **Rating:** 5.0/5.0 stars **Reviewed by:** Noureddine D. | Responsable Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2021 **What do you like best about Candu?** - Easy to use and implement (drag & drop your components to create user experiences). - Beautiful Templates: Choose from a variety of beautiful UI templates - Chrome extension: preview your components in real-time on your website. - User segmentation and Web Personalization: create user segments and present different content according to the profile of your users. **What do you dislike about Candu?** I think some triggers and conditions are lacking. **What problems is Candu solving and how is that benefiting you?** With Candu, you can create UI components (a button, pop-up, announcement bar, etc.) and integrate them into your website even if you don't know how to code. You don't know, or you don't want to code? Then Candu is for you. You will be able to add content without touching the code or allow your customers to add information quickly without interfering with the main dashboard of their website. This is a powerful tool, such as placing campaign or lead generation content anywhere on my (or a client's) website without having to write code, install a plugin or customize a widget. ### 36. Great Time Saving Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2022 **What do you like best about Candu?** The drag and drop functionality of Candu makes developing customized announcements extremely easy. This feature allows us to communicate product launches, releases and schedule maintenace windows with our customers without stealing development resources. **What do you dislike about Candu?** For a younger company, they are in surprisingly great shape. I would suggest formalizing their security documentation. **What problems is Candu solving and how is that benefiting you?** We wanted to make announcements within our platform without involving development resources. We've salved countless development hours by having product marketing create these announcements instead of developers. It also gives us remarkable control over the look and feel of the announcements ### 37. A powerful tool that will open so many possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed A. | Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Candu?** First of all, the team behind it is incredible. The customer support is so friendly and always helpful. Secondly, I am working as a non-developer. Candu eases so many processes that you can not imagine, from building blocks to segment them based on many factors. Building these blocks on your own will require tremendous work besides the ongoing cost for developers and a long time frame to accomplish—a great tool. **What do you dislike about Candu?** The limitation of injecting JavaScript codes. For instance, injecting a payment form into the block from another service. This is not possible at the moment. However, the team confirms that this functionality will be added soon. **What problems is Candu solving and how is that benefiting you?** Simply I can build website apps by just adding some blocks to the web page. For instance, building a customer onboarding page by just draging and drop blocks and, as simple as that, I created an onboarding page in few minutes. No code is required. ### 38. Excellent Customer Onboarding Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2021 **What do you like best about Candu?** It is easy to create different modules based on the specific needs of each client or each client group; that´s a great time-saving feature. Then, it is super easy to embed the modules precisely in the website area that I need them to display using an iframe. **What do you dislike about Candu?** I dislike nothing at the moment; there is a bit of a learning curve when it comes to integrating Candu with other software tools that I use, such as CRM, but Candu´s support team has been excellent in helping me. **Recommendations to others considering Candu:** For non-coders, Candu is absolutely a great asset to have for customer onboarding automation. And if you are creative, you can use this software to generate helpful tools for your business that go beyond customer onboarding. **What problems is Candu solving and how is that benefiting you?** I had to spend a lot of valuable time helping my clients with the onboarding process. Emails, phone calls, questions, and managing where each client was at every point during their journey was painful. But with Candu, I have reduced the onboarding process by over 90% by using automation. ### 39. Software Architecture Management with Candu **Rating:** 3.0/5.0 stars **Reviewed by:** Vaishnavi S. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2021 **What do you like best about Candu?** In my business, I usually go with applications that come with lots of complex coding. With the help of Candu, my implementation time is significantly fast and reliable. **What do you dislike about Candu?** Since Candu offers Software-as-a-Service, mainly the scope for application enhancement is very limited. For few of my applications, I require additional customization which is lacking in Candu. **What problems is Candu solving and how is that benefiting you?** Typically I recieve lots of application testing and monitoring for my procurement. I can extensively use the various features beanstalk templates, UI designs and cluster automation to deliver my customer requirements within the scheduled deadline by Candu application. ### 40. Candu is a great no code onboarding tool for non techies like me. **Rating:** 4.0/5.0 stars **Reviewed by:** Marc M. | sales director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2021 **What do you like best about Candu?** Ease of use, simple clean user interface and small learning curve. We can start using the tool immediately. **What do you dislike about Candu?** Its still rather new so the template library is not very extensive but they are adding new templates from time to time. **What problems is Candu solving and how is that benefiting you?** The ability to quickly set up onboarding for new clients without having to learn complicated tools. I am not technical so this is great as I dont need to code. ### 41. Great product for efficient changes! **Rating:** 5.0/5.0 stars **Reviewed by:** Chase D. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2021 **What do you like best about Candu?** I always have huge delays relaying information to my programming team and the frequency I need to update, or segment, notification and onboarding changes would be unreasonable for them to do. This allows quick changes the way I need it! It's still a new product so there are a few glitches here and there, but nothing major that I've noticed so far and the customer service is always very responsive. I see this going places in the future! **What do you dislike about Candu?** Small glitches but they seem to be on it and don't imagine these will last long. **What problems is Candu solving and how is that benefiting you?** Segmenting the notifications and display for all of my different users has now become so much easier. ### 42. Amazed **Rating:** 5.0/5.0 stars **Reviewed by:** Tony C. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2021 **What do you like best about Candu?** The Candu provides a means to be able to utilize all the tools necessary for non-developers to create their own blocks. **What do you dislike about Candu?** I don't have anything that I dislike yet, but I hope they continue to add on more widgets for no-code solutions. **What problems is Candu solving and how is that benefiting you?** Being able to make widgets and embed them on any landing page is a game changer for me since I am not a programmer ### 43. Essential for nocode guys like myself **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2021 **What do you like best about Candu?** Ultra quick implimentation of client requests without running to the dev team every 2 minutes **What do you dislike about Candu?** I found the styling to be a little dated, but this might just be my opinion. **What problems is Candu solving and how is that benefiting you?** Most client requests can be handled by the support team without having to pull a dev off their project to fix. ## Candu Discussions - [What is Candu used for?](https://www.g2.com/discussions/what-is-candu-used-for) - 1 comment - [View Candu pricing details and edition comparison](https://www.g2.com/products/candu/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+07%3A19%3A29+-0500&secure%5Bsession_id%5D=514a15a4-511c-47f9-bb84-ceb21cede64a&secure%5Btoken%5D=c25498758a66bb6fe7297e2cde7cf8ab066c2cfa8d35dbbe0cce7784c080c77c&format=llm_user) ## Candu Features **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Platform Basics - Digital Adoption Platform** - Integration - Communications **Analytics - Digital Adoption Platform** - Analytics **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Digital Adoption Platform** - Adaptive Learning ## Top Candu Alternatives - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,741 reviews) - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (549 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,686 reviews)