Link copied to clipboard # BrightLocal vs Yext Comparison - What are their main differences? Share [ Export ](/compare/brightlocal/yext/export.csv) BrightLocalYext[+ Add Product](#) Pricing **BrightLocal** Free Trial **Starting at $39.00** Per Month · Track **Starting at $49.00** Per Month · Manage **Starting at $59.00** Per Month · Grow **Contact Us** · Enterprise Show more **Yext** Free Trial **$199.00** Other Per Year · Emerging **$449.00** Other Per Year · Essential **$499.00** Other Per Year · Complete **$999.00** Other Per Year · Premium Show more **Pricing Insights** from reviews Perceived Cost **BrightLocal** $$$$$ **Yext** $$$$$ Average Discount **BrightLocal** 6% **Yext** 12%6% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **BrightLocal** 6 months Based on 100 responses **Yext** 6 months Based on 100 responses Return on Investment **BrightLocal** 6 months Based on 100 responses **Yext** 6 months Based on 100 responses ![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal") ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **BrightLocal** Rank Tracking (3) Dashboard Usability (2) Complex Interface (2) Complex Features (1) **Yext** Ease of Use (360) Helpful (199) Complex Usability (99) Learning Curve (83) Integrations **BrightLocal** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89ba086d977ba0acda93b54b6ec97ae7/anthropic-claude-code.webp "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ View all ](https://www.g2.com/products/brightlocal/integrations) **Yext** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_de0679f4e6df9ebe687a582628bdc6fc/agendize.png "Product Avatar Image") Agendize ](https://www.g2.com/products/agendize/reviews)[ View all ](https://www.g2.com/products/yext/integrations) Screenshots **BrightLocal** ![BrightLocal screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/122254/Location-Summary.png) **Yext** ![Yext screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1481450/Screenshot-2026-06-11-at-3%282%29.00.36-PM.png) **Ratings** from reviews Meets Requirements **BrightLocal** **8.8** /10 Based on 172 responses **Yext** **8.8** /10 Based on 856 responses Ease of Use **BrightLocal** **8.7** /10 Based on 174 responses **Yext** **8.5** /10 Based on 877 responses Ease of Setup **BrightLocal** **8.6** /10 Based on 127 responses **Yext** **8.3** /10 Based on 652 responses Ease of Admin **BrightLocal** **8.7** /10 Based on 117 responses **Yext** **8.5** /10 Based on 411 responses Quality of Support **BrightLocal** **9.1** /10 Based on 166 responses **Yext** **8.5** /10 Based on 805 responses Has the product been a good partner in doing business? **BrightLocal** **9.0** /10 Based on 113 responses **Yext** **8.7** /10 Based on 411 responses Product Direction (% positive) **BrightLocal** **8.9** /10 Based on 153 responses **Yext** **8.2** /10 Based on 817 responses **Features** ratings from reviews Local Listing Management **8.7** /10 Based on 63 responses **8.6** /10 Based on 286 responses Local SEO **9.0** /10 Based on 66 responses **8.4** /10 Based on 172 responses Online Reputation Management **8.8** /10 Based on 39 responses **7.6** /10 Based on 246 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Digital Governance Not enough data **8.3** /10 Based on 34 responses Store Locator Not enough data **8.1** /10 Based on 119 responses Knowledge Base Not enough data **8.2** /10 Based on 107 responses SEO Tools Not enough data **6.5** /10 Based on 66 responses Social Media Management Not enough data **7.9** /10 Based on 169 responses Enterprise Search Software Not enough data **8.7** /10 Based on 27 responses Landing Page Builders Not enough data **7.3** /10 Based on 47 responses Digital Communications Governance Not enough data **9.4** /10 Based on 15 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 86.8% Mid-Market(51-1000 emp.) 11.0% Enterprise(\> 1000 emp.) 2.3% Small-Business(50 or fewer emp.) 86.8% Mid-Market(51-1000 emp.) 11.0% Enterprise(\> 1000 emp.) 2.3% Small-Business(50 or fewer emp.) 29.5% Mid-Market(51-1000 emp.) 31.2% Enterprise(\> 1000 emp.) 39.3% Small-Business(50 or fewer emp.) 29.5% Mid-Market(51-1000 emp.) 31.2% Enterprise(\> 1000 emp.) 39.3% **Reviewers' Industry** [![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal")](https://www.g2.com/products/brightlocal/reviews) BrightLocal Marketing and Advertising 56.2% Internet 5.5% Consumer Services 3.2% Health, Wellness and Fitness 2.7% Construction 2.3% Other 30.1% [![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext")](https://www.g2.com/products/yext/reviews) Yext Financial Services 18.0% Hospital & Health Care 8.6% Insurance 7.6% Marketing and Advertising 7.4% Retail 7.0% Other 51.5% Alternatives **BrightLocal Alternatives** ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Synup](https://images.g2crowd.com/uploads/product/hd_favicon/05c6e800c49b5305222f461a366f5e8b/synup.svg "Synup") [ Synup ](/products/synup/reviews) ![Vendasta AI Platform](https://images.g2crowd.com/uploads/product/hd_favicon/e7d9e1faf02dca42238e56a5f4b12b54/vendasta-ai-platform.svg "Vendasta AI Platform") [ Vendasta AI Platform ](/products/vendasta-ai-platform/reviews) ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation") [ Reputation ](/products/reputation/reviews) **Yext Alternatives** ![SOCi](https://images.g2crowd.com/uploads/product/hd_favicon/75e4c84354a52cc911139badfdcfe772/soci.SVG "SOCi") [ SOCi ](/products/soci/reviews) ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![Uberall](https://images.g2crowd.com/uploads/product/hd_favicon/649ca9d5984ac6690f36227efaa894ed/uberall-2024-01-10.svg "Uberall") [ Uberall ](/products/uberall-2024-01-10/reviews) ## BrightLocal vs Yext FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between BrightLocal vs Yext? BrightLocal stands out for its higher reviewer satisfaction in support and setup, while Yext is favored for centralized management and integrations. | [BrightLocal](https://www.g2.com/products/brightlocal/reviews) | [Yext](https://www.g2.com/products/yext/reviews) | | --- | --- | | 4.6/5 (229 reviews) | 4.4/5 (1124 reviews) | | Small-Business | Small-Business | | 8.7 | 8.3 | | 9.2 | 8.5 | | Rank Tracking | Centralized Management | ### How do the pricing models of BrightLocal and Yext compare? BrightLocal is rated higher for value, with a stronger Price/Cost satisfaction score than Yext. - **BrightLocal:** Reviewers describe BrightLocal as a reasonable, lower-cost option with many features included, though some mention extra costs for add-ons and a pricing model that can be challenging to understand. - **Yext:** Recent reviews cite Yext as expensive, with concerns about annual price increases and rigid contract terms, especially for small businesses. - **Switching-reason:** Reviewers mention switching from BrightLocal to Yext for more automated directory citation updates, but also cite switching away from Yext due to high costs and inflexible contracts. ### What are the best alternatives to BrightLocal and Yext? The top 3 alternatives to BrightLocal and Yext are SOCi, Birdeye, and Synup. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [BrightLocal](https://www.g2.com/products/brightlocal/reviews) | 4.6/5 (229 reviews) | Small-Business | Reasonable, lower-cost option with many features included | Rank Tracking | | [Yext](https://www.g2.com/products/yext/reviews) | 4.4/5 (1124 reviews) | Small-Business | Expensive, with concerns about annual price increases and contract rigidity | Centralized Management | | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5 (4670 reviews) | Small-Business | — | — | | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | — | | [Synup](https://www.g2.com/products/synup/reviews) | 4.5/5 (316 reviews) | Small-Business | — | — | ### Which Local SEO features should I prioritize when comparing BrightLocal and Yext? Buyers should prioritize Rank Tracking, Centralized Management, Review Management, Ease of Setup, and Integrations when comparing BrightLocal and Yext. - **Rank Tracking:** BrightLocal is cited for Rank Tracking in 3 all-time reviews; Yext does not have this as a top-cited feature. - **Centralized Management:** Yext is cited for Centralized Management in 183 all-time reviews; BrightLocal is mentioned for centralized reviews in 1 review. - **Review Management:** BrightLocal is cited for Review Management in 2 all-time reviews; Yext in 148 all-time reviews. - **Ease of Setup:** BrightLocal scores 8.7, Yext scores 8.3. - **Integrations:** Yext is cited for integrations with Facebook (48 all-time mentions) and Google My Business (17 all-time mentions); BrightLocal is not cited for integrations. ### What are the pros and cons of BrightLocal vs Yext? BrightLocal's headline strength is Rank Tracking, while Yext excels in Centralized Management and integrations. - **BrightLocal strengths:** Rank Tracking (3 all-time mentions), Dashboard Usability (2), Ease of Use (2), Review Management (2), Competitor Analysis (1), Reputation Management (1), Customer Support (1). - **BrightLocal trade-offs:** Complex Interface (2), Difficult Navigation (1), Expensive (1), Extra Costs (1), Pricing Issues (1). - **Yext strengths:** Ease of Use (352), Centralized Management (183), Customer Support (178), Review Management (148), Easy Setup (144), Easy Integrations (100), Centralized Reviews (114), Time-saving (108), Efficiency (107). - **Yext trade-offs:** Complex Usability (99), Learning Curve (81), Interface can be confusing, Expensive for small businesses, Rigid contract terms. ### Is BrightLocal or Yext better for small businesses? BrightLocal is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment. - **BrightLocal:** Largest segment is Small-Business; reviewers highlight ease of use, strong customer support, and value for small agencies and local businesses. - **Yext:** Largest segment is Small-Business; reviewers note ease of use and centralized management, but cite higher costs and contract rigidity as challenges for small businesses. ### Which Local SEO platform has better integrations? Yext is favored for integrations, with significantly more reviewer-cited integration mentions than BrightLocal. - **BrightLocal:** No reviewer-cited integrations in recent reviews. - **Yext:** Facebook (48 all-time mentions), Google My Business (17), Data Studio (1); reviewers highlight ease of integrating with major platforms. ### How do BrightLocal and Yext compare on customer support? BrightLocal leads Yext in Quality of Support by 0.7 points, a material difference. - **BrightLocal:** Reviewers consistently praise responsive, knowledgeable, and proactive customer support, with many citing the value of training resources and one-on-one assistance. - **Yext:** Reviewers note helpful and timely support, but also mention slow response times, automated chat experiences, and challenges with contract-related support. ### Which is easier to implement, BrightLocal or Yext? BrightLocal and Yext are near parity on Ease of Setup, with BrightLocal scoring 8.7 and Yext 8.3. - **BrightLocal:** Reviewers describe setup as straightforward, with onboarding resources and training sessions frequently cited as helpful for new users. - **Yext:** Reviewers report easy initial setup and value the ability to manage multiple locations quickly, though some mention navigation challenges and a learning curve for advanced features. ### Which product has better Analytics? Yext is favored for Analytics, with reviewers citing robust, customizable reporting and higher all-time mention counts. - **BrightLocal:** Analytics is not a top-cited feature; reviewers mention reporting as useful but less granular for advanced needs. - **Yext:** Reviewers highlight robust analytics, custom reporting, and actionable insights, with analytics cited as a key differentiator in recent reviews.