Best Media and Influencer Targeting Software - Page 3

How Many Media and Influencer Targeting Software Products Does G2 Track?

Total Products under this Category: 87

Category Stats (Oct 2026)

  • Average Rating: 4.38/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: MediaHQ (+0.09%) - Among all products in this category, MediaHQ recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Media and Influencer Targeting Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 11,900+ Authentic Reviews
  • 87+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Media and Influencer Targeting Software

G2 Grid® for Media and Influencer Targeting Software plotting products by satisfaction and market presence

Highlighted products: Muck Rack, Meltwater, Sprout Social Influencer Marketing, impact.com, Press Ranger, CisionOne, Notified GlobeNewswire, and Agility PR Solutions.

Underlying data: [Grid® JSON](https://www.g2.com/categories/media-and-influencer-targeting/grids.json?focus%5B%5D=muck-rack&focus%5B%5D=meltwater&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=impact-com&focus%5B%5D=press-ranger&focus%5B%5D=cisionone&focus%5B%5D=notified-globenewswire&focus%5B%5D=agility-pr-solutions)

Prowly

Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. Users are able to foster long-term relationships with journalists by drafting effective strategies based on industry data, and prove their value to clients and stakeholders with easy-to-understand insights. Prowly's users estimate that they've been able to increase their PR efficiency by 30%.

Average Rating: 4.2/5.0

Total Reviews: 107

How Do G2 Users Rate Prowly?

  • Newsroom: 8.4/10 (Category avg: 8.5/10)
  • Impact Measurement: 8.2/10 (Category avg: 8.3/10)
  • Media Database: 8.8/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)

Who Is the Company Behind Prowly?

  • Seller: Prowly.com
  • Year Founded: 2013
  • HQ Location: BostonMassachusetts, USA
  • Twitter: @prowly_com
    3,046 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Public Relations and Communications, Computer Software
  • Company Size: 77% Small, 21% Medium

What Do G2 Reviewers Say About Prowly?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Prowly, allowing effortless integration and efficient management of PR tasks.
  • Users love the ease of use and integration of Prowly, streamlining PR efforts with minimal training required.
  • Users praise the intuitive user interface of Prowly, making PR management straightforward and efficient for everyone.
  • Users appreciate the intuitive analytics features of Prowly, enabling effective tracking and insightful performance evaluation.
  • Users love the easy setup of Prowly, allowing quick implementation and efficient management of PR activities.
Cons
  • Users note a limited functionality in Prowly, particularly regarding integration and customization options.
  • Users experience limited coverage as Prowly's effectiveness varies across different regions and smaller media outlets.
  • Users find Prowly's limited features restrictive, particularly in customization and integration, hindering more complex workflows.
  • Users report data inaccuracy in Prowly's database, requiring double-checking of contacts, especially in emerging markets.
  • Users find incomplete media coverage in India limits Prowly's effectiveness, especially for niche and regional outlets.

What Are Recent G2 Reviews of Prowly?

What Are G2 Users Discussing About Prowly?

Burrelles MYNEWSDASH

Manage your media relations, media monitoring, and reporting efforts with our comprehensive, easy-to-use PR software. In Burrelles MYNEWSDASH, you can report on your online media monitoring, print media press clippings, broadcast monitoring in one report; research and engage journalists and bloggers in our media outreach database; and plan your future public relations campaigns. Our media relations software provides the tools to help you organize and manage all aspects of your public relations media efforts.

Average Rating: 3.9/5.0

Total Reviews: 49

How Do G2 Users Rate Burrelles MYNEWSDASH?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Burrelles MYNEWSDASH?

  • Seller: Burrelles
  • Year Founded: 1888
  • HQ Location: Florham Park, NJ
  • Twitter: @BurrellesUS
    3,209 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    153 employees on LinkedIn®
  • Phone: 1-800-368-8070

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Public Relations and Communications
  • Company Size: 42% Small, 38% Medium

What Are Recent G2 Reviews of Burrelles MYNEWSDASH?

What Are G2 Users Discussing About Burrelles MYNEWSDASH?

PressRush

PressRush is a journalist search engine that continuously monitors media outlets and updates reporter profiles as they publish new stories.

Average Rating: 4.0/5.0

Total Reviews: 21

How Do G2 Users Rate PressRush?

  • Newsroom: 8.3/10 (Category avg: 8.5/10)
  • Impact Measurement: 10.0/10 (Category avg: 8.3/10)
  • Media Database: 10.0/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)

Who Is the Company Behind PressRush?

Who Uses This Product?

  • Who Uses This: it specialist
  • Top Industries: Media Production
  • Company Size: 67% Small, 29% Medium

What Are Recent G2 Reviews of PressRush?

What Are G2 Users Discussing About PressRush?

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TechNews

The most powerful platform for promoting tech companies.

Average Rating: 4.3/5.0

Total Reviews: 14

How Do G2 Users Rate TechNews?

  • Newsroom: 8.6/10 (Category avg: 8.5/10)
  • Impact Measurement: 8.3/10 (Category avg: 8.3/10)
  • Media Database: 8.6/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind TechNews?

Who Uses This Product?

  • Top Industries: Public Relations and Communications
  • Company Size: 57% Small, 36% Medium

What Are Recent G2 Reviews of TechNews?

What Are G2 Users Discussing About TechNews?

ARchitect

ARchitect is the analyst relations software platform trusted by the world's leading technology vendors and enterprise service providers, including IBM, Oracle, and Verizon. Hundreds of analyst relations (AR) teams use ARchitect to discover industry analysts and influencers and manage their relationships with them. ARchitect's AI features make it easy for AR professionals to summarize the conversations they have with analysts, extract key takeaways, and surface executive-grade insights. Used to its full potential, ARchitect enables AR teams to maximize their strategic impact, giving them the intelligence they need to help their organizations make better decisions in product and go-to-market.

Average Rating: 4.8/5.0

Total Reviews: 9

How Do G2 Users Rate ARchitect?

  • Newsroom: 7.5/10 (Category avg: 8.5/10)
  • Impact Measurement: 9.2/10 (Category avg: 8.3/10)
  • Media Database: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind ARchitect?

  • Seller: ARInsights
  • Year Founded: 2004
  • HQ Location: Needham, US
  • Twitter: @ARInsights
    1,508 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 89% Large, 11% Medium

What Are Recent G2 Reviews of ARchitect?

Hypefactors

Hypefactors is a one-stop platform covering all features and facts needed by a true earned media professional. Saving time, reducing costs, improving results. Hypefactors is a Copenhagen-based technology company helping organizations all over the world unlock the business potential of PR. We provide an AI-based PR automation platform, including all the tools to power the PR workflow and all the facts to document the PR results. All-in-one and beautifully simple. Hypefactors is listed on Nasdaq First North Copenhagen.

Average Rating: 4.5/5.0

Total Reviews: 11

How Do G2 Users Rate Hypefactors?

  • Newsroom: 8.3/10 (Category avg: 8.5/10)
  • Impact Measurement: 7.0/10 (Category avg: 8.3/10)
  • Media Database: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Hypefactors?

  • Seller: Hypefactors
  • HQ Location: Copenhagen, DK
  • Twitter: @hypefactors
    70,844 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 64% Small, 36% Medium

What Are Recent G2 Reviews of Hypefactors?

What Are G2 Users Discussing About Hypefactors?

SMAudience

Social Media Audience and Competitive Analysis

Average Rating: 3.8/5.0

Total Reviews: 9

How Do G2 Users Rate SMAudience?

  • Impact Measurement: 7.5/10 (Category avg: 8.3/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind SMAudience?

  • Seller: SMAudience
  • Year Founded: 2013
  • HQ Location: Melbourne, Victoria
  • Twitter: @SMAudience
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 40% Medium

What Are Recent G2 Reviews of SMAudience?

What Are G2 Users Discussing About SMAudience?

Postaga

Postaga is a free all-in-one link building outreach platform that helps you build links and get traffic to your website with ease. With its AI-assisted tools, Postaga does it all, from analyzing your content to finding outreach opportunities to finding contacts to creating and sending email outreach campaigns. In just a few minutes, you can have a completely build link building outreach campaign, saving you tons of time and effort. And, with a variety of different campaign types to choose from, you have many options for promoting your business, blog, or brand.

Average Rating: 4.5/5.0

Total Reviews: 8

How Do G2 Users Rate Postaga?

  • Newsroom: 9.4/10 (Category avg: 8.5/10)
  • Impact Measurement: 9.4/10 (Category avg: 8.3/10)
  • Media Database: 9.4/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Postaga?

  • Seller: Postaga
  • Year Founded: 2019
  • HQ Location: New York
  • Twitter: @postaga
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 110% Small

What Are Recent G2 Reviews of Postaga?

What Are G2 Users Discussing About Postaga?

JustReachOut

PR software and guidance to get the exposure you need to grow your business. Reach out knowing a journalist is a good fit for your story. Our software allows you to find the most relevant journalists, publications, press opportunities, podcasts and broken links so you can pitch with confidence. Our PR PRO Program trains you to employ the best strategies and tactics so that you start generating consistent exposure on an ongoing basis. Search Our search engines surface the most relevant journalists, content, and press opportunities with a dedicated search channel for each focus. Outreach Use pre-populated pitch templates that yield the highest open and response rates. Track your pitch analytics based on insights from our 5,000+ users. Guidance Make your PR pitch stand out from your competition by using unique conversation starters and PR tactics, all explained in our PR training videos and in-platform guidance.

Average Rating: 4.6/5.0

Total Reviews: 7

How Do G2 Users Rate JustReachOut?

  • Newsroom: 7.9/10 (Category avg: 8.5/10)
  • Impact Measurement: 6.7/10 (Category avg: 8.3/10)
  • Media Database: 7.9/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.0/10)

Who Is the Company Behind JustReachOut?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of JustReachOut?

What Are G2 Users Discussing About JustReachOut?

Rephonic

Rephonic is the most complete podcast database for PR teams, marketers, and founders looking to book high-impact guest appearances and ad spots. Access listener numbers, contact info, audience demographics and more for millions of podcasts.

Average Rating: 4.9/5.0

Total Reviews: 7

How Do G2 Users Rate Rephonic?

  • Newsroom: 10.0/10 (Category avg: 8.5/10)
  • Impact Measurement: 7.5/10 (Category avg: 8.3/10)
  • Media Database: 9.2/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Rephonic?

  • Seller: Babadan Labs LLC
  • Year Founded: 2020
  • HQ Location: Dover, US
  • Twitter: @getrephonic
    776 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Rephonic?

AI-generated summary from verified user reviews

Pros
  • Users value the extensive analytics of Rephonic, enhancing their data-driven decision-making in podcasting workflows.
  • Users value the detailed data analysis from Rephonic, enabling informed decisions to enhance their podcasting strategies.
  • Users value the ease of use of Rephonic, allowing effortless podcast discovery for pitching opportunities.
  • Users find that Rephonic's metrics analysis greatly enhances data-driven decisions in their podcasting strategies.
  • Users find Rephonic's time-saving features invaluable for quickly discovering and booking podcasts for outreach efforts.
Cons
  • Users find the pricing steep for independent podcasters, limiting access to advanced features on higher-tier plans.
  • Users find the pricing steep, making it difficult for independent podcasters and small networks to afford Rephonic.
  • Users find the outdated information on pricing and features limits access for independent podcasters and small networks.
  • Users feel the pricing may be steep for small podcasters, limiting access to advanced features only on higher-tier plans.
  • Users find the pricing steep for small networks, limiting access to advanced features for independent podcasters.

What Are Recent G2 Reviews of Rephonic?

What Are G2 Users Discussing About Rephonic?

Vuelio Media and PR

In the age of information overload when it's harder than ever to cut through the noise, Vuelio helps organisations make their story matter providing monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place. We help you determine who and what is most influential to your audience and brand. Then, with a wealth of reporting and relationship management options, you get real-time feedback to create even more effective communications. From MPs to journalists, expert bloggers to YouTube stars, we provide influencers with timely and relevant content, while giving you the insight and connections you need for your communications to have impact. Our technology is used by more 3,500 organisations across the world, from large enterprises and communications agencies to public sector bodies and not-for-profits. We're part of the Access Intelligence Group that includes ResponseSource, a network that connects media and influencers to the resources they need fast; and Pulsar, an audience insights and social listening platform.

Average Rating: 4.0/5.0

Total Reviews: 12

How Do G2 Users Rate Vuelio Media and PR?

  • Impact Measurement: 8.3/10 (Category avg: 8.3/10)
  • Media Database: 6.7/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)

Who Is the Company Behind Vuelio Media and PR?

  • Seller: Vuelio
  • Year Founded: 1995
  • HQ Location: London, UK
  • Twitter: @Vuelio
    7,034 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    99 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 46% Small, 38% Medium

What Are Recent G2 Reviews of Vuelio Media and PR?

What Are G2 Users Discussing About Vuelio Media and PR?

EezyCollab

EezyCollab uses advanced AI to find the perfect influencers for your brand across major social platforms. Simply input your product details or website URL to: - Discover relevant influencers using AI-generated niche hashtags - Manage outreach and track metrics in one intuitive interface - Access comprehensive analytics for data-driven decisions Streamline your influencer marketing with our all-in-one solution. Try EezyCollab free and experience AI-optimized influencer discovery that drives real results.

Average Rating: 4.8/5.0

Total Reviews: 6

How Do G2 Users Rate EezyCollab?

  • Newsroom: 8.3/10 (Category avg: 8.5/10)
  • Impact Measurement: 6.7/10 (Category avg: 8.3/10)
  • Media Database: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)

Who Is the Company Behind EezyCollab?

Who Uses This Product?

  • Company Size: 83% Small, 17% Medium

What Do G2 Reviewers Say About EezyCollab?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the high data accuracy of EezyCollab, finding it easy to access reliable influencer data.
  • Users find EezyCollab very easy to use, enabling seamless connections with influencers and efficient automation.
  • Users appreciate the responsive customer support of EezyCollab, ensuring help is readily available when needed.
  • Users appreciate the easy influencer discovery feature of EezyCollab, simplifying the connection process for effective outreach.
  • Users find that EezyCollab greatly enhances organization in managing influencer and brand collaborations effectively.
Cons
  • Users find the filtering issues in EezyCollab lead to a confusing user experience that hinders usability.
  • Users find that EezyCollab has limited automation and customization options, affecting the overall efficiency of the platform.
  • Users note the limited social media integration with EezyCollab, particularly the absence of Facebook connectivity.
  • Users find the reporting issues in EezyCollab's automation features need significant refinement and better customization options.
  • Users feel that the usability issues in EezyCollab make the interface confusing and hinder their overall experience.

What Are Recent G2 Reviews of EezyCollab?

Mustr

Mustr is a PR tool that allows you to share your work with your entire PR team, create communication projects with one click, and send press releases with high resolution images.

Average Rating: 4.4/5.0

Total Reviews: 6

How Do G2 Users Rate Mustr?

  • Newsroom: 8.9/10 (Category avg: 8.5/10)
  • Impact Measurement: 9.4/10 (Category avg: 8.3/10)
  • Media Database: 10.0/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Mustr?

  • Seller: Mustr
  • Year Founded: 2013
  • HQ Location: Brussels, BE
  • Twitter: @getmustr
    1,206 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Mustr?

Featured.com

Featured is the AI co-pilot for PR — a platform that helps PR professionals and subject-matter experts land media placements, build brand authority, and grow AI visibility. Featured aggregates opportunities from owned, partnered, and integrated channels across journalist requests, journalist outreach, podcasts, bylined articles, speaking engagements, and generative engine optimization (GEO), then guides users through drafting and sending outreach, all from a single AI-guided interface.

Average Rating: 4.9/5.0

Total Reviews: 5

How Do G2 Users Rate Featured.com?

  • Newsroom: 10.0/10 (Category avg: 8.5/10)
  • Impact Measurement: 10.0/10 (Category avg: 8.3/10)
  • Media Database: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Featured.com?

  • Seller: Featured.com
  • Year Founded: 2022
  • HQ Location: Scottsdale, US
  • Twitter: @Featureddotcom
    1,170 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Small

What Are Recent G2 Reviews of Featured.com?

Roxhill Media

Roxhill Media is an all-in-one media intelligence platform designed for public relations and communications professionals. It combines a media database and monitoring capabilities to help teams manage journalist outreach, track coverage, and understand media impact in a single, easy-to-use platform. Roxhill helps PR and comms teams work more efficiently by bringing media contacts, monitoring, and insights together in one browser-based system, reducing the need for multiple tools and improving workflow speed. The benefits of using Roxhill Media: Understand and measure media impact (Media monitoring) Roxhill turns media coverage into actionable insights, helping PR teams understand performance and refine their communications strategy: - Organise media mentions automatically by topic, theme, or spokesperson - Analyse coverage to track performance, identify trends, and benchmark competitors - Share tailored updates and reports with teams and stakeholders - Track press release performance, including engagement, coverage, and sentiment - Receive real-time alerts via email and connected tools to stay informed instantly Increase visibility of spokespeople (Spokespeople analytics) Roxhill helps organisations improve and track the media presence of their key experts and spokespeople: - Monitor where spokespeople are mentioned in the media - Benchmark visibility against competitors - Identify journalists covering relevant topics and uncover opportunities for inclusion - Security, access, and support Find and connect with the right journalists (Media database) Roxhill helps users identify and engage the most relevant journalists for their stories, improving outreach success and increasing the likelihood of meaningful coverage: - Discover journalists by topics, sectors, and areas of interest - Use insights to improve pitch relevance and engagement - Build and manage accurate, GDPR-compliant media lists - Track press release engagement to support more effective follow-ups - Receive real-time alerts on journalist activity, media requests, and trending topics - Plan campaigns using an integrated events calendar to spot opportunities in advance Security, access, and support: Roxhill is built with enterprise-grade security and ease of access in mind. - ISO 27001-certified data security for peace of mind - Browser-based access across desktop and mobile devices - Simple onboarding process with dedicated customer support Roxhill is designed for teams of all sizes: Roxhill is designed to support a wide range of users, from freelancers and in-house PR teams to large agencies managing multiple clients. The platform scales easily, allowing teams to manage increasing volumes of outreach and monitoring activity without added complexity.

Average Rating: 3.4/5.0

Total Reviews: 6

How Do G2 Users Rate Roxhill Media?

  • Media Database: 10.0/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 4.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Roxhill Media?

  • Seller: Roxhill Media
  • Company Website:
  • Year Founded: 2013
  • HQ Location: London, GB
  • Twitter: @roxhillmedia
    2,130 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    119 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 25% Medium

What Do G2 Reviewers Say About Roxhill Media?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of finding global contacts and insightful journalist information from the 'Roxhill says' section.
  • Users appreciate the ease of use of Roxhill Media, benefiting from quick access to global contacts and insightful journalist information.
  • Users appreciate the easy setup of Roxhill Media, making it convenient to start using the platform efficiently.
  • Users appreciate the ease of finding contacts and comprehensive journalist information provided by Roxhill Media.
  • Users value the ease of finding contacts with Roxhill Media, enhancing their outreach efficiency and effectiveness.
Cons
  • Users note a geographic bias in Roxhill Media's database, lacking sufficient contacts outside the UK.
  • Users find the limited coverage of Roxhill Media's database outside the UK a drawback for their needs.

What Are Recent G2 Reviews of Roxhill Media?

What Are G2 Users Discussing About Roxhill Media?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024