I run it against our own site and a handful of client properties. What keeps me opening it is that the AI visibility data and the Search Console data live in the same place, so I stop reconciling two tools by hand.
AI visibility tracking is the module most people will sign up for, and it is built sensibly. You add a brand and the competitors you care about, and it reports mentions, citations and sentiment from ChatGPT, Gemini, Claude and Perplexity, which are the engines marked as live tracking. DeepSeek, Grok, Copilot and Meta AI are listed too, with the top tier covering the full set of models. Each mention is classified as linked or unlinked, gets a position, and carries a positive, neutral or negative context tag. The linked rate is a small metric that I check more than the headline score, because a mention without a link is a very different outcome from a citation that sends traffic.
It also tracks domains you do not own, which sounds minor and is not. I point it at competitors the same way I point it at clients, and the share of voice view shows who is getting named in answers for a category and who is absent.
The citation gap view is the one I use for planning. It lists the sites that AI answers keep citing for a competitor but never for us. That list doubles as an outreach shortlist, since those are the publications and directories the models already trust in that niche.
Content Recovery is the reason I would keep paying if everything else disappeared.
Every declining page lands in a Recovery Inbox, ranked by opportunity, with a verdict attached: Fix now, Rebuild, Abandon or Ignore. The Abandon verdict is deliberately conservative, and I like that, because most tools never tell you to stop spending effort on a page. Each verdict also names a likely cause. Lost rankings, lost queries, falling demand, and clicks taken by AI answers on pages that still rank are all separate diagnoses, and they lead to different fixes. A page that lost clicks to an AI summary needs different work than one that slipped from position three to nine.
The Recovery Inbox also lets me pin pages I already know matter and exclude ones I have decided to leave alone, so the list reflects the client's priorities and not only the tool's arithmetic. That small control keeps the inbox usable week after week, because the same dead pages do not keep resurfacing.
Then there is the measurement side. After you change a page, it is compared with similar pages you left untouched. If the untouched pages moved as well, the market did it. If only your page moved, the lift is credited to the fix. I have not seen another SEO tool bother to separate those two cases, and it changes how I report to clients.
The Search Console connection is a one-click OAuth flow, and nothing asks for a password. Once it is connected, the rest of the module comes alive:
- query clustering by topic, which groups the long tail into something readable
- cannibalization detection, flagging pages that compete for the same queries
- CTR gap spotting on queries with strong impressions and weak clicks
- branded versus non-branded traffic split
- content briefs generated from the demand it finds
Historical retention is worth a mention by itself. Google keeps sixteen months, and Authority Radar stores history well past that on every tier, with the length depending on the plan. For year over year comparisons on seasonal clients, having that archive is the difference between a real comparison and a guess.
The link building marketplace is the least differentiated module, and it works. You filter vetted sites by domain rating, traffic and niche, then buy a placement or trade links using credits, and orders are tracked from placement to live. I treat it as a place to build a shortlist, then I still look at each site myself before approving anything. Having ordering and status tracking in the same login as the SEO data is convenient, nothing more dramatic than that.
Alerts are a smaller feature that I now rely on. Sentiment shifts and new negative mentions can trigger a notification, and competitor movement gets flagged as a threat. I do not expect it to catch every change, and the delivery options depend on the plan, but a negative description appearing in an assistant answer is the kind of thing I want to hear about on the day, not at the next monthly review. For recommendations, the tool suggests missed citation opportunities and content gaps based on the evidence it collected. Treat them as prompts for a human decision. They point at the right area more often than they hand you a finished plan, which is a fair level of expectation for this kind of output.
The free emailed AI visibility report and the trial are worth using before paying. The trial runs a full week with full feature access and no card required, and the report gives a decent first read of how a brand shows up before you configure anything.
Pricing is structured around projects, AI query executions, Search Console connections and seats, rather than around keywords. Campaigns are unlimited on every plan. For an agency adding properties over time, that scales more predictably than the per-keyword tools I used before. Review collected by and hosted on G2.com.
Product is pretty new but roadmap is rich, as off now everything is working greatly Review collected by and hosted on G2.com.
