Companies use revenue management software to match their sales with customer payments and reduce revenue leakage. Accountants leverage these tools to recognize and allocate revenue to multiple business entities. Managers from departments such as sales, marketing, and operations use revenue management software to monitor the performance of products and services sold by the company and to optimize their offerings. Through the use of these tools, revenue data can be evaluated to identify which customers or contracts are the most profitable for the company.
Revenue management software integrates with both accounting software and ERP systems. This type of software can be delivered standalone or as part of a quote-to-cash suite which includes pricing software, CPQ software, and quote management software. When used by sales and marketing managers, revenue management also needs to integrate with CRM software.
To qualify for inclusion in the Revenue Management category, a product must:
- Track pricing details for individual or groups of products and services
- Provide features for revenue recognition and allocations
- Manage different types of revenue, such as recurring and transaction-based
- Analyze the performance of special offers, packages, and incentives
- Estimate the impact of discounts and rebates on revenue
- Monitor revenue per customer, contract, or project
- Include best practices for revenue management optimization