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Compare Attio and Pipedrive 
Featured Products
At a Glance
Market Segments
Small-Business (90.3% of reviews)
Small-Business (72.5% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
$24.00 1 Seats Per Month
Attio
Star Rating
(41)4.4 out of 5
Market Segments
Small-Business (90.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Free Trial is available
Browse all 4 pricing plansPipedrive
Star Rating
(2,890)4.3 out of 5
Market Segments
Small-Business (72.5% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pipedrive excels in providing a clear and intuitive interface for pipeline management, making it easy for teams to visualize their sales processes. Users appreciate the drag-and-drop functionality, which allows them to quickly move deals through stages without added complexity.
- Users say that Attio stands out for its user-friendly and customizable interface. Reviewers highlight how easy it is to navigate and set up, allowing teams to become productive quickly. The ability to create tailored reports and workflows is particularly praised, making it a flexible option for various business needs.
- According to verified reviews, Pipedrive's implementation process is smooth, with many users noting that the onboarding experience is straightforward. This ease of setup helps teams get started quickly, which is crucial for small businesses looking to streamline their sales efforts.
- Reviewers mention that while both platforms offer solid support, Attio slightly edges out with a higher quality of support rating. Users appreciate the responsiveness and helpfulness of Attio's support team, which can be a significant factor for businesses needing assistance during their CRM journey.
- G2 reviewers highlight that Pipedrive is particularly effective for small businesses, with a significant portion of its user base coming from this segment. Users find that its structured flow and reminders help keep their sales processes organized, ensuring that no customer falls through the cracks.
- Users report that while Attio has a strong focus on customization, some may find it challenging to leverage its full potential without a solid understanding of the setup process. This can be a double-edged sword, as it offers flexibility but may require a steeper learning curve for those unfamiliar with CRM systems.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For individuals getting started
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Pipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
Attio
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
8.3
29
8.5
2,520
Ease of Use
9.3
30
8.9
2,557
Ease of Setup
8.5
23
8.7
1,570
Ease of Admin
8.6
14
8.6
1,007
Quality of Support
8.4
29
8.4
2,155
Has the product been a good partner in doing business?
8.5
13
8.7
976
Product Direction (% positive)
9.2
29
8.8
2,485
Features by Category
Sales Force Automation
9.3
22
8.5
2016
|
Verified
Feature Not Available
Feature Not Available
9.4
24
8.8
2056
|
Verified
8.2
23
8.6
2070
|
Verified
Feature Not Available
7.7
1610
|
Verified
8.8
16
8.3
1107
|
Verified
Feature Not Available
7.7
1612
|
Verified
Feature Not Available
7.7
1566
Feature Not Available
7.8
1668
Marketing Automation
7.0
16
7.5
1503
|
Verified
Feature Not Available
7.5
1487
|
Verified
8.9
20
8.5
1830
|
Verified
Feature Not Available
7.5
1446
|
Verified
Customer Support
Feature Not Available
7.9
1006
Feature Not Available
7.8
986
Feature Not Available
8.0
1017
Feature Not Available
7.5
1475
Feature Not Available
7.7
960
Reporting & Analytics
7.9
19
8.0
1857
|
Verified
8.4
20
8.3
1947
|
Verified
Feature Not Available
7.9
1716
|
Verified
Mobile & Social
6.9
14
7.6
1422
|
Verified
Feature Not Available
7.4
1376
|
Verified
7.0
18
7.9
1585
|
Verified
Platform
8.8
20
8.2
1335
|
Verified
9.2
17
8.3
1318
9.4
19
8.4
1352
|
Verified
Feature Not Available
8.2
1166
|
Verified
Feature Not Available
7.3
1058
|
Verified
7.1
13
7.8
1168
9.2
17
8.7
1319
|
Verified
7.5
12
7.8
1122
Integration
8.7
18
8.1
1225
|
Verified
8.9
16
8.0
1157
|
Verified
7.7
14
7.8
1089
|
Verified
Generative AI
7.2
12
Feature Not Available
Agentic AI - CRM
Not enough data
7.3
169
Not enough data
7.6
170
Not enough data
7.5
168
Not enough data
7.3
169
Not enough data
7.3
168
Feature Not Available
7.3
169
Not enough data
7.6
170
Email Marketing
Not enough data
8.2
209
Not enough data
8.2
210
Not enough data
7.8
205
Not enough data
8.2
209
Not enough data
8.3
210
Not enough data
8.1
205
Not enough data
7.9
204
Not enough data
8.2
203
Not enough data
7.5
197
Reporting & Analytics
Not enough data
7.5
192
Not enough data
8.2
204
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
6.9
24
Not enough data
6.7
24
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.4
24
Integration
Not enough data
8.2
225
Not enough data
7.8
223
Not enough data
7.9
219
Not enough data
8.2
219
Not enough data
7.2
213
Not enough data
7.3
210
Customization
Not enough data
8.3
76
Not enough data
7.8
72
Not enough data
7.3
71
Not enough data
7.7
76
Additional Functionality
Not enough data
8.2
74
Not enough data
6.7
70
Not enough data
7.8
78
Not enough data
6.9
71
Not enough data
7.5
73
Agentic AI - Sales Performance Management
Not enough data
7.2
65
Not enough data
7.3
65
Not enough data
7.4
64
Incentives
Not enough data
6.9
391
Not enough data
7.4
399
Not enough data
Feature Not Available
Not enough data
7.1
395
Personalization
Not enough data
7.7
414
Not enough data
7.9
407
Not enough data
8.2
426
Not enough data
8.0
410
Administrative
Not enough data
7.8
407
Not enough data
7.7
400
Not enough data
7.5
387
Agentic AI - Email Tracking
Not enough data
7.7
56
Not enough data
7.8
57
Not enough data
7.7
56
Not enough data
7.5
55
Not enough data
7.6
56
Not enough data
7.8
56
Not enough data
8.1
55
Analytics
Not enough data
8.0
254
Not enough data
8.2
255
Not enough data
8.1
248
Customizations
Not enough data
8.2
266
Not enough data
8.3
255
Not enough data
8.3
267
Not enough data
7.9
256
Not enough data
8.3
256
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
7.3
57
Not enough data
7.4
58
Not enough data
7.4
58
Not enough data
7.3
58
Not enough data
7.3
57
Data Sourcing
Not enough data
7.8
425
Not enough data
8.0
429
Not enough data
7.9
426
Not enough data
8.4
433
Not enough data
8.0
419
Predictive Analytics
Not enough data
7.7
421
Not enough data
7.8
423
Not enough data
7.3
406
Not enough data
7.7
414
Sales Management
Not enough data
8.6
439
Not enough data
7.6
410
Not enough data
8.3
419
Not enough data
8.7
438
Categories
Categories
Shared Categories
Attio and Pipedrive are categorized as CRM
Unique Categories
Attio has no unique categories
Pipedrive is categorized as Email Marketing, Sales Analytics, Sales Performance Management, Email Tracking, and Online Form Builder
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
16.7%
Information Technology and Services
16.7%
Computer Software
13.3%
Marketing and Advertising
6.7%
Investment Management
6.7%
Other
40.0%
Computer Software
10.8%
Marketing and Advertising
10.1%
Information Technology and Services
10.1%
Financial Services
4.2%
Real Estate
3.3%
Other
61.5%
Discussions
Attio has no discussions with answers
What is the best way to use email marketing with Pipedrive?
3 Comments
JB
We use the Pipedrive CAMPAIGNS feature inside of Pipedrive to send out mass / bulk emails that are personalized with 'merge' fields. The interface & builder...Read more
Does anyone integrate Pipedrive with Infusionsoft?
2 Comments
PR
This can be done if we write an API that would work seamlessly. There should be no problem. You cAn contact us if you would like some help. Priyanka@navsoft.inRead more
How do I move deals between stages with any email marketers?
2 Comments
RL
If you are asking about integration between PD and an email marketing platform (like MailChimp), the easiest way is through Zapier.Read more
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