AdStage Features
Social Functionality (1)
Social Functionality
Based on 43 AdStage reviews. Product functionality for social advertising.
Campaign Management (10)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 48 AdStage reviews.
Campaign Optimization
Based on 42 AdStage reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Based on 32 AdStage reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
As reported in 31 AdStage reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 21 reviewers of AdStage have provided feedback on this feature.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 36 AdStage reviews.
Creative Optimization
As reported in 30 AdStage reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Based on 19 AdStage reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
As reported in 26 AdStage reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Based on 19 AdStage reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 21 AdStage reviews.
Contextual Targeting
Based on 18 AdStage reviews. Able to match the marketer's ad with specific content on a site or page.
Platform (17)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 37 AdStage reviews.
Custom Reports
Based on 46 AdStage reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
As reported in 42 AdStage reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 46 AdStage reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations. 35 reviewers of AdStage have provided feedback on this feature.
Customization
As reported in 41 AdStage reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 38 reviewers of AdStage have provided feedback on this feature.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 20 reviewers of AdStage have provided feedback on this feature.
Notifications
Alerts marketer of the performance of particular campaigns. This feature was mentioned in 40 AdStage reviews.
APIs
Based on 22 AdStage reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Based on 28 AdStage reviews. Able to set custom alerts to notify you of changes to key performance indicators.
Customization
As reported in 30 AdStage reviews. Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 30 AdStage reviews.
Performance and Reliability
As reported in 34 AdStage reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 27 AdStage reviews. Provides features to allow scaling for large organizations.
Workflow Capability
Based on 26 AdStage reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 15 AdStage reviews.
Campaign Management & Optimization (9)
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website. 15 reviewers of AdStage have provided feedback on this feature.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords. This feature was mentioned in 21 AdStage reviews.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance. 16 reviewers of AdStage have provided feedback on this feature.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. This feature was mentioned in 16 AdStage reviews.
Advanced Targeting Options
As reported in 17 AdStage reviews. Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities
Able to quickly make bulk changes through a desktop editor. This feature was mentioned in 10 AdStage reviews.
Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. 12 reviewers of AdStage have provided feedback on this feature.
Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
Based on 25 AdStage reviews. Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. This feature was mentioned in 29 AdStage reviews.
Attribution
Based on 24 AdStage reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 38 AdStage reviews.
Marketing Operations (5)
ROI Tracking
Based on 32 AdStage reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 38 AdStage reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 26 AdStage reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 37 AdStage reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
Campaign Activity (6)
Campaign Insights
Based on 42 AdStage reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 46 AdStage reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 22 AdStage reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 40 AdStage reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 21 AdStage reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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