--- title: Attio Reviews meta_title: 'Attio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 585 reviews by the users' company size, role or industry to find out how Attio works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 585 scale: '5' date_modified: '2026-08-14' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Attio Reviews **Vendor:** Attio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 585 ## About Attio Attio is the AI CRM for the next era of companies. Built to adapt to any business, Attio gives companies the power to understand every customer, automate at scale, and create go-to-market systems exactly as they need. Thousands of companies, including category-defining AI leaders and startups, use Attio to power their go-to-market. ------------------------ Key features: - AI for how you already work. Ask Attio to find, update, or create in plain English. - Connect your agents to your CRM. Attio's MCP server plugs into any AI tool so your agents can read, write, and act on live customer context. - A CRM that fits your business. Model any GTM motion with our flexible data model, custom objects, and relationships tailored for your team. - Automate the work behind the deal. Powerful workflows route leads, manage deals, and keep your pipeline moving. - Stop chasing stale data. Attio enriches contact and company records automatically, so your team never wastes time on dead emails, outdated titles, or missing context. - Real-time performance. Live dashboards and advanced reporting give revenue teams instant visibility into pipeline, activity, and trends. - Keep the conversation going. Record meetings, generate AI summaries, and sync key insights directly to your CRM. - Connect the tools your team loves. Attio stays in sync across your entire stack with a growing library of integrations and a Developer Platform to create your own. Getting started with Attio is fast. Set up your CRM in minutes by syncing your email and calendar to build a complete system without manual data entry. ------------------------ Join the thousands of companies already using Attio to power their growth. See what Attio can do for you at attio.com ## Attio Pros & Cons **What users like:** - Users appreciate the **ease of use** of Attio, enjoying a smooth setup and intuitive customization for their needs. (75 reviews) - Users appreciate the **easy setup** of Attio, enabling quick productivity without a steep learning curve. (43 reviews) - Users appreciate the **fantastic customizability** of Attio, allowing tailored solutions that enhance lead tracking and management. (41 reviews) - Users value the **seamless integration** capabilities of Attio, enhancing productivity and simplifying workflows across teams. (25 reviews) - Users value the **feature richness** of Attio, especially for its intuitive tools and excellent customer support. (23 reviews) - Users appreciate the **flexibility** of Attio, allowing customized data models and smooth workflow automation for teams. (22 reviews) - Users love the **intuitive interface** of Attio, making it easy to adopt and customize across teams. (22 reviews) - Users appreciate the **simplicity** of Attio, finding it easy to use and adopt across teams effectively. (22 reviews) - Easy Implementation (19 reviews) - Easy Tracking (17 reviews) **What users dislike:** - Users express frustration with **integration issues** , highlighting the need for more native tool connections and functional enrichment features. (25 reviews) - Users express concern over **missing features** in Attio, hoping for key improvements and better automation for duplicates. (23 reviews) - Users experience a **steeper learning curve** at first, feeling overwhelmed by the setup and flexibility of Attio. (21 reviews) - Users struggle with **feature issues** in Attio, especially regarding email sharing and limited reporting capabilities. (19 reviews) - Users find the **incomplete information** in Attio limits accurate data enrichment and reporting capabilities. (13 reviews) - Time-Consuming (8 reviews) - Users find Attio to be **expensive** , especially for larger teams needing more workflow capabilities and credits. (7 reviews) - Limited Customization (7 reviews) - Limited Features (7 reviews) - Users feel that **email handling issues** make simple communication challenging, with a lack of key features impacting usability. (6 reviews) ## Attio Reviews ### 1. Centralizes Sales Efforts Seamlessly **Rating:** 4.5/5.0 stars **Reviewed by:** Kero e. | Chief of Staff, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Attio?** I appreciate being able to navigate all my leads in one spot with Attio. It's great to have every sales lead and prospect centralized, which simplifies my sales activities. **What do you dislike about Attio?** Can be more visual **What problems is Attio solving and how is that benefiting you?** I find Attio helpful as it keeps all my sales, leads, and prospects in one spot, making it easy to navigate and manage them. ### 2. Flexible and Easy to Use, Especially with the App SDK **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur L. | Business Development Manager - Global, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Attio?** It’s very flexible—for example, with the app SDK—and it’s also easy to use. **What do you dislike about Attio?** It’s missing some formulas needed to perform certain mathematical functions. **What problems is Attio solving and how is that benefiting you?** It’s a simple CRM that everybody can use. It isn’t difficult to manage, and it works for all ages—from younger people to older people—so anyone can use it. ### 3. Potential, But Falls Short on Usability **Rating:** 1.0/5.0 stars **Reviewed by:** John S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Attio?** I like the meeting summary and recording feature in Attio. **What do you dislike about Attio?** I don't like that to get recordings into Attio, you have to save them locally, which takes up disk space, instead of using Zoom Cloud. It's not ideal. I find the UI odd and not user-friendly. Companies are listed in multiple ways and titles, which is confusing. It feels like a product that's still being built and initially seemed more like a glorified Excel sheet with links. **What problems is Attio solving and how is that benefiting you?** Attio helped with meeting summaries and recordings, but saving Zoom recordings locally for processing was impractical, reducing its usefulness for us. ### 4. Automates VC Dealflow with Ease, Needs Simplified Options **Rating:** 4.0/5.0 stars **Reviewed by:** Joost V. | Pre-Seed VC at Graduate Ventures, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I appreciate how Attio helps me keep an overview of all companies and founders and reminds me when I don’t hear back from them. I really like the automation possibilities, especially the setup of automated emails if I don’t receive an answer on a previous email. Attio is better suited to our use case, with better possibilities for automating. **What do you dislike about Attio?** There are a lot of possibilities, and it’s sometimes hard to keep track of them. **What problems is Attio solving and how is that benefiting you?** I use Attio to keep an overview of all companies and founders. It reminds me when I don't hear back from them and sends automated follow-up emails. ### 5. User-Friendly and Efficient for Keeping Track of Work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like how Attio is user-friendly and allows you to make changes easily. It's easy to find everything you need, and you can control search. It's also easy to keep track and share information, and I find the initial setup to be easy as well. **What do you dislike about Attio?** Maybe better way to keep track of pages an dhow they are displayed **What problems is Attio solving and how is that benefiting you?** Attio allows me to keep everything in one place, making it easy to track and share work. Its user-friendly interface lets me easily find what I need and control searches. ### 6. Easy-to-Use CRM with Great Design and Note-Taking Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2026 **What do you like best about Attio?** Building an easy to use CRM with a great design and integrations with note-taking software. **What do you dislike about Attio?** Needs to be able to drag and drop, would like it to be easier to upload documents from external applications. **What problems is Attio solving and how is that benefiting you?** Organizing my sales pipelines from start to end. ### 7. Smooth Setup, Stellar Relationship Mapping **Rating:** 4.5/5.0 stars **Reviewed by:** Julio O. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I really like Attio's relationship mapping capability, especially how it allows me to connect people to companies and other records clearly. The initial setup was smooth, which is a big plus for me. **What do you dislike about Attio?** I think Attio could improve on goal and quota tracking, as well as built-in sales target management with progress tracking. **What problems is Attio solving and how is that benefiting you?** I use Attio for tracking within startup accelerator programs, it solves poor tracking of informal conversations and captures important touch points by syncing email and meeting data. I like its relationship mapping, connecting people to companies and records clearly. ### 8. Effective Campaign Tool with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Tyler B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like how Attio allows us to target specific customers with email communications. It helps us connect the right customers with the right content, which is really beneficial for our outbound campaigns. **What do you dislike about Attio?** There was a bit of a learning curve to set things up at first. Also, we only use Attio for outbound sales team communications and use another platform for customer comms. It would be easy if we could use one platform for all communications. **What problems is Attio solving and how is that benefiting you?** I use Attio to trigger targeted communications for outbound campaigns, connecting the right customers with the right content effectively. ### 9. Simple, Effective CRM with a Clean Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Attio?** I like the simple layout of Attio and find it easy to use with a clean presentation of information. It's way simpler than other platforms I've used for CRM. The initial setup was super easy, I'd give it a 10/10. **What do you dislike about Attio?** N/A **What problems is Attio solving and how is that benefiting you?** I use Attio for organizing, note taking, email composing, and managing our deal pipeline effortlessly. Its simple layout, ease of use, and clean presentation of information make it way simpler than other CRM platforms I've used. ### 10. Helpful tool, but can feel like one more app **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Attio?** intuitive UI and helpful tie ins to other apps containing the data I need to be effective **What do you dislike about Attio?** I experience some amount of app overload, it would be nice if it was integrated into another flagship offering **What problems is Attio solving and how is that benefiting you?** integration and visualization of my daily data ### 11. Efficient Tracking, Seamless Pipeline Management **Rating:** 4.0/5.0 stars **Reviewed by:** Veronica N. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** I like that Attio clearly outlines everything and allows me to send sequences and keep track of where the sales is in the pipeline. It really helps me book meetings by sending a big amount of meetings. The initial setup was super quick and easy. **What do you dislike about Attio?** Well, the signature doesn't sync from my email for some reason. **What problems is Attio solving and how is that benefiting you?** I use Attio for outreach and email tracking, solving the problem of keeping track of leads and where sales are in the pipeline. It outlines everything clearly and helps book meetings by sending a large number of them. ### 12. Everything in One Place: Recordings, Deals, and Dispos **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2026 **What do you like best about Attio?** Everything is in one place-recordings, deals, and dispos. **What do you dislike about Attio?** The UI could be improved. It needs better visibility, especially if you don’t come from a CRM-heavy background. Performance can also feel a bit clunky at times. **What problems is Attio solving and how is that benefiting you?** All in one place! ### 13. Attio: Lightweight, Flexible CRM That Just Works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Attio?** I like that Attio is lightweight and flexible, unlike legacy CRM systems. **What do you dislike about Attio?** The reporting features could be more robust, especially for building dashboards/visualizations. **What problems is Attio solving and how is that benefiting you?** The biggest thing is Attio isn't overbloated, yet is flexible, so we can build multiple deal pipelines the way we want to. ### 14. Efficient Contact Management with Custom Alerts **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Attio?** I like Attio for how it organizes contacts based on geographic territories, and I find the customer data flexibility useful. The initial setup of Attio was smooth, which I appreciate. **What do you dislike about Attio?** I would like more advanced notification customization so that I can create highly specific alert conditions. **What problems is Attio solving and how is that benefiting you?** I use Attio to organize contacts based on geographic territories, solving unstructured records of collaboration partners and their history. ### 15. Flexible, Customizable, and Clean—Attio Fits How Our Team Works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Attio?** II like how flexible and easy to customize Attio is. It’s clean, simple to use, and doesn’t feel overwhelming. It adapts well to how our team actually works. **What do you dislike about Attio?** Sometimes it feels a bit complex in certain scenarios. A few improvements would really help, like adding bulk deletion for tasks and giving us the ability to hide system attributes. **What problems is Attio solving and how is that benefiting you?** Attio helps us manage Townchest’s vendors, schools, and teams in one organized system. It keeps our data clean, supports onboarding and outreach, and gives us clear visibility so we can scale smoothly and stay organized. ### 16. Simple, Comprehensive CRM with Room to Grow **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2026 **What do you like best about Attio?** I use Attio for CRM activities like tracking lead status, centralizing information, and automating CRM workflows. I really appreciate the platform for being extremely simple yet very complete, and it's easy to manipulate and collaborate with. The best part is that it's straightforward to use, with no PhD required, which makes it very accessible. The initial setup was also very easy. **What do you dislike about Attio?** It's still a bit new and lacks native integrations to many tools. **What problems is Attio solving and how is that benefiting you?** I use Attio to track lead status, centralize information, and automate CRM workflows. It's extremely simple, very complete, easy to manipulate and collaborate—no PhD required. ### 17. Efficient Customer Management with Attio **Rating:** 4.5/5.0 stars **Reviewed by:** Niels T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Attio?** What I like most about Attio is that you can create automatic integrations with different systems. For example, we can automatically send a card to people who haven't had a deal in 30 days. That automation works very well. **What do you dislike about Attio?** It would be really nice, for example, if they had a direct integration with your Shopify so you don't have to build it yourself. **What problems is Attio solving and how is that benefiting you?** Attio helps me keep track of customer interactions in one portal. I like that you can automatically automate tasks and integrate with different systems. ### 18. Effortless Setup and Data Standardization **Rating:** 5.0/5.0 stars **Reviewed by:** Rosa V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I really like Attio's clean database structure and its relational database style. It feels modern compared to legacy CRM systems. Attio's custom field validation and the standardized structure for properties have greatly helped in ensuring consistent data formatting across my team. Also, the initial setup of Attio was quite fast, which was a nice bonus. **What do you dislike about Attio?** I find the advanced duplicate detection lacking, as I could use smarter automatic merging suggestions for similar contacts and companies. **What problems is Attio solving and how is that benefiting you?** Attio standardizes our data entry with custom field validation, solving inconsistent data formatting across the team. ### 19. Effortless Setup, Smart Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin P. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Attio?** I love Attio's ease of use, which makes managing customer tracking intuitive and efficient. The tagging and AI features really stand out, allowing everything to feel interconnected, especially with their ability to connect to other tools like Slack. I also found the initial setup to be very easy. **What do you dislike about Attio?** I wish there were more AI features! Maybe connectors to Fireflies AI would be a good addition. **What problems is Attio solving and how is that benefiting you?** I use Attio to track customers, helping us synthesize and track in a consolidated spot. ### 20. Organized and Helpful for Keeping Everyone in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Attio?** I like how organized it is, and being able to keep track of everyone in one place is really helpful. **What do you dislike about Attio?** It’s difficult to transfer contacts over from sheets, all the information doesn’t transfer **What problems is Attio solving and how is that benefiting you?** Keep track of all my contacts and how I want to approach them has been extremely helpful ### 21. Fully Customizable and User-Friendly CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Attio?** I find Attio fully customizable to our business model, which really helps us. The custom fields are very useful for our workflows. Also, the deal probability feature gives us better control over the pipeline. The self-service installation was simple, which I really appreciated. **What do you dislike about Attio?** Complexe aangepaste functies **What problems is Attio solving and how is that benefiting you?** I use Attio for pipeline management and forecasting. It is fully customizable to our business model with custom fields and offers better control over the pipeline with deal probability features. ### 22. Effortlessly Manages Calls and Emails with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Attio?** I find Attio very easy to use, which is something I really appreciate. The tracking system is particularly beneficial for me as it helps keep track of correspondence and prevents me from repeating calls multiple times. Overall, I'm liking the system as everything works pretty well now. **What do you dislike about Attio?** N/A **What problems is Attio solving and how is that benefiting you?** I use Attio to keep up with emails and track correspondence, which prevents me from repeating calls multiple times. ### 23. Run Your Own Automations to Connect Workspaces with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Attio?** I can run my own automations to connect different workspaces **What do you dislike about Attio?** Sometimes its hard to connect deals to solutions and vice versa **What problems is Attio solving and how is that benefiting you?** Its solving how I keep track all of my customers and steps like following up and such to keep me organized ### 24. Efficient Team Coordination and Fast Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Naomi W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Attio?** I like Attio for the fast data filtering, which helps me manage freelancers and contractors more effectively. It also keeps all relevant stakeholders linked to specific projects, which is really helpful when coordinating multiple team projects. The initial setup was fast, and overall, it's been a great experience. **What do you dislike about Attio?** Automated meeting summary generation, AI doesn't generate summaries of meetings linked to records. **What problems is Attio solving and how is that benefiting you?** Attio helps me coordinate multiple team projects by keeping all relevant stakeholders linked to specific projects. ### 25. Game-Changing UI and Easy Setup, but Integrations Still Missing **Rating:** 3.5/5.0 stars **Reviewed by:** Thiago B. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Attio?** Attio user interface an ease to setup is a gamechanger in CRM's. Used multiple crm's in the past but this one is different. Their support has also been fenomenal. **What do you dislike about Attio?** Attio lacks 2 main things right now, besides that it is great: -Integrations into emailing/outreach tools. -Simple filtering by "this month", "this quarter" that other CRM's have. **What problems is Attio solving and how is that benefiting you?** CRM management ### 26. Simple Layout, Needs Better Email Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Oscar D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I really like the layout of Attio; it's incredibly simple and easy to use. Sometimes it feels like it might require more effort to find something, but it's usually just a couple of clicks away. Also, the initial setup was incredibly easy, just following the instructions made it straightforward. **What do you dislike about Attio?** The email integration would be a huge help. We have to use Zapier to customize and design emails. If they could add different email app integrations besides Mailchimp, it would be a home run. **What problems is Attio solving and how is that benefiting you?** Attio is great for gathering and viewing all our website form interactions. ### 27. Innovative Features and Fast Setup Shine with Attio **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Attio?** I appreciate Attio's continuous product innovation, as the platform regularly introduces new capabilities. The initial setup was fast, and I'm impressed enough to give it a high recommendation score. **What do you dislike about Attio?** I find it challenging to track follow-up after product demos. I think Attio could improve by expanding their third-party training resources. **What problems is Attio solving and how is that benefiting you?** Attio helps track follow-ups after product demos, which was difficult before. ### 28. Effortless CRM with Superior Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Josh M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2026 **What do you like best about Attio?** I like the UI and the ease of use of Attio. The ability to build out workflows within the platform is much easier than with Salesforce or other CRM platforms I've used in the past. I also enjoy triggering automations like demo builds and notifications after opportunities and leads have been updated. **What do you dislike about Attio?** Maybe I'd like better integration with Claude and Gemini. **What problems is Attio solving and how is that benefiting you?** I use Attio to manage deals, opportunities, and leads, collaborate with my sales and marketing teams, prepare for demonstrations, and get clear visibility into our opportunities. ### 29. Highly Flexible with Great Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Attio?** I really appreciate the flexibility and customizability of Attio. It's very useful when working with my team, although it requires some training on internal processes. Overall, the flexibility it offers is very valuable. **What do you dislike about Attio?** It just makes your team become dependent on internal processes, but that's not a bad thing. That's a good trade-off for it being so customized. **What problems is Attio solving and how is that benefiting you?** Attio makes it easy to get data out and create insights with many integrations, API, and MCP. ### 30. Intuitive, Collaborative CRM with Room for Search Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Nick C. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Attio?** I really like Attio because it is very intuitive, user-friendly, and collaborative. It's miles better than the incumbents I used before. I appreciate getting a CRM that's fit for purpose without excessive noise, which is really important for busy founders. It focuses on design and UI/UX, making it easier for me to manage my tasks. **What do you dislike about Attio?** I think the search capabilities could be improved (and I'm sure they will). I want instant deep search in CRM and lists, and also LinkedIn / multi-channel communications. **What problems is Attio solving and how is that benefiting you?** I use Attio for pipeline management and deal insight. ### 31. Seamless Integration and Efficient Coordination **Rating:** 5.0/5.0 stars **Reviewed by:** Whitney L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Attio?** I like that Attio integrates with other tools like email marketing platforms and communication apps. I appreciate Attio's modern API and the ability to build custom integrations. The initial setup was smooth, which made the transition easy. The shared dashboard is really helpful for ensuring everyone in the team works with the same updated information. **What do you dislike about Attio?** I think Attio could improve its integration with niche industry tools, as specialized vertical integrations are still limited. **What problems is Attio solving and how is that benefiting you?** Attio solves inefficient team coordination with a shared dashboard, ensuring everyone works with up-to-date information. ### 32. Clean UI and Effortless Navigation Across Pages **Rating:** 4.5/5.0 stars **Reviewed by:** Debdutta M. | Manager Strategic Initiatives, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Attio?** Clean UI & ease of navigation across pages **What do you dislike about Attio?** Lack of automated reminders for deals/leads not responding for certain time **What problems is Attio solving and how is that benefiting you?** Custom pipeline views across different SKUs ### 33. Streamlined Contact Management with Fast Filtering **Rating:** 5.0/5.0 stars **Reviewed by:** Derek H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2026 **What do you like best about Attio?** I like Attio's fast data filtering, where complex filters can be applied instantly to find specific records. The initial setup of Attio was fast, which made getting started really convenient. **What do you dislike about Attio?** I don't like the lack of integrated knowledge base management in Attio, as it limits the ability to manage help articles or documents within the platform. **What problems is Attio solving and how is that benefiting you?** I use Attio for government relation management, organizing contacts, and it solves my lack of structured communication with freelancers. ### 34. Seamless Google Meet and Gmail Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Eduardo U. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Attio?** I like the integration with Gmail and the AI features within Attio that allow me to generate notes and tasks in reports after my meetings. It's very easy to prompt Attio to generate all those reports, and managing my tasks is actually super easy. Everything works fine and is very straightforward. **What do you dislike about Attio?** signature of emails **What problems is Attio solving and how is that benefiting you?** I use Attio to get details of my accounts and generate reports from video calls easily, making task management after meetings super easy. ### 35. Simple Yet Requires Initial Learning **Rating:** 4.0/5.0 stars **Reviewed by:** Ellen A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Attio?** I like Attio for its clarity and ease of use. The pipeline overview and filtering features also work especially well for me. **What do you dislike about Attio?** I find it hard to start creating specific workflows at first, requires some learning. I have to spend time to watch onboarding videos and test that it actually works correctly. If there is no video for my specific use case, I had to reach out to my product engineer. **What problems is Attio solving and how is that benefiting you?** I use Attio for investor tracking during Series B fundraising. It provides an overview of status and keeps everyone engaged. ### 36. Streamlines Prospect Tracking, Needs Better Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Adam B. **Reviewed Date:** April 16, 2026 **What do you like best about Attio?** I like the workflows in Attio and how the deals were all listed. It helps to organize users' activity and use of the CRM. The initial setup was easy and no problem at all. **What do you dislike about Attio?** Reporting functionality, I need to get a better handle on that. **What problems is Attio solving and how is that benefiting you?** I use Attio to compile and track all prospect activity and history, which helps organize users' activities and CRM usage. ### 37. Attio is a Superhero for FINNY! **Rating:** 5.0/5.0 stars **Reviewed by:** Jack V. | Solution Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Attio?** It is a lightweight and flexible CRM that allows our team to get the information we need intuitively. It is also customizable enough for our team's use cases **What do you dislike about Attio?** The reporting functionality is not mature enough for our executive reporting **What problems is Attio solving and how is that benefiting you?** Solves our AE to CSM handoff process which is the most friction-indusive process in our GTM motion. ### 38. Customizable CRM with Instant Updates **Rating:** 4.5/5.0 stars **Reviewed by:** Maria S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I like Attio's real-time updates across the workspace, where changes reflect instantly for all users without needing to refresh. Additionally, the initial setup was fast. **What do you dislike about Attio?** I find the lack of role-based dashboard presets in Attio a bit inconvenient. It would be helpful to have predefined dashboards for different roles like sales reps, managers, and founders. **What problems is Attio solving and how is that benefiting you?** I use Attio for franchise management, tracking partner agreements, territories, and performance. It solves the inability to build custom CRM objects, enabling custom objects beyond contacts and companies. ### 39. Efficient Guest Management with Quick Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2026 **What do you like best about Attio?** I like Attio for its smooth on-boarding import process, which made the initial setup fast. I use it for podcast guest management, and it helps with tracking recurring client interactions. **What do you dislike about Attio?** Better support for offline data syncing **What problems is Attio solving and how is that benefiting you?** I use Attio for managing podcast guest interactions. It solves the problem of tracking recurring client interactions. ### 40. Transformative CRM for Effective Deal Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Martijn v. | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Attio?** I really like Attio's UX; it's great and makes it really easy to build. I also appreciate the automation feature on top, which makes exporting items seamless. The platform feels really agile to me. Additionally, the initial setup was pretty easy. It's really straightforward to use, which I find impressive. **What do you dislike about Attio?** Not sure today **What problems is Attio solving and how is that benefiting you?** I use Attio to track companies we interact with and stay updated on their activities like fundraising. It helps categorize them, providing an overview of interesting companies for us. ### 41. Clean, User-Friendly UI That’s Easy to Set Up and Adopt **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Attio?** I love the clean and user friendly UI. It’s very easy to set up and adopt and onboarding wasn't too difficult. **What do you dislike about Attio?** Sometimes I feel like the reporting features are limited and insufficient for a deep sales analysis. I also find it hard to sync with certain tools. **What problems is Attio solving and how is that benefiting you?** It is startup friendly and helps us track our deals, partnerships, communication. It’s not clunky like salesforce ### 42. Customizable CRM with Great Automations **Rating:** 4.5/5.0 stars **Reviewed by:** Jojo K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Attio?** I like Attio's great automations, which are very custom and allow me to focus less on using the CRM and more on the customers. I also appreciate the better feature set and data structure compared to Pipedrive. The initial setup was easy for my team. **What do you dislike about Attio?** I feel that Attio is built to be company-centric, not deal-centric. But they are working on this. **What problems is Attio solving and how is that benefiting you?** I use Attio to organize contacts and ensure we don't lose leads. Its great automations let me focus less on using the CRM and more on the customers. ### 43. Versatile and Intuitive, But Can Be Improved in Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Leopoldo A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Attio?** I like the versatility of Attio, its easy integration with other systems, the fact that it is intuitive, and also the price is right. **What do you dislike about Attio?** The integrations seem numerous, but upon further examination, they are not that many, and some, like Aircall, are not deeply integrated. Additionally, a feature I would like is to be able to confirm a completed task and quickly recreate the next one, instead of creating a new task from scratch after confirming the old one. **What problems is Attio solving and how is that benefiting you?** Attio allows me to have an intelligent view to manage the bulk of clients and stakeholders. ### 44. Streamlined Influencer Collaboration with Attio **Rating:** 4.5/5.0 stars **Reviewed by:** Wesley G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Attio?** I find Attio's data preview feature helpful. The initial setup was fast, and this made it easy to get started quickly. **What do you dislike about Attio?** I find the lack of structure in PR outreach monitoring problematic. Also, I wish there was more flexibility in filtering and arranging timeline events in Attio. **What problems is Attio solving and how is that benefiting you?** I use Attio for influencer collaboration management, organizing contacts, and campaign agreements. It solves the lack of structure in PR outreach monitoring. ### 45. Attio: Enhances CRM with Email Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Joey B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Attio?** I really like Attio's email visibility function because it stands out to me. It helps me see all communications with a company or prospect, which allows me to frame up conversations better and come in informed to emails or calls. I also find the initial setup pretty simple. **What do you dislike about Attio?** i dont have any complaints **What problems is Attio solving and how is that benefiting you?** I use Attio for managing relationships, tracking accounts other team members have spoken to, and the email visibility function that keeps me informed for emails or calls. ### 46. Highly Recommended CRM with Great Organizational Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Attio?** I love lists, deals, and notes in Attio. It helps me organize all my projects and ensures there is visibility across my team. The initial setup of Attio was very easy. **What do you dislike about Attio?** The interface can look overwhelming sometimes. **What problems is Attio solving and how is that benefiting you?** Attio helps me organize the many accounts I'm managing and ensures visibility across my team, streamlining project management. ### 47. Efficient CRM with Great Google Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Carl S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I like that Attio is easy to use after getting the hang of it and is expansive enough to grow with our needs. I also appreciate how well it integrates with Google. It effectively solves our data and customer relations issues and allows us to project quarters accurately. **What do you dislike about Attio?** Sometimes it is a bit unwieldy if I don't need all the information. **What problems is Attio solving and how is that benefiting you?** Attio helps manage data and names efficiently, solves our data and customer relations issues, and allows us to project quarters accurately. ### 48. Seamless Recruitment Pipeline Management with Attio **Rating:** 5.0/5.0 stars **Reviewed by:** Kenton Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Attio?** I like the dynamic list and smart view features in Attio. The live updating list automatically adjusts when data changes, which keeps my workflow current. The initial setup of Attio was smooth, making it easy to get started. **What do you dislike about Attio?** I find the built-in calling functionalities in Attio lacking. **What problems is Attio solving and how is that benefiting you?** Attio helps manage my recruitment pipeline by tracking candidates and interview stages. It solves the difficulty of managing multiple deals with stakeholders. The dynamic list and smart view keep my workflow current as data changes. ### 49. Data Uploading Issues with Potential CRM Benefits **Rating:** 1.0/5.0 stars **Reviewed by:** Mario R. **Reviewed Date:** October 16, 2025 **What do you like best about Attio?** Can't do the basics right **What do you dislike about Attio?** I encountered significant issues with Attio's data uploading capabilities. Despite uploading data multiple times, the software failed to process my leads correctly, leaving me with only a fraction of what I intended to upload, even though my total lead count was under the stated limit for the free account. Attributes I named were ignored, and the software created unnamed entities instead. The process was time-consuming and inefficient, which is particularly frustrating during the crucial early stages of a startup where time equals money. This inability to handle basic functionalities like data upload makes the platform unreliable for my needs. Additionally, I feel that all CRMs, including Attio, lack the usability and reliability necessary for effectively managing startup operations, which is why I prefer using Google Sheets despite its limitations. **What problems is Attio solving and how is that benefiting you?** Attio fails to upload and manage my leads effectively, costing me time in early startup days. I need a clean way to track interactions and manage my sales pipeline effectively. ### 50. Automation and Personalization with Attio, But with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Guillem M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Attio?** I like that in Attio you can customize everything a lot and it's very easy to filter different types of views. **What do you dislike about Attio?** The personalization of the emails you send through sequences, I think, could be improved a lot. And being able to customize the emails you send much more. **What problems is Attio solving and how is that benefiting you?** I use Attio for client management and sending automated sequences. It allows me to automate processes such as sending emails and knowing the status of clients in the pipeline, as well as filtering lists based on behaviors. ## Attio Discussions - [Attio](https://www.g2.com/discussions/attio) - 1 upvote - [View Attio pricing details and edition comparison](https://www.g2.com/products/attio/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+13%3A16%3A47+-0500&secure%5Bsession_id%5D=62ffea34-dc2b-4279-9d34-e552fe384beb&secure%5Btoken%5D=d9758f0950ffdd11590ac9367960b9c03d90be1674c178266d9213cbf9fa9cec&format=llm_user) ## Attio Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Allo](https://www.g2.com/products/the-mobile-first-company-allo/reviews) - [Amplemarket](https://www.g2.com/products/amplemarket/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Autotouch AI](https://www.g2.com/products/autotouch-ai/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Cal.com](https://www.g2.com/products/cal-com/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [Cargo](https://www.g2.com/products/cargo/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Claap](https://www.g2.com/products/claap/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Clay](https://www.g2.com/products/clay-com-clay/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) - [Composio](https://www.g2.com/products/composio/reviews) - [Cotera OS](https://www.g2.com/products/cotera-os/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Deepline](https://www.g2.com/products/deepline/reviews) - [Default](https://www.g2.com/products/default/reviews) - [Definite](https://www.g2.com/products/definite/reviews) - [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Dropbox](https://www.g2.com/products/dropbox-ai-dropbox/reviews) - [Dust](https://www.g2.com/products/dust-dust/reviews) - [Evergrowth](https://www.g2.com/products/evergrowth/reviews) - [Exa](https://www.g2.com/products/exa/reviews) - [Fireflies.ai](https://www.g2.com/products/fireflies-ai/reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) - [Forest](https://www.g2.com/products/forest-app/reviews) - [FunnelStory](https://www.g2.com/products/funnelstory/reviews) - [Fyrebox](https://www.g2.com/products/fyrebox/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Granola](https://www.g2.com/products/granola/reviews) - [Harmonic](https://www.g2.com/products/harmonic/reviews) - [HeyReach](https://www.g2.com/products/heyreach/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Hinterview](https://www.g2.com/products/hinterview/reviews) - [HowdyGo](https://www.g2.com/products/howdygo/reviews) - [Hyperline](https://www.g2.com/products/hyperline/reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Jet Admin](https://www.g2.com/products/jet-admin/reviews) - [Kondo](https://www.g2.com/products/kondo/reviews) - [Langdock](https://www.g2.com/products/langdock/reviews) - [lemlist](https://www.g2.com/products/lemlist/reviews) - [Lindy](https://www.g2.com/products/lindy-lindy/reviews) - [Linear](https://www.g2.com/products/linear/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Magpai](https://www.g2.com/products/magpai/reviews) - [Measure](https://www.g2.com/products/measure/reviews) - [MeetGeek](https://www.g2.com/products/meetgeek/reviews) - [Microsoft Copilot](https://www.g2.com/products/microsoft-microsoft-copilot/reviews) - [Microsoft OneDrive for Business](https://www.g2.com/products/microsoft-onedrive-for-business/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Mixmax](https://www.g2.com/products/mixmax/reviews) - [MonetizeNow](https://www.g2.com/products/monetizenow/reviews) - [MyCRMBackup](https://www.g2.com/products/mycrmbackup/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Nomi](https://www.g2.com/products/nomi/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Outdoo AI](https://www.g2.com/products/outdoo-ai/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Paid.ai](https://www.g2.com/products/paid-ai/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [Pipedream](https://www.g2.com/products/pipedream/reviews) - [Polytomic](https://www.g2.com/products/polytomic/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) - [Productboard](https://www.g2.com/products/productboard/reviews) - [Quo](https://www.g2.com/products/quo-quo/reviews) - [Quotient](https://www.g2.com/products/quotient/reviews) - [Relay.app](https://www.g2.com/products/relay-app/reviews) - [Ringee.IO](https://www.g2.com/products/ringee-io/reviews) - [RingEX](https://www.g2.com/products/ringex/reviews) - [SegMetrics](https://www.g2.com/products/segmetrics/reviews) - [Sembly AI](https://www.g2.com/products/sembly-ai-sembly-ai/reviews) - [Sequence](https://www.g2.com/products/sequence-hq-sequence/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Skylar](https://www.g2.com/products/skylar/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [Snitcher](https://www.g2.com/products/snitcher/reviews) - [Specter](https://www.g2.com/products/specter/reviews) - [Spinach AI](https://www.g2.com/products/spinach-ai/reviews) - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews) - [Stripe Invoicing](https://www.g2.com/products/stripe-invoicing/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [The Swarm](https://www.g2.com/products/the-swarm/reviews) - [Turnstile](https://www.g2.com/products/turnstile/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Xero](https://www.g2.com/products/xero/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Attio Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Desktop Integration - Contract/License Management **Marketing Automation** - Email Marketing - Lead Management - Email Management - File Management - Deal Management **Customer Support** - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Reporting & Analytics** - Reporting - Dashboards **Mobile & Social** - Social Collaboration Features - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Document & Content Mgmt. - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Calendar/Reminder System **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation ## Top Attio Alternatives - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,304 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - 4.3/5.0 (3,063 reviews) - [folk](https://www.g2.com/products/folk-folk/reviews) - 4.5/5.0 (337 reviews)