Brevo Customer Data Platform Pros and Cons

Brevo Customer Data Platform Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy. (27 mentions)

Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform. (16 mentions)

Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly. (15 mentions)

Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails. (13 mentions)

Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy. (12 mentions)

Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform. (5 mentions)

Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo. (5 mentions)

Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation. (5 mentions)

Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time. (4 mentions)

Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times. (4 mentions)

Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs. (3 mentions)

Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality. (3 mentions)

Top Pros or Advantages of Brevo Customer Data Platform

1. Ease of Use

Users highlight the ease of use of Brevo, making marketing automation accessible for everyone, even the non-tech savvy.

See 27 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

2. Customer Support

Users highly value Brevo's fast and helpful customer support, enhancing their overall experience with the platform.

See 16 mentions

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Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you like about Brevo Customer Data Platform?

We are a not-for-profit organisation and use Brevo primarily to contact our members. It is a versatile tool that is easy to set up and has features su

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you like about Brevo Customer Data Platform?

Easy to use and very effective. Most of all, the platform is very reliable. You rarely have technical problems, which is good since many platforms sho

3. Email Marketing

Users love the easy setup and clever automation of Brevo, making email marketing efficient and user-friendly.

See 15 mentions

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Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you like about Brevo Customer Data Platform?

I am able to import/export my userbase easily. It allows me to easily set up transactional emails and create marketing campaigns. I can design campaig

4. Automation Efficiency

Users value the effortless automation efficiency of Brevo, enabling easy setup of targeted campaigns and emails.

See 13 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

5. Easy Setup

Users find Brevo's easy setup invaluable, simplifying marketing automation even for those not tech-savvy.

See 12 mentions

See Related User Reviews

Calin D.

Small-Business (50 or fewer emp.)

5.0/5

"Great experience with Marketing Automation by Brevo"

What do you like about Brevo Customer Data Platform?

I use Brevo already from more than 10 years now. Back then, I searched for an email platform and I choose Brevo (former SendinBlue) because it was and

Lina C.

Small-Business (50 or fewer emp.)

5.0/5

"Marketing automation"

What do you like about Brevo Customer Data Platform?

I love Brevo and marketing automation for a few reasons. It is effortless to set new automation, and it has so much choice of when, if, what, etc. I h

Top Cons or Disadvantages of Brevo Customer Data Platform

1. Expensive

Users find the pricing complicated and costly, which can detract from their overall experience with Brevo's platform.

See 5 mentions

See Related User Reviews

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Aditya A.

Small-Business (50 or fewer emp.)

4.5/5

"Best For Marketing Automation"

What do you dislike about Brevo Customer Data Platform?

Nothing in particular. Pay-as-you-go plans are a bit too costly, and can be improved. But as such I love it.

2. Learning Curve

Users find the learning curve challenging, particularly with configuration and understanding various features of Brevo.

See 5 mentions

See Related User Reviews

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Best CRM Platform ever"

What do you dislike about Brevo Customer Data Platform?

Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky.

Sebastian G.

Small-Business (50 or fewer emp.)

4.5/5

"Brevo gets the job done."

What do you dislike about Brevo Customer Data Platform?

If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but

3. Missing Features

Users find the lack of unique unsubscribe options limiting, hindering effective customer communication and automation.

See 5 mentions

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Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great for small businesses doing marketing automation"

What do you dislike about Brevo Customer Data Platform?

I haven't been able to find a way to create unique unsubscribe options for my customers (i.e. "I prefer to receive emails only once a month" or "I pre

Ray G.

Small-Business (50 or fewer emp.)

4.0/5

"Easy to Use, Works Well"

What do you dislike about Brevo Customer Data Platform?

Nothing bad, but could do with a few more pre-set integrations.

4. Not Intuitive

Users find the non-intuitive customization of email templates and menus occasionally frustrating, yet manageable over time.

See 4 mentions

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Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Unbeatable all-in-one solution for our startup"

What do you dislike about Brevo Customer Data Platform?

Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa

Ari M.

Small-Business (50 or fewer emp.)

4.5/5

"After trying a bunch of applications, this one works, especially its marketing automation."

What do you dislike about Brevo Customer Data Platform?

Customising the email templates isn't as intuitive as it could be, but fortunately it's a process that doesn't require much attention once it's done.

5. Slow Performance

Users experience slow performance with Brevo, facing delays in customer support and upload speeds during peak times.

See 4 mentions

See Related User Reviews

Chourouk M.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to navigate"

What do you dislike about Brevo Customer Data Platform?

- delays and slow support during peak hours

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Marketing Automation – as simple as it gets"

What do you dislike about Brevo Customer Data Platform?

At times, the uploads could be a little quicker.

6. Bugs

Users report frequent bugs in the Brevo platform, including login issues and errors with Automation Event Logs.

See 3 mentions

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Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

7. Error Issues

Users experience frequent error issues with Brevo, including login problems and glitches that disrupt functionality.

See 3 mentions

See Related User Reviews

Anchal A.

Enterprise (> 1000 emp.)

5.0/5

"Great Value for money"

What do you dislike about Brevo Customer Data Platform?

Should use it from a laptop, in my opinion, as the program is glitchy and keeps asking you to log in even when you are already logged in.

Kumar E.

Small-Business (50 or fewer emp.)

3.5/5

"Multi template designs"

What do you dislike about Brevo Customer Data Platform?

I think you should use it from laptop because app is not good has bugs, asks to login again and again even if you are logged in.

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Mohammed J.

Senior front end developer

Mid-Market (51-1000 emp.)

12/11/2024

"Markting Automation"

4.5/5

What do you like best about Brevo Customer Data Platform?

Best tool for the email marketing and lead management. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Overall its a great cloud based software, but UI can be improve Review collected by and hosted on G2.com.

What problems is Brevo Customer Data Platform solving and how is that benefiting you?

Brevo is helping us improve customer experience through personalized interactions, achieve higher conversion rates with better targeting, streamline operations for more effeciency, make data-driven decisions using actionable insights, and ensuring scalability as our business grows. Review collected by and hosted on G2.com.

Jesús M.

Cofundador

Small-Business (50 or fewer emp.)

12/18/2024

"Bravo is the most suitable option and also Castilian."

4.5/5

What do you like best about Brevo Customer Data Platform?

It keeps growing and offering more and more services within its platform. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

The only thing is that we would like to be able to have an app that will facilitate quick access to certain functions. Review collected by and hosted on G2.com.

Benjamin R.

COO

Small-Business (50 or fewer emp.)

1/27/2025

"Complete product"

4.5/5

What do you like best about Brevo Customer Data Platform?

Well-thought-out integration and API, documentation Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

template migration tool not up to par, technical customer service not very competent, Brevo automation in beta for too long, Review collected by and hosted on G2.com.

Verified User in Facilities Services

Small-Business (50 or fewer emp.)

12/13/2024

"Simple, practical, and effective Marketing Automation tool"

5/5

What do you like best about Brevo Customer Data Platform?

This tool allows you to manage your marketing automation simply and quickly and to analyze the results in detail thanks to very detailed predefined reports. Access to the tool is very intuitive and does not require any special training. Very responsive support for any question. The offer meets all types of needs, from small newsletters to the analysis of large marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Difficult to evaluate for all the features. For my needs, I found all the necessary tools, and even more. Review collected by and hosted on G2.com.

Olivier G.

Dirigeant et Fondateur

Small-Business (50 or fewer emp.)

4/18/2025

"Excellent service!"

5/5

What do you like best about Brevo Customer Data Platform?

Ease of use, Clear and fast interface! Advanced features. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Improvement point: be able to perform Voice Mail Review collected by and hosted on G2.com.

Orlando H.

Administrator

Small-Business (50 or fewer emp.)

1/27/2025

"Great tool for my website"

5/5

What do you like best about Brevo Customer Data Platform?

I use it to send emails frequently to all my customers Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

I like everything so far. I cannot find dislikes Review collected by and hosted on G2.com.

Michele B.

avon ondependant ambassadors

Small-Business (50 or fewer emp.)

1/24/2025

"i like brevo"

5/5

What do you like best about Brevo Customer Data Platform?

brevi is very useful to keep list and tracking of our customers. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

nothing, everything is ok for my business Review collected by and hosted on G2.com.

Henning S.

Consultant

Mid-Market (51-1000 emp.)

10/8/2024

"Marketing Automation with BREVO"

5/5

What do you like best about Brevo Customer Data Platform?

BREVO is easy to use und you are able to set up a complete CRM and Marketing Automation in a very short time enjoying a maximum of useful features. Review collected by and hosted on G2.com.

What do you dislike about Brevo Customer Data Platform?

Some of the data fields and the automated forms could be more flexible in terms of completion, Review collected by and hosted on G2.com.