--- title: Braze Reviews meta\_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1689 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Braze Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. [(385 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews) Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. [(189 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews) Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677735&qs=pros-and-cons#reviews) Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676219&qs=pros-and-cons#reviews) Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675676&qs=pros-and-cons#reviews) Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. [(159 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews) Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. [(149 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews) Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. [(102 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675568&qs=pros-and-cons#reviews) Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. [(93 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675852&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. [(86 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675466&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Braze ##### 1. Ease of Use Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. [ See 385 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews) See Related User Reviews ![Aimee C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aimee C.") AC Aimee C. Mid-Market (51-1000 emp.) 3.5/5 "Intuitive and Efficient Omnichannel Solution" What do you like about Braze? I appreciate Braze for its easy interface and quick sending times, which really help streamline our communications. The platform is intuitive, and I f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Seamlessly Powerful UI with Stellar Reliability" What do you like about Braze? I really like Braze for its easy and time-efficient customer segment creation and campaign management, making it simple to test campaigns. The UI is v ##### 2. Intuitive Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. [ See 189 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you like about Braze? Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and m ##### 3. Automation Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677735&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Juan Diego C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Juan Diego C.") JC Juan Diego C. Enterprise (\> 1000 emp.) 5.0/5 "Experimentation Facilities" What do you like about Braze? Braze AI & decision studio for timming optimization communications and Technical and workflow efficiency. ##### 4. Customer Support Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676219&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you like about Braze? Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and m ##### 5. Features Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675676&qs=pros-and-cons#reviews) See Related User Reviews ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you like about Braze? I like all of the options to customize your campaign. ![Aimee C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aimee C.") AC Aimee C. Mid-Market (51-1000 emp.) 3.5/5 "Intuitive and Efficient Omnichannel Solution" What do you like about Braze? I appreciate Braze for its easy interface and quick sending times, which really help streamline our communications. The platform is intuitive, and I f ### 5 Cons or Disadvantages of Braze ##### 1. Learning Curve Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. [ See 159 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.5/5 "Multiple channels in one place with lots of capabilities to move data around" What do you dislike about Braze? Braze is a large product built for different types of businesses, but it doesn’t feel like it’s really targeting big companies with large MarTech team ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you dislike about Braze? Because of the number of options, it take a little bit to understand where to go and what to do for the desired results ##### 2. Missing Features Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. [ See 149 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.5/5 "Multiple channels in one place with lots of capabilities to move data around" What do you dislike about Braze? Braze is a large product built for different types of businesses, but it doesn’t feel like it’s really targeting big companies with large MarTech team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you dislike about Braze? Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation ##### 3. Limitations Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. [ See 102 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675568&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Powerful CRM" What do you dislike about Braze? The pricing model is genuinely frustrating — complex, opaque, and seemingly always in flux. It's hard to forecast costs confidently, and the lack of t SH Shana H. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizing Client Strategy with Seamless AI Integration and Support" What do you dislike about Braze? Nothing. ##### 4. Limited Features Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. [ See 93 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675852&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you dislike about Braze? Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Seamlessly Powerful UI with Stellar Reliability" What do you dislike about Braze? I think Braze could give more individual control over channels to allow us to pause/start specific channels within a canvas. As if we have a multi-cha ##### 5. Steep Learning Curve Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. [ See 86 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675466&qs=pros-and-cons#reviews) See Related User Reviews ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you dislike about Braze? Because of the number of options, it take a little bit to understand where to go and what to do for the desired results ![Louise D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louise D.") LD Louise D. 5.0/5 "Powerful Segmentation, Challenging Onboarding" What do you dislike about Braze? It's quite a steep learning curve, so it's quite difficult for people who haven't used Braze before to get up to speed with how it works. There's some ![David M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David M.") DM David M. Head of CRM Mid-Market (51-1000 emp.) 4/23/2026 "User-Friendly and Versatile, Lacks Robust Reporting" 5/5 What do you like best about Braze? I like that Braze is user-friendly, which really helps in managing client communications. Having everything in one place makes handling external interactions much easier. The integrations are straightforward, channels are easy to manage, and handling the audience is simple. I also appreciate that I can use Canvas to build easy journeys, allowing me to segment and do hyper-personalization effectively. It helps us deliver the right message to the right customer. Review collected by and hosted on G2.com. What do you dislike about Braze? I'm not too thrilled with the reporting in Braze. I wish it had features like Amplitude to look at event funnels and have more accurate conversions. The initial setup was also a bit disjointed. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze for client communications across multiple channels, and it's user-friendly, with easy integrations and channel management, simplifying audience interactions and enabling segmenting and hyper-personalization. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Alexander L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexander L.") AL Alexander L. Topic Lead CRM - Martech Mid-Market (51-1000 emp.) 4/23/2026 "AI Console in Brate: A Game-Changer for Our Marketing Campaigns" 4.5/5 What do you like best about Braze? I appreciate the usability of Braze; it makes the application very easy for the entire team. The integration of data sources is straightforward, and setting up complex campaigns is quick and easy. I find Braze's spirit of innovation impressive. I particularly like that selection is possible without SQL knowledge. The AI console is a real game-changer for us and helps to enhance the effects of automated campaigns. Thanks to AI, we have achieved improved conversion rates despite already well-developed campaigns. Review collected by and hosted on G2.com. What do you dislike about Braze? Interfaces partially lead to latencies. Braze cannot process data as quickly as our CDP delivers it. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze is easy to use and allows for the integration of data sources. We can create fast, complex campaigns. Selection is possible without SQL knowledge. The AI console improves conversion rates. Braze offers innovation and usability. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives CampaignAI Translated AN Aleff N. Analista de Marketing Mid-Market (51-1000 emp.) 3/10/2026 "Intelligent Integration, But Rigid Structure" 3.5/5 What do you like best about Braze? I like the fact that Braze is very dynamic and integrated with a lot of artificial intelligence. This makes a total difference for us, both in creating communications and in drafting texts with Braze. All this integration with intelligence is really cool. Review collected by and hosted on G2.com. What do you dislike about Braze? Look, honestly, I come from a company that used Adobe Campaign, and there a really cool feature was being able to block all the icons that we didn't want the client to receive in a journey. In Braze, I can't do that, I have to create another Canvas, another journey, just for them to receive that specific communication. It would be perfect if we could block the message icons of a specific communication. Braze is a bit rigid in some aspects, like blocking the sending icons, which could make the administrator's work easier, faster, and more dynamic. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze to capture customer data and make more assertive and personalized communications, understanding what the audience is looking for. This helps me to place the brand where the customer is truly interested. Review collected by and hosted on G2.com. Show More Response from Andrea Nieto of Braze [Editedit](https://www.g2.com/survey_responses/braze-review-12459455/official_response/edit) Thank you for your thoughtful feedback, we’re glad to hear Braze’s AI-powered capabilities and integrations are helping you create more personalized and impactful communications. We also appreciate your input on Canvas flexibility and message controls. Feedback like this is incredibly valuable as we continue to evolve the platform, and we’ve shared your suggestions with our product team. Thanks again for being a Braze customer, we’re committed to continually improving your experience. Validated ReviewerIncentivizedSource: Seller inviteAI Translated NH Nathan H. Enterprise (\> 1000 emp.) 4/23/2026 "Modern Design with Seamless Data Handling" 5/5 What do you like best about Braze? I really like Braze's modern design and its ability to let me get creative. The seamless data transfer capability between CDL systems stands out and is a big plus. Using Braze helps resolve the uncertainties marketers face with non-confederated data sources by allowing us to store data in one centralized location for marketers. The initial setup was super easy, which made the transition smooth. Review collected by and hosted on G2.com. What do you dislike about Braze? I would say although there is documentation in abundance, it’s often quite hard to find documentation through searching. I'm not sure but easy to help find things for things like a datashare and it not come back about setting up unrelated APIs. Enhanced documentation searching. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze resolves marketing inefficiencies, enables effective and fast-paced marketing, and seamlessly integrates non-confederated data sources, centralizing data for marketers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Grace W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grace W.") GW Grace W. head of marketing Small-Business (50 or fewer emp.) 4/24/2026 "Automation, Personalisation, and Support That Deliver" 5/5 What do you like best about Braze? The automation of things, support and personalisation Review collected by and hosted on G2.com. What do you dislike about Braze? sometimes it can be over complicated and a little hard to navagate Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze is solving the challenge of fragmented and impersonal customer communication. Many businesses struggle to coordinate messaging across multiple channels (email, push notifications, SMS, in-app), leading to inconsistent experiences and missed engagement opportunities. By bringing data, messaging, and automation into one platform, Braze enables real-time, personalised communication based on user behaviour and preferences. This helps ensure customers receive the right message at the right time, rather than generic or delayed campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Alex H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex H.") AH Alex H. Small-Business (50 or fewer emp.) 4/23/2026 "Intuitive Platform with Room for Improvement" 4.5/5 What do you like best about Braze? I find Braze to be a really intuitive platform that allows me to efficiently reach our customers, providing them with personalized and relevant communications thanks to Braze’s AI suite. I also appreciate how we can use intelligent timing and channels to deliver the right messages at the right time. The initial setup was very easy even though it was a big project. Review collected by and hosted on G2.com. What do you dislike about Braze? The email drag and drop functionality is quite basic and makes it difficult to build out visually engaging campaigns without using HTML. The Segment feature often takes a long time to calculate audience figures. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze for sending personalized marketing communications efficiently, reaching users quickly, and understanding their behavior and interests. Its intuitive platform and AI help deliver the right messages at the right time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Joanne K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joanne K.") JK Joanne K. ANZ CRM/ Lifecycle Marketing Lead Mid-Market (51-1000 emp.) 4/30/2026 "Intuitive Canvas and Strong Templating, but the HTML Editor Needs a Preview" 3.5/5 What do you like best about Braze? I really like how content is templatised by: email template, content block, in-app message etc. I like the catalog system where we can draw upon our product dimensions I like the Braze Canvas Ux and how intuitive it is to craft different audience splits Review collected by and hosted on G2.com. What do you dislike about Braze? Probably how in the HTML editor, there's no preview of the html you're building But not much else Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Previously we couldn't really craft omnichannel campaigns where we show someone an email then a push notification and then an in-app modal. NOw that's possible Review collected by and hosted on G2.com. Show More Response from Andrea Nieto of Braze [Editedit](https://www.g2.com/survey_responses/braze-review-12718822/official_response/edit) Thanks for the detailed feedback. It’s great to hear the templating system, catalogs, and Canvas experience are helping you build more sophisticated, coordinated campaigns. We also appreciate you calling out the need for better preview functionality in the HTML editor. That’s a practical improvement, and your feedback has been shared with the team. Thanks again for taking the time to share. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Gemma T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gemma T.") GT Gemma T. Marketing Executive Enterprise (\> 1000 emp.) 4/23/2026 "Dynamic CRM Capabilities with Room for Improvement" 4.5/5 What do you like best about Braze? I like the way Braze allows me to set up a canvas that stays live and automatically updates the segment or sends based on triggers for campaigns like welcome and birthday. I also appreciate the dynamic content updates in emails, and the ability to input unique UTMs for different segments and update the prize amount. The catalogs, although sometimes slow to update, are useful in these processes. Additionally, the initial setup with Braze was smooth with the help of CACI. Review collected by and hosted on G2.com. What do you dislike about Braze? Catalog sometimes takes a long time to update (hours). Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze for CRM, mainly email and push notifications in performance marketing. It helps with effective targeting, re-engagement, and life cycle messaging. I also dynamically update email content and unique UTMs for segments, enhancing our campaign processes. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign SH soph h. Mid-Market (51-1000 emp.) 4/23/2026 "Intuitive and User-Friendly CRM Solution with Cutting-Edge Features" 4/5 What do you like best about Braze? I find Braze really intuitive and user-friendly, with lots of new features to try out, especially with AI. It has all the features we need to execute our campaigns efficiently. I appreciate how it helps us with personalization, making sure we're sending the right campaigns to the right people at the right time, reducing unsubs and churn. I enjoy testing and learning different campaign paths. The initial setup was easy too. Review collected by and hosted on G2.com. What do you dislike about Braze? Maybe the AI features are very new, and I need more use cases. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I find Braze intuitive and user-friendly for our CRM email and push campaigns. It helps with personalization, ensuring campaigns reach the right people at the right time, reducing unsubscribes and churn. I appreciate testing different campaign paths, which aids in optimizing our communication. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Katie N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie N.") KN Katie N. Mid-Market (51-1000 emp.) 3/4/2026 "Powerful Features, But Onboarding Challenges" 4.5/5 What do you like best about Braze? I think Braze is pretty user-friendly and it has a nice UI. It has a pretty extensive product road map that is very competitive compared to other companies in the industry. I like Braze's drag and drop campaign canvas builder, and their segmentation tools. I appreciate that it's operationally fast, allowing marketers to iterate quickly without extensive data modeling. Their AI-powered tools and roadmap seem the most helpful to us, and their dashboards offer good event-based reporting and attribution beyond revenue. They also scale well for complex multistep journeys and have lean engineering lift required for ongoing use once the setup is complete. Review collected by and hosted on G2.com. What do you dislike about Braze? Our experience with the Braze sales team and their onboarding partner Covalent has been pretty bad. They don't really tailor the experience to our company, and as a result, don't effectively support us in a timely manner. Also, Braze's Salesforce integration is not native and costs can grow exponentially as the company scales because of how they charge per message. Their webhook, email, and contact fees are more expensive compared to other companies that offer a more inclusive platform fee. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze lets me orchestrate omnichannel campaigns, syncing with Salesforce and Snowflake. It supports dynamic segmentation, personalized testing, and HIPAA compliance. It allows quick iterations without heavy data modeling and has useful AI tools for inbound communications. Review collected by and hosted on G2.com. 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