# Sonar Reviews **Vendor:** Sonar **Category:** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) **Average Rating:** 4.2/5.0 **Total Reviews:** 111 ## About Sonar Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar. ## Sonar Reviews ### 1. Helpful, but inconvenient at times **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Sonar?** The ability to text customers in phone sales is certainly essential today **What do you dislike about Sonar?** The opt-in process can be inconvenient. For us, customers need to text "START" to opt-in, so even if they initiate the conversation via text, we cannot text them back if they haven't first texted "START". **Recommendations to others considering Sonar:** See above **What problems is Sonar solving and how is that benefiting you?** Getting in contact with more potential customers. **Official Response from Andrew Berman:** > We understand the opt-in function might be frustrating. However, Sonar places a big emphasis on compliance and consumer protection. As part of our compliance measures and U.S. law, the opt-in feature is a mandate for all SMS providers. We want to make sure consumers are aware, expecting, and giving permission for businesses to converse with them over mobile. This tends to lead to the highest quality conversations. Let us know if you have anymore questions! ~Andrew ### 2. Unclear contract terms, excessive early termination fees **Rating:** 0.0/5.0 stars **Reviewed by:** David G. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Sonar?** Communixating with customers via SMS is incredibly power. This particular service is sub-optimal. **What do you dislike about Sonar?** Multiple messages that I pushed out through their system failed. There is no alert for this and the message failures were not due to anything that I did incorrectly. When asking for a credit for these failures, I was offered an amount much lower than I was willing to accept. I lost thousands in sales not realizing messages did not go through. When I attempted to close the account, I was told there would be a $600 early termination fee. I signed up over 2 years prior, but the contract auto-renews without notice or any approval required. Be careful. **What problems is Sonar solving and how is that benefiting you?** It allows for quick and smooth communication with customers when it works. ### 3. Use Sonar Daily For Work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Sonar?** It's easy to use. Customers are more responsive than they are to phone calls. It allows for MMS which is great for when a client needs to send a picture of their issue. **What do you dislike about Sonar?** The app does not instantly update when I have the page open. I will get an email that I received a new message and need to refresh my screen for it to show up. I would like the app to have the ability to create a Contact Card (.vcf) and send it. I manually created one and send it to clients but it would be easier if it was already in the app. **What problems is Sonar solving and how is that benefiting you?** By giving another avenue for us to connect with our clients we can engage with them in a 21st-century manner. Our customers are busy and finding time to take our call is a hassle when a quick text will suffice. **Official Response from Jana Baker:** > Thank you for taking the time to write us such a thoughtful review. We appreciate it when our customers give us feedback to help us improve our business. We’re glad to hear that the product was a success with your team. If you have any questions, feel free to reach out to connect@marchex.com and I’d be happy to get you connected with our account team for support. Best, Jana Baker ### 4. Good platform but limited use options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Sonar?** It's great to be able to easily upload contacts and to create text campaigns to target markets. Also liked that we could connect to our existing company phone number. **What do you dislike about Sonar?** To use an emoji limits your message to barely any characters which is frustrating. Another annoying issue is that there's no "all contacts" option for sending texts. You basically need to add a column in excel just to validate everyone to create a property on Sonar that applies to everyone. Very inefficient **What problems is Sonar solving and how is that benefiting you?** They are solving our problem of reaching customers more directly, since email is becoming outdated and typically seen as spam. It also lets us target even very small groups. It also allows customers who may not be comfortable calling to have conversations with us. **Official Response from Jana Baker:** > Thank you for taking the time to provide us with feedback. We value customer reviews since they help us improve our business. If you have any further questions, please reach out to me directly at connect@marchex.com and I’d be happy to get you connected with your account team for support. Best, Jana Baker ### 5. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2022 **What do you like best about Sonar?** easy to use, great rep that is very responsive **What do you dislike about Sonar?** when uploading a list you have to remove special characters. wish there was better way to organize texts that come in in the dashboard **What problems is Sonar solving and how is that benefiting you?** communication with leads easier and through multiple admission reps for our campuses ### 6. Sonar is great for customer care! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Sonar?** The ease of use of Sonar. It is very user friendly. **What do you dislike about Sonar?** There do seem to be some technical glitches often. **What problems is Sonar solving and how is that benefiting you?** Communication with our customers! ### 7. Review for Sonar **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Sonar?** Our contact is amazing at getting back to us quickly and helping when needed! It is easy to see what properties and customer is in. **What do you dislike about Sonar?** It can be hard to download and sort through data. I wish there was a way to download a list of everyone in a property or to send a message to people in one property but not in another! **What problems is Sonar solving and how is that benefiting you?** Makes it easy to text large groups at once! **Official Response from Jana Baker:** > Thank you for taking the time to give us this thorough review. We appreciate it when our customers give us feedback to help us improve our business. If you have any questions, feel free to reach out to connect@marchex.com and I’d be happy to get you connected with your account team for support. Best, Jana Baker ### 8. Sonar has been a great tool for my team to reach out to our community in a fast rate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Sonar?** I like being able to create campaigns and send them to a bulk of contacts at once **What do you dislike about Sonar?** I want to be able to create away messages that are different from everyone on my team **What problems is Sonar solving and how is that benefiting you?** Sonar is giving my team the opportunity to reach our community at a faster pace which gives us more time to reach a wider net of our professionals **Official Response from Jana Baker:** > Thank you for taking the time to submit a review for us. We’re glad to hear that the product was a success with your team, and we appreciate your business. Best, Jana Baker ### 9. Sonar - Positives and Negatives **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Sonar?** Sonar gives an easy way to communicate with clients. Its platform is "clean" and clearly laid out. Overall, it's easy to use and creates an easy way to assist and contact clients. Some things I love the most are being able to put a good amount of a client's information with the client's number (email, address, etc.). "Properties" also help us organize our clients for internal use. **What do you dislike about Sonar?** The downsides of Sonar are mostly found in searching for clients. It sorts "New To Old" or "Old To New", which sometimes means the right match isn't anywhere near the first suggestion when searching for someone; unless you type the client's first and last name in exactly. Otherwise, it can take a little bit more time to search for a client among the search results. Also, Sonar is not always intuitive. For example, It's not intuitive how to assign conversations or delete old ones. No software or program is perfect, however, Sonar is a great option that we have appreciated using. **What problems is Sonar solving and how is that benefiting you?** Overall, we like using Sonar to easily and quickly contact our clients. For example: The alerts we get in our email when a client responds allow us to assist our clients quicker. **Official Response from Jana Baker:** > Thank you for taking the time to write us such a thoughtful review. We value feedback from our customers, as it helps us improve our business. We’re glad to hear that the product was a success with your team. If you have any questions, feel free to reach out to connect@marchex.com and I’d be happy to get you connected with our account team for support. Best, Jana Baker ### 10. Sonar 10/10 **Rating:** 5.0/5.0 stars **Reviewed by:** Victor G. | Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Sonar?** How easy it is to use! It's very user friendly **What do you dislike about Sonar?** Notifications directly to a user and not by google would be great. If it was a standalone application instead of being used from the site I feel you would get more **Recommendations to others considering Sonar:** Easy to use tool for admin and representatives. Easy walk through and set up and reliable. **What problems is Sonar solving and how is that benefiting you?** Beng able to quickly communicate with a customer, and share information. Ive realized this usually can start a conversation faster than a call **Official Response from Jana Baker:** > Dear Victor, Thank you for the positive feedback! We’re glad to hear that the product was such a success with your team, and we appreciate your business. Best, Jana Baker ### 11. Sonar is a great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Conan M. | IT System Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Sonar?** Sonar is an easy to use platform that allows for easy tracking of calls. **What do you dislike about Sonar?** On occasion, the call recordings do not load. A simple page refresh usually resolves the issue. **What problems is Sonar solving and how is that benefiting you?** No problems. Have seen a great response rate when using Sonar! **Official Response from Jana Baker:** > Thank you for the positive feedback! We’re glad to hear that the product was such a success with your team, and we appreciate your business. Best, Jana Baker ### 12. Love the interaction when the client isn't able to speak on the phone. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Sonar?** We are able to communicate with our clients even when they are unable to pick up their phones for a live conversation. **What do you dislike about Sonar?** There is a delay in notifications for when the client has sent a message. **What problems is Sonar solving and how is that benefiting you?** We are connecting with clients more easily. **Official Response from Jana Baker:** > Thank you for providing us with feedback. We’re glad to hear that the product was such a success with your team, and we appreciate your business. Best, Jana Baker ### 13. Satisfying **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Sonar?** Being able to assign incoming messages to team members. Being able to see, which team member replied to a text. **What do you dislike about Sonar?** Support is not available on the weekends (unless that changed recently). **What problems is Sonar solving and how is that benefiting you?** We use it for customer support. Having one channel for receiving all support requests from both clients and customers is great. Also being able to integrate it with our system to send out automatic notifications. **Official Response from Jana Baker:** > Thank you for submitting a review for us. We’re glad the product was such a success with your team, and we appreciate your business. Best, Jana Baker ### 14. Great experience **Rating:** 4.5/5.0 stars **Reviewed by:** Haley B. | Call center manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Sonar?** Assigning messages- makes it easy to follow up **What do you dislike about Sonar?** Creating campaigns for a lot of customers. **What problems is Sonar solving and how is that benefiting you?** Reaching more customers than before. Booking more appointments **Official Response from Jana Baker:** > Dear Haley, Thank you for submitting a review for us. We’re glad the product was such a success with your team, and we appreciate your business. Best, Jana Baker ### 15. Sonar Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Sonar?** I like the ease of responding to message **What do you dislike about Sonar?** Sometimes I can't tell whether I've looked at the message or not **What problems is Sonar solving and how is that benefiting you?** Communicating with customers via SMS **Official Response from Jana Baker:** > Thank you for taking the time to give us feedback. We appreciate it when our customers provide reviews, as it helps us improve our business. We’re glad to hear that the product was a success with your team. If you have any further questions, feel free to reach out to connect@marchex.com and I’d be happy to get you connected with your account team for support. Best, Jana Baker ### 16. It has been very helpful to us especially during snow days when we had to notify staff of closings. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Sonar?** I like having the ability to text separate groups. **What do you dislike about Sonar?** I haven't come across any dislikes yet. Cant think of anything missing that we need. **What problems is Sonar solving and how is that benefiting you?** We are able to use this for different reasons such as Weather warnings, and active shooter training, We have not started the surveys as of yet. **Official Response from Jana Baker:** > Thank you for taking the time to submit a review for us. We’re glad to hear that the product was such a success with your team, and we appreciate your business. Best, Jana Baker ### 17. Sonar Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Sonar?** I like Sonar sends me email notification when I receive a message. I can access Sonar from any device, able to set canned responses, messages automatically scheduled to send during business hours, and the newest feature called "Always Messages" to send automatic out of the office SMS. **What do you dislike about Sonar?** Sometimes a client's phone number has a PST area code, but I am in CST; Sonar always schedules the message to be sent during business hours; this feature is excellent. However, I know this client is available now; whenever I tried to click on "Send Now," it does not always work. **Recommendations to others considering Sonar:** If Sonar automatically schedules a message to be sent during business hours, I wish it was a setting I can adjust, or Sonar can ask me if I want this message to be sent later during business hours. **What problems is Sonar solving and how is that benefiting you?** Always message is my favorite benefit from Sonar so far. The Sonar outage comes and goes; I wish there are more minor outages. ### 18. Sonar is a great option to be able to communicate with you prospects, clients, and customers. **Rating:** 5.0/5.0 stars **Reviewed by:** Tony M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2020 **What do you like best about Sonar?** What I like best about Sonar is that I am able to communicate to my customers who prefer to communicate primarily via text messaging. I also like that you are able to send pictures and attachments to my customers through the sonar application. I find it to be very concise, convenient, and easy. I find that you get quicker responses versus calling and having to leave a voicemail. In my previous sales position, I had to make cold calls and we also had a sales cadence. Within the sale cadence, there was no way of sending text messages to the consumer. Having this capability is great! **What do you dislike about Sonar?** What I dislike about Sonar is not being able see full text conversation until after hitting submit in the little window of my Salesforce application. Other than that, I don't feel like there is much to dislike. The application itself is easy to use and requires no real training or set up. **Recommendations to others considering Sonar:** Sonar is great way to communicate via text during work without using your personal device. If you are concern with personal privacy and want to have no questions regarding inappropriate use of text messaging with clients, then Sonar is the best option. **What problems is Sonar solving and how is that benefiting you?** As I stated earlier, I like being able to communication with people that prefer to communicate through text and not by calls. I am solving several different problems by being able to quickly reach out to my prospects and it allows them to quickly reply back to me when they are either too busy or just simply cannot talk. This method of communication also leaves some what of a paper trail. So in the event, where I forget a conversation or need to reference what was discussed in previous conversations, I am able to do so. ### 19. Sonar is one of the best texting softwares **Rating:** 5.0/5.0 stars **Reviewed by:** Klemens S. | Operations Associate, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Sonar?** Sonar makes it easy to both send automated bulk messages, but also to keep the personal touch with your customers. The campaign feature allows you to send campaigns based on tags that you can assign to customers. With that it makes it very easy to split customers into different communication groups. **What do you dislike about Sonar?** I love the fact that you can send campaigns with tags that you give to your customers, but sometimes you just have a short list of phone numbers that you need to send a bulk text to. Having a feature to send a campaign by pasting the phone numbers into a receiver-field would make it easy to send campaigns to a couple of people without having to give them tags in Sonar. Integrating unsubscribe automations would be very helpful. For now, if we run automations on Zapier that ads people to our customer list, it overwrites previously unsubscribed from the communication service. If we could ad customer information with an automation without overwriting the unsubscribed customers, that would be perfect. **Recommendations to others considering Sonar:** Sonar makes bulk messaging and automated messaging really easy by allowing you to easily split your customer groups into different groups. This makes it also easier to have more personalised messaging. It is very good for lead management, engagement and marketing messaging. **What problems is Sonar solving and how is that benefiting you?** Bulk Texting and automated messages, as well as lead generation and marketing messages. We mostly use text messaging without using the messenger feature. ### 20. Great Communication with Sonar Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Dana Z. | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2020 **What do you like best about Sonar?** What I like best about Sonar is our partnership with our Sonar point of contact. My company's sales team uses Sonar to text clients, so when we come across issues during this process we have a Sonar point of contact to help us troubleshoot these issues. When we ask him questions, the point of contact is always quick to respond with detailed answers, is friendly and easy to work with. This helps us to resolve issues on our end more efficiently! **What do you dislike about Sonar?** Within Sonar, clients are randomly unsubscribed via the API and the Sonar rep has to manually re-trigger the opt in request for each case. While these are completed in a timely manner, I wish there was a way to make it easier for the Sonar rep! **What problems is Sonar solving and how is that benefiting you?** From an operations perspective: things like re-subscribing clients to receive our texts, porting new employee phone numbers into Sonar. In general, it's great to have Sonar because it integrates into Salesforce where we can easily track texts through our main CRM. ### 21. I have used Sonar for a year now. **Rating:** 2.5/5.0 stars **Reviewed by:** Kory M. | Regional Operations, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** My favorite part is the operational efficiency. It's very user friendly and easy to use. My favorite feature is the ability to increase insights into your existing or potential audience by Sonar Platform’s profile enrichment functionality based on public data. The Platform features including Optimization, Integrations - Mobile Marketing, and Internationalization were fantastic. Another set of features that allowed me to work efficiently was the Text Messaging platforms - Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, and Automatic URL Shortening . We were able to receive great customer feedback due to the Friendliness of the platform - Personalization, Seamless Escalation, and the concierge Case Manager. With this great customer feedback, our company was able to grow more efficiently then ever before. Overall, it was a good experience overall. I really liked the platform and messaging systems. **What do you dislike about Sonar?** My least favorite part about Sonar was the initial learning curve. Once I got the hang of it, it was easy to use, but my initial learnings were difficult. When we had to train other team members to use Sonar, there was some confusion and misunderstanding with certain features. Some of the analysis features could use some work - this includes application attribution, campaign analysis, uninstall tracking, and custom dashboards. **Recommendations to others considering Sonar:** n/a **What problems is Sonar solving and how is that benefiting you?** We are solving our support problem here at Bird. We are able to have a quick response time during onboarding and comms. We have also increased our onboarding efficiency using Sonar. **Official Response from Andrew Berman:** > Kory, thank you for bringing this to our attention. We are continually striving to make onboarding with Sonar as seamless and easy as possible. We are working to create an even better way to train, onboard, and demonstrate how to utilize every feature and function of Sonar. There will be instructional videos soon, intended to ease the confusion or misunderstandings that might arise. Check back soon on our website at sendsonar.com ~Andrew ### 22. AMAZING! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael A. | Recruiter, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** This is such a great platform for communication and lead generation. I use this all the time every day, all day to communicate with external people or candidates. I would recommend this platform to anyone **What do you dislike about Sonar?** I do not like that I have to import all of the candidate's numbers in a certain format and a certain file style ( comma spreadsheet) in order to send a mass text to everyone. This should be way easier to do and easier to use in order to perfect this platform. **Recommendations to others considering Sonar:** AMAZING! **What problems is Sonar solving and how is that benefiting you?** We are being able to retrieve new candidates for our programs here at work. We also use this platform so we can reach out to our contingent workers in order to get major messages across whether its help, informative or important messages. **Official Response from Andrew Berman:** > Michael, we are currently working on creating a better way to import contacts into Sonar.We will be sure to let you know when that functionality goes live! ~Andrew ### 23. Streamline Engaging Clients **Rating:** 3.5/5.0 stars **Reviewed by:** Marc D. | Business Consultant , Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Sonar?** I love how I no longer have to text clients from my actual cell phone number when I use a work line all day at the office. This helps me out by being able to engage my clients with a quick and easy text and not confuse them about who is reaching out being it uses my work line in the sms messaging. **What do you dislike about Sonar?** I have not found a way to delete old text threads in the app and I always have to load a new Sonar window when I get a new text message. The current window I have open never updates. Furthermore, the screen gets "stuck" sometimes wont let me scroll all the way down in a text thread. **What problems is Sonar solving and how is that benefiting you?** Engaging clients without having to give out my personal cell phone. **Official Response from Andrew Berman:** > Marc, we are more than happy to help out. If you want to delete old threads, you can do so by deleting the customer by going to Menu >> Customers. There you can find the customer you want to delete and then click the "X" next to their name/number to delete them. Instead of deleting, you can also close out old text threads by selecting a thread in the threads list, clicking the "Actions" button and then click "Close" to remove and archive the thread. The conversation will no longer appear in your threads but it will be archived if you ever need to re-engage or remember the conversation. ~Andrew ### 24. Sonar // Bird **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** Sonar is very user friendly. Once we transitioned to Sonar, it was easy to understand and implement on my team. The features are easy to use! **What do you dislike about Sonar?** Sonar has little to no difficulties. If there is one portion that needs improvement, I would say the bulk messaging portion takes a few steps. It could be narrowed down to one click. **Recommendations to others considering Sonar:** This is a user friendly platform that is easy to implement on teams **What problems is Sonar solving and how is that benefiting you?** Being able to onboard contingent workforce efficiently and effectively. We are able to get more information across via Sonar. We have seen an increase in show up rates due to the use of Sonar. ### 25. love this tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** email notifications when I get a new message is very helpful. **What do you dislike about Sonar?** Sometimes I see texts from other people in my feed and my email. I think an app for my phone would be convenient as well. **What problems is Sonar solving and how is that benefiting you?** I'm able to communicate with clients that otherwise wouldn't respond. It can save me time because people just aren't interested and they'll say so through sonar so I can move on. **Official Response from Andrew Berman:** > These chat conversation visibility settings were put in place by your Sonar admin. There is a quick and easy way to fix this issue. We would recommend speaking with your admin, as they have the power to quickly adjust the settings. If you need more help, you can text or email us! ~Andrew ### 26. High-Touch AI-Aided SMS Platform w/ Excellent Product/Customer Success Team **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel P. | Vice President, Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2019 **What do you like best about Sonar?** My organization has worked with Sonar for more than three years, and as the company has grown, their commitment to the success of their clients hasn't waned one bit. Our relationship continues to be the best of all the SAAS vendors that we work with. Sonar is focused not on making sure you as a customer are using the product, but that the application of the product to your customer flow improves output 4-5x. **What do you dislike about Sonar?** There are a couple of specific feature additions I would like to see, but the Sonar team is super communicative and keeps me posted on the development and implementation of these features. **What problems is Sonar solving and how is that benefiting you?** With our business, we need to manage a large volume of customer inquiries incredibly quickly. Sonar is the ideal platform for this. ### 27. Sonar Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Sonar?** It's a convenient tool to stay in touch with clients, the notifications are always prompt. The ability to text from my computer has changed my workflow in so many ways. Companies in growth mode will definitely find it useful from BDRs to sales reps to consultants. Most clients prefer text over phone calls and even email these days, so it's a perfect way to start ahead of the curve. **What do you dislike about Sonar?** Unfortunately, Sonar currently has poor mobile compatibility, any time I have tried using it on my phone while on the go, it forces multiple logins over and over again. There is no app either, so it leaves you with no option but to provide your personal cell phone number or rely on phone calls and emails. **Recommendations to others considering Sonar:** It's definitely a useful tool if you need texting support within your sales team. It's simple to use and highly effective. **What problems is Sonar solving and how is that benefiting you?** I've been able to build client relationships far beyond the limitation of phone calls and emails. Texting provides a personal touch, a quick response, and the ability to proactively reach out to clients before other issues arise. The typical time to read an email is roughly 2 hours versus 2 minutes for a text. It's a no-brainer really. ### 28. Great Product - Even Better Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ben K. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2019 **What do you like best about Sonar?** Setup was simple and the out-of-the-box version is excellent as is. It's frustrating when SaaS products need customization to be useful, but Sonar is great from day 1. On top of that, their success team is top-notch. Most of my requests were tackled faster than my internal IT team. Truly excellent team from top to bottom. **What do you dislike about Sonar?** We've had a few Salesforce sync issues, but I think most of that is due to our Salesforce customizations and not Sonar. We've been able to work through the issues, so now we're on fire! Love this tool. **What problems is Sonar solving and how is that benefiting you?** We needed a quick way to remind prospects of upcoming demos, or make quick introductions. SMS is so much more effective than voicemail because no one picks up. ### 29. Excellent Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Michael S. | Business Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Sonar?** Sonar has changed the game for texting while working for me. I have used chatbox before and the ability to upload pictures and send snips to my clients of things they can purchase while leaving a voicemail has changed the game for me. **What do you dislike about Sonar?** Honestly I have not received many drawbacks from using Sonar. I have been able to do what I need to do daily with it and has simplified my life significantly. **What problems is Sonar solving and how is that benefiting you?** I am able to send tons of snips of new inventory available with ease utilizing sonar and it has just helped me quickly change my workflow from just using email and phone calls. ### 30. Game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Sonar?** I love the ability to create canned messages! The simplicity allows me to send about 50 text messages in a minute. I had surgery on my wrist recently so this feature has been a game-changer. I haven't missed a step with communicating with my clients **What do you dislike about Sonar?** I don't like how Sonar doesn't pop up with message notifications. I created a rule in my outlook to have those notifications pop up when I receive a message as a workaround. I also wish you could set an away message while you are out of the office! **What problems is Sonar solving and how is that benefiting you?** I don't like how Sonar doesn't pop up with message notifications. I created a rule in my outlook to have those notifications pop up when I receive a message as a workaround. I also wish you could set an away message while you are out of the office! ### 31. Marketing SMS using Sonar **Rating:** 5.0/5.0 stars **Reviewed by:** Shadin C. | Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2019 **What do you like best about Sonar?** Sonar made it easy for us to configure a widget for marketing text automation (one way communication where we text a link or info to the customer). The API documentation was easy to understand for our development team, and the solution has been easy to scale. Customer support has been excellent for the marketing team thanks to Nic Baughman! **What do you dislike about Sonar?** Not a lot to dislike as the customer support has been excellent for the marketing team! However a few suggestions are that setting up automated triggered marketing campaigns requires Salesforce development support (and is not easy for a marketing team to configure out of the box) **What problems is Sonar solving and how is that benefiting you?** Marketing text automation and easy to configure widgets. ### 32. Everyone Can See My Text Messages **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Sonar?** It's a great way for me to be able to communicate and have a record of what we spoke of. **What do you dislike about Sonar?** Whenever I send a text message, my entire organization can see everything we're talking about. Strategy conversations, especially in a sales world, go out the window. **Recommendations to others considering Sonar:** Again, I think it's fantastic for you to be able to see all of your clients communications. It's easy to be able to see everything that's going on and having one point of information. In a sales organization, being able to go back and see all the conversation that you've had between clients and your employees is crucial, but beware that everyone who is logged into Sonar can see your conversations, so privacy can be a concern. **What problems is Sonar solving and how is that benefiting you?** Keeping a record of conversations is the best part. **Official Response from Andrew Berman:** > Hello, your chat conversation visibility settings are set up by your Sonar admin. We offer the functionality to organize and allow viewing access to only conversations that pertain to you. We would recommend speaking to your admin to update those preferences or send us an email so we can assist. ~Andrew ### 33. PRETTY GREAT **Rating:** 3.5/5.0 stars **Reviewed by:** Halcyon H. | Offers Advisor, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Sonar?** I love the sonar capability of canned responses and the ability to customize texts to our prospective clients, also to add autofill autopopulate fields for very fast reponses **What do you dislike about Sonar?** At this point I don't care for the fact you have to sign in independently from salesforce to use sonar. We have to open Sonar independently in Okta in order to use it within salesforce **What problems is Sonar solving and how is that benefiting you?** benefits are that it gives us another option for communication--all responses in one place--email alerts--would be helpful if we could respond from email. ### 34. Sonar 4x'd our sales via SMS over Avochato **Rating:** 5.0/5.0 stars **Reviewed by:** Ben K. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Sonar?** drip SMS is a most powerful force. Sonar makes it so easy **What do you dislike about Sonar?** it's great. so much better than the other solutions we've used before (twilio, avochato). think they need a bigger sales team tbh **Recommendations to others considering Sonar:** such a good product, no brainer. this should be a basic tool for any direct response marketer. if you have phone numbers and are doing outbound calls, this product lets you get customers to raise their hand when it works for them to be called. a no brainer for any company selling a product with LTV over $500. **What problems is Sonar solving and how is that benefiting you?** no engineering needed to create drip SMS marketing. I think it's a high quality product with great documentation and reporting ### 35. Great texting tool **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan S. | Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Sonar?** I love the ease that Sonar provides. We are able to send out messages at a very high volume. It's deliverability rate is second to none and I always know my messages are being delivered on time. **What do you dislike about Sonar?** It is sometimes difficult to keep things organized in Sonar. With so many messages being sent, I can get lost in the account pages and message tabs. **Recommendations to others considering Sonar:** Take your time getting to know all of the different features and capabilities of the platform. There is a lot in there that can be overlooked if the time isn't taken properly to learn. **What problems is Sonar solving and how is that benefiting you?** Sonar mainly solves the problem of text messages not being delivered, when sending in bulk. ### 36. Great way to Communicate **Rating:** 4.5/5.0 stars **Reviewed by:** William H. | Senior Sales Executive, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Sonar?** I like that Sonar gives me the options to text either office number or cell number. Also it updates in my email. **What do you dislike about Sonar?** I do not like that it takes a few minutes to get to my email i wish it was in real time. **Recommendations to others considering Sonar:** I think they should give it a try to start to uses it. **What problems is Sonar solving and how is that benefiting you?** It helps me reschedule missed appointments. It also gives me another tool to communicate. ### 37. Sonar is what I use for texting contact! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** I like that Sonar is adapted into our Salesforce platform. **What do you dislike about Sonar?** I don't like that Sonar has been updated and erases previous history too fast. **Recommendations to others considering Sonar:** Use the email notifications. **What problems is Sonar solving and how is that benefiting you?** Many customers prefer text contact, and I can accommodate. ### 38. Smooth integration to our sales processes **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2020 **What do you like best about Sonar?** In Sales Operations, we appreciate the smooth communication and roll-out of the Sonar app to our sales teams. The support through our Sonar rep has been phenomenal - quick and efficient product support when we need it. **What do you dislike about Sonar?** There is a double opt-in process for us to sync clients in Sonar and Salesforce. This can confuse both our reps and clients. **What problems is Sonar solving and how is that benefiting you?** As an org, we heavily rely on Salesforce. Sonar integrates well into Salesforce and allows us to better track conversation threads with our clients. ### 39. Sales Executive **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie R. | Sales Executive, Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Sonar?** The alerts coming to me by email makes it easier to stay on top of interested clients. It's also very easy for them to opt in and for the company to stay compliant. **What do you dislike about Sonar?** When someone opts in, it doesn't automatically check the opt in box within my salesforce. It would be great if the box in Salesforce was checked when they opt in. **Recommendations to others considering Sonar:** It's a great system and very very easy to use. **What problems is Sonar solving and how is that benefiting you?** I can easily communicate with clients instead of calling them. I set more appointments with the Sonar text feature. Staying compliant is also good. ### 40. Great way to touch clients quick and easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon S. | Zillow Offers Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** The ability to send messages from my computer and make my own canned responses and combine it with our SalesForce. **What do you dislike about Sonar?** that as an org we see everyones messages. Sometimes it is hard to find our messages if we are looking at all of the org messages. **What problems is Sonar solving and how is that benefiting you?** Being able to quickly touch clients and keep a record of conversation with them **Official Response from Andrew Berman:** > Brandon, your Sonar admin set the chat conversation visibility preferences for your team. I would recommend speaking with him/her to alter your RBAC settings to limit visibility to conversations that only pertain to you.Let us know if you need anything else! ~Andrew ### 41. Onboarding Specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Sonar?** When messaging around 1,000 people a day across multiple markets, Sonar's UI allowed me to keep track of where I was with onboarding numbers in each market I owned. It's reliability in delivering messages allowed me to keep a steady backlog of leads to lean on when necessary. **What do you dislike about Sonar?** The only thing that was frustrating was sometimes the ability to upload a CSV was broken and could often times remain that way for a long period. It was impossible to upload new leads to reach out too and could set back work by up to a day sometimes. We also struggled with international numbers using Sonar, they were usually slow to acquire an international number that would go through to Mexico and some EU markets. **What problems is Sonar solving and how is that benefiting you?** We had solved the issue of manually tracking number of onboards per market, with the clean interface you were able to tell how many people you had down in a specific market with no mental strain! By Cutting down the required steps to onboard we were able to increase our efficiency without bringing on any new hires. ### 42. Easy Breazy **Rating:** 4.0/5.0 stars **Reviewed by:** Alberto S. | Senior Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** Easy to navigate and create campaigns making blasting text messages easier. **What do you dislike about Sonar?** Dashboard was a bit confusing to understand at first but after working on it for a couple of days it was seamless. **What problems is Sonar solving and how is that benefiting you?** Sonar improved our response rate with our gig economy and made simple text messages and responses easier to track and navigate. ### 43. Easy **Rating:** 3.0/5.0 stars **Reviewed by:** Shelby W. | Sales Rep, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** Easy to follow up with clients and keeping track of who Im talking to **What do you dislike about Sonar?** Being opted out when my clients didn't type stop **What problems is Sonar solving and how is that benefiting you?** getting other peoples text notifications ### 44. All my texts msgs in one location **Rating:** 5.0/5.0 stars **Reviewed by:** Lawanda S. | Zillow Offers Advisor , Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Sonar?** Sonar allows me to keep track of all of my communications with customers. It allows fast, scheduled and canned messages for on-going and prompt communication. **What do you dislike about Sonar?** I am unable to set an out of office status. The inability to unsend a text message. **What problems is Sonar solving and how is that benefiting you?** Creating open communication channels which helps to connect and improve customer engagement. ### 45. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Mike K. | Business Advisor , Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Sonar?** Its easy and you can add attachments, It's more accessible from my mobile to tie into Salesforce. No limitations. **What do you dislike about Sonar?** sometimes you need to log in twice to send first message **Recommendations to others considering Sonar:** This system is easy and can link into any software, I text and talk freely throughout the workday **What problems is Sonar solving and how is that benefiting you?** its easier to communicate ### 46. Very helpful, allowing communication with prospects that otherwise would not answer the phone. **Rating:** 5.0/5.0 stars **Reviewed by:** James E. | Sales Executive , Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Sonar?** Multiple points of communication. Being able to connect with a client should they not answer my phone call. Also getting my message across quickly. **What do you dislike about Sonar?** Not having the ability to communicate with prospects that are not opted in. **What problems is Sonar solving and how is that benefiting you?** instances where I have had prospects text "START" and the software still does not opt me in. ### 47. Works great easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie L. | Realtor, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Sonar?** Keeps track of the text and the integration. Love the way it links to salesforce as well. **What do you dislike about Sonar?** It sometimes loses old text which can be a pain. **Recommendations to others considering Sonar:** Do it its great **What problems is Sonar solving and how is that benefiting you?** Makes communication easier and quicker. Many people do not want to talk on the phone. Sonar solves this problem. ### 48. easy to use and provides me with attachment capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Zach S. | Sales Executive, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Sonar?** being able to respond with emojis and quickly interact with clients **What do you dislike about Sonar?** sometimes my messages are auto-cleared and load times are slow **What problems is Sonar solving and how is that benefiting you?** sometimes it takes a long time for a chain to fully load and prevents me from scrolling down to the most recent message ### 49. Sonar Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Sonar?** Sonar is super user friendly and has tons of great customization for texting with clients. **What do you dislike about Sonar?** When you add in a template and erase it and add another it keeps both. Sometimes hard to notice and makes for sloppy/embarrassing texts to clients if you don't erase bottom half. Away messages vs having an OOO message? **Recommendations to others considering Sonar:** sonar is very user friendly and a great way to engage with clients! **What problems is Sonar solving and how is that benefiting you?** More streamlined communication with clients, easy to use, clean interface, way better than chatbox. ### 50. fast and efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Gustavo R. | Sales Executive , Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Sonar?** The fact that I can see they are typing and that we can have other people txt **What do you dislike about Sonar?** They fact that you have to wait for them to click start **What problems is Sonar solving and how is that benefiting you?** conversations are more swift and people are easier to reach ## Sonar Discussions - [Why are the canned responses gone?](https://www.g2.com/discussions/26163-why-are-the-canned-responses-gone) - 1 comment, 1 upvote - [how can I setup the auto response txt .](https://www.g2.com/discussions/how-can-i-setup-the-auto-response-txt) - 1 comment, 1 upvote - [How do I create Sonar pop up notifications?](https://www.g2.com/discussions/how-do-i-create-sonar-pop-up-notifications) - 1 comment, 1 upvote - [How do i stop seeing other co-workers texts? What is the maximum number of texts can be added?](https://www.g2.com/discussions/how-do-i-stop-seeing-other-co-workers-texts-what-is-the-maximum-number-of-texts-can-be-added) - 1 comment, 1 upvote - [Will I need developers to get started with Sonar?](https://www.g2.com/discussions/will-i-need-developers-to-get-started-with-sonar) - 1 comment, 1 upvote - [View Sonar pricing details and edition comparison](https://www.g2.com/products/sonar/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+08%3A23%3A19+-0500&secure%5Bsession_id%5D=b7d8eb17-50e1-40ff-a9bc-3e865b023881&secure%5Btoken%5D=3ed1a01f2cd5867528f237e76449657a82063ff685c9156975cdaece7f561ea3&format=llm_user) ## Sonar Features **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Lead Monitoring** - Features - Performance - Identification **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Data Capture** - Mobile - Websites - Social Media - Data **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Audience Segmentation **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Analytics** - Export/Import - Reporting **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Customization** - Forms - Templates - Integration **Generative AI** - AI Text Generation **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Sonar Alternatives - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,693 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,222 reviews) - [TextUs](https://www.g2.com/products/textus/reviews) - 4.7/5.0 (605 reviews)