G2

Desislava D. D.

Media Manager

Small-Business (50 or fewer emp.)

1/25/2021

"Verta Media Review"

4/5

What do you like best about Adtelligent Supply Side Platform?

Verta is an old company in the business.

They have few solutions - SSP for CPM, header bidding and are developing programmatic as far as I know.

I liked the fact that we had our Account managers handle the account while we were working.

Creating the Video VAST tags was very simplified and easy to learn, with many details for the targeting. Review collected by and hosted on G2.com.

What do you dislike about Adtelligent Supply Side Platform?

Overall the software is good to use.

However, the waterfall system could have been a bit better organized when bidding when alogning the demand and supply; however, overall, it was a decent SSP to use.

Also, when optimizing different tags, the UI features could have been a bit better for faster work Review collected by and hosted on G2.com.

What problems is Adtelligent Supply Side Platform solving and how is that benefiting you?

We were using it as a 3rd party software to connect demand and supply in a CRM via a waterfall system that connected the separate units.

I know they have updated and have their header bidder and have included anti-fraud solutions that help clean up the wrong "traffic," which is crucial. Their focus is now mainly on supply partners; however, you could implement both sides as the link between demand and traffic. Their reporting system is real-time, and it shows the numbers and movement of the impressions and data perfectly. In re to programmatic - the insights brands get while using programmatic advertising are among the most valuable. They’re real-time and filled with big data that can benefit all campaigns on all devices and platforms Review collected by and hosted on G2.com.