The relative ease in connecting our different channels. We have integrations and API's for our POS and back to our digital channels. The ease on setting up campaigns is great. Especially compared to other vendors. Review collected by and hosted on G2.com.

At current I do dislike the instability. Some is on our own side and others on Agillics. The reporting is not great, however API's have been created so that we with relatively ease can export to datalake. Review collected by and hosted on G2.com.

The ability to post from staging to production (most MA tools lack this feature and this saves a lot of time). Plus, the data structure makes retrieval of customer data and their related tables very easy. Review collected by and hosted on G2.com.

I can't think of anything I really dislike. The interface was a bit dated back in the day but Agillic has worked on that, too. Review collected by and hosted on G2.com.

It allows me to monitor the performance of my campaigns in real-time and gain insights into my customers' behavior and preferences. Also, it allows me to divide them into specific segments based on demographics and behavior and target them with tailored messages, like sending personalized emails and web push notifications. Review collected by and hosted on G2.com.

I have not encountered any major problems yet, but I would like to suggest that it would be nice if its analytics dashboards provided more customization options for displaying data. Review collected by and hosted on G2.com.

Intuitive platform, great advanced features. Suitable for sending out large amounts of communication in a very short time. Amazing for omnichannel communication and setups. Transactional features are a big plus for us so we can use library blocks and align all over the platform. Review collected by and hosted on G2.com.

Can't think of any real dislike in the platform. Of course, the content design is a bit outdated, but I know that a new design is in progress. Review collected by and hosted on G2.com.

I love the client-centric view that the platform has because it makes the automatization a lot more personalized, and it helps to reach the audience authentically without putting in extra work. The CRM and Customer Services partnerships are my favorite part of this platform. Review collected by and hosted on G2.com.

It's a platform that needs to be used by marketing professionals with vast knowledge of ads and customer lifecycle, so it's not very easy for beginner users to understand it at first. That would be a disadvantage for those new to automatized marketing tools such as Agillic. Review collected by and hosted on G2.com.

Agillic offers near endless possibilities. The platform is great at handling excessive amounts of data and you can customize the user flow as much as you like. It supports all channels and all data types you need for global marketing campaigns. Review collected by and hosted on G2.com.

The UI and UX of the platform is a bit heavy and requires some basic understanding of queries and code. Review collected by and hosted on G2.com.

The two platforms stag and prod. The integrations with many other dataproviders and software. Review collected by and hosted on G2.com.

No integrated possibilities for documentation. A bit confusing with multi-language, multi-content and promotions. When one uses what. Review collected by and hosted on G2.com.

The freedom to build my own data structure customized for my needs. Review collected by and hosted on G2.com.

The interface is not as inspirational as it could be. Both for the email builder and the flow builder, the platform could be more inspirational and logically built. Review collected by and hosted on G2.com.

Most accessible software to grab and use for untechnical users. Level automation is one of the significant advantages over competitors and they are simple and intuitive. Import and export data is also a piece of cake. Review collected by and hosted on G2.com.

Sometimes the UI feels laggy, and the reporting section needs filters. Not enough analysis of customer journeys, and email composition is unmanageable. Only a few integration options are available. Review collected by and hosted on G2.com.

Possible to combine different channels to achieve highly personalised dialogue flows. Review collected by and hosted on G2.com.

UI is outdated and new email editor has been underway for a long time Review collected by and hosted on G2.com.