--- title: Blueprint Reviews meta_title: 'Blueprint Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 16 reviews by the users' company size, role or industry to find out how Blueprint works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 16 scale: '5' date_modified: '2026-07-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Blueprint Reviews **Vendor:** Blueprint **Category:** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) **Average Rating:** 4.8/5.0 **Total Reviews:** 16 ## About Blueprint Blueprint is a conversational commerce tool which drives retention and revenue for the world's fastest-growing DTC brands. Built for brand operators by brand operators, Blueprint leverages the power of 2-way conversations via SMS to turn single orders into repeat purchases. The tool enables personalized brand-customer dialogue across the entire customer journey, intelligent cross-sell and replenishment flows as well as subscription management and order skipping functionality. Blueprint also drives revenue via abandoned cart recovery, segmented group campaigns and game changing one-click ordering. ## Blueprint Reviews ### 1. Helps us be the best at Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Alessandro D. | CEO & Cofounder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Blueprint?** Automations are great and allow you to just set up a bunch of flows that do the work for you. We really like the post-order check in message that adds a personal touch to every customer's order experience. It's also great to gather some candid feedback. **What do you dislike about Blueprint?** For the most part we're happy with all the features. We need to do more work to grow our subscriber list to help drive more proactive SMS marketing. For now, the order-related texts serve us well. **What problems is Blueprint solving and how is that benefiting you?** We're staying connected with our customers with a communication channel that we know gets much higher open rates and levels of engagement. We see a lot of customers reaching out to us via text and providing a personalised response is great for them too. ### 2. Great for DTC customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Akhil C. | Founder **Reviewed Date:** March 18, 2022 **What do you like best about Blueprint?** Their customer service is really good, they really solve the issues and take constructive feedback on board if they can't. **What do you dislike about Blueprint?** I think there are some features which could be better, for example the mandatory "you've opted in to our privacy policy " message currently gets sent instantly when a customer messages us for the first time which sometimes causes customers to STOP without giving us a chance to get back to them. If we could delay that by an hour or so, it gives us a chance to respond to feedback whether its positive or negative. **What problems is Blueprint solving and how is that benefiting you?** We're getting a lot closer to our customers by having informal dialogue with them, even when customers reply with one-word answers, we're able to get more feedback on our product and build a community ### 3. A core part of our business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Blueprint?** Right after we launched, Blueprint made it possible for us to communicate, engage and start a relationship with our customers in a time when 6-feet apart was the rule. We had initially planned to launch with our hospitality partners only IRL, but due to COVID, we had to quickly pivot to digital-only. We were introduced to Blueprint by one of our most trusted advisers and since then we have run our Hotline with them, which we heavily rely on to this day. Having the ability to offer 1:1 conversations with customers through BP has enabled us to cultivate a customer-forward brand and quickly answer questions, support and hear feedback from our most valued community without the hassle of email and in real-time. Aside from the hotline, we use Blueprint to alert customers when their order is out for delivery (drastically lowering the volume of incoming CX queries) and now reinforce loyalty and LTV thanks to their quick reply features that integrate with our subscription platform. **What do you dislike about Blueprint?** We are always looking for more automations and features to enhance our customer experience, and Blueprint is ahead of the game. We have a great relationship with their team and know they are working hard on developing tools that allow us to implement our dream strategy, like having a mobile app to take the hotline to the next level. **Recommendations to others considering Blueprint:** Blueprint's team is relatively a newcomer in this industry but has all the energy and ability to eclipse the bigger players out there. **What problems is Blueprint solving and how is that benefiting you?** The first iteration of our subscription program had a lot to be desired. Not only Blueprint help us understand the gaps of our first program, but also helped us implement the solutions with quick reply features. I'm excited for them to continue to develop subscription tools so our customers continue to benefit from a seamless experience. ### 4. Easiest way to create loyal customers! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2021 **What do you like best about Blueprint?** I love the ability to have 1:1 conversations with my customers, this allows our team to give a 5-star customer experience easily. Automations such as the welcome flow and post order check-in trigger conversations with highly engaged customers and Blueprint allows us to answer customer queries in seconds. Our customers rave about the ease of managing their subscriptions via SMS, and it's saved our support team from processing lots of manual requests. The support is always in hand if needed. **What do you dislike about Blueprint?** I would like some more integrations with other tools in our tech stack, such as LoyaltyLion (but I have been told these are in development will be available in 2022!) **What problems is Blueprint solving and how is that benefiting you?** Chat to customers to increase customer loyalty. Solve customer problems in a channel they use frequently. Enabe easy subscription editing via conversation. Get feedback on our drinks after a first-time order. Increase customer spending by texting them with relevant reminders and/or cross-sells. ### 5. Blueprint is a game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Joe B. | Founding Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Blueprint?** Allows us to speak to our customers in a natural way and build loyal fans through genuine interactions. Also allows us to tactically push sales. **What do you dislike about Blueprint?** It's forever evolving and adding new features which means even if there is something missing, it's usually not for long! **What problems is Blueprint solving and how is that benefiting you?** Customer engagement and feedback ### 6. Excited to see what's next! **Rating:** 4.5/5.0 stars **Reviewed by:** Emily O. | CoFounder and CMO **Reviewed Date:** March 16, 2022 **What do you like best about Blueprint?** Our ability to segment and drive sales with custom, targeted offers. **What do you dislike about Blueprint?** The interface isn't always easy to follow - often an extra step to save messaging, etc that isn't intuitive. **What problems is Blueprint solving and how is that benefiting you?** Building immediate relationships with the customer in a way that is convenient for them has been paramount. We are also able to drive amazing amounts of revenue thru urgency driving, short lived promos that align well with the SMS experience. ### 7. Fantastic tool for taking customer experience to the next level **Rating:** 5.0/5.0 stars **Reviewed by:** Jessie K. | Senior Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Blueprint?** Blueprint is a great bit of software. We've been using it to help reduce churn rate among our subscribers and have seen some really positive results so far. Lots of new features coming out and a really helpful team to help get set up/ answer qs etc **What do you dislike about Blueprint?** It is a bit of an investment so you need to make sure you are using the different features to benefit from it **What problems is Blueprint solving and how is that benefiting you?** It's helping to reduce susbscriber churn rate and improve customer experience ### 8. An amazing support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly N. | Brand Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Blueprint?** Blueprint has done a great job adding new features and updating its dashboard. They're always looking for ways to support their customers and are fantastic at communicating new updates and features. **What do you dislike about Blueprint?** Blueprint is still a little behind different apps but is actively working hard to catch up and be the best SMS provider! I've never seen another company work so hard for their customers. **What problems is Blueprint solving and how is that benefiting you?** We're using Blueprint as our SMS provider. ### 9. Win for our company and our customers! **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica S. | Senior Manager, Customer Support & Internal Ops, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Blueprint?** How easy it is to reply to customers in the portal and how fast you can populate analytics. **What do you dislike about Blueprint?** It would be ideal if it were directly integrated with Gorgias, our cutomer support help desk. **What problems is Blueprint solving and how is that benefiting you?** Lighting fast communication with customers that have resulted in quick resolutions and purchases we would otherwise be missing out on. ### 10. A passionate team willing to do what it takes! **Rating:** 5.0/5.0 stars **Reviewed by:** Donald M. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Blueprint?** SMS is a huge part of the CRM conversation, and we are using it to the fullest. We enjoy 1 on 1 conversation, 1 click ordering, and automation capabilities. **What do you dislike about Blueprint?** The BluePrint rocket has launched, and they are building as they go. The team is receptive to client concerns and works as fast and intelligent as possible. **What problems is Blueprint solving and how is that benefiting you?** Conversation on the back of single ordering and subscription ordering. We are beginning to gain traction with conversation and finding ways to leverage this channel for increasing revenue. ### 11. best sms marketing software **Rating:** 4.0/5.0 stars **Reviewed by:** Vijay K. | Biology online instructor, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Blueprint?** Enables me to connect with the customers with a two-way chat support facility and also keep them up to date with the offers and increase my sales **What do you dislike about Blueprint?** For me still, now i didn't find any big drawbacks **What problems is Blueprint solving and how is that benefiting you?** I increased my sales as it provides both SMS and WhatsApp marketing which enables me to always connect with my customers ### 12. Blueprint has elevated our community in every way! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Blueprint?** Blueprint allows for us to connect with our community at every stage and offer support in such an easeful way! **What do you dislike about Blueprint?** Blueprint has supported us so much! Additional features could be added, but they are always asking how they can improve to align with our goals! **What problems is Blueprint solving and how is that benefiting you?** Customer service, customer experience, and customer engagement! ### 13. Supercharging Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Blueprint?** Easy to use, innovative, attentive customer success team and lastly, does what it says delivers improved customer repeat purchase and LTV. **What do you dislike about Blueprint?** The fact I moved role and no longer use it. **What problems is Blueprint solving and how is that benefiting you?** Solving basket abandonment and replenishment ease - key benefit has been another easy route for customers to receive timely updates ### 14. Great SMS tool for ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** George W. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Blueprint?** Love the customer service, and the simplicity of the user interface. **What do you dislike about Blueprint?** Not much to dislike at the moment. Would be nice to have a running total of spend during the billing period **What problems is Blueprint solving and how is that benefiting you?** Reducing customer churn and improving customer satisfaction ### 15. Great for DTC **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2022 **What do you like best about Blueprint?** Enables you to talk to customers as people rather than clients. Easy to use. **What do you dislike about Blueprint?** Very little. Great platform, there is room for additional features being a young company but great so far. **What problems is Blueprint solving and how is that benefiting you?** Customer engagement and customer service ### 16. Great tool to engage easily and informally with customers **Rating:** 5.0/5.0 stars **Reviewed by:** Poppy J. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2021 **What do you like best about Blueprint?** Very easy to use. Can enable customers to purchase in-channel without a redirect. **What do you dislike about Blueprint?** On rare occasions, we have experienced customers' data being updated on Shopify, which doesn't automatically update the customer's info on Blueprint. Blueprint are working on this fix though! **What problems is Blueprint solving and how is that benefiting you?** Realised how important it is to have informal, 1-1 conversations with our customers. - [View Blueprint pricing details and edition comparison](https://www.g2.com/products/blueprint-blueprint/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+18%3A39%3A41+-0500&secure%5Bsession_id%5D=d6900f11-0d62-4a15-bd4e-d39f2c89aff5&secure%5Btoken%5D=61a1379ce6c757be18e68b9996f8d9fce3f08498d76b3fc5a7e4c7ec169e7eff&format=llm_user) ## Blueprint Features **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Automatic Replies - MMS Marketing - Personalization - Transactional SMS **SMS Platform** - Reporting - Automation - API Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Blueprint Alternatives - [HighLevel](https://www.g2.com/products/highlevel/reviews) - 4.6/5.0 (631 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - 4.1/5.0 (7,224 reviews) - [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) - 4.3/5.0 (964 reviews)