--- title: Attio Reviews meta_title: 'Attio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 570 reviews by the users' company size, role or industry to find out how Attio works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 570 scale: '5' date_modified: '2026-07-30' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Attio Reviews **Vendor:** Attio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 570 ## About Attio Attio is the AI CRM for the next era of companies. Built to adapt to any business, Attio gives companies the power to understand every customer, automate at scale, and create go-to-market systems exactly as they need. Thousands of companies, including category-defining AI leaders and startups, use Attio to power their go-to-market. ------------------------ Key features: - AI for how you already work. Ask Attio to find, update, or create in plain English. - Connect your agents to your CRM. Attio's MCP server plugs into any AI tool so your agents can read, write, and act on live customer context. - A CRM that fits your business. Model any GTM motion with our flexible data model, custom objects, and relationships tailored for your team. - Automate the work behind the deal. Powerful workflows route leads, manage deals, and keep your pipeline moving. - Stop chasing stale data. Attio enriches contact and company records automatically, so your team never wastes time on dead emails, outdated titles, or missing context. - Real-time performance. Live dashboards and advanced reporting give revenue teams instant visibility into pipeline, activity, and trends. - Keep the conversation going. Record meetings, generate AI summaries, and sync key insights directly to your CRM. - Connect the tools your team loves. Attio stays in sync across your entire stack with a growing library of integrations and a Developer Platform to create your own. Getting started with Attio is fast. Set up your CRM in minutes by syncing your email and calendar to build a complete system without manual data entry. ------------------------ Join the thousands of companies already using Attio to power their growth. See what Attio can do for you at attio.com ## Attio Pros & Cons **What users like:** - Users appreciate the **ease of use** of Attio, enjoying a smooth setup and intuitive customization for their needs. (75 reviews) - Users appreciate the **easy setup** of Attio, enabling quick productivity without a steep learning curve. (43 reviews) - Users appreciate the **fantastic customizability** of Attio, allowing tailored solutions that enhance lead tracking and management. (41 reviews) - Users value the **seamless integration** capabilities of Attio, enhancing productivity and simplifying workflows across teams. (25 reviews) - Users value the **feature richness** of Attio, especially for its intuitive tools and excellent customer support. (23 reviews) - Users appreciate the **flexibility** of Attio, allowing customized data models and smooth workflow automation for teams. (22 reviews) - Users love the **intuitive interface** of Attio, making it easy to adopt and customize across teams. (22 reviews) - Users appreciate the **simplicity** of Attio, finding it easy to use and adopt across teams effectively. (22 reviews) - Easy Implementation (19 reviews) - Easy Tracking (17 reviews) **What users dislike:** - Users express frustration with **integration issues** , highlighting the need for more native tool connections and functional enrichment features. (25 reviews) - Users express concern over **missing features** in Attio, hoping for key improvements and better automation for duplicates. (23 reviews) - Users experience a **steeper learning curve** at first, feeling overwhelmed by the setup and flexibility of Attio. (21 reviews) - Users struggle with **feature issues** in Attio, especially regarding email sharing and limited reporting capabilities. (19 reviews) - Users find the **incomplete information** in Attio limits accurate data enrichment and reporting capabilities. (13 reviews) - Time-Consuming (8 reviews) - Users find Attio to be **expensive** , especially for larger teams needing more workflow capabilities and credits. (7 reviews) - Limited Customization (7 reviews) - Limited Features (7 reviews) - Users feel that **email handling issues** make simple communication challenging, with a lack of key features impacting usability. (6 reviews) ## Attio Reviews ### 1. Flexible, Customizable, and Clean—Attio Fits How Our Team Works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** II like how flexible and easy to customize Attio is. It’s clean, simple to use, and doesn’t feel overwhelming. It adapts well to how our team actually works. **What do you dislike about Attio?** Sometimes it feels a bit complex in certain scenarios. A few improvements would really help, like adding bulk deletion for tasks and giving us the ability to hide system attributes. **What problems is Attio solving and how is that benefiting you?** Attio helps us manage Townchest’s vendors, schools, and teams in one organized system. It keeps our data clean, supports onboarding and outreach, and gives us clear visibility so we can scale smoothly and stay organized. ### 2. Simple, Comprehensive CRM with Room to Grow **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2026 **What do you like best about Attio?** I use Attio for CRM activities like tracking lead status, centralizing information, and automating CRM workflows. I really appreciate the platform for being extremely simple yet very complete, and it's easy to manipulate and collaborate with. The best part is that it's straightforward to use, with no PhD required, which makes it very accessible. The initial setup was also very easy. **What do you dislike about Attio?** It's still a bit new and lacks native integrations to many tools. **What problems is Attio solving and how is that benefiting you?** I use Attio to track lead status, centralize information, and automate CRM workflows. It's extremely simple, very complete, easy to manipulate and collaborate—no PhD required. ### 3. Efficient Customer Management with Attio **Rating:** 4.5/5.0 stars **Reviewed by:** Niels T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Attio?** What I like most about Attio is that you can create automatic integrations with different systems. For example, we can automatically send a card to people who haven't had a deal in 30 days. That automation works very well. **What do you dislike about Attio?** It would be really nice, for example, if they had a direct integration with your Shopify so you don't have to build it yourself. **What problems is Attio solving and how is that benefiting you?** Attio helps me keep track of customer interactions in one portal. I like that you can automatically automate tasks and integrate with different systems. ### 4. Effortless Setup and Data Standardization **Rating:** 5.0/5.0 stars **Reviewed by:** Rosa V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I really like Attio's clean database structure and its relational database style. It feels modern compared to legacy CRM systems. Attio's custom field validation and the standardized structure for properties have greatly helped in ensuring consistent data formatting across my team. Also, the initial setup of Attio was quite fast, which was a nice bonus. **What do you dislike about Attio?** I find the advanced duplicate detection lacking, as I could use smarter automatic merging suggestions for similar contacts and companies. **What problems is Attio solving and how is that benefiting you?** Attio standardizes our data entry with custom field validation, solving inconsistent data formatting across the team. ### 5. Effortless Setup, Smart Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Attio?** I love Attio's ease of use, which makes managing customer tracking intuitive and efficient. The tagging and AI features really stand out, allowing everything to feel interconnected, especially with their ability to connect to other tools like Slack. I also found the initial setup to be very easy. **What do you dislike about Attio?** I wish there were more AI features! Maybe connectors to Fireflies AI would be a good addition. **What problems is Attio solving and how is that benefiting you?** I use Attio to track customers, helping us synthesize and track in a consolidated spot. ### 6. Organized and Helpful for Keeping Everyone in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Attio?** I like how organized it is, and being able to keep track of everyone in one place is really helpful. **What do you dislike about Attio?** It’s difficult to transfer contacts over from sheets, all the information doesn’t transfer **What problems is Attio solving and how is that benefiting you?** Keep track of all my contacts and how I want to approach them has been extremely helpful ### 7. Fully Customizable and User-Friendly CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Attio?** I find Attio fully customizable to our business model, which really helps us. The custom fields are very useful for our workflows. Also, the deal probability feature gives us better control over the pipeline. The self-service installation was simple, which I really appreciated. **What do you dislike about Attio?** Complexe aangepaste functies **What problems is Attio solving and how is that benefiting you?** I use Attio for pipeline management and forecasting. It is fully customizable to our business model with custom fields and offers better control over the pipeline with deal probability features. ### 8. Effortlessly Manages Calls and Emails with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Attio?** I find Attio very easy to use, which is something I really appreciate. The tracking system is particularly beneficial for me as it helps keep track of correspondence and prevents me from repeating calls multiple times. Overall, I'm liking the system as everything works pretty well now. **What do you dislike about Attio?** N/A **What problems is Attio solving and how is that benefiting you?** I use Attio to keep up with emails and track correspondence, which prevents me from repeating calls multiple times. ### 9. Run Your Own Automations to Connect Workspaces with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Attio?** I can run my own automations to connect different workspaces **What do you dislike about Attio?** Sometimes its hard to connect deals to solutions and vice versa **What problems is Attio solving and how is that benefiting you?** Its solving how I keep track all of my customers and steps like following up and such to keep me organized ### 10. Efficient Team Coordination and Fast Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Naomi W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Attio?** I like Attio for the fast data filtering, which helps me manage freelancers and contractors more effectively. It also keeps all relevant stakeholders linked to specific projects, which is really helpful when coordinating multiple team projects. The initial setup was fast, and overall, it's been a great experience. **What do you dislike about Attio?** Automated meeting summary generation, AI doesn't generate summaries of meetings linked to records. **What problems is Attio solving and how is that benefiting you?** Attio helps me coordinate multiple team projects by keeping all relevant stakeholders linked to specific projects. ### 11. Game-Changing UI and Easy Setup, but Integrations Still Missing **Rating:** 3.5/5.0 stars **Reviewed by:** Thiago B. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Attio?** Attio user interface an ease to setup is a gamechanger in CRM's. Used multiple crm's in the past but this one is different. Their support has also been fenomenal. **What do you dislike about Attio?** Attio lacks 2 main things right now, besides that it is great: -Integrations into emailing/outreach tools. -Simple filtering by "this month", "this quarter" that other CRM's have. **What problems is Attio solving and how is that benefiting you?** CRM management ### 12. Simple Layout, Needs Better Email Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Oscar D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I really like the layout of Attio; it's incredibly simple and easy to use. Sometimes it feels like it might require more effort to find something, but it's usually just a couple of clicks away. Also, the initial setup was incredibly easy, just following the instructions made it straightforward. **What do you dislike about Attio?** The email integration would be a huge help. We have to use Zapier to customize and design emails. If they could add different email app integrations besides Mailchimp, it would be a home run. **What problems is Attio solving and how is that benefiting you?** Attio is great for gathering and viewing all our website form interactions. ### 13. Innovative Features and Fast Setup Shine with Attio **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Attio?** I appreciate Attio's continuous product innovation, as the platform regularly introduces new capabilities. The initial setup was fast, and I'm impressed enough to give it a high recommendation score. **What do you dislike about Attio?** I find it challenging to track follow-up after product demos. I think Attio could improve by expanding their third-party training resources. **What problems is Attio solving and how is that benefiting you?** Attio helps track follow-ups after product demos, which was difficult before. ### 14. Effortless CRM with Superior Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Josh M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2026 **What do you like best about Attio?** I like the UI and the ease of use of Attio. The ability to build out workflows within the platform is much easier than with Salesforce or other CRM platforms I've used in the past. I also enjoy triggering automations like demo builds and notifications after opportunities and leads have been updated. **What do you dislike about Attio?** Maybe I'd like better integration with Claude and Gemini. **What problems is Attio solving and how is that benefiting you?** I use Attio to manage deals, opportunities, and leads, collaborate with my sales and marketing teams, prepare for demonstrations, and get clear visibility into our opportunities. ### 15. Highly Flexible with Great Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Attio?** I really appreciate the flexibility and customizability of Attio. It's very useful when working with my team, although it requires some training on internal processes. Overall, the flexibility it offers is very valuable. **What do you dislike about Attio?** It just makes your team become dependent on internal processes, but that's not a bad thing. That's a good trade-off for it being so customized. **What problems is Attio solving and how is that benefiting you?** Attio makes it easy to get data out and create insights with many integrations, API, and MCP. ### 16. Intuitive, Collaborative CRM with Room for Search Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Nick C. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Attio?** I really like Attio because it is very intuitive, user-friendly, and collaborative. It's miles better than the incumbents I used before. I appreciate getting a CRM that's fit for purpose without excessive noise, which is really important for busy founders. It focuses on design and UI/UX, making it easier for me to manage my tasks. **What do you dislike about Attio?** I think the search capabilities could be improved (and I'm sure they will). I want instant deep search in CRM and lists, and also LinkedIn / multi-channel communications. **What problems is Attio solving and how is that benefiting you?** I use Attio for pipeline management and deal insight. ### 17. Seamless Integration and Efficient Coordination **Rating:** 5.0/5.0 stars **Reviewed by:** Whitney L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Attio?** I like that Attio integrates with other tools like email marketing platforms and communication apps. I appreciate Attio's modern API and the ability to build custom integrations. The initial setup was smooth, which made the transition easy. The shared dashboard is really helpful for ensuring everyone in the team works with the same updated information. **What do you dislike about Attio?** I think Attio could improve its integration with niche industry tools, as specialized vertical integrations are still limited. **What problems is Attio solving and how is that benefiting you?** Attio solves inefficient team coordination with a shared dashboard, ensuring everyone works with up-to-date information. ### 18. Clean UI and Effortless Navigation Across Pages **Rating:** 4.5/5.0 stars **Reviewed by:** Debdutta M. | Manager Strategic Initiatives, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Attio?** Clean UI & ease of navigation across pages **What do you dislike about Attio?** Lack of automated reminders for deals/leads not responding for certain time **What problems is Attio solving and how is that benefiting you?** Custom pipeline views across different SKUs ### 19. Streamlined Contact Management with Fast Filtering **Rating:** 5.0/5.0 stars **Reviewed by:** Derek H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2026 **What do you like best about Attio?** I like Attio's fast data filtering, where complex filters can be applied instantly to find specific records. The initial setup of Attio was fast, which made getting started really convenient. **What do you dislike about Attio?** I don't like the lack of integrated knowledge base management in Attio, as it limits the ability to manage help articles or documents within the platform. **What problems is Attio solving and how is that benefiting you?** I use Attio for government relation management, organizing contacts, and it solves my lack of structured communication with freelancers. ### 20. Seamless Google Meet and Gmail Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Eduardo U. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Attio?** I like the integration with Gmail and the AI features within Attio that allow me to generate notes and tasks in reports after my meetings. It's very easy to prompt Attio to generate all those reports, and managing my tasks is actually super easy. Everything works fine and is very straightforward. **What do you dislike about Attio?** signature of emails **What problems is Attio solving and how is that benefiting you?** I use Attio to get details of my accounts and generate reports from video calls easily, making task management after meetings super easy. ### 21. Simple Yet Requires Initial Learning **Rating:** 4.0/5.0 stars **Reviewed by:** Ellen A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Attio?** I like Attio for its clarity and ease of use. The pipeline overview and filtering features also work especially well for me. **What do you dislike about Attio?** I find it hard to start creating specific workflows at first, requires some learning. I have to spend time to watch onboarding videos and test that it actually works correctly. If there is no video for my specific use case, I had to reach out to my product engineer. **What problems is Attio solving and how is that benefiting you?** I use Attio for investor tracking during Series B fundraising. It provides an overview of status and keeps everyone engaged. ### 22. Streamlines Prospect Tracking, Needs Better Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Adam B. **Reviewed Date:** April 16, 2026 **What do you like best about Attio?** I like the workflows in Attio and how the deals were all listed. It helps to organize users' activity and use of the CRM. The initial setup was easy and no problem at all. **What do you dislike about Attio?** Reporting functionality, I need to get a better handle on that. **What problems is Attio solving and how is that benefiting you?** I use Attio to compile and track all prospect activity and history, which helps organize users' activities and CRM usage. ### 23. Attio is a Superhero for FINNY! **Rating:** 5.0/5.0 stars **Reviewed by:** Jack V. | Solution Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Attio?** It is a lightweight and flexible CRM that allows our team to get the information we need intuitively. It is also customizable enough for our team's use cases **What do you dislike about Attio?** The reporting functionality is not mature enough for our executive reporting **What problems is Attio solving and how is that benefiting you?** Solves our AE to CSM handoff process which is the most friction-indusive process in our GTM motion. ### 24. Customizable CRM with Instant Updates **Rating:** 4.5/5.0 stars **Reviewed by:** Maria S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I like Attio's real-time updates across the workspace, where changes reflect instantly for all users without needing to refresh. Additionally, the initial setup was fast. **What do you dislike about Attio?** I find the lack of role-based dashboard presets in Attio a bit inconvenient. It would be helpful to have predefined dashboards for different roles like sales reps, managers, and founders. **What problems is Attio solving and how is that benefiting you?** I use Attio for franchise management, tracking partner agreements, territories, and performance. It solves the inability to build custom CRM objects, enabling custom objects beyond contacts and companies. ### 25. Efficient Guest Management with Quick Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2026 **What do you like best about Attio?** I like Attio for its smooth on-boarding import process, which made the initial setup fast. I use it for podcast guest management, and it helps with tracking recurring client interactions. **What do you dislike about Attio?** Better support for offline data syncing **What problems is Attio solving and how is that benefiting you?** I use Attio for managing podcast guest interactions. It solves the problem of tracking recurring client interactions. ### 26. Transformative CRM for Effective Deal Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Martijn v. | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Attio?** I really like Attio's UX; it's great and makes it really easy to build. I also appreciate the automation feature on top, which makes exporting items seamless. The platform feels really agile to me. Additionally, the initial setup was pretty easy. It's really straightforward to use, which I find impressive. **What do you dislike about Attio?** Not sure today **What problems is Attio solving and how is that benefiting you?** I use Attio to track companies we interact with and stay updated on their activities like fundraising. It helps categorize them, providing an overview of interesting companies for us. ### 27. Clean, User-Friendly UI That’s Easy to Set Up and Adopt **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Attio?** I love the clean and user friendly UI. It’s very easy to set up and adopt and onboarding wasn't too difficult. **What do you dislike about Attio?** Sometimes I feel like the reporting features are limited and insufficient for a deep sales analysis. I also find it hard to sync with certain tools. **What problems is Attio solving and how is that benefiting you?** It is startup friendly and helps us track our deals, partnerships, communication. It’s not clunky like salesforce ### 28. Customizable CRM with Great Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Jojo K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I like Attio's great automations, which are very custom and allow me to focus less on using the CRM and more on the customers. I also appreciate the better feature set and data structure compared to Pipedrive. The initial setup was easy for my team. **What do you dislike about Attio?** I feel that Attio is built to be company-centric, not deal-centric. But they are working on this. **What problems is Attio solving and how is that benefiting you?** I use Attio to organize contacts and ensure we don't lose leads. Its great automations let me focus less on using the CRM and more on the customers. ### 29. Versatile and Intuitive, But Can Be Improved in Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Leopoldo A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Attio?** I like the versatility of Attio, its easy integration with other systems, the fact that it is intuitive, and also the price is right. **What do you dislike about Attio?** The integrations seem numerous, but upon further examination, they are not that many, and some, like Aircall, are not deeply integrated. Additionally, a feature I would like is to be able to confirm a completed task and quickly recreate the next one, instead of creating a new task from scratch after confirming the old one. **What problems is Attio solving and how is that benefiting you?** Attio allows me to have an intelligent view to manage the bulk of clients and stakeholders. ### 30. Streamlined Influencer Collaboration with Attio **Rating:** 4.5/5.0 stars **Reviewed by:** Wesley G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Attio?** I find Attio's data preview feature helpful. The initial setup was fast, and this made it easy to get started quickly. **What do you dislike about Attio?** I find the lack of structure in PR outreach monitoring problematic. Also, I wish there was more flexibility in filtering and arranging timeline events in Attio. **What problems is Attio solving and how is that benefiting you?** I use Attio for influencer collaboration management, organizing contacts, and campaign agreements. It solves the lack of structure in PR outreach monitoring. ### 31. Attio: Enhances CRM with Email Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Joey B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I really like Attio's email visibility function because it stands out to me. It helps me see all communications with a company or prospect, which allows me to frame up conversations better and come in informed to emails or calls. I also find the initial setup pretty simple. **What do you dislike about Attio?** i dont have any complaints **What problems is Attio solving and how is that benefiting you?** I use Attio for managing relationships, tracking accounts other team members have spoken to, and the email visibility function that keeps me informed for emails or calls. ### 32. Highly Recommended CRM with Great Organizational Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Attio?** I love lists, deals, and notes in Attio. It helps me organize all my projects and ensures there is visibility across my team. The initial setup of Attio was very easy. **What do you dislike about Attio?** The interface can look overwhelming sometimes. **What problems is Attio solving and how is that benefiting you?** Attio helps me organize the many accounts I'm managing and ensures visibility across my team, streamlining project management. ### 33. Efficient CRM with Great Google Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Carl S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I like that Attio is easy to use after getting the hang of it and is expansive enough to grow with our needs. I also appreciate how well it integrates with Google. It effectively solves our data and customer relations issues and allows us to project quarters accurately. **What do you dislike about Attio?** Sometimes it is a bit unwieldy if I don't need all the information. **What problems is Attio solving and how is that benefiting you?** Attio helps manage data and names efficiently, solves our data and customer relations issues, and allows us to project quarters accurately. ### 34. Seamless Recruitment Pipeline Management with Attio **Rating:** 5.0/5.0 stars **Reviewed by:** Kenton Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I like the dynamic list and smart view features in Attio. The live updating list automatically adjusts when data changes, which keeps my workflow current. The initial setup of Attio was smooth, making it easy to get started. **What do you dislike about Attio?** I find the built-in calling functionalities in Attio lacking. **What problems is Attio solving and how is that benefiting you?** Attio helps manage my recruitment pipeline by tracking candidates and interview stages. It solves the difficulty of managing multiple deals with stakeholders. The dynamic list and smart view keep my workflow current as data changes. ### 35. Data Uploading Issues with Potential CRM Benefits **Rating:** 1.0/5.0 stars **Reviewed by:** Mario R. **Reviewed Date:** October 16, 2025 **What do you like best about Attio?** Can't do the basics right **What do you dislike about Attio?** I encountered significant issues with Attio's data uploading capabilities. Despite uploading data multiple times, the software failed to process my leads correctly, leaving me with only a fraction of what I intended to upload, even though my total lead count was under the stated limit for the free account. Attributes I named were ignored, and the software created unnamed entities instead. The process was time-consuming and inefficient, which is particularly frustrating during the crucial early stages of a startup where time equals money. This inability to handle basic functionalities like data upload makes the platform unreliable for my needs. Additionally, I feel that all CRMs, including Attio, lack the usability and reliability necessary for effectively managing startup operations, which is why I prefer using Google Sheets despite its limitations. **What problems is Attio solving and how is that benefiting you?** Attio fails to upload and manage my leads effectively, costing me time in early startup days. I need a clean way to track interactions and manage my sales pipeline effectively. ### 36. Automation and Personalization with Attio, But with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Guillem M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Attio?** I like that in Attio you can customize everything a lot and it's very easy to filter different types of views. **What do you dislike about Attio?** The personalization of the emails you send through sequences, I think, could be improved a lot. And being able to customize the emails you send much more. **What problems is Attio solving and how is that benefiting you?** I use Attio for client management and sending automated sequences. It allows me to automate processes such as sending emails and knowing the status of clients in the pipeline, as well as filtering lists based on behaviors. ### 37. Great Customization and Features, But Attribute Deletion Is Missing **Rating:** 3.5/5.0 stars **Reviewed by:** Heitor D. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Attio?** The features and the ability to customize them really make me happy **What do you dislike about Attio?** I can't delete attributes, and that's a bit of a problem **What problems is Attio solving and how is that benefiting you?** a more robust pipeline with organized data ### 38. Effortless Deal Organization, Needs Better Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Ben C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Attio?** I found Attio relatively easy to start using and to build introductory level views. I like the deal view, which makes it easy to organize and keep track of what's going on. **What do you dislike about Attio?** I would like better integrations with the tools that we use. **What problems is Attio solving and how is that benefiting you?** Attio makes it easy to organize our deals and see where we stand at each stage, and forecast our business. ### 39. Flexible Data Schema and Smart Contact-to-Deal Relationships **Rating:** 5.0/5.0 stars **Reviewed by:** Tom B. | Demand Gen Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Attio?** I like the flexible data schema, and the automatic relation of contact records to companies and deals. **What do you dislike about Attio?** Limited email sequencing, expensive credits. **What problems is Attio solving and how is that benefiting you?** Attio is solving our lead and deal funnel management. We use it to track inbound demo requests, meetings and other correspondence with leads, and deals. ### 40. Attio: Superb CRM with Seamless Integration & Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Sarick S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Attio?** I really like Attio's integration feature. We record every customer call, and integrating that into Attio means having all of our meeting notes accessible in one place, which is super helpful for our team. **What do you dislike about Attio?** I think the Attio bot in our Slack is a bit difficult to get running right. When it does run right, though, it's quite useful. **What problems is Attio solving and how is that benefiting you?** I use Attio for tracking demand and supply side customer relationships with notes, making all meeting notes accessible in one place. ### 41. Flexible CRM with Superior AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Attio?** I like the AI features in Attio, which help keep everything in one place and have AI to calculate the health score. I also appreciate how super easy the initial setup was. The flexibility and ease of customization were key reasons for switching from Salesforce to Attio. **What do you dislike about Attio?** nothing **What problems is Attio solving and how is that benefiting you?** I use Attio to keep everything in one place and enjoy the AI features that calculate a health score, making it flexible and easy to customize. ### 42. Efficient Automation, Intuitive Design **Rating:** 4.5/5.0 stars **Reviewed by:** Fernando P. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Attio?** I like the design, layout, and the ease of setting up workflows in Attio. **What do you dislike about Attio?** onboarding and initial training **What problems is Attio solving and how is that benefiting you?** I use Attio for communication management with clients, abandoned cart, and churn recovery. It also facilitates automations. ### 43. Customizable Simplicity, Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Virgile D. | Founding Account Executive, Oil & Energy, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I love the simplicity and customization of Attio, as it allows me to adapt the tool to my needs and do it quickly, without spending too much time on it. The initial setup was very simple and well-supported, with the team being responsive to the many questions asked. **What do you dislike about Attio?** Some task tracking or certain workflows are difficult to implement. **What problems is Attio solving and how is that benefiting you?** I use Attio to track opportunities and business reporting. Its simplicity and customization allow me to adapt the tool easily and quickly to my needs without spending too much time on it. ### 44. Accessible, Well-Organized, and Great for Personalized Group Emails **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Attio?** I enjoy the accessibility and organization tools. Attio is great for sending personalized emails to big groups like students. **What do you dislike about Attio?** Something I dislike about Attio is the lack of variety and tools available in lists. It is hard to use it to track information. **What problems is Attio solving and how is that benefiting you?** Attio helps us keep track of student registrations, sending mass emails and keeping track of tasks. We also often utilize workflows to keep track of tasks and make sure no task goes unfinished. ### 45. Flexible Schema and Enriched Fields, but Missing Key Integrations and a Starter Plan Tier **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Attio?** flexible schema, enriched fields, easy to use **What do you dislike about Attio?** lack of some integrations and lack of startup plan for new starters **What problems is Attio solving and how is that benefiting you?** Source of truth for my contact list, enriched with extra fields, updates the contacts automatically ### 46. Stylish CRM with Room for Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Alex B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** Its a modern fresh take on a CRM; better and somewhat simpler user interface **What do you dislike about Attio?** It's really, really slow. There are lots of basic things that are missing, like the inability to select multiple companies and assign them to a user. You can only assign users one by one. Additionally, the enrichment is lackluster; I've found better sources ourselves to enrich thermographic and people data. **What problems is Attio solving and how is that benefiting you?** I use Attio as a basic record of contacts, companies, deal pipeline, and a to-do list. ### 47. Works well with Claude, onboarding for new customers could be better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Attio?** Works seamlessly and reliably with Claude **What do you dislike about Attio?** UI isn't the easiest to navigate and the onboarding experience as a new customer is poor **What problems is Attio solving and how is that benefiting you?** Attio is the system of record for sales and customers ### 48. Intuitive CRM with Effortless Navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Josh G. **Reviewed Date:** February 14, 2026 **What do you like best about Attio?** I really like Attio's user experience. It's easy to see how it works and navigate around. I can create things easily, and overall, it's just well-designed. Setting it up was easy too, which was great. **What do you dislike about Attio?** I had trouble knowing who should sync their email and calendar during setup. I synced mine, but I don't take any sales calls, so I shouldn't have. **What problems is Attio solving and how is that benefiting you?** I use Attio to organize all outreach and sales processes, transforming untracked emails and spreadsheets into a system that is easily viewable, sortable, and searchable. ### 49. Streamlined Team Collaboration with Fast Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Hayden s. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2026 **What do you like best about Attio?** I use Attio for customer loyalty tracking. I like its good performance with team collaboration, and the initial setup was fast. **What do you dislike about Attio?** I find the onboarding for the non-performing sales team needs improvement. Also, the engagement levels of community members are unclear. **What problems is Attio solving and how is that benefiting you?** I use Attio for customer loyalty tracking, helping clear up engagement level uncertainties of community members. It also supports good team collaboration. ### 50. Easy API & Internal Tooling via MCP, But More Connections Needed **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Attio?** it has an mcp, which makes connecting api's and internal tooling very easy **What do you dislike about Attio?** the MCP doesn't have enough connections, e.g sequences **What problems is Attio solving and how is that benefiting you?** attio solves the crm + ai agentic issues, which allows me to connect it to my other ai tool ## Attio Discussions - [Attio](https://www.g2.com/discussions/attio) - 1 upvote - [View Attio pricing details and edition comparison](https://www.g2.com/products/attio/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+13%3A50%3A40+-0500&secure%5Bsession_id%5D=27873963-10df-4958-90dd-137ae3cac812&secure%5Btoken%5D=4835d25780587f2178b53c5dfcc8e45a2e030967d8897b3b6c421e9a10bc8b0f&format=llm_user) ## Attio Integrations - 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AI Text Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Attio Alternatives - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,282 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - 4.3/5.0 (3,054 reviews) - [folk](https://www.g2.com/products/folk-folk/reviews) - 4.5/5.0 (334 reviews)