--- title: Braze Reviews meta\_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1689 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Braze Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. [(385 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews) Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. [(189 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews) Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677735&qs=pros-and-cons#reviews) Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676219&qs=pros-and-cons#reviews) Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675676&qs=pros-and-cons#reviews) Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. [(159 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews) Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. [(149 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews) Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. [(102 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675568&qs=pros-and-cons#reviews) Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. [(93 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675852&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. [(86 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675466&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Braze ##### 1. Ease of Use Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. [ See 385 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews) See Related User Reviews ![Aimee C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aimee C.") AC Aimee C. Mid-Market (51-1000 emp.) 3.5/5 "Intuitive and Efficient Omnichannel Solution" What do you like about Braze? I appreciate Braze for its easy interface and quick sending times, which really help streamline our communications. The platform is intuitive, and I f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Seamlessly Powerful UI with Stellar Reliability" What do you like about Braze? I really like Braze for its easy and time-efficient customer segment creation and campaign management, making it simple to test campaigns. The UI is v ##### 2. Intuitive Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. [ See 189 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you like about Braze? Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and m ##### 3. Automation Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677735&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Juan Diego C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Juan Diego C.") JC Juan Diego C. Enterprise (\> 1000 emp.) 5.0/5 "Experimentation Facilities" What do you like about Braze? Braze AI & decision studio for timming optimization communications and Technical and workflow efficiency. ##### 4. Customer Support Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676219&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you like about Braze? Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and m ##### 5. Features Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675676&qs=pros-and-cons#reviews) See Related User Reviews ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you like about Braze? I like all of the options to customize your campaign. ![Aimee C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aimee C.") AC Aimee C. Mid-Market (51-1000 emp.) 3.5/5 "Intuitive and Efficient Omnichannel Solution" What do you like about Braze? I appreciate Braze for its easy interface and quick sending times, which really help streamline our communications. The platform is intuitive, and I f ### 5 Cons or Disadvantages of Braze ##### 1. Learning Curve Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. [ See 159 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.5/5 "Multiple channels in one place with lots of capabilities to move data around" What do you dislike about Braze? Braze is a large product built for different types of businesses, but it doesn’t feel like it’s really targeting big companies with large MarTech team ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you dislike about Braze? Because of the number of options, it take a little bit to understand where to go and what to do for the desired results ##### 2. Missing Features Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. [ See 149 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.5/5 "Multiple channels in one place with lots of capabilities to move data around" What do you dislike about Braze? Braze is a large product built for different types of businesses, but it doesn’t feel like it’s really targeting big companies with large MarTech team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you dislike about Braze? Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation ##### 3. Limitations Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. [ See 102 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675568&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Powerful CRM" What do you dislike about Braze? The pricing model is genuinely frustrating — complex, opaque, and seemingly always in flux. It's hard to forecast costs confidently, and the lack of t SH Shana H. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizing Client Strategy with Seamless AI Integration and Support" What do you dislike about Braze? Nothing. ##### 4. Limited Features Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. [ See 93 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675852&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you dislike about Braze? Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Seamlessly Powerful UI with Stellar Reliability" What do you dislike about Braze? I think Braze could give more individual control over channels to allow us to pause/start specific channels within a canvas. As if we have a multi-cha ##### 5. Steep Learning Curve Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. [ See 86 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675466&qs=pros-and-cons#reviews) See Related User Reviews ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you dislike about Braze? Because of the number of options, it take a little bit to understand where to go and what to do for the desired results ![Louise D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louise D.") LD Louise D. 5.0/5 "Powerful Segmentation, Challenging Onboarding" What do you dislike about Braze? It's quite a steep learning curve, so it's quite difficult for people who haven't used Braze before to get up to speed with how it works. There's some KL Karina L. Mid-Market (51-1000 emp.) 4/23/2026 "Reliable, Real-Time Messaging with Room for Improved Integration" 4/5 What do you like best about Braze? I appreciate Braze's reliability and its ability to send trigger messages quickly and in real-time. The user-friendly interface is a big plus too, as it helps us learn quickly and saves time when sending or building emails. The detailed segmentation offered by Braze is more advanced than what I was used to with our previous platform, and it supports our needs effectively. Review collected by and hosted on G2.com. What do you dislike about Braze? I'm still not able to integrate with direct mail using Braze. It would be nice if Braze could identify if a customer received direct mail so we could expand our omnichannel approach. Also, I wouldn't say the initial setup was easy, but we had years of historical data so it made sense. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze for detailed segmentation and to send real-time trigger messages. It provides a user-friendly interface, making it easy to learn and saves time building emails. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![monica c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "monica c.") MC monica c. Product Manager Mid-Market (51-1000 emp.) 4/24/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Versatile CRM Tool with Room for UI Improvement" 4/5 What do you like best about Braze? I enjoy the Braze operator's capabilities and the overall amount of capabilities it offers as a channel. The multiple channels allow us to enrich traditional communications. The Braze operator is very good for debugging, without having to search forever or open way too many tickets. Review collected by and hosted on G2.com. What do you dislike about Braze? The Braze Canvas UI feels a bit oldschool and should resemble a workflow or Miro board more closely. The Braze operator loses context every time, which isn't always great. The data point consumption is quite extreme. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze for customer journey mapping, behavioral communication, easy segmentation, personalization, and analytics. It also enriches communications across multiple channels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite DD David D. Enterprise (\> 1000 emp.) 4/23/2026 "Seamless CRM Integration with Dynamic Data Handling" 5/5 What do you like best about Braze? I love the canvas capability in Braze, it's so easy to use. The ability to dynamically add data items and utilize liquid logic is incredible. For campaigns, being able to use diverse data points with canvas and liquid logic efficiently replaces our previous use of Django templates in Kraken. Review collected by and hosted on G2.com. What do you dislike about Braze? Currently we have the issue of user IDs that can be associated with multiple accounts. Being able to manage this realistically requires the ability to push archiving of messaging into all of the relevant accounts, rather than just one. It also means we have to use more liquid logic to add multiple lines to the same message, rather than being able to push these separately to multiple messaging. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze solves functional and data challenges in our CRM; its canvas and liquid logic capabilities streamline dynamic data usage and segmentation in campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Mid-Market (51-1000 emp.) 6/5/2023 "Powerful, User-Friendly Marketing Platform with Room for Smarter Insights" 4/5 What do you like best about Braze? Braze has been a strong tool in my day-to-day work, especially when it comes to building and managing segmentation. It’s very intuitive to create targeted audiences, and the predictive features are genuinely useful for refining campaigns. Setting up campaigns and canvases is straightforward, and the overall user experience is smooth, which makes it easy to move სწრაფly from idea to execution without a steep learning curve. In terms of new things I’ve been enjoying, Braze continues to stand out for how quickly you can spin up campaigns and iterate on them. The flexibility in segmentation combined with its clean interface makes it especially effective for teams that want both power and ease of use. The predictive capabilities also feel increasingly valuable as datasets grow. Review collected by and hosted on G2.com. What do you dislike about Braze? That said, there are areas where Braze could improve. Churn insights could be more actionable and surfaced more clearly. It would also be great to see more intelligent recommendations built into the platform—especially AI-powered suggestions for campaigns or canvases. For example, proactively recommending optimizations or new journeys based on performance data would take the platform to the next level. Overall, Braze is a reliable and user-friendly platform with strong core functionality, and with a few enhancements around insights and automation, it could become even more impactful. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Ability to send Email, Push and In app messages to our app users. Seamlessly integrated in one location. Review collected by and hosted on G2.com. Show More 4/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Caitlan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caitlan D.") CD Caitlan D. Enterprise (\> 1000 emp.) 4/24/2026 "User-Friendly Interface Empowers All Skill Levels" 5/5 What do you like best about Braze? I use almost all of Braze's functionality for Global Media's email and app marketing. Braze has an incredibly user-friendly interface, which has helped us onboard a broad range of teams throughout the business to set up and send their own communications. I love how Braze makes complex user journeys easy to build, with tools like '+ Personalisation' for Liquid, Catalogs, Connected Content, and Custom Attributes/Events. Our Account Manager is incredible too; whenever we've needed new functionality, she has always made the addition of these features to our platform very smooth. Review collected by and hosted on G2.com. What do you dislike about Braze? Nothing that I can think of really! Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze's user-friendly interface helps us onboard various teams to manage their comms. It enables granular personalization, offering an exceptional user experience. The intuitive campaign setup is great for beginners, and its tools make complex user journeys easy to build for advanced users. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Amy E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amy E.") AE Amy E. Mid-Market (51-1000 emp.) 4/23/2026 "A Game-Changer for Automated Campaigns and CRM Efficiency" 5/5 What do you like best about Braze? I love how Braze has made sending personalized automated campaigns so much easier than before. The interface is very easy to use, and we can build emails using drag-and-drop features and catalogs, which has been a game changer for us in CRM. Our previous manual process for building emails was taking up to 20 hours a week, but now with catalogs, we can do it in just 2 hours, achieving a 90% reduction in time spent. Review collected by and hosted on G2.com. What do you dislike about Braze? The reporting could be better. I would like to be able to create Power BI style reports for stakeholders. The initial setup had challenges. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze to send personalized automated campaigns easily. The drag and drop interface for building emails with catalogs reduced our email creation time from 20 to 2 hours, which is a game changer for our CRM. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Joanne K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joanne K.") JK Joanne K. ANZ CRM/ Lifecycle Marketing Lead Mid-Market (51-1000 emp.) 4/28/2026 "Braze Makes Segmentation and Journey Building Effortless" 4.5/5 What do you like best about Braze? I like how easy it is to build precise segments using all our custom data attributes and how I'm able to craft journeys seamlessly using decision splits and audience paths. Having used other platforms like Salesforce I appreciate the UI of Braze so much more. Review collected by and hosted on G2.com. What do you dislike about Braze? Not much. It's been a great experience so far but I would like it if we were given more proactive guidance on under utilised ffeatures. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? We struggled with crafting a truly omnichannel journey by weaving Email, Push Notifications, In app modals together but this is now possible with Braze. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Airlines/Aviation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Airlines/Aviation") UA Verified User in Airlines/Aviation Mid-Market (51-1000 emp.) 1/13/2023 "Plateforme conviviale avec une marge d'amélioration pour l'analyse" 4/5 What do you like best about Braze? J'aime beaucoup la plateforme Braze car elle fournit une documentation complète et une formation qui nous permet d'être vraiment au courant de toutes les nouvelles fonctionnalités et du fonctionnement de la plateforme. Cela nous rend suffisamment indépendants pour travailler sur la plateforme et lancer nos campagnes seuls. De plus, la plateforme est vraiment conviviale et facile à utiliser, ce qui nous aide à créer des parcours pour les utilisateurs et à envoyer le bon message à la bonne personne au bon moment, ce qui la rend parfaite d'un point de vue marketing. Review collected by and hosted on G2.com. What do you dislike about Braze? La partie analytique n'est pas bien montrée dans le tableau de bord Braze, donc elle pourrait certainement être améliorée. De plus, l'exportation des données n'est pas si facile et nécessite un développement technique. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze est une plateforme conviviale et facile à utiliser, nous aidant à créer des flux de parcours utilisateur. Elle nous permet d'envoyer le bon message à la bonne personne au bon moment, ce qui est parfait d'un point de vue marketing. Review collected by and hosted on G2.com. Show More 3/16/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 4/29/2026 "Powerful Personalized, Real-Time Messaging with Intuitive Analytics" 4/5 What do you like best about Braze? What I like best about Braze is its powerful and flexible customer engagement tools, especially the ability to create highly personalized, real-time messaging across multiple channels. The platform’s intuitive interface and strong analytics also make it easier to understand user behavior and optimize campaigns effectively. Review collected by and hosted on G2.com. What do you dislike about Braze? When selecting filter groups under target audience, I can only select one at a time and then need to repeat the process for every segment or custom event I want to select. This costs me a lit of time every day. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze helps solve the challenge of delivering timely, personalized communication to users across multiple channels from a single platform. This benefits me by making it easier to engage customers more effectively, improve retention, and base decisions on real-time data rather than guesswork. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite UA Umokheir A. service adminstrator Enterprise (\> 1000 emp.) 4/23/2026 "User-Friendly for First-Time Users, with Helpful Customer Service" 4/5 What do you like best about Braze? I like how user friendly it is. It is great for first time users and the customer service is always there to help. Review collected by and hosted on G2.com. What do you dislike about Braze? featuress within canvases and campaigns could be useful to have some hints Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze is solving the problem with relapsing customers. It’s amazing how we can find them, and re-enhance back Review collected by and hosted on G2.com. Show More 7/14/2026 Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ## Top-Rated Alternatives [ ![Iterable](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iterable") Iterable 4.4/5(825) ](https://www.g2.com/products/iterable/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/braze/competitors/alternatives) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Personalization](https://www.g2.com/categories/personalization)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)[Push Notification](https://www.g2.com/categories/push-notification)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[RCS Business Messaging](https://www.g2.com/categories/rcs-business-messaging) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Leading managed file transfer apps for tech companies](https://www.g2.com/discussions/leading-managed-file-transfer-apps-for-tech-companies)[What is the best image optimization software for speeding up a WordPress site without noticeably degrading image quality or breaking the visual design?](https://www.g2.com/discussions/what-is-the-best-image-optimization-software-for-speeding-up-a-wordpress-site-without-noticeably-degrading-image-quality-or-breaking-the-visual-design)[PuTTY vs MobaXTerm vs SecureCRT for IT teams comparing terminal emulators across Windows, Linux, and cross-platform deployment scenarios: which handles the widest range without switching tools?](https://www.g2.com/discussions/putty-vs-mobaxterm-vs-securecrt-for-it-teams-comparing-terminal-emulators-across-windows-linux-and-cross-platform-deployment-scenarios-which-handles-the-widest-range-without-switching-tools) [Which property restoration management tools coordinate distributed crews and suppliers effectively?](https://www.g2.com/discussions/which-property-restoration-management-tools-coordinate-distributed-crews-and-suppliers-effectively)[What is the best AI writing tool for company blogs?](https://www.g2.com/discussions/what-is-the-best-ai-writing-tool-for-company-blogs)[Pros and Cons Details](https://www.g2.com/products/braze/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)