# BrightLocal Reviews
**Vendor:** BrightLocal  
**Category:** [Local SEO Software](https://www.g2.com/categories/local-seo)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 229
## About BrightLocal
BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organisations with the confidence to grow.



## BrightLocal Pros & Cons
**What users like:**

- Users value the **effective rank tracking** of BrightLocal, enhancing their SEO strategies with insightful competitor analysis. (3 reviews)
- Users value the **easy-to-use dashboard** of BrightLocal, which simplifies managing local search rankings and reputation. (2 reviews)
- Users find BrightLocal&#39;s **ease of use** beneficial, thanks to its intuitive dashboard and straightforward interface. (2 reviews)
- Users value the **effective review management** of BrightLocal, enhancing their reputation and local search rankings effortlessly. (2 reviews)
- Users find **ranking tracking** and review management very useful, enhancing their local search visibility effectively. (2 reviews)
- Centralized Reviews (1 reviews)
- Competitor Analysis (1 reviews)
- Users praise the **quick response times** of BrightLocal&#39;s customer support, highlighting their excellent service quality. (1 reviews)
- Effective (1 reviews)
- Keyword Research (1 reviews)

**What users dislike:**

- Users find the **complex interface** challenging to navigate, especially for first-time users, despite good customer support. (2 reviews)
- Users find the **complex features** of BrightLocal difficult to navigate, especially for first-time users. (1 reviews)
- Users find that the **difficult navigation** in BrightLocal can be confusing, especially for first-time users. (1 reviews)
- Users find the pricing of BrightLocal to be **expensive** , especially with additional costs for citation building. (1 reviews)
- Users find the **extra costs** for the full BrightLocal tool and citation building to be a bit high. (1 reviews)
- Limitations (1 reviews)
- Users find the **user interface clunky** , which detracts from the overall experience despite excellent customer service support. (1 reviews)
- Users find the pricing of BrightLocal to be **somewhat high** , especially with additional charges for citation building. (1 reviews)

## BrightLocal Reviews
  ### 1. Average Keyword Rankings by Radius—A Helpful Map Pack

**Rating:** 4.5/5.0 stars

**Reviewed by:** Katie B. | Director of Digital Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2026

**What do you like best about BrightLocal?**

This map pack shows the average ranking for keywords within a specific mile radius of my business location.

**What do you dislike about BrightLocal?**

It could be more user-friendly, and it would help to have easier access to the training videos.

**What problems is BrightLocal solving and how is that benefiting you?**

I like being able to show clients where they rank within their service areas, and how they compare to their competitors.

  ### 2. BrightLocal’s SEO Ranking & Competitor Insights Drive Actionable Results

**Rating:** 4.0/5.0 stars

**Reviewed by:** Adam J. | Regional Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 14, 2026

**What do you like best about BrightLocal?**

BrightLocal has the best tools to give us a sense of how we are ranking for SEO keywords in our market. Their competitor analysis is also very insightful, and gives us actionable items to work on with our digital agencies.

**What do you dislike about BrightLocal?**

Because of all the tools and options available, it can be a little difficult to navigate or find where you are looking to go the very first time.

**What problems is BrightLocal solving and how is that benefiting you?**

BrightLocal is giving us clear visibility into how our SEO efforts are performing.

  ### 3. Amazing for tool for local SEO,

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abhishek  R. | Senior SEO Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 15, 2025

**What do you like best about BrightLocal?**

Citation Building for Websites if Very Amazing they take the whole process smoothly.
Ranking Tracking and review management very Use full.

**What do you dislike about BrightLocal?**

little high price for the full tool and adding extra for citation building

**What problems is BrightLocal solving and how is that benefiting you?**

bright local solving Local SEO problem with the solution tracker , local SEO tools. Using bright local the result for my business was very good, i got 1 position ranking in SERP and major keywords which major converted to leads. Also there blogs and resources are very useful and there courses are absolutely amazing.

  ### 4. Positive experience with Brightlocal's Citation Update Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stuart S. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 10, 2025

**What do you like best about BrightLocal?**

Brightlocal was communicative during the update process, informing me of any issues, next steps, impediments, and work-arounds.

**What do you dislike about BrightLocal?**

Some, who do not appreciate interaction, may prefer a more automated directory citation update service like Yext.

**What problems is BrightLocal solving and how is that benefiting you?**

I recently used Brightlocal's citation update service to rationalize a client's directory presence. Brightlocal worked cooperatively with me to make the appropriate updates. In a case where one of the directories was non-responsive, Brightlocal worked to create an instance in another competitive directory. The Brightlocal team communicated progress, issues, and work-arounds for me. Too soon to know the ranking impact but I expect good results.

  ### 5. Comprehensive Local SEO Platform for Agencies

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mark D. | Business Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 01, 2025

**What do you like best about BrightLocal?**

BrightLocal provides an all-in-one solution to improve local search rankings, manage citations, and oversee reputation management with an easy-to-use dashboard.

**What do you dislike about BrightLocal?**

SImple to use system, no complaints from me.

**What problems is BrightLocal solving and how is that benefiting you?**

BrightLocal solves the challenge of managing multiple local SEO tasks across various locations and clients by consolidating ranking tracking, citation management, and reputation monitoring into one platform.

  ### 6. Review for Angel Agpalza

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sergio A. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2025

**What do you like best about BrightLocal?**

Bright local is easy to use, due to GUI (graphical user interface). Its simple to view rankings, and everything associated with the software.

**What do you dislike about BrightLocal?**

I cant think of any. Overall its an excellent product.

**What problems is BrightLocal solving and how is that benefiting you?**

Registering to local directories saving me lots of time and getting ranked Locally.

  ### 7. Getting the Reviews & ratings easy and fast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joseph M. | SEO Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 14, 2024

**What do you like best about BrightLocal?**

For me, using Bright Local is very helpful for those users who need to get reviews and ratings for their work. You can also easily navigate the bright local website based on your frequency of use, and the customer support is also notifying you that they are there to help you if you need it. The bright local has an excellent Ease of Integration.

**What do you dislike about BrightLocal?**

To be honest, there's nothing yet that I dislike about Bright Local as far as I am using it. Because every time I use it, I can easily get what I need. But there is just one thing that I am experiencing that is not a big deal for me. It is that there's a time when you are going to search for a client in the bright local search bar and it is not showing up, but when you continuously press the next button, you will see what you are looking for. But again, it's not a big deal. Only a few normal things happen on every website. If ever other users are also experiencing that situation and request to fix it, I am sure it can be done with the bright local ease of implementation.

**What problems is BrightLocal solving and how is that benefiting you?**

Businesses getting reviews and ratings for our clients helps us get what we need.

**Official Response from Myles Anderson:**

> Hello Joseph

Thank you for taking the time to share your detailed feedback. We’re thrilled to hear that our platform has been helpful in simplifying the process of obtaining reviews and ratings for your work. It's great to know that you find our website user-friendly and our customer support responsive and proactive.

We also appreciate your positive comments about the ease of integration. Our team is dedicated to ensuring a seamless experience for our users, and your feedback reassures us that we are on the right track.

Regarding the search functionality issue you mentioned, we sincerely apologize for any inconvenience it may have caused. We take all user feedback seriously, I have passed this on to the Product Managers and we will look into this matter to improve the search experience as soon as possible.

Thank you once again for your valuable feedback. If you have any further suggestions or need assistance, please do not hesitate to reach out to our customer support team.

Best regards,

  ### 8. Amazing experience using Brightlocal to grow my business!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2025

**What do you like best about BrightLocal?**

Easy to use and great customer service (thanks Bethel!) Love the local grid feature

**What do you dislike about BrightLocal?**

It runs a little slow but it's worth the wait!

**What problems is BrightLocal solving and how is that benefiting you?**

Easy to illustrate to clients where they are not ranking & show opportunities

  ### 9. A first rate SEO tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tony G. | 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2024

**What do you like best about BrightLocal?**

BrightLocal has a ton of options, all of which appear to be useful for somebody attempting to rank SMEs on Google at a local level. The interface is reasonably intuitive and navigation between applications is quite easy. The onboarding videos (Bright Academy) are among the best I've ever used. The support can only be described as superior.

**What do you dislike about BrightLocal?**

There isn't a lot to dislike. As an agency, I'd prefer more options with white labelling. I believe the platform would benefit from administrators being able to exert more granular control over user groups, although, in fairness, there is a workaround that goes some way toward solving that (relatively minor) issue.

**What problems is BrightLocal solving and how is that benefiting you?**

BrightLocal provides a wide range of usable information that allows users to correctly optimise websites, Google Business Profiles, Google Maps, Local Finder and citations. It also provides excellent tools to gather Google reviews, post to GBPs and numerous other time-saving functions. The reports generated by the system can be shared with customers, with a decent (although imperfect) degree of white labelling. Overall, it solves a wide range of problems that anyone attempting to rank locally in Google organic search might reasonably encounter.

**Official Response from Myles Anderson:**

> Hello Tony

Thank you immensely for taking the time to share your experience with BrightLocal. We're thrilled to hear that you find our platform valuable for ranking SMEs on Google at a local level. It's heartening to know that our wide array of options and intuitive interface have been instrumental in simplifying your optimization efforts.

Your praise for Bright Academy is truly appreciated. We strive to offer comprehensive resources to empower our users, and your feedback on the onboarding videos reaffirms our commitment to delivering top-notch educational content.

We understand your feedback regarding white labeling options for agencies, and rest assured, we're continuously exploring ways to enhance our platform's capabilities in this aspect. Additionally, we appreciate your suggestion regarding granular control over user groups, and while we do offer workarounds, we're dedicated to refining our system to better meet the needs of agencies like yours.

It's gratifying to hear that BrightLocal has been instrumental in solving various challenges associated with local search optimization.We're delighted to play a role in streamlining your workflow and helping you achieve success in local search rankings.

Once again, we genuinely appreciate your feedback and your ongoing support of BrightLocal. If there's anything more we can do to enhance your experience, please don't hesitate to reach out. We're here to support you every step of the way.

  ### 10. Quick and responsive customer service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aaron W. | Marketing Copywriter, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 11, 2024

**What do you like best about BrightLocal?**

I really like their customer service. They are always quick to respond.

**What do you dislike about BrightLocal?**

The user interface is a bit clunky, but otherwise, their customer service team makes up for it with tons of help.

**What problems is BrightLocal solving and how is that benefiting you?**

BrightLocal is helping me write and manage Google Reviews and our Google Business Profile for our  clients.

  ### 11. BrightLocal Simple to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Neil C. | Founder and CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 02, 2024

**What do you like best about BrightLocal?**

Simple and effective.  Use this if you want to figure out why your business isn't gaining the traction you believe it should.  It takes the mystery out of it. The learning curve seems pretty low.  I'd say that they worked on creating a few features well...and those features lead into each other so watch the demo and you'll understand 80% of it.

**What do you dislike about BrightLocal?**

There are some bugs here and there but on the other hand, I've used far more expensive systems and they have bugs as well.  The difference is that BrightLocal customer support actually got back to me in the same day.  There are a number of features that I'm still trying to understand but they steem straight forward.

**What problems is BrightLocal solving and how is that benefiting you?**

It gives me visibility on what my competitors are doing and if there are gaps where I could improve on my listings.

**Official Response from Myles Anderson:**

> Hi Neil

Thank you for taking the time to share your experience with BrightLocal. We're delighted to hear that you find our platform simple and effective, particularly in uncovering insights about your business's traction.

We understand that encountering bugs can be frustrating, and we apologize for any inconvenience they may have caused. We're committed to providing prompt and helpful customer support, and we're pleased to hear that you found our team responsive in addressing your concerns.

Your feedback regarding features that you're still trying to understand is valuable to us. We continuously strive to improve our platform and make it more intuitive for our users. If you ever have any questions or need further assistance in navigating these features, please don't hesitate to reach out to our support team, we're always happy to help.

Thank you once again for choosing BrightLocal, and please don't hesitate to reach out if there's anything else we can assist you with.

  ### 12. Most important data tool that fits most of my client's needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Marc C. | Online Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2024

**What do you like best about BrightLocal?**

Relatively simple to use. Their staff are pretty quick to respond.

**What do you dislike about BrightLocal?**

It's a bit expensive considering what my clients are willing to pay for the services.

**What problems is BrightLocal solving and how is that benefiting you?**

Provides my clients confidence that my recommendations are validated with data. I have had clients tell me on occasion that they've seen very quick results too. It helps me focus on what needs to be done first or at least prioritise their marketing. It often helps me sell more of my core products and services (photography, virtual tours)

**Official Response from Myles Anderson:**

> Hello Marc

Thank you for taking the time to share your feedback about your experience with BrightLocal. We're delighted to hear that you find our platform simple to use and appreciate the responsiveness of our staff.

We understand your concerns about pricing, and we're constantly evaluating our pricing structure to ensure that it remains fair and competitive. We strive to provide value that exceeds our users' expectations, and we're committed to finding ways to better align with the budgets of our diverse clientele.

It's also fantastic to hear that BrightLocal has been instrumental in providing your clients with confidence in your recommendations and delivering quick results. We're thrilled to be a part of helping you prioritize and enhance your marketing efforts, ultimately driving success for your business.

We appreciate your support and trust in BrightLocal, and we're here to assist you every step of the way. If you have any further suggestions or questions, please don't hesitate to reach out to us.

  ### 13. Extremely helpful and informative

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jon P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2024

**What do you like best about BrightLocal?**

The customer support! A++ Everyone seems extremely knowledgeable and willing to answer any questions you have when it comes to citation building and correcting citation related issues.

**What do you dislike about BrightLocal?**

Would be nice to get more credits each month.

**What problems is BrightLocal solving and how is that benefiting you?**

rank and map tracking, correcting citations, building new citations and more

**Official Response from Myles Anderson:**

> Hello Jon

Thank you for sharing your experience with BrightLocal! We're delighted to hear that you found our platform helpful and informative.

Our team takes immense pride in providing excellent customer support, so it's incredibly rewarding to hear that you've had such positive interactions with them. We understand that navigating citation building and correction can be complex, and we're committed to ensuring that our users feel supported every step of the way.

Regarding your feedback about credits, we appreciate your input and understand the importance of ensuring our pricing plans meet the needs of our users. If you are struggling to make the most out of your existing plan, it would be best to email support, who can arrange another call to look at your usage.

It's fantastic to hear that BrightLocal is helping you with rank and map tracking, citation correction, and building new citations. We're dedicated to empowering businesses like yours with the tools and insights needed to succeed in local search, and your satisfaction is our ultimate reward.

Thank you once again!

  ### 14. I found that after entering all of my business profile info, it was incredibly easy after that.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Renewables & Environment | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 02, 2024

**What do you like best about BrightLocal?**

Ease of Use, Ease of Implementation, Number of Features, Customer Support, Ease of Integration

**What do you dislike about BrightLocal?**

There was nothing that I disliked about Brightlocal.

**What problems is BrightLocal solving and how is that benefiting you?**

Helping me save time with listing management.

**Official Response from Myles Anderson:**

> Thank you for your feedback! We appreciate your honesty about the initial setup process. 

But we're glad to hear that once you got past that initial step, you found BrightLocal to be incredibly easy to use. It's great to know that our platform is helping you save time with listing management and that our features and support have met your expectations.

If you have any suggestions on how we can improve the setup process or if you need any further assistance, please don't hesitate to reach out. We're here to ensure you have the best experience possible with BrightLocal.

Harry

  ### 15. Excellent customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kellie J. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2023

**What do you like best about BrightLocal?**

I wasn't aware of the actual support you would get once you signed up for the package. Its so nice to be able to speak to a person and get face to face feedback to check what you are doing is correct. 
As a small business owner this support is invaluable and so far Hayden Hands has been excellent mentor.
I would also llike to mention the Academy which is excellent!

**What do you dislike about BrightLocal?**

Nothing. I dont know what I dont know and so far Brightlocal has given me what I need

**What problems is BrightLocal solving and how is that benefiting you?**

Helping us increase our SEO in our local area

  ### 16. BrightLocal is a user friendly and informative platform for Local Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Richard M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2024

**What do you like best about BrightLocal?**

I appreciate all the training in the BrightLocal Academy and the help that is available from customer support and their one-on-one assistance.

**What do you dislike about BrightLocal?**

I think you have an excellent widget for prospecting, but I would like the local grid report to be included in the reports.

**What problems is BrightLocal solving and how is that benefiting you?**

I need a way to prospect for clients, and I am going to try out the tools.

**Official Response from Myles Anderson:**

> Hello Richard!

Thank you for taking the time to share your thoughts and experiences with BrightLocal. We greatly appreciate your feedback as it helps us continuously improve our services.

We're delighted to hear that you've found value in BrightLocal Academy and our customer support. Providing comprehensive training and personalized assistance is a top priority for us, and we're thrilled to hear that you've found these resources helpful.

Regarding your feedback about our prospecting widget and the inclusion of the local grid report in our reports, we appreciate your input. We're always looking for ways to enhance our platform and make it more useful for our users. Your suggestion regarding the local grid report is duly noted, and we'll explore ways to incorporate it into our reporting features.

At BrightLocal, we understand the importance of efficient client prospecting, and we're committed to providing you with the tools and resources you need to succeed in your endeavors. We're glad to hear that you're willing to explore our tools, and we're confident that you'll find them valuable in your client prospecting efforts.

Once again, thank you for your feedback and for choosing BrightLocal. If you have any further suggestions or questions, please don't hesitate to reach out to us. We're here to help.

  ### 17. Brightlocal worth every penny

**Rating:** 5.0/5.0 stars

**Reviewed by:** Travis G. | Member Board of Directors, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 17, 2024

**What do you like best about BrightLocal?**

Why I chose BrightLocal to handle all my local business directory needs. I'm functional when it comes to SEO, keywords, GBP and citations, so Brightlocal is perfect for that kind of control. I don't want to spend money for a business directory that claims to do all the work for you in the background. Sure, it's better than nothing, but you have zero control over who and what it chooses. Brightlocal not only gives you this control, but they have substantial documentation, videos, amazing customer support, and even an academy.

**What do you dislike about BrightLocal?**

I can't find anything I dislike about Brightlocal.

**What problems is BrightLocal solving and how is that benefiting you?**

Local Business Directory needs

  ### 18. 5 stars!

**Rating:** 5.0/5.0 stars

**Reviewed by:** William D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2024

**What do you like best about BrightLocal?**

BrightLocal's training session was incredibly thorough and informative. They covered everything from local SEO basics to advanced strategies, providing actionable insights and practical tips that I could implement right away. The instructors were knowledgeable, engaging, and always available to answer questions. Highly recommend!

**What do you dislike about BrightLocal?**

Really nothing. The software is fantastic!

**What problems is BrightLocal solving and how is that benefiting you?**

Citations are extremely helpful and saves me a ton of time.

**Official Response from Myles Anderson:**

> Hello William

We're delighted to hear you had such a positive experience with BrightLocal's training session!  Your feedback about the thoroughness, actionable insights, and knowledgeable instructors is truly valuable to us.

It's especially rewarding to know you were able to put the practical tips into action right away.  We aim to empower users with the knowledge and tools they need to achieve local SEO success.

Regarding citations, we're glad they're saving you a ton of time!  Managing citations can be a real burden, and it sounds like BrightLocal is helping you streamline that process effectively.

Thanks again for the fantastic review!  If you ever have any questions or need further assistance, please don't hesitate to reach out to our support team. We're always happy to help.


  ### 19. Great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Josh B. | CEO, Mental Health Care, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2024

**What do you like best about BrightLocal?**

The bootcamps and the 1:1 calls are fantastic. Aidan has been an incredible contact for whenever we need customer support.

**What do you dislike about BrightLocal?**

Sometimes the terms require some education on our part.

**What problems is BrightLocal solving and how is that benefiting you?**

They are helping our new company start to get recognized on Google

**Official Response from Myles Anderson:**

> Hello Josh

Thank you for taking the time to share your experience with BrightLocal. We're thrilled to hear that you've found our bootcamps and 1:1 calls to be fantastic resources, and we're glad to know that Aidan has provided incredible support whenever you've needed assistance.

We understand that navigating the terms and processes can sometimes be challenging, and we appreciate your feedback. We're continuously working to improve our platform's usability and clarity to ensure a smoother experience for all our users.

It's also wonderful to hear that BrightLocal is helping your new company gain recognition on Google. Our mission is to empower businesses like yours to succeed in the online space, and we're delighted that our tools and resources are contributing to your success.

Thank you for choosing BrightLocal to support your journey, and please don't hesitate to reach out if you have any further questions or need assistance. We're here to help in any way we can.

  ### 20. Customer Service Was Great

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kayle  D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2024

**What do you like best about BrightLocal?**

Bright Local and Paula Martin did an excepetional job helping me out today.  Very quickly I might add.

**What do you dislike about BrightLocal?**

Not much so far. I have been happy with their service and customer support.

**What problems is BrightLocal solving and how is that benefiting you?**

Local SEO and Reviews

**Official Response from Myles Anderson:**

> Hello Kayle

Thanks so much for the fantastic review! We're thrilled to hear that both BrightLocal and Paula Martin were able to assist you quickly and effectively.  It's always rewarding to know our team is delivering exceptional customer support and I'll make sure Paula hears about it.

We're also glad we're able to help you with your local SEO and reviews  –  those are two crucial aspects of getting your business seen online! 

Thanks again for the kind words, and if there's ever anything else we can do to help, please don't hesitate to reach out!

  ### 21. One of the best tool for Local SEO

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gazala S. | Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2024

**What do you like best about BrightLocal?**

It has everything that a local SEO needs. I use the grid rank checker, citation checker, and local rank checker the most. The grid rank checker is fantastic and very helpful in removing spam profiles.

**What do you dislike about BrightLocal?**

Sometimes, it takes a lot of time to generate grid results.

**What problems is BrightLocal solving and how is that benefiting you?**

It is helpful in checking MAP rankings and citation audits to evaluate local SEO.

**Official Response from Myles Anderson:**

> Hello! 

Thank you for sharing your experience with BrightLocal. We're thrilled to hear that our platform meets your local SEO needs. We're especially pleased to know that the grid rank checker has been instrumental in combating spam profiles effectively.

We understand your frustration with the time it takes to generate grid results. Ensuring efficiency is a top priority for us, and we're constantly working to optimize our processes to deliver faster results without compromising accuracy.

Thank you for choosing BrightLocal, and please don't hesitate to reach out if you have any further feedback or suggestions. We're here to support you every step of the way.

  ### 22. Bright Local is a vital asset for my marketing agency!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nicki W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2023

**What do you like best about BrightLocal?**

Bright Local has been a pivotal component of my marketing agency's success. It allows me to audit new accounts, run reports, and provides a ton of educational resources for me as a marketing agency business owner.

When I need assistance, the customer support team has always offered me solutions at the first interaction.

**What do you dislike about BrightLocal?**

A few glitches here and there, but otherwise, there is nothing I dislike.

**What problems is BrightLocal solving and how is that benefiting you?**

The Local SEO Tools (reporting) allow me to give prospects and clients a comprehensive overview of the local SEO presence.

  ### 23. Great for monitoring your reputation and doing competitive research

**Rating:** 4.5/5.0 stars

**Reviewed by:** Greg L. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2023

**What do you like best about BrightLocal?**

I really like the local search grid that shows how your ratings compare to your competition and how you rank in local search at locations around your store.

**What do you dislike about BrightLocal?**

It will not get reviews for you, you still need to put some sweat in and actually talk to your real customers!

**What problems is BrightLocal solving and how is that benefiting you?**

Understanding how my stores rank against our competition on local search when using various search terms.

  ### 24. Very Informative

**Rating:** 5.0/5.0 stars

**Reviewed by:** Avo T. | Vice President, Desktop Software Engineering, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2024

**What do you like best about BrightLocal?**

Citation builder function, keyword tracker has helped me increasing my rankings in google which I love.

**What do you dislike about BrightLocal?**

There is nothing at the moment that I dislike

**What problems is BrightLocal solving and how is that benefiting you?**

makesit easier for customers to find me

**Official Response from Myles Anderson:**

> Thank you for sharing your experience with BrightLocal! We're thrilled to hear that our citation builder function and keyword tracker have contributed to boosting your rankings on Google. It's fantastic to know that our tools are helping you enhance your online visibility and attract more customers.

We're equally delighted to learn that there's nothing you dislike about BrightLocal at the moment. We strive to provide a seamless and user-friendly experience, and your satisfaction is our top priority.

At BrightLocal, we're committed to solving the challenges businesses face in standing out online, and it's rewarding to hear that we're making it easier for customers to find you. Your success is our success, and we're dedicated to continually improving our platform to meet your needs and exceed your expectations.

Thank you for choosing BrightLocal to support your online marketing efforts. We look forward to continuing to partner with you on your journey to digital success!

  ### 25. A good experience overall

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about BrightLocal?**

Customer Support (they are very detail oriented) and Ease of Use of the tool

**What do you dislike about BrightLocal?**

Some of directories are not safe connections, some of them are not directories anymore so you should update and exclude some options

**What problems is BrightLocal solving and how is that benefiting you?**

They always alert us if they observe a discrepancy between the NAP in the website and our campaigns. It saves me everytime for minor mistakes.

  ### 26. Saved me a ton of time for my local SEO clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amber G. | Digital Marketing &amp; SEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 08, 2023

**What do you like best about BrightLocal?**

Ability to visually show my clients how their local business locations are ranking in our community.  Also getting that sneak peak behind the scenes of what competitors are doing in the GPB profiles makes a huge difference.

**What do you dislike about BrightLocal?**

It's a robust system with a lot of tools to learn.  I almost wished their academy was required before being able to onboard as a first-timer.

**What problems is BrightLocal solving and how is that benefiting you?**

Visual reporting and having a new solid way to deliver this information to my client who do not understand traditional analytics.  I have a more solid sense of confidence that they feel good about the work I provide.

  ### 27. A great platform that keeps getting better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 28, 2023

**What do you like best about BrightLocal?**

I basically run my agency on BrightLocal. They keep adding more features, and clients are really impressed by the reporting dashboard and free local search audit, which is easily the best lead magnet I've ever used. Last but not least, the tech support and customer service are superb.

**What do you dislike about BrightLocal?**

I've honestly found nothing to dislike. The tools and reports just keep getting better.

**What problems is BrightLocal solving and how is that benefiting you?**

BrightLocal gives my agency insight into our clients' search presence that's both comprehensive and detailed.

  ### 28. An important tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 30, 2023

**What do you like best about BrightLocal?**

I like all its tools equally. Rank tracker is the one I use the most.

**What do you dislike about BrightLocal?**

The limit on the number of keywords for organic searches to help detemrine rank.

**What problems is BrightLocal solving and how is that benefiting you?**

None

  ### 29. Its hard to recommend a company i don't want my competition to know about!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kyle S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 12, 2024

**What do you like best about BrightLocal?**

Brightlocals ability to move the needle in local SEO

**What do you dislike about BrightLocal?**

better combined reporting for businesses with multiple locations.

**What problems is BrightLocal solving and how is that benefiting you?**

listings and reputation management

**Official Response from Myles Anderson:**

> Hello Kyle

Thanks for sharing your feedback about BrightLocal! We're thrilled to hear that you find our platform effective in moving the needle for local SEO. We're always working to improve our features, so your input about better combined reporting for businesses with multiple locations is noted. We understand the importance of streamlining processes, and we'll definitely take your suggestion into consideration as we continue to enhance our platform.

If you ever need further assistance or have any other suggestions, feel free to reach out. We're here to help you succeed in your local SEO efforts!

  ### 30. I find Bright Local to be the most well put together package out there for local SEO

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2023

**What do you like best about BrightLocal?**

I love the abundance of resources, from podcasts to the academy, to the group and so much more. The support is second to none.

**What do you dislike about BrightLocal?**

I'm yet to encounter any downsides and I've only seen improvements so far!

**What problems is BrightLocal solving and how is that benefiting you?**

Understanding ranking position to be able to perform effective local SEO for myself and clients

  ### 31. Everything You Need For Local SEO Metrics On One Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dominique K. | Director of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2022

**What do you like best about BrightLocal?**

The customer service is what I find most hopeful. If you don't understand the intricate use of a tool you can set up unlimited half-hour sessions as soon as the same day to get insight into product expert tips and tricks. A close second is the abundance of tools that you can choose from. For our uses the reputation management that comes out of the box with Bright Local works great whereas Birdeye or Podium would charge $300+ to tack on extra features you don't need.

**What do you dislike about BrightLocal?**

The only confusing bit about using it is the add-ons. There are so many addons for using all the tools beyond your monthly allotment but it can feel overwhelming trying to figure out if you need them or not.

**What problems is BrightLocal solving and how is that benefiting you?**

Local SEO metrics aren't a problem with bright local. They have all the tools you would need to properly track your GBP

  ### 32. Brightlocal Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mary grace R. | Executive Assistant, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 05, 2023

**What do you like best about BrightLocal?**

I like this product because we can generate reports of our clients

**What do you dislike about BrightLocal?**

If you log in to other computer sometimes you will automitcally out

**What problems is BrightLocal solving and how is that benefiting you?**

Generating report
Local Listing
Google ranking

  ### 33. Great Product for Citations. Fantastic Service at a reasonable cost

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2020

**What do you like best about BrightLocal?**

Easy user interface and tons of great insights once you activate all the modules. For two years, we also used it for our reporting and analytics. It was a reasonable, lower-cost option and had enough insights to meet our needs. However, as we grew, we needed something more robust like Moz or SpyFu. So now we use those for overall SEO analysis and Bright Local primarily for citations.

**What do you dislike about BrightLocal?**

Over time we found the reporting not granular enough for our SEO needs. But that was after we became more sophisticated in our analysis. It was great the first few years. The initial Pro fee is very reasonable and includes a lot. They also have a ton of add-ons that we never used and were a little less clear to understand.

**Recommendations to others considering BrightLocal:**

You don't have to buy the plan/package to use the Citation Builder. We did because of the other useful info and reports it provides.

**What problems is BrightLocal solving and how is that benefiting you?**

Using primarily as a Citation manager at the moment, running Builder campaigns. It allows us to easily clean up our client's citations across 75+ sites on the web at a low cost.

**Official Response from Myles Anderson:**

> Thank you for reviewing us and for leaving your feedback, we always appreciate hearing from our customers.

I'm very happy to see that you're recommending us and that you find our tools useful.

Don't hesitate to contact the team if you need support at any time.

Many thanks
Myles - BrightLocal CEO

  ### 34. Local Search Grid Makes Results Easy to Understand for Clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2022

**What do you like best about BrightLocal?**

I primarily use this application for the local search grid & competitor research. I show my clients the local search grid to show them their progress is a very tangible way, and we look at the competitors featured to see what categories they're using, how many reviews they have, and where they are in relation to our client location wise.

**What do you dislike about BrightLocal?**

It can be a challenge sometimes to properly optimize the map for client needs, but not too bad. I typically don't have a hard time with it. I really don't have any complaints about this application. It's easy to use & affordable.

**What problems is BrightLocal solving and how is that benefiting you?**

It is helping me to better communicate results with my clients. The local search grid is available as an integration on our whitelabel reporting tools, which we love and the client loves! Our SEO team also loves how easy it makes the process of competitor research-- it is a piece of the puzzle.

  ### 35. Helpful and enlightening

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kim S. | Ower / SEO Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2022

**What do you like best about BrightLocal?**

Kind and caring people work for BrightLocal. Very knowledgeable and so helpful and friendly that you learn a lot and get your issues solved.  Great nurturers of our global community linked together via the BrightLocal platform.  You can only do that by having great people on board.

**What do you dislike about BrightLocal?**

I would like to see on the platfrom a preview of the Reviews Widget as I am making adjustments to add to the website.

**What problems is BrightLocal solving and how is that benefiting you?**

1) Making the best of the Citations Builder and what I need to do to support and ensure good results.  2) More insight into Ranking and how best to share that info with my client so I can move them forward in SEO optimization. There is so much to teach our clients; it's great to have insight from a BrightLocal expert on how best to communicate Ranking results.

**Official Response from Melissa:**

> Hi Kim, 

Thank you SO much for the lovely review! I enjoyed reading what you like best and how BrightLocal has been benefiting you. We do strive to provide the best experience possible for all customers and I love the fact you've named us both helpful AND enlightening. 

It's great to hear you've making use of the Citation Builder, as well as ranking insights! You're always welcome to reach out to the team should you need any further assistance. 

Best Wishes,
Melissa 



  ### 36. Most Amazing Local SEO Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jayant G. | Search Engine Optimization Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2022

**What do you like best about BrightLocal?**

The very first thing to talk about is its 7-day free trial with no credit card. It doesn't offer a free trial with any conditions, one can use it at its full potential to see whether it meets their requirements or not. They offer plenty of features at a very affordable cost. To manage Google Business Profile, Bright Local offers cool features like a local search ranking checker, a tool to track citations that also tracks NAP consistency, GBP audits, and local SEO audits. It also helps manage reputation by monitoring GBP reviews and getting more reviews. We can also integrate Google Analytics, Facebook Ads, and Google Business Profile Insights with it to track leads in one place. It also allows us to track competitors' performance. All of these cool features we can have for just around 70 dollars per month, where we get to manage up to 100 locations. It offers an API as well to integrate Bright Local with corporate in-house tools.

**What do you dislike about BrightLocal?**

The main dashboard, which is Locations Overview Dashboard, is not so good. It looks messy, unorganized, and unoptimized at times. Locations are not displayed in a good way, but that doesn't play any big role. Another drawback is when we run the tool to fetch local ranking reports for multiple keywords, it doesn't let you download all of the reports for multiple keywords at once, rather you'll need to download them separately.

**What problems is BrightLocal solving and how is that benefiting you?**

BrightLocal helps us track and monitor local map multipoint rankings for our clients' locations daily. It helps us generate more organic reviews and citations on highly authoritative citation-building platforms to boost our low-performing projects. It lets us save all of the reports in PDF format to share them with our clients. It supports Google Analytics, GMB Insights, and Facebook Ads integration, which enables us to track everything in one place.

**Official Response from Melissa:**

> Hey Jayant! 

Thanks for the awesome and comprehensive review. You'll be pleased to hear we actually offer a 14-day free trial and of course, there is no requirement to add a credit card to do so. 

I'm pleased you've been taking advance of the GBP and Local SEO Audit and that you've been able to track additional information and competitors too. 

Thank you also for your feedback regarding the Location Overview page. We've recently added the ability to edit various metrics within the page, however, we're always looking for ways to improve. In regards to keyword ranking reports, if you have clients with multiple locations - we do offer a 'roll up report' which may offer part of the solution.  Although, I will also ensure your comments are passed on to our product team. 

Ultimately it is our customers who decide our next steps so please let us know if you have any other comments or feedback! 

Best Wishes,
Melissa - BrightLocal Customer Success Team

  ### 37. Great software and customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julia D. | Managing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 09, 2022

**What do you like best about BrightLocal?**

It shows you trackable local results and indicates steps you should take to improve them.
It is great that I can easily book a support call to discuss any issues

**What do you dislike about BrightLocal?**

I wish you had someone at Google you could ask about weird issues. And your site can be a little slow at times.

**What problems is BrightLocal solving and how is that benefiting you?**

Today I discussed issues around a client moving offices. I booked a half hour support call, and Becki knew exactly what my issues where and made good suggestions of how to go forward. I really appreciated our call!

  ### 38. BrightLocal provides the Best SEO Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2023

**What do you like best about BrightLocal?**

BrightLocal not only provides all the SEO tools needed to put your business at the top! Best customer service, very responsive to all our questions.

**What do you dislike about BrightLocal?**

Honestly, I can't think of anything negative to say about BrightLocal. They are just a real pleasure to work with!

**What problems is BrightLocal solving and how is that benefiting you?**

Fixing all my citations with incorrect information

  ### 39. Awesome tools for agencies focused on local SEO.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ross M. | Growth Marketing Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2023

**What do you like best about BrightLocal?**

I love that BrightLocal is focused on two things and two things only:

1) Helping boost local SEO.
2) Serving agencies focused on helping their clients boost local SEO

**What do you dislike about BrightLocal?**

Some of the agency tools and white-label resources aren't quite as polished as I would like.

**What problems is BrightLocal solving and how is that benefiting you?**

BrightLocal helps me know how I'm doing with my clients' local search presence and where the gaps are. The map grid is one of my favorite tools!

**Official Response from Melissa:**

> Hi Ross, 

Thank you for taking the time to write a BrightLocal review - we really appreciate it. 

It's excellent to hear you were able to boost your Local SEO using the tools too. I'm glad that you liked our Local Search Grid in particular - although it's one of our newer tools it's becoming a firm favorite amongst BrightLocal subscribers. 

I am sorry to hear the agency tools aren't as polished as you would like. We're always looking for ways to improve - so please get in touch if you've encountered any issues. Equally, if there's anything you'd like to see  - just let us know! 

Best Wishes, 
Melissa - Customer Success Team Leader

  ### 40. Broad features and excellent support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steve L. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2023

**What do you like best about BrightLocal?**

The people I've worked with at BrightLocal have been highly responsive, friendly, professional, and efficient.

**What do you dislike about BrightLocal?**

The pricing model is challenging to understand and scale.

**What problems is BrightLocal solving and how is that benefiting you?**

Local listing management and citation building are more robust than many competing SEO software platforms.

  ### 41. Brightlocal makes easy to manage local SEO

**Rating:** 5.0/5.0 stars

**Reviewed by:** Viviana T. | Account Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 13, 2023

**What do you like best about BrightLocal?**

The tool is easy to manage and saves time in my work. Also, they have courses that help me to update my knowledge.

**What do you dislike about BrightLocal?**

For now, I don't have comments about things that I dislike.

**What problems is BrightLocal solving and how is that benefiting you?**

-Monitor reviews
-Strategy to ask for reviews
-Google My Business audit

  ### 42. Experience With BrightLocal

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2022

**What do you like best about BrightLocal?**

The dashboard and UI in general are very user-friendly and helpful to explain to clients the work we are doing for them SEO-wise. The customer support team is also very helpful and professional!

**What do you dislike about BrightLocal?**

They are occasional glitches that need to be resolved, but the team is always courteous and helpful.

**What problems is BrightLocal solving and how is that benefiting you?**

It's helping us show our clients what we're doing for them and the improvements we make to their SEO. It also helps us build listings for our clients and manage their reviews

  ### 43. Prompt, Friendly, Competent, and Solution Oriented

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan B. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2022

**What do you like best about BrightLocal?**

I've only run into one problem using the tool since I've subscribed. Everything has been great, up until that point, but I'm a sucker for great customer service, and let me tell you. Harry did a great job figuring out my problem and promptly emailed me a solution AND gave me an additional amount of credits to use.

**What do you dislike about BrightLocal?**

Nothing so far. I have other tools for web page tracking, but I really needed a more robust tool for GBP tracking.

**What problems is BrightLocal solving and how is that benefiting you?**

The most invaluable thing is the GBP audits. Having your NAP correct is imperative to having a good map pack ranking in every niche.

  ### 44. BrightLocal is such a great company to work with and are super helpful. Would definitely recommend!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan S. | Owner/Field Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2022

**What do you like best about BrightLocal?**

I like the fact that you have endless technology at the tips of your fingers and are able to do so many things with all the integrations, in the end you have your own property. Just awesome sauce!

**What do you dislike about BrightLocal?**

The more I learn about SEO the less I know about SEO. I signed up to BrightLocal just to talk to someone because that was the only way to ask any questions, that was a little frustrating but I would hate to be BrightLocal and have a million me's doing just that so I guess I understand why that is.

**Recommendations to others considering BrightLocal:**

Nothing good comes easy but BrightLocal is as easy as it gets. What a team!

**What problems is BrightLocal solving and how is that benefiting you?**

I was only ranking for 3 keywords before I signed up to BrightLocal and they were hardly keywords at that. I would still be hitting two rocks together if I hadn't found these guys. The sky is the limit when you tap into it all, just crazy.

**Official Response from Myles Anderson:**

> Hi Jonathan, 

We really appreciate you taking the time to write us this review. It's really lovely to read your comments. 

Although I am sorry to hear you've found the learning curve of Local SEO a little steep, but I'm confident we've got enough resources to help! 
Don't forget about the free academy - and there are some amazing resources like the Help Center and Blog. 

The team is always happy to help if you need any further assistance. 
It's great to be working with you, 
Myles - BrightLocal CEO 

  ### 45. Great tool and Harry was excellent with customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2022

**What do you like best about BrightLocal?**

Brightlocal's local search grid is one of the best features of any similar tool in the local SEO industry. It's the one that people in Facebook groups ask where you got it from! 

Harry was great at giving me some more credits for my free trial as I made a mistake and used much more than I should've done. He was really personable, helpful, ane friendly - we even shared a little joke while he was helping me. 

Great product, great service! 

Thanks Harry, you're a wizard 🧙‍♂️

**What do you dislike about BrightLocal?**

I have not had any issues. I would say the credit limit on the trial though maybe!

**What problems is BrightLocal solving and how is that benefiting you?**

Showing me where my business is ranking in local search from locations slightly further afield, showing me what I need to work on. It's given me encouragement that my efforts are working as the green scores are going up in the next cities

**Official Response from Melissa:**

> Thank you SO much for taking the time to write us this wonderful review! Firstly, I'll pass your comments to Harry as he will be thrilled (we think he's awesome too!)

As I am sure you may be aware, credit allocations depend on which plan you go for, however- you can purchase additional bundles at a reasonable cost too. Sorry to hear about the confusion in the first instance though. 

I'm really pleased you've been using BrightLocal to keep on top of your rankings! 

Please don't hesitate to reach out should you need anything else, we're more than happy to assist.  

Best Wishes, 
Melissa 

  ### 46. Bright Local's Citation Builder is Better Than Others

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tom G. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 22, 2022

**What do you like best about BrightLocal?**

Data Axle, the YP Network and other citations have made Local Search tasks like building citations more difficult for the solo-practioner.  Bright Local solves that dilemma in one application - Citation Builder! When things go sideways, their customer service team is great to work with. My account manager, Clark was responsive, polite, helped resolve our issue with an Easy to Do Business With manner.

**What do you dislike about BrightLocal?**

Sometimes the citations we need to clean-up or edit do not appear in their list of directories. Please add Yahoo Local, MapQuest, Local.com and Corterra.

**What problems is BrightLocal solving and how is that benefiting you?**

Love the Rank Tracking tools and educational information. Citation Builder tool solves my need for DataAxle updates and tier 3 citations. I prefer to do tier 1 myself.

  ### 47. Spy On Your Local Competitor - Stay Ahead of Them

**Rating:** 5.0/5.0 stars

**Reviewed by:** Arjunsinh C. | SEO Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 25, 2022

**What do you like best about BrightLocal?**

Bright local gives me detailed insights into the local data all in one place. Moreover, it connects with 3rd party tools like GMB, Facebook and Twitter and populates the data and gives you insights on what is performing and what next step needs to be taken to improve social visibility.  The best thing about the Bright local is that, it allows you to run the review campaing and local listing campaign at a nominal cost.

**What do you dislike about BrightLocal?**

There is no such thing I dislike about the Bright Local. It is what all the local SEO guys or agencies would need.

**Recommendations to others considering BrightLocal:**

If you are planning to start your local SEO agency or work on multiple local clients, I would highly recommend you to opt for Bright Local. This tool is one-stop solution for all your local SEO needs.

**What problems is BrightLocal solving and how is that benefiting you?**

Collective data of the local listing and the in-depth insights in my clients performance and at the same time keeping an eye on my competitors.

  ### 48. White label dashboards in BrightLocal.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Phil P. | Marketing Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 03, 2022

**What do you like best about BrightLocal?**

We keep many of our clients in BrightLocal and send them reports with links to the white labeled dashboards.

**What do you dislike about BrightLocal?**

When using the "Get Reviews" feature in Reputation Manager, I wish uploading the email lists was a little easier. I also would like to upload more emails at one time.

**What problems is BrightLocal solving and how is that benefiting you?**

BrightLocal enables us to easily create client measurement and reporting in one place.

**Official Response from Melissa:**

> Thank you for the review, Phil! It's great to hear you've taken advantage of the white-labelled dashboard and reporting for your clients. 
Thanks also for your feedback regarding our Reputation Manager. You are able to upload up to 100 contacts via CSV but we're always looking for ways to improve the tools. 
Please don't hesitate to get in touch should you need any further assistance. 
Kind Regards,
Melissa 


  ### 49. Always quick to answer and very helpful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 06, 2022

**What do you like best about BrightLocal?**

BrightLocal is very complete. It has so many different things to both help and check on your local optimization. Furthermore, if you need assistance, they are quick to answer and if you didn't get the response you were looking for, you could ask them again, and they'll remain tolerant and kind. Also, if there are any issues in the platform, they're the first to let you know, even before you realize it, so that's very helpful.

**What do you dislike about BrightLocal?**

Sometimes reports take a long time to download and I haven't found a way to do a download for all reports in a specific section, so for example in the Google Profile audit, it'd be nice to have a way to download the latest reports for multiple locations instead of going one by one.

**What problems is BrightLocal solving and how is that benefiting you?**

It helps with local optimization by improving it and checking on it (it has a lot of useful and helpful information whether you're looking at your own business or looking after another one).

  ### 50. Bright Locasl

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2022

**What do you like best about BrightLocal?**

Bright Local allows me and my team to view our NAP incorrection across valuable listing sites. From there, we are able to make corrections so our clients information is consistent across 3rd party listing sites.

**What do you dislike about BrightLocal?**

I believe there could be higher domain listing sites added to the directory list such as Apple Maps and Nextdoor. There are occasions where the report will show an incorrection, but the information is correct.

**What problems is BrightLocal solving and how is that benefiting you?**

Bright Local allows us to provide our clients with consistent information across the web, so when potential clients/customers/patients search for their business, they receive the correct information across all major platforms.

**Official Response from Melissa:**

> Thank you for the 5* review! I'm really pleased to hear you've been able to utilize BrightLocal to resolve potential NAP issues. 
If you're looking to use our Citation Builder service, you'll be pleased to hear we do submit to both Apple Maps and Nextdoor.com you can see all sites available for a particular business in step 2 of the process. 
Please don't hesitate to reach out if you need any further assistance with this though. 
Best Wishes, 
Melissa 


## BrightLocal Discussions
  - [How Much Does BrightLocal cost?](https://www.g2.com/discussions/how-much-does-brightlocal-cost) - 1 comment, 1 upvote
  - [We need an Ecommerce Marketing Technical Specialist: We have rolled out an incredible way for people to simply order emergency locksmith service online with GPS tracking and we have a great SEO team but they are needing help to get our product data base to visible in searches, 2020 Ford Focus Key for example. Can you refer me to a person who you think I could work with based on my info here?](https://www.g2.com/discussions/we-need-an-ecommerce-marketing-technical-specialist-we-have-rolled-out-an-incredible-way-for-people-to-simply-order-emergency-locksmith-service-online-with-gps-tracking-and-we-have-a-great-seo-team-but-they-are-needing-help-to-get-our-product-data-base-to) - 1 comment, 1 upvote
  - [Will you eventually offer or already have Sentiment feature under the Reputation Manager?](https://www.g2.com/discussions/52086-will-you-eventually-offer-or-already-have-sentiment-feature-under-the-reputation-manager) - 1 comment, 1 upvote
  - [How can more UK focused directories be added to Brightlocal?](https://www.g2.com/discussions/how-can-more-uk-focused-directories-be-added-to-brightlocal) - 1 comment, 1 upvote
  - [How soon will the Review Widget be available to show reviews on websites?](https://www.g2.com/discussions/how-soon-will-the-review-widget-be-available-to-show-reviews-on-websites) - 2 comments, 1 upvote

- [View BrightLocal pricing details and edition comparison](https://www.g2.com/products/brightlocal/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-10+13%3A02%3A56+-0500&secure%5Bsession_id%5D=bab5be81-92ac-4c78-89fa-104c9a2d7b9b&secure%5Btoken%5D=e0f9b337d83df4b132cce83b39585eb21b6c614907d443dc5f0f38baa3e2327d&format=llm_user)

## BrightLocal Features
**Listing Management**
- Network Directory
- Data Aggregators
- Duplicate Monitoring
- Optimization

**Local Search Optimization**
- Rank Tracking
- Online Listings
- Google My Business
- Reputation Management
- Social Media
- Dashboards and Reporting

**Consumer Intelligence**
- Customer Feedback
- Competitive Intelligence
- Sentiment Analysis

**Performance**
- Real-Time Updates
- Analytics

**Platform**
- Internationalization
- User, Role, and Access Management
- Performance and Reliability
- Reporting and Dashboards
- Mobile User Support

**Reporting**
- Revenue Reporting
- Corporate Reporting
- Dashboard

**Media Monitoring**
- Social Networks Monitoring
- Social Media Management
- Digital Media Monitoring

**Generative AI**
- AI Text Generation

**Agentic AI - Online Reputation Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top BrightLocal Alternatives
  - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (3,954 reviews)
  - [Yext](https://www.g2.com/products/yext/reviews) - 4.4/5.0 (1,088 reviews)
  - [Synup](https://www.g2.com/products/synup/reviews) - 4.5/5.0 (309 reviews)

