Having the whole bureaucratic setup part handled in Mayple. It's now a very simple process, which traditionally took multiple phone calls and numerous emails.
The best part, for me, has been how easily they explain things. Online advertising can be a new world and can be very hard to understand. But, Open Moves always explains things in a way that is easy to understand!
Nothing comes to mind, it's been a great experience.
Not much, some of the paid media efforts were less successful than others but that's understandable if we want to be innovative and tackle new markets and industries.