Best Supply Side Platforms (SSP) - Page 4

How Many Supply Side Platforms (SSP) Products Does G2 Track?

Total Products under this Category: 102

Category Stats (Sep 2026)

  • Average Rating: 4.28/5 The average rating of products in this category, based on all submitted ratings

Last updated: September 01, 2026

How Does G2 Rank Supply Side Platforms (SSP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,100+ Authentic Reviews
  • 102+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Supply Side Platforms (SSP)

G2 Grid® for Supply Side Platforms (SSP) plotting products by satisfaction and market presence

Highlighted products: Google Ad Manager, Opti Digital, 33Across, EX.CO, BidMachine, GaleForceMedia, Sharethrough, and OpenX.

Underlying data: [Grid® JSON](https://www.g2.com/categories/supply-side-platform-ssp/grids.json?focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=33across&focus%5B%5D=ex-co&focus%5B%5D=bidmachine&focus%5B%5D=galeforcemedia&focus%5B%5D=sharethrough&focus%5B%5D=openx)

LoopMe

LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.

Average Rating: 4.4/5.0

Total Reviews: 11

How Do G2 Users Rate LoopMe?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 10.0/10 (Category avg: 8.4/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.4/10)
  • Bid Reporting: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind LoopMe?

  • Seller: LoopMe
  • Year Founded: 2012
  • HQ Location: London, England
  • Twitter: @LoopMe
    2,445 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    436 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 91% Small, 9% Medium

What Are Recent G2 Reviews of LoopMe?

MAX by AppLovin

MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

Average Rating: 4.2/5.0

Total Reviews: 21

How Do G2 Users Rate MAX by AppLovin?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 10.0/10 (Category avg: 8.4/10)
  • Ease of Admin: 7.2/10 (Category avg: 8.4/10)
  • Bid Reporting: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind MAX by AppLovin?

  • Seller: AppLovin
  • Year Founded: 2012
  • HQ Location: San Francisco, CA
  • Twitter: @AppLovin
    18,482 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    531 employees on LinkedIn®
  • Ownership: NASDAQ: APP

Who Uses This Product?

  • Top Industries: Computer Games
  • Company Size: 67% Medium, 29% Small

What Are Recent G2 Reviews of MAX by AppLovin?

Performance+ Marketplace (formerly PubNative)

PubNative is a mobile native mobile publisher platform that lets you create relebant ads to fit your apps design.

Average Rating: 4.5/5.0

Total Reviews: 5

How Do G2 Users Rate Performance+ Marketplace (formerly PubNative)?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 9.2/10 (Category avg: 8.4/10)
  • Bid Reporting: 9.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Performance+ Marketplace (formerly PubNative)?

  • Seller: Verve Group
  • HQ Location: Carlsbad, California
  • LinkedIn® Page: www.linkedin.com
    534 employees on LinkedIn®
  • Ownership: STO: VER

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Are Recent G2 Reviews of Performance+ Marketplace (formerly PubNative)?

What Are G2 Users Discussing About Performance+ Marketplace (formerly PubNative)?

Publift

Publift is a programmatic advertising technology partner that helps digital publishers grow ad revenue with cutting edge tech and dedicated service focus.

Average Rating: 4.9/5.0

Total Reviews: 7

How Do G2 Users Rate Publift?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 8.3/10 (Category avg: 8.4/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.4/10)
  • Bid Reporting: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Publift?

  • Seller: Publift
  • Year Founded: 2015
  • HQ Location: Dublin, IE
  • Twitter: @PubliftHQ
    332 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    80 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Publift?

SpringServe

SpringServe is an open video ad serving platform.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate SpringServe?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 10.0/10 (Category avg: 8.4/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.4/10)
  • Bid Reporting: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind SpringServe?

  • Seller: Magnite
  • Year Founded: 2007
  • HQ Location: Playa Vista, CA
  • Twitter: @magnite
    36,314 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    998 employees on LinkedIn®
  • Ownership: NASDAQ: MGNI

Who Uses This Product?

  • Company Size: 75% Medium, 75% Small

What Do G2 Reviewers Say About SpringServe?

AI-generated summary from verified user reviews

Pros
  • Users highlight the detailed analytics of SpringServe, enhancing ad delivery accuracy and optimizing yield effectively.
  • Users appreciate the ease of use of SpringServe, finding the platform intuitive and user-friendly.
  • Users praise the intuitive interface of SpringServe, finding it user-friendly and easy to navigate.
  • Users highlight the clean UI of SpringServe, enhancing ad delivery accuracy and yield optimization with detailed reports.
Cons
  • Users note the limited options in SpringServe compared to competitors like TTD, affecting their ad serving experience.
  • Users find the steep learning curve challenging, especially for those new to CTV ad operations.

What Are Recent G2 Reviews of SpringServe?

Actirise

🚀 Take your website monetization to the next level with Actirise Instantly transform your WordPress website into a revenue powerhouse. The Actirise plugin offers effortless monetization with seamless onboarding, automatic ad integration, and advanced tools like ads.txt management, consent management, and analytics. It’s your personal site kit for monetization, handling all the heavy lifting. With our self-service onboarding system, you can go from plugin install to live monetization in just a few steps — no technical knowledge required. Access much more demand than relying solely on Google AdSense or Amazon Ads; we connect you directly to our premium SSP partners. Our powerful and intuitive real-time auction solution gives you complete control over pricing and performance optimization. Functioning like an ad inserter to dynamically place advanced ads or use shortcodes, Actirise ensures accurate integration. We use AI to optimize ad pressure, formats, price floors, and CTR, ensuring high-growth revenue and improving overall ad performance.

Total Reviews: 1

How Do G2 Users Rate Actirise?

  • SSP Functionality : 0.0/10 (Category avg: 8.3/10)
  • Bid Reporting: 0.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Actirise?

Who Uses This Product?

  • Company Size: 100% Small

Adform Publisher Edge

Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of channel or demand source. Ideal for medium to large enterprises in local or global markets.

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate Adform Publisher Edge?

  • SSP Functionality : 8.3/10 (Category avg: 8.3/10)
  • Impression Targeting: 6.7/10 (Category avg: 8.4/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.4/10)
  • Bid Reporting: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Adform Publisher Edge?

  • Seller: Adform
  • Year Founded: 2002
  • HQ Location: Copenhagen, Capital Region
  • LinkedIn® Page: www.linkedin.com
    871 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Adform Publisher Edge?

What Are G2 Users Discussing About Adform Publisher Edge?

Adsgard

Adsgard operates two major programmatic inventory monetization platforms, SSP and AdExchange for mobile and web publishers. With the help of programmatic technology, our partners have the opportunity to automate the monetization process and do it efficiently. We’ve developed our own unique AI-based technologies, which not only allow our partners to increase their earnings, but also do it only with safe and highly relevant ads. For more than 3 years on the market, Adsgard has earned the trust of 75+ premium demand partners. - Various ad formats: Banner, Video, Native, CTV/OTT; - (Non)-skippable, relevant, highly targeted ad; - All types of integrations for all screen types; - Competitive CPM, high Fill Rate; - 100% ad creatives scanned by TMT; - Partners get complete control over their inventory; - Professional Account Management support; - Flexible payment terms.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Adsgard?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 10.0/10 (Category avg: 8.4/10)
  • Bid Reporting: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Adsgard?

  • Seller: Adsgard
  • Year Founded: 2018
  • HQ Location: Wroclaw, PL
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Adsgard?

Adtelligent Supply Side Platform

Adtelligent Platform is a Supply-Side Platform designed to meet the demand for efficient ad serving technology and high yield optimization.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Adtelligent Supply Side Platform?

  • SSP Functionality : 8.3/10 (Category avg: 8.3/10)
  • Impression Targeting: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Adtelligent Supply Side Platform?

  • Seller: Adtelligent
  • Year Founded: 2018
  • HQ Location: Lewes, US
  • Twitter: @adtelligent
    2,307 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    154 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Adtelligent Supply Side Platform?

Back Office Suite

Back Office Suite is a publishing and subscription management software that features an extensive reporting option providing key management reports with instant up-to-date information displayed clearly in a dashboard or exported into a variety of formats.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Back Office Suite?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 10.0/10 (Category avg: 8.4/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.4/10)
  • Bid Reporting: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Back Office Suite?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Back Office Suite?

Bidinfluence

BidInfluence stands as the leading SSP dedicated to optimizing the dynamic monetization of digital inventory through cutting-edge programmatic video ads. Our unwavering commitment is to elevate monetization opportunities for independent publishers, offering a comprehensive SSP experience driven by real-time data. Years of dedicated focus on AI and machine learning development have culminated in a technically superior solution. Our platform empowers mobile and web publishers, media owners, and app developers, facilitating the seamless delivery of ads across screens, formats, and verticals.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Bidinfluence?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 6.7/10 (Category avg: 8.4/10)
  • Bid Reporting: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Bidinfluence?

  • Seller: Bidinfluence
  • Year Founded: 2018
  • HQ Location: London, GB
  • Twitter: @bidinfluence
    3 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large, 100% Medium

What Are Recent G2 Reviews of Bidinfluence?

BidsCube SSP

BidsCube Supply-Side Platform is a solution for publishers to monetize inventory with maximum efficiency using cutting-edge technology stack. With the help of our software, you can efficiently monetize content in apps or websites and achieve your revenue goals. We provide a simple but effective solution. You can add, manage your supply, and analyze results within a convenient interface. You can do it all with the BidsCube SSP app, as well!

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate BidsCube SSP?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 10.0/10 (Category avg: 8.4/10)
  • Bid Reporting: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind BidsCube SSP?

  • Seller: BidsCube
  • Year Founded: 2020
  • HQ Location: WrocĹ‚aw, Poland
  • Twitter: @BidsCube_Ads
    9 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    55 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of BidsCube SSP?

BidSwitch

IPONWEB has a vision for the programmatic and media trading ecosystem that is open, transparent and easy to access enabling many different kinds of businesses to buy or sell media in real-time, all in their own unique way. BidSwitch was created to help solve many of the underlying technical challenges and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate BidSwitch?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 10.0/10 (Category avg: 8.4/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.4/10)
  • Bid Reporting: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind BidSwitch?

  • Seller: IPONWEB
  • HQ Location: Paris, FR
  • Twitter: @IPONWEB
    859 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,809 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About BidSwitch?

AI-generated summary from verified user reviews

Pros
  • Users value the robust DSP marketplace of BidSwitch, enhancing campaign activation and audience curation effortlessly.
  • Users value the effective audience targeting of BidSwitch, enhancing campaign performance through seamless data integration.
  • Users value the seamless data integration of BidSwitch, enhancing the effectiveness of their campaign management efforts.
  • Users value the extensive DSP partnerships of BidSwitch, facilitating effective connections and easy data integration for campaigns.
Cons
  • Users suggest that BidSwitch could enhance its experience by addressing UI improvements for better usability.

What Are Recent G2 Reviews of BidSwitch?

What Are G2 Users Discussing About BidSwitch?

ConvertMedia PACT

The ConvertMedia PACT sell-side platform (SSP) enables publishers to manage Revenue Per Session for multiple instream and outstream units via a single tag. Publishers can easily configure ConvertMedia’s Breakthrough Video Units and choose which ad experience best integrates with their site, taking into account revenue goals alongside the user experience.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate ConvertMedia PACT?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 6.7/10 (Category avg: 8.4/10)
  • Bid Reporting: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind ConvertMedia PACT?

  • Seller: ConvertMedia
  • Year Founded: 2007
  • HQ Location: New York, New York, United States
  • Twitter: @ConvertMedia
    411 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,914 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of ConvertMedia PACT?

DecenterAds DSP

DecenterAds is a one-stop advertising tech platform that offers efficient solutions for supply and demand. More than 250 companies already use our programmatic advertising and digital technologies, so we have been providing comprehensive advertising services for 10 years. Our technology solutions target customers in various sectors like automotive, IT, telecommunications, entertainment, and finance, helping increase revenues. Our tools effectively manage advertising flow for businesses of all sizes. We started as a DSP for brands, companies, and service providers, later expanding to include an SSP for website owners and an AdExchange for ad buying and placement processes. We prioritize our partners' needs, building an ecosystem that balances traffic demand and trust. With personalized service, we understand our partners' challenges and tailor solutions accordingly. Collaborating closely with advertisers, publishers, broadcasters, and rights holders, we deliver the best results. Our oRTB technology is highly promising in the programmatic industry, supporting all versions of the OpenRTB protocol for faster bidding and transparency. We offer top ad formats (banner, CTV/OTT, audio, video, native) and cover all traffic types (in-app, desktop, mobile web) for maximum efficiency. We continually innovate to meet partners' needs while maintaining honesty, quality, and respect.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate DecenterAds DSP?

  • SSP Functionality : 10.0/10 (Category avg: 8.3/10)
  • Impression Targeting: 8.3/10 (Category avg: 8.4/10)
  • Bid Reporting: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind DecenterAds DSP?

  • Seller: DecenterAds
  • Year Founded: 2018
  • HQ Location: Singapore, SG
  • Twitter: @decenterads
    223 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of DecenterAds DSP?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024