BrightLocal Features
Consumer Intelligence (4)
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Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
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Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
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Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Reporting (3)
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Revenue Reporting
Provides tools with enhanced filtering and correlation between revenue and reputation.
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Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
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Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (11)
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Social Networks Monitoring
Helps track and monitor social media trends and interactions.
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Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
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Digital Media Monitoring
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
Review Monitoring
Automatically monitor and receive alerts for any new online reviews
Brand Management
The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Response Management
Planning and managing of resources and procedures to mitigate the impact of events and incidents
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Negative Feedback Management
Identify, track, and respond to negative feedback
Keyword Tracking
Track and monitor a specific set of keywords
Listing Management (4)
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Network Directory
Ability to submit location data to a wide variety of digital services
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Data Aggregators
Ability to submit location data to major aggregators
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Duplicate Monitoring
Consistently monitors search engines and directories and removes duplicate listings
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Optimization
Offers the ability to enhance listings with menus, photos, videos, or other rich data
Performance (2)
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Real-Time Updates
Changes to location data are synced across listings immediately and in real time
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Analytics
Provides data or insights into listing performance and engagement
Local Search Optimization (17)
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Rank Tracking
Monitor and report on ranking in local search results
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Online Listings
Report on local citations and distribute accurate listing data to directories and search engines
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Google My Business
Optimize or automate content for Google My Business
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Reputation Management
Monitor online reviews and brand reputation
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Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
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Dashboards and Reporting
Provide insights and data visualizations from a comprehensive dashboard
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Pageview Tracking
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Advertising Management
Manage advertising space and its sales within your network or publication
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Listing Management
Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Reviews Management
Track and monitor reviews of products or services
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Online Reputation Management (10)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
CRM Integration
Integration with third-party CRM systems
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Additional Functionality (37)
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Geo Rankings
Discover the ranking of business based on location-specific keywords at the zip level
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Localization Automation
Adapt content to display differently based on viewer location
Bounce Rate Analysis
Report on email bounce rate statistics
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
SEO Audit
Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines
Campaign Analytics
Track and interpret campaign performance metrics
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Backlink Monitoring
Discover the total number of backlinks, referring domains, and referring IPs going to a domain
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Multi-Language
Manage and support multiple languages
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Multi-Location
Manage and support multiple locations
White Label
Ability that lets users rebrand the software to make it look like their own
Hashtag Tracking
Track the usage of certain hashtags
Review Sharing
Share internal and external reviews on social media platforms
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Predictive Analytics
Predict future data based on historical data sets
Customer Advocacy
Encourage your customers to promote your company by providing materials, tools, and reward programs
Automated Responses
Automatic reply functionality for incoming messages
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Employee Advocacy
Enables employees to promote their company by supplying them with materials, tools, and reward programs
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Scoring
Automatically calculate score after the assessment
API
Application programming interface that allows for integration with other systems/databases
Customizable Reports
Alter the layout and content of reports
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Customizable Fields
Customize data fields to support various needs and use cases
Review Request
Allows businesses to request reviews from their customers
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product


