They’re really good to have, and they make it easy to connect APIs so you can bring in other parts of the business. It definitely helps teams coordinate customer engagement across channels, and the AI helped with creating copy. Review collected by and hosted on G2.com.

It is not as seemless and appealing as some others out there. Review collected by and hosted on G2.com.

I use Braze mainly for customer engagement and communications, and it really helps in managing customer communications easily. I like how it allows us to send targeted messages and track user engagement in one place. The best thing about Braze is that it makes it easy to create targeted campaigns and reach users with the right messages at the right time. This saves us time by helping to target the right users with relevant messages, which improves engagement and makes campaigns more effective. The initial setup was very easy and took little time to configure integrations and get everything working properly. Review collected by and hosted on G2.com.

I find the interface can feel a bit complex at times, and I think some campaign setup and reporting could be more straightforward. Review collected by and hosted on G2.com.

Scheduling, Campaign Performance, and Audience Insights feel indispensable. Without them, it would significantly reduce our ability to deliver timely, targeted campaigns, demonstrate their effectiveness, and continually optimise customer engagement. Personalization is usually timely and relevant, and the AI-powered decisioning and optimization has been a significant improvement in which message or experience customers receive. Review collected by and hosted on G2.com.

Multi-Language can be frustrating to manage, particularly when campaigns require frequent updates. Maintaining multiple language versions adds complexity, increases administration time, and creates a greater risk of inconsistencies. Review collected by and hosted on G2.com.

There are so many amazing features and automations that make it so much easier to focus on strategy instead of creating every campaign for every user one by one. Review collected by and hosted on G2.com.

the email editor is a little basic but it works really well. Review collected by and hosted on G2.com.

It is easier to target and easy to set up for all the messaging activities in Braze. Segmentation, email marketing, and campaign analysis work well for me. Personalization has felt consistently timely and relevant, and with the help of liquid logic it is easier. AI helps a lot in querying in Braze, when you want to work on complex SQL it is as cakewalk to get the information and required tables. Review collected by and hosted on G2.com.

I did not see much in content optimization, it could have been done better. Review collected by and hosted on G2.com.

Braze does an excellent job of streamlining the day-to-day marketing management activities while making it easy to see exactly how many folks you're reaching and how well. It’s also done really well coordinating engagement across both mobile and desktop interactions, and between logged-in and anonymous sessions. The built-in AI agent makes reading and adjusting the default dashboard charts much easier. Review collected by and hosted on G2.com.

In the end, the TCO ended up being similar to another CRM package even though initially the price was lower Review collected by and hosted on G2.com.

I really like that Braze is very easy to use and set up. It's great for tracking engagement, like seeing who opened the message or clicked on a link, which helps us understand customer interactions. I appreciate how it automatically sends out messages like welcomes or reminders, saving us the time it would take to do it manually. Additionally, Braze helps maintain relationships with customers by making smart decisions on whether to send an SMS, email, or a message, and it integrates well with our system. Review collected by and hosted on G2.com.

There isn't anything I can think of that I dislike about Braze. Review collected by and hosted on G2.com.

Braze is a key part of our customer engagement and marketing automation ecosystem, supporting multiple brands, markets, and communication channels. The Data Import & Export Tools help us synchronize customer data, behavioral events, and segmentation across internal systems for more accurate targeting, personalized campaigns, and data-driven decisions. The Integration APIs are essential for connecting with our CRM, trading platforms, analytics tools, and communication providers, and for real-time event tracking, automated customer journeys, and consistent messaging across Push, SMS, Email, and In-App. I also like the customization, since it lets us adapt campaigns, user journeys, and communication logic to different brands, regulatory requirements, languages, and customer segments. The AI helped writing queries and also helps to analyze data, and the AI-powered decisioning and optimization has been a significant improvement in which message or experience customers receive. Review collected by and hosted on G2.com.

The AI is only moderately accurate and consistent, and it is not always clear when I am interacting with AI vs. rules-based logic or a human. When the AI makes a mistake, it is not that easy to catch and correct, and the controls and explanations around what data the AI can access and why it produced a specific result could be clearer. Review collected by and hosted on G2.com.

I like that I can integrate with my databases using Cloud Data ingestion and, through the API, I can create catalogs that allow me to customize campaigns. It also worked very well for coordinating customer engagement across channels, and the personalization has consistently felt timely and relevant. Review collected by and hosted on G2.com.

I don't find them frustrating, just sometimes difficult to use. Also, there are features I don't use because this is something we do from Salesforce. Review collected by and hosted on G2.com.

I use Braze to create my customer journey. It allows me to activate and re-engage my users, and communicate with them through various means. I particularly love being able to send push notifications, emails, and use content cards. This allows me to communicate with the right user at the right time with the right message. The initial setup went very well, we were supported by a Braze team, which was really helpful. Review collected by and hosted on G2.com.

Many new options are developing at the same time, the interface evolves quickly, you have to stay updated not to miss the boat. Review collected by and hosted on G2.com.