Introducing G2.ai, the future of software buying.Try now
Compare BrightLocal and Yext 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cludo Search
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
rater8
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Paige
Visit Website
At a Glance
Market Segments
Small-Business (86.6% of reviews)
Enterprise (40.7% of reviews)
Entry-Level Pricing
Starting at $39.00 Per Month
No pricing available
BrightLocal
Star Rating
(227)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansYext
Star Rating
(943)4.4 out of 5
Market Segments
Enterprise (40.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightLocal excels in "Local Search Optimization" with a high rating of 9.3 for "Rank Tracking," while Yext falls behind with a rating of 8.4. Reviewers mention that BrightLocal's tools provide more accurate local rankings, making it a preferred choice for small businesses focused on local SEO.
- Reviewers mention that BrightLocal's "Quality of Support" is rated at 9.2, significantly higher than Yext's 8.6. Users on G2 appreciate the responsive customer service and personalized assistance from BrightLocal, which they feel is crucial for navigating local marketing challenges.
- Users say that BrightLocal's "Content Management" features, particularly "Content Scheduling" (rated 8.5), are more user-friendly compared to Yext's offerings. Reviewers highlight that BrightLocal allows for easier planning and execution of content strategies, which is essential for maintaining an active online presence.
- G2 users report that Yext shines in "Data Aggregators" with a rating of 9.2, compared to BrightLocal's 8.8. Reviewers mention that Yext's extensive network of data partners helps ensure that business listings are consistently updated across various platforms, which is vital for brand visibility.
- Users on G2 highlight that BrightLocal's "Reputation Management" feature, rated at 9.1, is superior to Yext's 8.8. Reviewers say that BrightLocal provides more comprehensive tools for monitoring and responding to customer reviews, which is critical for maintaining a positive online reputation.
- Reviewers mention that Yext's "User, Role, and Access Management" feature is rated at 9.0, slightly higher than BrightLocal's 8.9. Users report that Yext offers more robust options for managing user permissions, which is particularly beneficial for larger enterprises with multiple team members needing different access levels.
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Yext
No pricing availableFree Trial
BrightLocal
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
8.9
169
8.7
759
Ease of Use
8.8
171
8.5
777
Ease of Setup
8.7
124
8.4
564
Ease of Admin
8.8
116
8.5
396
Quality of Support
9.2
164
8.5
719
Has the product been a good partner in doing business?
9.1
112
8.7
398
Product Direction (% positive)
8.9
151
8.4
742
Features by Category
Content
Not enough data
8.1
114
Not enough data
7.7
113
Not enough data
7.7
107
Not enough data
7.5
104
Not enough data
7.9
106
Not enough data
7.8
110
Not enough data
8.0
114
Not enough data
8.0
113
Not enough data
7.9
107
Design
Not enough data
7.5
106
Not enough data
7.4
103
Not enough data
7.9
105
Not enough data
7.6
109
Platform
Not enough data
7.8
112
Not enough data
8.1
116
Not enough data
7.9
113
Not enough data
8.4
120
Not enough data
8.3
116
Not enough data
7.7
102
Not enough data
8.0
121
Not enough data
8.0
107
Agentic AI - Web Content Management
Not enough data
5.5
16
Not enough data
5.8
16
Monitoring
Not enough data
7.3
24
Not enough data
8.0
27
Not enough data
7.8
27
Administration
Not enough data
7.6
28
Not enough data
7.8
27
Not enough data
8.3
26
Not enough data
7.5
27
Standards
Not enough data
7.8
30
Not enough data
7.1
26
Not enough data
7.1
21
Not enough data
7.2
23
Agentic AI - Digital Governance
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.9
7
Content Management
Not enough data
8.5
27
Not enough data
8.1
25
Not enough data
8.5
26
Content Discovery
Not enough data
8.7
28
Not enough data
8.0
24
Not enough data
8.0
23
Not enough data
8.0
23
Not enough data
8.2
25
Not enough data
7.8
23
Generative AI
Not enough data
7.1
16
Not enough data
7.2
16
Administration
Not enough data
7.8
50
Not enough data
7.6
47
Not enough data
7.5
50
Knowledge Management
Not enough data
8.6
49
Not enough data
8.0
41
Not enough data
8.1
49
Compliance
Not enough data
8.0
46
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.7
43
Customer Support
Not enough data
8.0
39
Not enough data
7.9
38
Not enough data
7.2
31
Data Security
Not enough data
7.6
38
Not enough data
7.9
39
Not enough data
8.2
43
Not enough data
7.7
37
Administration
Not enough data
7.5
40
Not enough data
8.4
47
Not enough data
8.6
45
Generative AI
Not enough data
7.1
25
Business Tools
Not enough data
8.6
92
Not enough data
8.1
64
Not enough data
7.8
62
Not enough data
8.1
81
Not enough data
7.8
66
Customer Tools
Not enough data
9.0
103
Not enough data
8.6
87
Not enough data
8.3
75
Not enough data
8.1
84
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.7
10
Not enough data
6.2
10
Not enough data
7.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Segmentation
Not enough data
5.3
12
Not enough data
5.6
12
Targeting
Not enough data
5.6
12
Not enough data
5.7
12
Triggered Content
Not enough data
5.8
12
Not enough data
5.6
12
Not enough data
5.6
12
Personalized Content
Not enough data
5.3
12
Not enough data
5.4
12
Not enough data
5.4
12
Agentic AI - Personalization Engines
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
5.0
6
Listing Management
8.9
44
|
Verified
8.8
219
|
Verified
8.7
47
|
Verified
8.6
201
|
Verified
8.8
48
|
Verified
8.3
225
|
Verified
8.7
40
8.5
222
|
Verified
Performance
8.4
45
|
Verified
8.5
228
|
Verified
8.7
49
|
Verified
8.3
225
|
Verified
Knowledge Pages
Not enough data
8.1
82
Not enough data
8.0
74
Not enough data
7.7
70
Not enough data
7.4
64
Not enough data
8.2
76
Not enough data
8.1
74
Knowledge Dissemination
Not enough data
8.2
81
Not enough data
8.4
78
Not enough data
8.4
84
Not enough data
8.3
80
Not enough data
7.9
76
Not enough data
7.8
60
Not enough data
8.2
74
Not enough data
8.1
71
Not enough data
8.2
76
Agentic AI - Knowledge Base
Not enough data
7.0
19
Not enough data
6.9
18
Not enough data
6.9
18
Local Search Optimization
9.3
57
|
Verified
8.0
126
9.3
56
8.8
141
|
Verified
9.3
49
8.7
147
|
Verified
9.1
48
|
Verified
8.6
128
|
Verified
8.0
35
7.2
107
|
Verified
9.2
58
|
Verified
8.2
147
|
Verified
SEO Auditing & Monitoring
Not enough data
6.3
17
Not enough data
6.3
16
Not enough data
6.4
16
Not enough data
5.7
15
Agentic AI - SEO Tools
Not enough data
6.1
12
Not enough data
6.4
12
Not enough data
6.0
12
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
5.4
12
Not enough data
6.0
12
SEO Content & Rankings
Not enough data
5.7
29
Not enough data
6.0
30
Not enough data
5.8
29
Not enough data
6.3
15
Not enough data
6.5
14
SEO Reporting
Not enough data
5.6
29
Not enough data
5.8
14
Not enough data
6.0
14
Not enough data
6.0
13
Generative AI
Not enough data
6.1
12
Not enough data
5.8
12
Content & Collaboration
Not enough data
8.0(won by default)
95
Not enough data
8.1(won by default)
93
Not enough data
7.8(won by default)
89
Not enough data
7.9(won by default)
91
Not enough data
8.1(won by default)
98
Not enough data
8.0(won by default)
89
Social Management
Not enough data
7.9(won by default)
143
Not enough data
8.4(won by default)
144
Not enough data
8.0(won by default)
142
Not enough data
8.1(won by default)
144
Not enough data
7.4(won by default)
128
Not enough data
7.7(won by default)
99
Not enough data
7.7(won by default)
97
Agentic AI - Social Media Management
Not enough data
6.9(won by default)
22
Not enough data
7.3(won by default)
22
Not enough data
7.0(won by default)
21
Not enough data
7.2(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.1(won by default)
21
Not enough data
7.3(won by default)
21
Compatibility
Not enough data
8.1
18
Not enough data
8.0
17
Not enough data
7.6
15
Agentic AI - Enterprise Search Software
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Search Queries
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
8.2
16
Not enough data
7.4
13
Not enough data
8.4
17
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.5
17
Not enough data
7.9
19
Not enough data
7.4
17
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
Not enough data
7.7
29
Not enough data
7.5
29
Not enough data
7.8
31
Not enough data
7.5
25
Product Discovery
Not enough data
7.7
30
Not enough data
7.6
28
Not enough data
7.9
28
Not enough data
7.2
23
Not enough data
8.0
29
Integration
Not enough data
7.9
26
Not enough data
7.2
24
Not enough data
7.3
22
Page Customization
Not enough data
7.0
40
Not enough data
7.1
37
Not enough data
7.2
38
Not enough data
7.4
36
Page Optimization
Not enough data
6.4
31
Not enough data
7.3
38
Not enough data
7.5
40
Not enough data
7.6
42
Integrations
Not enough data
6.9
32
Not enough data
7.2
30
Not enough data
7.7
35
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
4.8
10
Data collection
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
4.5
7
Not enough data
4.8
7
Segment Trending
Not enough data
4.5
7
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.8
7
Analysis
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
5.2
7
Platform
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
5.5
7
Not enough data
6.2
7
Not enough data
6.2
7
Not enough data
6.7
7
Agentic AI - Market Intelligence
Not enough data
5.5
7
Not enough data
5.7
7
Policy Management - Digital Communications Governance
Not enough data
8.0
14
Not enough data
7.7
14
Surveillance - Digital Communications Governance
Not enough data
8.1
14
Not enough data
8.0
14
Analytics and Reporting - Digital Communications Governance
Not enough data
8.0
14
Not enough data
8.1
13
Compliance Management - Digital Communications Governance
Not enough data
8.2
14
Not enough data
8.2
14
AI Visibility & Tracking
Not enough data
6.2
7
Not enough data
6.7
8
Sentiment & Brand Analysis
Not enough data
7.1
7
Not enough data
6.5
8
Competitive Benchmarking
Not enough data
6.2
7
Not enough data
6.7
8
AI Content Optimization
Not enough data
6.4
7
Not enough data
6.7
8
Reporting & Alerts
Not enough data
6.7
8
Not enough data
6.7
8
Consumer Intelligence
9.6
21
|
Verified
8.3
180
9.5
25
|
Verified
7.6
175
|
Verified
9.3
20
|
Verified
8.0
174
|
Verified
Reporting
7.1
13
|
Verified
7.0
125
7.9
20
|
Verified
7.7
151
|
Verified
9.3
32
|
Verified
8.4
191
|
Verified
Media Monitoring
8.6
20
7.6
153
8.7
14
7.4
137
9.0
13
7.7
133
In-House Management
Feature Not Available
7.0
119
Feature Not Available
7.5
132
|
Verified
Generative AI
Not enough data
6.9
83
Agentic AI - Online Reputation Management
Not enough data
7.1
29
Not enough data
7.4
28
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.2
29
Not enough data
7.1
29
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal and Yext are categorized as Local Listing Management, Local SEO, Online Reputation Management, and Multi-Location Marketing Platforms
Unique Categories
BrightLocal has no unique categories
Yext is categorized as Store Locator, Landing Page Builders, Digital Governance, Contact Center Knowledge Base, Insight Engines, Market Intelligence, Social Media Management, SEO Tools, Enterprise Search Software, Web Content Management, Answer Engine Optimization (AEO), Knowledge Base, Digital Communications Governance, E-Commerce Search, and Personalization Engines
Reviews
Reviewers' Company Size
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.0%
Internet
5.6%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.3%
Other
30.6%
Financial Services
19.5%
Hospital & Health Care
9.1%
Marketing and Advertising
8.0%
Insurance
7.8%
Retail
6.5%
Other
49.1%
Discussions
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
Is YEXT worth the cost?
4 Comments
DM
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
What does Yext do?
3 Comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
