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At a Glance
Market Segments
Small-Business (86.6% of reviews)
Small-Business (65.1% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
$139.94 Per Month
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSemrush
Star Rating
(3,034)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in its Keyword Research capabilities, with a score of 9.1, making it a preferred choice for those focused on SEO strategies. In contrast, BrightLocal's score of 6.7 in this area indicates it may not be as robust for users prioritizing keyword optimization.
- Reviewers mention that BrightLocal shines in Local Search Optimization, particularly with its Google My Business management, scoring 9.3. Users appreciate the ease of managing local listings, while Semrush's score of 8.5 suggests it may not be as user-friendly for local SEO tasks.
- G2 users highlight BrightLocal's superior Quality of Support, with a score of 9.2, which reviewers say contributes to a better overall user experience. Semrush, with a score of 8.6, is noted to have decent support but may not match the responsiveness of BrightLocal's team.
- Users on G2 report that Semrush's SEO Auditing features are top-notch, scoring 9.2, which reviewers say helps in identifying technical issues effectively. BrightLocal, while offering auditing tools, scores lower at 8.0, indicating it may lack some advanced features that SEO professionals seek.
- Reviewers mention that BrightLocal's Listing Management capabilities are particularly strong, with a score of 9.0, making it easier for businesses to manage their online presence across various directories. Semrush's score of 8.6 suggests it may not provide the same level of comprehensive listing management.
- Users say that Semrush's Competitor Analysis tools are highly effective, scoring 9.0, which reviewers appreciate for gaining insights into market positioning. BrightLocal, with a score of 8.0, is seen as less comprehensive in this area, potentially limiting users' competitive edge.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
BrightLocal
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.9
169
8.8
2,451
Ease of Use
8.8
171
8.3
2,475
Ease of Setup
8.7
124
8.6
1,681
Ease of Admin
8.8
116
8.6
1,262
Quality of Support
9.2
164
8.6
2,150
Has the product been a good partner in doing business?
9.1
112
8.7
1,242
Product Direction (% positive)
8.9
151
8.8
2,361
Features by Category
Metrics
Not enough data
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.5
365
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Social Analytics
Not enough data
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Reports & Dashboards
Not enough data
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.8(won by default)
268
Not enough data
7.9(won by default)
207
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.9
44
|
Verified
8.6
240
|
Verified
8.7
47
|
Verified
8.2
236
|
Verified
8.8
48
|
Verified
8.5
239
|
Verified
8.7
40
8.6
250
|
Verified
Performance
8.4
45
|
Verified
8.3
258
|
Verified
8.7
49
|
Verified
8.7
263
|
Verified
Local Search Optimization
9.3
57
|
Verified
8.9
585
|
Verified
9.3
56
8.4
542
|
Verified
9.3
49
8.4
514
|
Verified
9.1
48
|
Verified
8.3
526
|
Verified
8.0
35
7.9
511
|
Verified
9.2
58
|
Verified
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
556
Not enough data
8.6
565
Agentic AI - Competitive Intelligence
Not enough data
7.1
69
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
461
Platform Reporting
Not enough data
8.0
536
Not enough data
8.3
542
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1007
Not enough data
9.0
883
Not enough data
8.8
844
Not enough data
8.8
856
Agentic AI - SEO Tools
Not enough data
6.5
171
Not enough data
6.6
172
Not enough data
6.6
172
Not enough data
6.6
169
Not enough data
6.5
170
Not enough data
6.5
165
Not enough data
6.7
167
SEO Content & Rankings
Not enough data
8.2
1480
Not enough data
9.1
1599
Not enough data
8.8
1515
Not enough data
8.2
913
Not enough data
8.4
836
SEO Reporting
Not enough data
8.9
1573
Not enough data
8.6
998
Not enough data
8.2
958
Not enough data
7.8
829
Generative AI
Not enough data
6.7
397
Not enough data
6.7
390
Content & Collaboration
Not enough data
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
234
Not enough data
8.8
226
Not enough data
Feature Not Available
Not enough data
8.5
225
Not enough data
7.9
201
Not enough data
8.1
176
Not enough data
7.9
147
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Segment Trending
Not enough data
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Analysis
Not enough data
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Platform
Not enough data
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Platform Basics
Not enough data
8.5
139
Not enough data
7.7
123
Not enough data
8.4
142
Platform Data
Not enough data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
227
Publishing
Not enough data
7.7
229
Social Media
Not enough data
7.6
229
Planning
Not enough data
7.9
353
Generative AI
Not enough data
7.4
138
Not enough data
7.2
135
Not enough data
7.2
135
Not enough data
6.6
133
Not enough data
6.4
129
Agentic AI - Content Creation
Not enough data
7.2
43
Not enough data
7.0
43
Not enough data
7.2
43
Not enough data
7.1
43
Not enough data
7.1
44
Not enough data
7.2
43
Not enough data
7.2
43
AI Visibility & Tracking
Not enough data
7.7
61
Not enough data
7.7
68
Sentiment & Brand Analysis
Not enough data
7.6
58
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
58
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
58
Consumer Intelligence
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Not enough data
Reporting
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Not enough data
Media Monitoring
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.8
575
Not enough data
8.9
709
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
385
|
Verified
Not enough data
8.4
406
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Semrush are categorized as Local Listing Management and Local SEO
Unique Categories
BrightLocal is categorized as Online Reputation Management and Multi-Location Marketing Platforms
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.1%
Internet
3.8%
Retail
3.7%
Other
46.0%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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