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Publift Reviews & Product Details

Publift is a programmatic advertising technology partner that helps digital publishers grow ad revenue with cutting edge tech and dedicated service focus.

Seller

Publift

Languages Supported

English, French, Italian, Portuguese, Spanish

Product Description

Fuse is an all-in-one programmatic advertising solution for web and app publishers. It's powered by a single piece of code that brings together all of the essential elements needed to maximize programmatic ad revenue on your site. This single, easy-to-set-up Fuse tag gives publishers access to a world of ad tech at their fingertips, including private marketplace (PMP) management, Header, and Open bidding, ad layout optimization, brand safety, and compliance with centralized reporting, in one simple dashboard. Fuse is currently the only truly simple way for publishers to optimize and manage their ad technology — loaded with easy-to-use integrations such as multivariate testing, Consent Management Platforms (CMP) integration, automatic alert monitoring, and automated bid optimization.

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Marketing Admin

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Publift Reviews (5)

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AP

Alan P.

CEO

Small-Business (50 or fewer emp.)

7/15/2025

"Great Service from Publift"

5/5

What do you like best about Publift?

Publift is an excellent partner to work with in al aspects from onboarding, setup and fine-tuning. In particular, the personal service is really makes the company appealing. Review collected by and hosted on G2.com.

What do you dislike about Publift?

Initially the timezone difference (we are in the UK) was a bit frustrating but after a local Publift representative joined, this issue disappeared and in fact made things much better. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/8/2025

"Impressed by the Service and Results"

5/5

What do you like best about Publift?

I've been using Publift to monetize my websites for nearly a year, and the results have been outstanding.

The onboarding team was incredibly helpful—working closely with me to understand my site's unique setup and making smart, tailored optimizations.

Thanks to their support and technology, not only has my overall ad revenue increased, but my revenue per visitor has grown dramatically.

I highly recommend them for anyone serious about improving their website's monetization. Review collected by and hosted on G2.com.

What do you dislike about Publift?

If there’s one area I’d love to see Publift improve, it’s transparency around ad performance. While the overall revenue results have been excellent, I’d appreciate more granular insight—specifically, the ability to see how much individual articles are earning and how each ad unit is performing. That kind of detail would help me make even smarter content and layout decisions. I understand there are limitations when working with aggregated programmatic data, but more visibility here would take an already strong experience to the next level. Review collected by and hosted on G2.com.

AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

1/30/2025

"Publift provides great solutions"

5/5

What do you like best about Publift?

Publift offers customized ad-serving solutions tailored to meet customer needs. The integration process is easy and well-supported, ensuring a smooth experience. Their customer service is great, providing prompt responses and expert advice on optimizing the setup for maximum performance. Their onboarding is efficient, including proper setup of analytics dashboards. If you are not an ads expert, I can only recommend going with Publift! Review collected by and hosted on G2.com.

What do you dislike about Publift?

I have nothing negative to say about Publift—it has been a great experience overall. Review collected by and hosted on G2.com.

MP

Matt P.

Small-Business (50 or fewer emp.)

5/2/2024

"Publift are genuinely excellent!"

5/5

What do you like best about Publift?

Publift have been been a transformational partner for my business. When I moved from a giant ad company to Publift, the revenue stream more than doubled and I had a dedicated, responsive account manager to work through the very few issues that ever arose. The switch over to their ad units was very easy. I could not be happier to partner with Publift. Review collected by and hosted on G2.com.

What do you dislike about Publift?

I honestly can't think of any downsides. Previously they didn't have any european presence (my time zone!) but they do now so that's even better. Review collected by and hosted on G2.com.

What problems is Publift solving and how is that benefiting you?

Increased ad revenue stream of course, but also one major issue I was concerned about before switching over to them was the lack of header bidding tech in my business, but I also didn't want to be the one to write that code and create/maintain the relationships with all the networks I'd want to put into my header bidding stack. Publift handle all that for me.... and the consent management platform too which is another headache taken care of. Review collected by and hosted on G2.com.