--- title: Brevo Customer Data Platform Reviews meta\_title: 'Brevo Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 95 reviews by the users' company size, role or industry to find out how Brevo Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 95 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Brevo Customer Data Platform Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. [(18 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266256&qs=pros-and-cons#reviews) Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. [(11 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266450&qs=pros-and-cons#reviews) Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. [(10 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266303&qs=pros-and-cons#reviews) Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. [(8 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266292&qs=pros-and-cons#reviews) Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. [(7 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266367&qs=pros-and-cons#reviews) Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. [(4 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266130&qs=pros-and-cons#reviews) Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1972504&qs=pros-and-cons#reviews) Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266495&qs=pros-and-cons#reviews) Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1265895&qs=pros-and-cons#reviews) Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. [(3 mentions)](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266482&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Brevo Customer Data Platform ##### 1. Ease of Use Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. [ See 18 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266256&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. AP Amélie P. Small-Business (50 or fewer emp.) 4.5/5 "Easy to Use Platform with Powerful Capabilities" What do you like about Brevo Customer Data Platform? ease of use, the platform and its capabilities ##### 2. Customer Support Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. [ See 11 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266450&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation – as simple as it gets" What do you like about Brevo Customer Data Platform? Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly whe ##### 3. Email Marketing Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. [ See 10 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266303&qs=pros-and-cons#reviews) See Related User Reviews ![Mohamed I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed I.") MI Mohamed I. Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation in Brevo is very nice" What do you like about Brevo Customer Data Platform? Brevo is by far the best email marketing platform I’ve used. It offers powerful features, excellent deliverability, an intuitive interface, and outsta AM Alessandro M. Small-Business (50 or fewer emp.) 4.0/5 "Easy UX. Good Marketing Automation Software for people who are just starting out." What do you like about Brevo Customer Data Platform? I could start for free and send emails without ugly giant logos ruining my branding. The 300 credits limit is fair. It's enough to start out and it gi ##### 4. User-Friendly Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. [ See 8 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266292&qs=pros-and-cons#reviews) See Related User Reviews ![Chourouk M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chourouk M.") CM Chourouk M. Mid-Market (51-1000 emp.) 4.5/5 "Easy to navigate" What do you like about Brevo Customer Data Platform? - User friendly - modern features - easy to use ![siavash r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "siavash r.") SR siavash r. Small-Business (50 or fewer emp.) 5.0/5 "Using Brevo for a Early stage startup" What do you like about Brevo Customer Data Platform? the ease of use and its user experience and how much it is user centric , the number of features are just enough , its not that much simplified that l ##### 5. Easy Setup Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. [ See 7 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266367&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you like about Brevo Customer Data Platform? In addition, we find building new campaigns based on old ones very easy. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Marketing Automation – as simple as it gets" What do you like about Brevo Customer Data Platform? Brevo: My daily dose of Marketing Automation. Setting up is straightforward, and the interface is thoughtfully organized. Every feature is exactly whe ### 5 Cons or Disadvantages of Brevo Customer Data Platform ##### 1. Expensive Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. [ See 4 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266130&qs=pros-and-cons#reviews) See Related User Reviews ![siavash r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "siavash r.") SR siavash r. Small-Business (50 or fewer emp.) 5.0/5 "Using Brevo for a Early stage startup" What do you dislike about Brevo Customer Data Platform? however the limitation of its free plan is better than its competitors , the fact that they all have Brevo logo and the least amount you need to pay f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Brevo’s platform is the best email marketing services" What do you dislike about Brevo Customer Data Platform? It seems to me to be a little expensive compared to other competitor platforms ##### 2. Integration Issues Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1972504&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Unbeatable all-in-one solution for our startup" What do you dislike about Brevo Customer Data Platform? Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa RG Ray G. Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Works Well" What do you dislike about Brevo Customer Data Platform? Nothing bad, but could do with a few more pre-set integrations. ##### 3. Learning Curve Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266495&qs=pros-and-cons#reviews) See Related User Reviews JH Julius H. Small-Business (50 or fewer emp.) 4.5/5 "Brevo is a great way to easily and affordable send emails. And much more." What do you dislike about Brevo Customer Data Platform? As mentioned, it has many features, which makes it sometimes a little difficult to find the right function. ![Sebastian G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sebastian G.") SG Sebastian G. Small-Business (50 or fewer emp.) 4.5/5 "Brevo gets the job done." What do you dislike about Brevo Customer Data Platform? If you wanted to expand and test other features from Brevo outside of email marketing, I felt it was a bit complicated. I mean, it all made sense but ##### 4. Missing Features Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1265895&qs=pros-and-cons#reviews) See Related User Reviews ![Charle K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charle K.") CK Charle K. Small-Business (50 or fewer emp.) 5.0/5 "Best Integration & Secure Marketing Platform in 2024!" What do you dislike about Brevo Customer Data Platform? We get frustrated with the fact that there is not a merchant account that allows for segmented use/access and that the chatbot can only be connected t RG Ray G. Small-Business (50 or fewer emp.) 4.0/5 "Easy to Use, Works Well" What do you dislike about Brevo Customer Data Platform? Nothing bad, but could do with a few more pre-set integrations. ##### 5. Not Intuitive Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. [ See 3 mentions ](https://www.g2.com/products/brevo-customer-data-platform/reviews?filters%5Bsentiment_snippet%5D=1266482&qs=pros-and-cons#reviews) See Related User Reviews ![Carmen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmen B.") CB Carmen B. Small-Business (50 or fewer emp.) 4.0/5 "Easy-to-use tool for Customer Communication and Marketing Automation" What do you dislike about Brevo Customer Data Platform? One simple point of improvement would be to limit campaign preview to the recipients only - after all, this is what one would want to preview (not the ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Unbeatable all-in-one solution for our startup" What do you dislike about Brevo Customer Data Platform? Some menus could be structured a bit more intuitively – occasionally it takes a few extra clicks to find what you need. Integration with some third-pa ## Top-Rated Alternatives [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/brevo-customer-data-platform/competitors/alternatives) ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 8/13/2025 "Marketing Automation" 5/5 What do you like best about Brevo Customer Data Platform? Once the tool is understood, the possibilities are very numerous Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? The handling that was not easy for me Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? I was able to automate almost all of my client mailing and I have access to key information about my marketing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Megan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan G.") MG Megan G. Office Administrator Small-Business (50 or fewer emp.) 12/11/2024 "Best in class for Marketing Automation" 5/5 What do you like best about Brevo Customer Data Platform? We have used several automated marketing platforms and Brevo is by far the best. It is the easiest to use, has all the features we need, and integrates beautifully with other software. We had no issues getting started with Brevo and therefore have not needed customer support. We use this multiple times a month. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? There really are no downsides for us. We will continue to use Brevo. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Consolidating all of our customer data in one place so we can easily automate our marketing emails. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sudhish N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sudhish N.") SN Sudhish N. Sales and marketing head Information Technology and Services Small-Business (50 or fewer emp.) 1/24/2025 "Marketing Automation" 4.5/5 What do you like best about Brevo Customer Data Platform? It has made it very easy to createing marketing automation is easy. Customer support is very active my problems get solved very quickly Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? the cost is on the little higher side, sometimes the email template creation sucks it can be improved. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? it make the followup task easy by creating a workflow for my clients and this saves a lot of time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic RA Rayan A. Marketing Director Small-Business (50 or fewer emp.) 10/6/2024 "Best tool for Email Marketing" 4.5/5 What do you like best about Brevo Customer Data Platform? I have been using Brevo for over 4 years. Thanks to this platform, we have been able to create our newsletter and build a connection with our clients. The first advantage is that Brevo is an intuitive and easy-to-use interface, whether you are a novice or an expert in marketing, you can create and generate campaigns very quickly thanks to its editor and management tools. The second advantage is that it offers a complete range of features, including transactional emails, marketing automation... this allows us to stay in touch with our clients and provide a professional contact to market ourselves. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? There are not really any negative points except that sometimes it happens that clients receive our campaign in their spam and some inactive clients receive the additional files. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Brevo helped us manage email campaigns and customer data. This made communication with customers and the promotion of our products much more effective. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Ari M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ari M.") AM Ari M. Webmaster, consultant, (D.Sc) Small-Business (50 or fewer emp.) 10/4/2024 "After trying a bunch of applications, this one works, especially its marketing automation." 4.5/5 What do you like best about Brevo Customer Data Platform? We are a not-for-profit organisation and use Brevo primarily to contact our members. It is a versatile tool that is easy to set up and has features such as very clever campaign automation for processes that are finally under control after many years. Sending emails is a breeze. We particularly appreciate the email templates, a feature that sank a competing solution. Brevo automatically takes care of the email configuration with our ISP, which is crucial to ensure that the mass mailings reach the recipients. We found an integration with our WordPress application that is free of charge. Brevo's pricing is also a big plus. Customer support is excellent. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Customising the email templates isn't as intuitive as it could be, but fortunately it's a process that doesn't require much attention once it's done. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? It's our tool to easily reach hundreds recepients - almost too easily, have to be careful with it. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 3/20/2025 "Brevo as a strong partner in customer communication marketing" 5/5 What do you like best about Brevo Customer Data Platform? Simple all-in-one solution, straightforward and functional integration of forms into websites or as a landing page, list management and campaign management for multiple clients in one account, sensible integration of Brevon into various CMS. On-demand pricing model. Fast customer support. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Rare connection interruptions, but they are quickly resolved by Brevo. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Quick and direct / targeted reachability of customers! Brevo offers a fast way to send marketing campaigns through various channels. Send quickly! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated EM Elodie M. Relance ouverture de piscine Small-Business (50 or fewer emp.) 3/20/2025 "A good compromise for sending mailings." 4.5/5 What do you like best about Brevo Customer Data Platform? The ease of creating and programming campaigns Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? the time it takes to delete or modify a contact. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? The sending of group mailing and well presented Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Candy D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Candy D.") CD Candy D. Coordinadora de marketing Small-Business (50 or fewer emp.) 1/29/2025 "Marketing Automation" 4/5 What do you like best about Brevo Customer Data Platform? The costumer service because they are always kind and nice and about the platform it would be that its intuitive Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Probably it would be the number of templates to sent mails and because i think that they are too basic Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? The massive communication between costumers and our car dealer Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Miguel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel C.") MC Miguel C. Socio Fundador y Director. Small-Business (50 or fewer emp.) 10/3/2024 "Best CRM Platform ever" 5/5 What do you like best about Brevo Customer Data Platform? Easy to use and very effective. Most of all, the platform is very reliable. You rarely have technical problems, which is good since many platforms show technical errors constantly. Integrating Brevo into your ecosystem is relatively easy. Implementing the features on a daily basis is quite simple. You will use it every day and get good support. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Honestly, I would like the pricing to be less complicated. The price is fair, but sometimes, understanding that can be tricky. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Bravo automates the custom email processes used in integration with the user actions on websites. As well as triggers from email campaigns and WhatsApp and sms campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Alternative Medicine](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Alternative Medicine") UA Verified User in Alternative Medicine Small-Business (50 or fewer emp.) 3/20/2025 "Very good experience with Brevo" 4/5 What do you like best about Brevo Customer Data Platform? The simplicity and aesthetics of Brevo. The ease with which we learn in a few minutes to create our first newsletters or campaign. Review collected by and hosted on G2.com. What do you dislike about Brevo Customer Data Platform? Perhaps a wider price range would be an advantage. I find the gaps between the categories very stark. Review collected by and hosted on G2.com. What problems is Brevo Customer Data Platform solving and how is that benefiting you? Simplification and Implementation of Email Marketing Review collected by and hosted on G2.com. 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