# Top 10 Adthena Alternatives & Competitors
**Average Rating:** 4.4/5
**Total Number of Reviews:** 44
Research alternative solutions to Adthena on G2, with real user reviews on competing tools. Other important factors to consider when researching alternatives to Adthena include search and performance. The best overall Adthena alternative is Semrush. Other similar apps like Adthena are Similarweb, SpyFu, Ahrefs, and SE Ranking. Adthena alternatives can be found in [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) but may also be in [SEO Tools](https://www.g2.com/categories/seo-tools) or [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics).


## Best Paid & Free Alternatives to Adthena
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Similarweb](https://www.g2.com/products/similarweb/reviews)
  - [SpyFu](https://www.g2.com/products/spyfu/reviews)
  - [Ahrefs](https://www.g2.com/products/ahrefs/reviews)
  - [SE Ranking](https://www.g2.com/products/se-ranking/reviews)
  - [Klue](https://www.g2.com/products/klue/reviews)
  - [Crayon](https://www.g2.com/products/crayon-crayon/reviews)
  - [Serpstat](https://www.g2.com/products/serpstat/reviews)
  - [Seobility](https://www.g2.com/products/seobility/reviews)
  - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)

## Top 10 Alternatives to Adthena Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Adthena stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Food & Beverages, and Legal Services, and find the best product for your business.


  ### 1. [Semrush](https://www.g2.com/products/semrush/reviews)
By Adobe
**Average Rating:** 4.4/5
**Total Reviews:** 4,016
Online Visibility and Content Marketing SaaS Platform


Reviewers say compared to Adthena, Semrush is:
- Easier to do business with
- Better at meeting requirements
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence), [Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)

**Compare:** [Adthena vs Semrush](https://www.g2.com/compare/adthena-vs-semrush)
**Compare Semrush with other alternatives:**
- [Semrush vs Similarweb](https://www.g2.com/compare/semrush-vs-similarweb)
- [Semrush vs SpyFu](https://www.g2.com/compare/semrush-vs-spyfu)
- [Semrush vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-semrush)
- [Semrush vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-semrush)
- [Semrush vs Klue](https://www.g2.com/compare/klue-vs-semrush)
- [Semrush vs Crayon](https://www.g2.com/compare/crayon-crayon-vs-semrush)
- [Semrush vs Serpstat](https://www.g2.com/compare/semrush-vs-serpstat)
- [Semrush vs Seobility](https://www.g2.com/compare/semrush-vs-seobility)
- [Semrush vs Pathmatics by Sensor Tower](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-semrush)

  ### 2. [Similarweb](https://www.g2.com/products/similarweb/reviews)
By Similarweb
**Average Rating:** 4.4/5
**Total Reviews:** 1,175
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.


Reviewers say compared to Adthena, Similarweb is:
- Easier to do business with
- More usable
- Easier to set up
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence), [Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)

**Compare:** [Adthena vs Similarweb](https://www.g2.com/compare/adthena-vs-similarweb)
**Compare Similarweb with other alternatives:**
- [Similarweb vs Semrush](https://www.g2.com/compare/semrush-vs-similarweb)
- [Similarweb vs SpyFu](https://www.g2.com/compare/similarweb-vs-spyfu)
- [Similarweb vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-similarweb)
- [Similarweb vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-similarweb)
- [Similarweb vs Klue](https://www.g2.com/compare/klue-vs-similarweb)
- [Similarweb vs Crayon](https://www.g2.com/compare/crayon-crayon-vs-similarweb)
- [Similarweb vs Serpstat](https://www.g2.com/compare/serpstat-vs-similarweb)
- [Similarweb vs Seobility](https://www.g2.com/compare/seobility-vs-similarweb)
- [Similarweb vs Pathmatics by Sensor Tower](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb)

  ### 3. [SpyFu](https://www.g2.com/products/spyfu/reviews)
By SpyFu
**Average Rating:** 4.6/5
**Total Reviews:** 518
SpyFu exposes the search marketing secret formula of your most successful competitors.


Reviewers say compared to Adthena, SpyFu is:
- Easier to do business with
- Easier to set up
- Better at meeting requirements
Categories in common with Adthena: [Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)

**Compare:** [Adthena vs SpyFu](https://www.g2.com/compare/adthena-vs-spyfu)
**Compare SpyFu with other alternatives:**
- [SpyFu vs Semrush](https://www.g2.com/compare/semrush-vs-spyfu)
- [SpyFu vs Similarweb](https://www.g2.com/compare/similarweb-vs-spyfu)
- [SpyFu vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-spyfu)
- [SpyFu vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-spyfu)
- [SpyFu vs Klue](https://www.g2.com/compare/klue-vs-spyfu)
- [SpyFu vs Crayon](https://www.g2.com/compare/crayon-crayon-vs-spyfu)
- [SpyFu vs Serpstat](https://www.g2.com/compare/serpstat-vs-spyfu)
- [SpyFu vs Seobility](https://www.g2.com/compare/seobility-vs-spyfu)
- [SpyFu vs Pathmatics by Sensor Tower](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-spyfu)

  ### 4. [Ahrefs](https://www.g2.com/products/ahrefs/reviews)
By Ahrefs
**Average Rating:** 4.5/5
**Total Reviews:** 709
Ahrefs is an all-in-one SEO toolset that can help anyone to stay on top of their competitors, drive more search traffic and optimize their website.


Reviewers say compared to Adthena, Ahrefs is:
- Better at meeting requirements
- Easier to do business with
- Easier to set up
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence), [Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)

**Compare:** [Adthena vs Ahrefs](https://www.g2.com/compare/adthena-vs-ahrefs)
**Compare Ahrefs with other alternatives:**
- [Ahrefs vs Semrush](https://www.g2.com/compare/ahrefs-vs-semrush)
- [Ahrefs vs Similarweb](https://www.g2.com/compare/ahrefs-vs-similarweb)
- [Ahrefs vs SpyFu](https://www.g2.com/compare/ahrefs-vs-spyfu)
- [Ahrefs vs SE Ranking](https://www.g2.com/compare/ahrefs-vs-se-ranking)
- [Ahrefs vs Klue](https://www.g2.com/compare/ahrefs-vs-klue)
- [Ahrefs vs Crayon](https://www.g2.com/compare/ahrefs-vs-crayon-crayon)
- [Ahrefs vs Serpstat](https://www.g2.com/compare/ahrefs-vs-serpstat)
- [Ahrefs vs Seobility](https://www.g2.com/compare/ahrefs-vs-seobility)
- [Ahrefs vs Pathmatics by Sensor Tower](https://www.g2.com/compare/ahrefs-vs-pathmatics-by-sensor-tower)

  ### 5. [SE Ranking](https://www.g2.com/products/se-ranking/reviews)
By SE Ranking
**Average Rating:** 4.7/5
**Total Reviews:** 1,577
SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible.


Reviewers say compared to Adthena, SE Ranking is:
- Easier to do business with
- Better at meeting requirements
- More usable
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence), [Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)

**Compare:** [Adthena vs SE Ranking](https://www.g2.com/compare/adthena-vs-se-ranking)
**Compare SE Ranking with other alternatives:**
- [SE Ranking vs Semrush](https://www.g2.com/compare/se-ranking-vs-semrush)
- [SE Ranking vs Similarweb](https://www.g2.com/compare/se-ranking-vs-similarweb)
- [SE Ranking vs SpyFu](https://www.g2.com/compare/se-ranking-vs-spyfu)
- [SE Ranking vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-se-ranking)
- [SE Ranking vs Klue](https://www.g2.com/compare/klue-vs-se-ranking)
- [SE Ranking vs Crayon](https://www.g2.com/compare/crayon-crayon-vs-se-ranking)
- [SE Ranking vs Serpstat](https://www.g2.com/compare/se-ranking-vs-serpstat)
- [SE Ranking vs Seobility](https://www.g2.com/compare/se-ranking-vs-seobility)
- [SE Ranking vs Pathmatics by Sensor Tower](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-se-ranking)

  ### 6. [Klue](https://www.g2.com/products/klue/reviews)
By Klue
**Average Rating:** 4.7/5
**Total Reviews:** 443
DoubleCheck Research by Klue offers a smart competitive intelligence management solution.


Reviewers say compared to Adthena, Klue is:
- Easier to do business with
- Better at meeting requirements
- More usable
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)

**Compare:** [Adthena vs Klue](https://www.g2.com/compare/adthena-vs-klue)
**Compare Klue with other alternatives:**
- [Klue vs Semrush](https://www.g2.com/compare/klue-vs-semrush)
- [Klue vs Similarweb](https://www.g2.com/compare/klue-vs-similarweb)
- [Klue vs SpyFu](https://www.g2.com/compare/klue-vs-spyfu)
- [Klue vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-klue)
- [Klue vs SE Ranking](https://www.g2.com/compare/klue-vs-se-ranking)
- [Klue vs Crayon](https://www.g2.com/compare/crayon-crayon-vs-klue)
- [Klue vs Serpstat](https://www.g2.com/compare/klue-vs-serpstat)
- [Klue vs Seobility](https://www.g2.com/compare/klue-vs-seobility)
- [Klue vs Pathmatics by Sensor Tower](https://www.g2.com/compare/klue-vs-pathmatics-by-sensor-tower)

  ### 7. [Crayon](https://www.g2.com/products/crayon-crayon/reviews)
By Crayon
**Average Rating:** 4.6/5
**Total Reviews:** 385
Crayon is a competitive intelligence platform that enables businesses to track, analyze, and act on everything happening outside their four walls.


Reviewers say compared to Adthena, Crayon is:
- Easier to do business with
- Easier to admin
- Easier to set up
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)

**Compare:** [Adthena vs Crayon](https://www.g2.com/compare/adthena-vs-crayon-crayon)
**Compare Crayon with other alternatives:**
- [Crayon vs Semrush](https://www.g2.com/compare/crayon-crayon-vs-semrush)
- [Crayon vs Similarweb](https://www.g2.com/compare/crayon-crayon-vs-similarweb)
- [Crayon vs SpyFu](https://www.g2.com/compare/crayon-crayon-vs-spyfu)
- [Crayon vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-crayon-crayon)
- [Crayon vs SE Ranking](https://www.g2.com/compare/crayon-crayon-vs-se-ranking)
- [Crayon vs Klue](https://www.g2.com/compare/crayon-crayon-vs-klue)
- [Crayon vs Serpstat](https://www.g2.com/compare/crayon-crayon-vs-serpstat)
- [Crayon vs Seobility](https://www.g2.com/compare/crayon-crayon-vs-seobility)
- [Crayon vs Pathmatics by Sensor Tower](https://www.g2.com/compare/crayon-crayon-vs-pathmatics-by-sensor-tower)

  ### 8. [Serpstat](https://www.g2.com/products/serpstat/reviews)
By Serpstat
**Average Rating:** 4.6/5
**Total Reviews:** 464
SaaS for competitor analysis, content optimization, SEO management, market intelligence, advertising insights, and AI-driven content creation.


Reviewers say compared to Adthena, Serpstat is:
- Easier to do business with
- Better at meeting requirements
- Easier to set up
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence), [Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)

**Compare:** [Adthena vs Serpstat](https://www.g2.com/compare/adthena-vs-serpstat)
**Compare Serpstat with other alternatives:**
- [Serpstat vs Semrush](https://www.g2.com/compare/semrush-vs-serpstat)
- [Serpstat vs Similarweb](https://www.g2.com/compare/serpstat-vs-similarweb)
- [Serpstat vs SpyFu](https://www.g2.com/compare/serpstat-vs-spyfu)
- [Serpstat vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-serpstat)
- [Serpstat vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-serpstat)
- [Serpstat vs Klue](https://www.g2.com/compare/klue-vs-serpstat)
- [Serpstat vs Crayon](https://www.g2.com/compare/crayon-crayon-vs-serpstat)
- [Serpstat vs Seobility](https://www.g2.com/compare/seobility-vs-serpstat)
- [Serpstat vs Pathmatics by Sensor Tower](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-serpstat)

  ### 9. [Seobility](https://www.g2.com/products/seobility/reviews)
By seobility GmbH
**Average Rating:** 4.6/5
**Total Reviews:** 404
Seobility offers online SEO tools for better website optimization.


Reviewers say compared to Adthena, Seobility is:
- Easier to do business with
- Easier to set up
- Easier to admin
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence), [Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)

**Compare:** [Adthena vs Seobility](https://www.g2.com/compare/adthena-vs-seobility)
**Compare Seobility with other alternatives:**
- [Seobility vs Semrush](https://www.g2.com/compare/semrush-vs-seobility)
- [Seobility vs Similarweb](https://www.g2.com/compare/seobility-vs-similarweb)
- [Seobility vs SpyFu](https://www.g2.com/compare/seobility-vs-spyfu)
- [Seobility vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-seobility)
- [Seobility vs SE Ranking](https://www.g2.com/compare/se-ranking-vs-seobility)
- [Seobility vs Klue](https://www.g2.com/compare/klue-vs-seobility)
- [Seobility vs Crayon](https://www.g2.com/compare/crayon-crayon-vs-seobility)
- [Seobility vs Serpstat](https://www.g2.com/compare/seobility-vs-serpstat)
- [Seobility vs Pathmatics by Sensor Tower](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-seobility)

  ### 10. [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)
By Pathmatics (By Sensor Tower)
**Average Rating:** 4.3/5
**Total Reviews:** 345
Video, display, mobile, tablet & native ad intelligence for the world's top advertisers, agencies, publishers and ad tech providers.


Reviewers say compared to Adthena, Pathmatics by Sensor Tower is:
- More usable
- Easier to do business with
- Easier to set up
Categories in common with Adthena: [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)

**Compare:** [Adthena vs Pathmatics by Sensor Tower](https://www.g2.com/compare/adthena-vs-pathmatics-by-sensor-tower)
**Compare Pathmatics by Sensor Tower with other alternatives:**
- [Pathmatics by Sensor Tower vs Semrush](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-semrush)
- [Pathmatics by Sensor Tower vs Similarweb](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-similarweb)
- [Pathmatics by Sensor Tower vs SpyFu](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-spyfu)
- [Pathmatics by Sensor Tower vs Ahrefs](https://www.g2.com/compare/ahrefs-vs-pathmatics-by-sensor-tower)
- [Pathmatics by Sensor Tower vs SE Ranking](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-se-ranking)
- [Pathmatics by Sensor Tower vs Klue](https://www.g2.com/compare/klue-vs-pathmatics-by-sensor-tower)
- [Pathmatics by Sensor Tower vs Crayon](https://www.g2.com/compare/crayon-crayon-vs-pathmatics-by-sensor-tower)
- [Pathmatics by Sensor Tower vs Serpstat](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-serpstat)
- [Pathmatics by Sensor Tower vs Seobility](https://www.g2.com/compare/pathmatics-by-sensor-tower-vs-seobility)


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