It's very easy to use. I like that the platform has a feature that shortens links for me so I can use as many characters as possible in my messages. I also like that I can manage many different lists from one account, and can send bulk messages to each list.
I dislike that the auto-reload feature for credits only works for broadcasts and not follow ups. Also, I am unable to split the lists in a manner to do testing for copy and any links associated with broadcasts.
One thing to note is that the phone number your messages come from can overlap with other companies, and it is expensive to purchase a unique phone number. Also, I recommend purchasing a keyword per year, so you can use long-term!
We are able to automate SMS responses and build a list that reaches customers in a new way. We are able to create more value for our customers because of it. SMS has allowed us to reach our more engaged customers, which is really cool.