# Best Media and Influencer Targeting Software - Page 3

## How Many Media and Influencer Targeting Software Products Does G2 Track?

**Total Products under this Category:** 89

### Category Stats (Aug 2026)

- **Average Rating:** 4.38/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Media and Influencer Targeting Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,800+ Authentic Reviews
- 89+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Media and Influencer Targeting Software
 ![G2 Grid® for Media and Influencer Targeting Software plotting products by satisfaction and market presence](https://www.g2.com/categories/media-and-influencer-targeting/grids.png?focus%5B%5D=2814&focus%5B%5D=20663&focus%5B%5D=101035&focus%5B%5D=19813&focus%5B%5D=1351050&focus%5B%5D=1782&focus%5B%5D=13782&focus%5B%5D=8683)

Highlighted products: Meltwater, Muck Rack, Sprout Social Influencer Marketing, impact.com, Press Ranger, CisionOne, Notified GlobeNewswire, and Agility PR Solutions.

Underlying data: [Grid® JSON](https://www.g2.com/categories/media-and-influencer-targeting/grids.json?focus%5B%5D=meltwater&focus%5B%5D=muck-rack&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=impact-com&focus%5B%5D=press-ranger&focus%5B%5D=cisionone&focus%5B%5D=notified-globenewswire&focus%5B%5D=agility-pr-solutions)

**Sponsored**

### Newswire

Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The platform caters to organizations of all sizes, from startups to established brands, enabling them to secure media mentions, enhance search rankings, and achieve measurable business results through earned media. Unlike traditional vendors that merely distribute press releases, Newswire offers a comprehensive strategy, tools, and support to maximize the value of each announcement. The target audience for Newswire includes communications, marketing, and public relations professionals across various industries who are seeking cost-effective and impactful methods to boost brand awareness and credibility. Companies utilize Newswire to generate visibility through trusted media outlets, engage with journalists and influencers who shape public discourse, and optimize press releases for search engines to capture long-tail traffic. This diverse applicability makes Newswire a versatile solution for businesses looking to enhance their media presence and drive qualified leads and sales through enhanced visibility. Key features of Newswire include the Press Release Optimizer, which assists users in crafting compelling press releases with built-in search engine optimization (SEO) guidance. The platform also offers targeted distribution, ensuring that news reaches the most relevant outlets for specific industries and audiences. The Media Suite combines powerful tools for distribution, monitoring, and outreach into one cohesive platform, while analytics and reporting capabilities allow users to track the performance of their news, from online reach to earned media pickups. These features collectively empower users to create impactful communications that resonate with their target audiences. What distinguishes Newswire from other press release services is its integrated approach that combines distribution with pitching, monitoring, and SEO, transforming each announcement into a growth opportunity. The platform offers transparent pricing, DIY-friendly tools, and optional done-for-you campaign support, allowing businesses to scale their efforts at their own pace while achieving enterprise-level performance. This flexibility is particularly beneficial for companies looking to optimize their media strategies without incurring excessive costs. By utilizing Newswire.com, companies can save time, maximize their budgets, and establish media credibility more rapidly. Users consistently report improved visibility, stronger media coverage, and increased website traffic, translating communications into tangible results. In a competitive media landscape, Newswire equips businesses with the necessary technology, expertise, and distribution network to effectively connect with their audiences and foster growth.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=349&secure%5Bchosen_at%5D=2026-08-05T09%3A13%3A17Z&secure%5Bdisplayable_resource_id%5D=349&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=349&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19897&secure%5Bresource_id%5D=349&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmedia-and-influencer-targeting%3Fpage%3D3&secure%5Btoken%5D=e1b50e07d7477a05e5d8a21ee4c5306b465f31776b88f240606875fedb26147d&secure%5Burl%5D=https%3A%2F%2Fwww.newswire.com%2Fpricing%2Fdomestic%2F1&secure%5Burl_type%5D=custom_url)

### [Prowly](https://www.g2.com/products/prowly/reviews)

Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. Users are able to foster long-term relationships with journalists by drafting effective strategies based on industry data, and prove their value to clients and stakeholders with easy-to-understand insights. Prowly's users estimate that they've been able to increase their PR efficiency by 30%.

**Average Rating:** 4.2/5.0

**Total Reviews:** 108

#### How Do G2 Users Rate Prowly?

- **Newsroom:** 8.4/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.2/10 (Category avg: 8.3/10)
- **Media Database:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Prowly?

- **Seller:** [Prowly.com](https://www.g2.com/sellers/prowly-com)
- **Year Founded:** 2013
- **HQ Location:** BostonMassachusetts, USA
- **Twitter:** @prowly\_com  
3,046 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=163e75572d5b3f4cd14f90d409f6ee6805f223e4d46082f13541b945e95fc077&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5168472%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Public Relations and Communications, Computer Software
- **Company Size:** 76% Small, 21% Medium

#### What Do G2 Reviewers Say About Prowly?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Prowly, enabling efficient PR management with minimal training and quick setup.
- Users praise Prowly for its **user-friendly interface and extensive features** , simplifying PR and media management effectively.
- Users love Prowly's **intuitive interface** , making PR management simple and effective for teams of all sizes.
- Users value the **analytics features** of Prowly, allowing for effective performance tracking and insights into outreach efforts.
- Users love the **easy setup** of Prowly, enabling quick integration and immediate access to numerous features.

##### Cons

- Users note the **limited functionality** in customization and integration, affecting the overall usability of Prowly.
- Users note that Prowly's **limited coverage** in India and smaller media outlets hampers its overall effectiveness.
- Users find Prowly's **limited features** restrict customization and flexibility for advanced PR needs and workflows.
- Users note the **data inaccuracy** of Prowly's media database requires extra verification for effective contact outreach.
- Users note **incomplete media coverage** in India, affecting effectiveness and highlighting the need for more diverse media sources.

#### What Are Recent G2 Reviews of Prowly?

**["Organized PR Made Easy: Clean Interface, Press Releases, and Contacts in One Place"](https://www.g2.com/survey_responses/prowly-review-12264665)**

**Rating:** 4.0/5.0 stars

_— Radhika R._

[Read full review](https://www.g2.com/survey_responses/prowly-review-12264665)

**["Powerful All-in-One PR Platform with User-Friendly Interface"](https://www.g2.com/survey_responses/prowly-review-11996834)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/prowly-review-11996834)

#### What Are G2 Users Discussing About Prowly?

- [What is your experience with Prowly for PR management, and what features do you find most valuable?](https://www.g2.com/discussions/what-is-your-experience-with-prowly-for-pr-management-and-what-features-do-you-find-most-valuable)
- [What is Prowly used for?](https://www.g2.com/discussions/what-is-prowly-used-for)

### [PressRush](https://www.g2.com/products/pressrush/reviews)

PressRush is a journalist search engine that continuously monitors media outlets and updates reporter profiles as they publish new stories.

**Average Rating:** 4.0/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate PressRush?

- **Newsroom:** 8.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind PressRush?

- **Seller:** [Aito Software](https://www.g2.com/sellers/aito-software)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** it specialist
- **Top Industries:** Media Production
- **Company Size:** 67% Small, 29% Medium

#### What Are Recent G2 Reviews of PressRush?

**["Best Real time Data app For any Media"](https://www.g2.com/survey_responses/pressrush-review-8288845)**

**Rating:** 5.0/5.0 stars

_— Anthony M._

[Read full review](https://www.g2.com/survey_responses/pressrush-review-8288845)

**["It really helps us to visualize and organize our information."](https://www.g2.com/survey_responses/pressrush-review-3732158)**

**Rating:** 4.5/5.0 stars

_— hamid z._

[Read full review](https://www.g2.com/survey_responses/pressrush-review-3732158)

#### What Are G2 Users Discussing About PressRush?

- [What is PressRush used for?](https://www.g2.com/discussions/what-is-pressrush-used-for)

### [TechNews](https://www.g2.com/products/technews/reviews)

The most powerful platform for promoting tech companies.

**Average Rating:** 4.3/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate TechNews?

- **Newsroom:** 8.6/10 (Category avg: 8.5/10)
- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 8.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind TechNews?

- **Seller:** [IT Database](https://www.g2.com/sellers/it-database)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59a817fe6b49191611e2ce077e20143a950e924386ba60d762b229c7de405cb4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftechnews-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Public Relations and Communications
- **Company Size:** 57% Small, 36% Medium

#### What Are Recent G2 Reviews of TechNews?

**["Simple and concise"](https://www.g2.com/survey_responses/technews-review-1822881)**

**Rating:** 4.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/technews-review-1822881)

**["TechNews helps find untapped media"](https://www.g2.com/survey_responses/technews-review-1724371)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/technews-review-1724371)

#### What Are G2 Users Discussing About TechNews?

- [What is TechNews used for?](https://www.g2.com/discussions/what-is-technews-used-for)

### [ARchitect](https://www.g2.com/products/arinsights-architect/reviews)

ARchitect is the analyst relations software platform trusted by the world's leading technology vendors and enterprise service providers, including IBM, Oracle, and Verizon. Hundreds of analyst relations (AR) teams use ARchitect to discover industry analysts and influencers and manage their relationships with them. ARchitect's AI features make it easy for AR professionals to summarize the conversations they have with analysts, extract key takeaways, and surface executive-grade insights. Used to its full potential, ARchitect enables AR teams to maximize their strategic impact, giving them the intelligence they need to help their organizations make better decisions in product and go-to-market.

**Average Rating:** 4.8/5.0

**Total Reviews:** 9

#### How Do G2 Users Rate ARchitect?

- **Newsroom:** 7.5/10 (Category avg: 8.5/10)
- **Impact Measurement:** 9.2/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind ARchitect?

- **Seller:** [ARInsights](https://www.g2.com/sellers/arinsights)
- **Year Founded:** 2004
- **HQ Location:** Needham, US
- **Twitter:** @ARInsights  
1,508 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fb8ddefe6657e1b4b2c5bbb29eae087067ef38ea6af7e404b32525e3fc4cf8de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Farinsights%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 89% Large, 11% Small

#### What Are Recent G2 Reviews of ARchitect?

**["Amazing tool that helps me a great deal on my daily job!"](https://www.g2.com/survey_responses/architect-review-7142695)**

**Rating:** 5.0/5.0 stars

_— Antonella C._

[Read full review](https://www.g2.com/survey_responses/architect-review-7142695)

**["The go-to AR tool"](https://www.g2.com/survey_responses/architect-review-6975710)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/architect-review-6975710)

### [Hypefactors](https://www.g2.com/products/hypefactors/reviews)

Hypefactors is a one-stop platform covering all features and facts needed by a true earned media professional. Saving time, reducing costs, improving results. Hypefactors is a Copenhagen-based technology company helping organizations all over the world unlock the business potential of PR. We provide an AI-based PR automation platform, including all the tools to power the PR workflow and all the facts to document the PR results. All-in-one and beautifully simple. Hypefactors is listed on Nasdaq First North Copenhagen.

**Average Rating:** 4.5/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Hypefactors?

- **Newsroom:** 8.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.0/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Hypefactors?

- **Seller:** [Hypefactors](https://www.g2.com/sellers/hypefactors)
- **HQ Location:** Copenhagen, DK
- **Twitter:** @hypefactors  
70,844 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f52f99bb634959c5b7a335a17fe71a3114809c454c8a3e0c0067cca50cc79726&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhypefactors%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 36% Medium

#### What Are Recent G2 Reviews of Hypefactors?

**["Easy-to-use interface for professional-looking reports."](https://www.g2.com/survey_responses/hypefactors-review-1330927)**

**Rating:** 5.0/5.0 stars

_— Polo S._

[Read full review](https://www.g2.com/survey_responses/hypefactors-review-1330927)

**["All-round solution for monitoring PR"](https://www.g2.com/survey_responses/hypefactors-review-1301118)**

**Rating:** 4.0/5.0 stars

_— Juliane D._

[Read full review](https://www.g2.com/survey_responses/hypefactors-review-1301118)

#### What Are G2 Users Discussing About Hypefactors?

- [What is Hypefactors used for?](https://www.g2.com/discussions/what-is-hypefactors-used-for)

### [SKEEPERS Influencer Marketing](https://www.g2.com/products/skeepers-influencer-marketing/reviews)

Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships, amplify reach, boost engagement, drive sales, and improve consumer retention. Our solutions make it easy to create, collect, manage, and activate UGC, effectively and at scale. Build trust among prospective customers with authentic content and keep your campaigns fresh with next generation Influencer Marketing. Our community of 100,000+ nano and micro influencers generate original, authentic content about brands and products to drive conversion and boost campaign performance. Utilize Influencer posts and Gifted Reviews to allow your prospective customers to explore what you offer, engage with your content, and ultimately, influence purchase decisions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate SKEEPERS Influencer Marketing?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind SKEEPERS Influencer Marketing?

- **Seller:** [Skeepers](https://www.g2.com/sellers/skeepers)
- **Year Founded:** 2012
- **HQ Location:** Marseille, FR
- **Twitter:** @Skeepersgroup  
201 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=207a550f98318247b16a3ef0c71442b71a6d2d4d984e664418e1890f663237e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskeepers%2F&secure%5Burl_type%5D=linkedin_company_website)  
400 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager
- **Top Industries:** Cosmetics, Food & Beverages
- **Company Size:** 57% Small, 26% Medium

#### What Are Recent G2 Reviews of SKEEPERS Influencer Marketing?

**["Great site. Great products."](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5082675)**

**Rating:** 5.0/5.0 stars

_— Charey J._

[Read full review](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5082675)

**["Octoly is the perfect platform for Influencers!"](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5338504)**

**Rating:** 5.0/5.0 stars

_— Erica B._

[Read full review](https://www.g2.com/survey_responses/skeepers-influencer-marketing-review-5338504)

#### What Are G2 Users Discussing About SKEEPERS Influencer Marketing?

- [How has SKEEPERS Influencer Marketing helped your brand, and what challenges have you faced?](https://www.g2.com/discussions/how-has-skeepers-influencer-marketing-helped-your-brand-and-what-challenges-have-you-faced)
- [What is SKEEPERS Influencer Marketing used for?](https://www.g2.com/discussions/what-is-skeepers-influencer-marketing-used-for)

### [SMAudience](https://www.g2.com/products/smaudience/reviews)

Social Media Audience and Competitive Analysis

**Average Rating:** 3.8/5.0

**Total Reviews:** 9

#### How Do G2 Users Rate SMAudience?

- **Impact Measurement:** 7.5/10 (Category avg: 8.3/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind SMAudience?

- **Seller:** [SMAudience](https://www.g2.com/sellers/smaudience)
- **Year Founded:** 2013
- **HQ Location:** Melbourne, Victoria
- **Twitter:** @SMAudience
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86131c5e5222a5b57073611d57d6823467b035325d61c7505dcd9f2de8084a2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffbaudience&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 40% Medium

#### What Are Recent G2 Reviews of SMAudience?

**["mi experiencia"](https://www.g2.com/survey_responses/smaudience-review-2397499)**

**Rating:** 4.0/5.0 stars

_— Nuria L._

[Read full review](https://www.g2.com/survey_responses/smaudience-review-2397499)

**["Good program"](https://www.g2.com/survey_responses/smaudience-review-1866043)**

**Rating:** 5.0/5.0 stars

_— Kenny W._

[Read full review](https://www.g2.com/survey_responses/smaudience-review-1866043)

#### What Are G2 Users Discussing About SMAudience?

- [What is SMAudience used for?](https://www.g2.com/discussions/what-is-smaudience-used-for)

### [Postaga](https://www.g2.com/products/postaga/reviews)

Postaga is a free all-in-one link building outreach platform that helps you build links and get traffic to your website with ease. With its AI-assisted tools, Postaga does it all, from analyzing your content to finding outreach opportunities to finding contacts to creating and sending email outreach campaigns. In just a few minutes, you can have a completely build link building outreach campaign, saving you tons of time and effort. And, with a variety of different campaign types to choose from, you have many options for promoting your business, blog, or brand.

**Average Rating:** 4.5/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Postaga?

- **Newsroom:** 9.4/10 (Category avg: 8.5/10)
- **Impact Measurement:** 9.4/10 (Category avg: 8.3/10)
- **Media Database:** 9.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Postaga?

- **Seller:** [Postaga](https://www.g2.com/sellers/postaga)
- **Year Founded:** 2019
- **HQ Location:** New York
- **Twitter:** @postaga  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f06fe269c72717d026007d37807820a11b5fb5ef6eeb74686d2ecd89d3613cf1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpostaga%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 110% Small

#### What Are Recent G2 Reviews of Postaga?

**["Great Idea! Outreach Marketing Made Easy!"](https://www.g2.com/survey_responses/postaga-review-4912209)**

**Rating:** 5.0/5.0 stars

_— Jean Bertin C._

[Read full review](https://www.g2.com/survey_responses/postaga-review-4912209)

**["Easily do link building and PR outreach"](https://www.g2.com/survey_responses/postaga-review-4614015)**

**Rating:** 5.0/5.0 stars

_— Mert A._

[Read full review](https://www.g2.com/survey_responses/postaga-review-4614015)

#### What Are G2 Users Discussing About Postaga?

- [What is Postaga used for?](https://www.g2.com/discussions/what-is-postaga-used-for)

### [JustReachOut](https://www.g2.com/products/justreachout/reviews)

PR software and guidance to get the exposure you need to grow your business. Reach out knowing a journalist is a good fit for your story. Our software allows you to find the most relevant journalists, publications, press opportunities, podcasts and broken links so you can pitch with confidence. Our PR PRO Program trains you to employ the best strategies and tactics so that you start generating consistent exposure on an ongoing basis. Search Our search engines surface the most relevant journalists, content, and press opportunities with a dedicated search channel for each focus. Outreach Use pre-populated pitch templates that yield the highest open and response rates. Track your pitch analytics based on insights from our 5,000+ users. Guidance Make your PR pitch stand out from your competition by using unique conversation starters and PR tactics, all explained in our PR training videos and in-platform guidance.

**Average Rating:** 4.6/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate JustReachOut?

- **Newsroom:** 7.9/10 (Category avg: 8.5/10)
- **Impact Measurement:** 6.7/10 (Category avg: 8.3/10)
- **Media Database:** 7.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind JustReachOut?

- **Seller:** [Criminally Prolific](https://www.g2.com/sellers/criminally-prolific)
- **Year Founded:** 2012
- **HQ Location:** Brooklyn, us
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e8d90f3aaacdd3f24a9832922d943eb6a2055315557d083318331526bd59b97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2901118&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of JustReachOut?

**["A complete toolset for your outreach press work!"](https://www.g2.com/survey_responses/justreachout-review-5475611)**

**Rating:** 5.0/5.0 stars

_— Verified User in Luxury Goods & Jewelry_

[Read full review](https://www.g2.com/survey_responses/justreachout-review-5475611)

**["Not bad for outreach to Anglo-American countries"](https://www.g2.com/survey_responses/justreachout-review-5157873)**

**Rating:** 4.0/5.0 stars

_— Alexandra N._

[Read full review](https://www.g2.com/survey_responses/justreachout-review-5157873)

#### What Are G2 Users Discussing About JustReachOut?

- [What is JustReachOut used for?](https://www.g2.com/discussions/what-is-justreachout-used-for)

### [Rephonic](https://www.g2.com/products/rephonic/reviews)

Rephonic is the most complete podcast database for PR teams, marketers, and founders looking to book high-impact guest appearances and ad spots. Access listener numbers, contact info, audience demographics and more for over three million podcasts.

**Average Rating:** 4.9/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Rephonic?

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 7.5/10 (Category avg: 8.3/10)
- **Media Database:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Rephonic?

- **Seller:** [Babadan Labs LLC](https://www.g2.com/sellers/babadan-labs-llc)
- **Year Founded:** 2020
- **HQ Location:** Dover, US
- **Twitter:** @getrephonic  
776 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8b360e63f10ac40c3cc01cc7ee310e6484a09ab99f73f22f3029b13cf41de5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frephonic%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Rephonic?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **extensive analytics** of Rephonic, enhancing their data-driven decision-making in podcasting workflows.
- Users find Rephonic's **data analysis capabilities** essential for informed content strategy decisions in podcasting.
- Users find Rephonic **very user-friendly** , effortlessly locating podcasts to pitch their ideas.
- Users value Rephonic for its **extensive analytics and competitive intelligence** , enhancing their data-driven content strategies.
- Users find Rephonic's **time-saving features** invaluable for quickly discovering and booking podcasts for outreach efforts.

##### Cons

- Users find the **pricing steep** for Rephonic, especially for independent podcasters and small networks with limited budgets.
- Users find the **pricing steep** for Rephonic, making it challenging for independent podcasters to access advanced features.
- Users note the **outdated information** in Rephonic, finding it not aligned with current podcasting trends and needs.
- Users find the **pricing issues** of Rephonic challenging, particularly for independent podcasters and small networks.
- Users find the **pricing steep** for small businesses, limiting access to advanced features on lower-tier plans.

#### What Are Recent G2 Reviews of Rephonic?

**["easy to use podcast database"](https://www.g2.com/survey_responses/rephonic-review-10732425)**

**Rating:** 5.0/5.0 stars

_— Calin F._

[Read full review](https://www.g2.com/survey_responses/rephonic-review-10732425)

**["Best tool"](https://www.g2.com/survey_responses/rephonic-review-10750494)**

**Rating:** 5.0/5.0 stars

_— Sagar S._

[Read full review](https://www.g2.com/survey_responses/rephonic-review-10750494)

#### What Are G2 Users Discussing About Rephonic?

- [What is Rephonic used for?](https://www.g2.com/discussions/what-is-rephonic-used-for)

### [Vuelio Media and PR](https://www.g2.com/products/vuelio-media-and-pr/reviews)

In the age of information overload when it's harder than ever to cut through the noise, Vuelio helps organisations make their story matter providing monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place. We help you determine who and what is most influential to your audience and brand. Then, with a wealth of reporting and relationship management options, you get real-time feedback to create even more effective communications. From MPs to journalists, expert bloggers to YouTube stars, we provide influencers with timely and relevant content, while giving you the insight and connections you need for your communications to have impact. Our technology is used by more 3,500 organisations across the world, from large enterprises and communications agencies to public sector bodies and not-for-profits. We're part of the Access Intelligence Group that includes ResponseSource, a network that connects media and influencers to the resources they need fast; and Pulsar, an audience insights and social listening platform.

**Average Rating:** 4.0/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Vuelio Media and PR?

- **Impact Measurement:** 8.3/10 (Category avg: 8.3/10)
- **Media Database:** 6.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Vuelio Media and PR?

- **Seller:** [Vuelio](https://www.g2.com/sellers/vuelio)
- **Year Founded:** 1995
- **HQ Location:** London, UK
- **Twitter:** @Vuelio  
7,034 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=764a9e1ebb660dbc1a060e40839225416540b5222fc3dd3bb4f89499a4fdab3e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F804000%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 46% Small, 38% Medium

#### What Are Recent G2 Reviews of Vuelio Media and PR?

**["Masterclasses Review"](https://www.g2.com/survey_responses/vuelio-media-and-pr-review-8360472)**

**Rating:** 4.0/5.0 stars

_— Chloe I._

[Read full review](https://www.g2.com/survey_responses/vuelio-media-and-pr-review-8360472)

**["The media is exactly what I need and set up was swift and affective."](https://www.g2.com/survey_responses/vuelio-media-and-pr-review-7728107)**

**Rating:** 4.5/5.0 stars

_— Laura C._

[Read full review](https://www.g2.com/survey_responses/vuelio-media-and-pr-review-7728107)

#### What Are G2 Users Discussing About Vuelio Media and PR?

- [What is Vuelio Media and PR used for?](https://www.g2.com/discussions/what-is-vuelio-media-and-pr-used-for)

### [EezyCollab](https://www.g2.com/products/eezycollab/reviews)

EezyCollab uses advanced AI to find the perfect influencers for your brand across major social platforms. Simply input your product details or website URL to: - Discover relevant influencers using AI-generated niche hashtags - Manage outreach and track metrics in one intuitive interface - Access comprehensive analytics for data-driven decisions Streamline your influencer marketing with our all-in-one solution. Try EezyCollab free and experience AI-optimized influencer discovery that drives real results.

**Average Rating:** 4.8/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate EezyCollab?

- **Newsroom:** 8.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 6.7/10 (Category avg: 8.3/10)
- **Media Database:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind EezyCollab?

- **Seller:** [EEZY](https://www.g2.com/sellers/eezy-437eade9-feba-41a2-b932-dbc81a42e09a)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c192460b6fd5f0cb035e51a6a03dc64fff3a304870bbae398e5b3fbcaa21ef30&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feezy-porvoo-kotka&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 83% Small, 17% Medium

#### What Do G2 Reviewers Say About EezyCollab?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **data accuracy** of EezyCollab, finding it essential for effectively sourcing influencer information.
- Users find EezyCollab to be **relatively easy to use** , making influencer search and outreach simple for everyone.
- Users appreciate the **responsive customer support** of EezyCollab, ensuring assistance is readily available when needed.
- Users praise the **ease of connecting with niche influencers** through EezyCollab's automated search and outreach features.
- Users value the **organization** capabilities of EezyCollab, enhancing collaboration management and streamlining outreach efficiently.

##### Cons

- Users find the **filtering issues** in EezyCollab create a confusing user experience that could use improvement.
- Users note the **limited automation** in EezyCollab, highlighting a lack of advanced features and customization options.
- Users find the **limited social media integration** lacking, particularly the absence of Facebook, but hope for future updates.
- Users feel that the **reporting issues** in EezyCollab need refinement and lack sufficient customization options.
- Users feel that the **usability issues** make EezyCollab somewhat confusing and hinder their overall experience.

#### What Are Recent G2 Reviews of EezyCollab?

**["Accuracy is really amazed me!"](https://www.g2.com/survey_responses/eezycollab-review-10356897)**

**Rating:** 4.5/5.0 stars

_— Kamrul I._

[Read full review](https://www.g2.com/survey_responses/eezycollab-review-10356897)

**["Eezycollab Streamlines Influencer Outreach and Brand Collaboration Management"](https://www.g2.com/survey_responses/eezycollab-review-12301620)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/eezycollab-review-12301620)

### [Mustr](https://www.g2.com/products/mustr/reviews)

Mustr is a PR tool that allows you to share your work with your entire PR team, create communication projects with one click, and send press releases with high resolution images.

**Average Rating:** 4.4/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Mustr?

- **Newsroom:** 8.9/10 (Category avg: 8.5/10)
- **Impact Measurement:** 9.4/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Mustr?

- **Seller:** [Mustr](https://www.g2.com/sellers/mustr)
- **Year Founded:** 2013
- **HQ Location:** Brussels, BE
- **Twitter:** @getmustr  
1,206 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f75eda84e00604bdbf6c3baf3a67b3314366c697fe1c9efc94b0c561c941c7a9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmustr&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Mustr?

**["Nice Record keeping tool"](https://www.g2.com/survey_responses/mustr-review-1775963)**

**Rating:** 5.0/5.0 stars

_— Harry B._

[Read full review](https://www.g2.com/survey_responses/mustr-review-1775963)

**["Very well designed software for any user level"](https://www.g2.com/survey_responses/mustr-review-821264)**

**Rating:** 4.5/5.0 stars

_— Verified User in Writing and Editing_

[Read full review](https://www.g2.com/survey_responses/mustr-review-821264)

### [Featured.com](https://www.g2.com/products/featured-com/reviews)

Featured is the AI co-pilot for PR — a platform that helps PR professionals and subject-matter experts land media placements, build brand authority, and grow AI visibility. Featured aggregates opportunities from owned, partnered, and integrated channels across journalist requests, journalist outreach, podcasts, bylined articles, speaking engagements, and generative engine optimization (GEO), then guides users through drafting and sending outreach, all from a single AI-guided interface.

**Average Rating:** 4.9/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Featured.com?

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Featured.com?

- **Seller:** [Featured.com](https://www.g2.com/sellers/featured-com)
- **Year Founded:** 2022
- **HQ Location:** Scottsdale, US
- **Twitter:** @Featureddotcom  
1,170 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eba84619bd28e5e959931af4b48d7aca32684a912dd8464c71ad59484692288a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffeatureddotcom&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small

#### What Are Recent G2 Reviews of Featured.com?

**["Really solid product"](https://www.g2.com/survey_responses/featured-com-review-8646360)**

**Rating:** 5.0/5.0 stars

_— Angus P._

[Read full review](https://www.g2.com/survey_responses/featured-com-review-8646360)

**["Terkel has been a game changer for writing pitches and boosting SEO!"](https://www.g2.com/survey_responses/featured-com-review-8998357)**

**Rating:** 5.0/5.0 stars

_— Sebastian J._

[Read full review](https://www.g2.com/survey_responses/featured-com-review-8998357)

### [Sourcery](https://www.g2.com/products/sourcery-sourcery/reviews)

Reach More Customers. Earn Quality Backlinks. Stop wondering how to get free publicity. Our software helps you earn quality backlinks yourself. So easy, it’s like magic. » Increase Brand Awareness » More Inbound Traffic & Leads » Strategy & Coaching for Pitching HARO

**Average Rating:** 3.5/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Sourcery?

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Sourcery?

- **Seller:** [Sourcery](https://www.g2.com/sellers/sourcery)
- **HQ Location:** New York City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c84b77c168483ab7c4d353994b358770575ef7676a5a62700830539ad732edf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpitchresponse%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Sourcery?

**["Simplified HARO outreach"](https://www.g2.com/survey_responses/sourcery-review-5349054)**

**Rating:** 5.0/5.0 stars

_— Donna G._

[Read full review](https://www.g2.com/survey_responses/sourcery-review-5349054)

**["Easiest way to earn quality backlinks. Cost effective too!"](https://www.g2.com/survey_responses/sourcery-review-4510276)**

**Rating:** 5.0/5.0 stars

_— Bryan P._

[Read full review](https://www.g2.com/survey_responses/sourcery-review-4510276)

- [‹ Prev‹ Prev](/categories/media-and-influencer-targeting?order=g2_score&page=2#product-list)
- [1](/categories/media-and-influencer-targeting?order=g2_score#product-list)
- [2](/categories/media-and-influencer-targeting?order=g2_score&page=2#product-list)
- 3
- [4](/categories/media-and-influencer-targeting?order=g2_score&page=4#product-list)
- [5](/categories/media-and-influencer-targeting?order=g2_score&page=5#product-list)
- [6](/categories/media-and-influencer-targeting?order=g2_score&page=6#product-list)
- [Next ›Next ›](/categories/media-and-influencer-targeting?order=g2_score&page=4#product-list)

Spotlight Categories

[Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management)

[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

[Sales Compensation Software](https://www.g2.com/categories/sales-compensation)

[Data Observability Software](https://www.g2.com/categories/data-observability)

Similar Categories

- [Media Monitoring](/categories/media-monitoring)
- [Online Newsroom](/categories/online-newsroom)

- [Other Public Relations](/categories/other-public-relations)
- [PR Analytics](/categories/pr-analytics)

- [PR CRM](/categories/pr-crm)
- [Press Release Distribution](/categories/press-release-distribution)

[Browse Media and Influencer Targeting Themes](/categories/media-and-influencer-targeting/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside [media monitoring](https://www.g2.com/categories/social-media-monitoring) software to understand how media members receive a user’s brand. It is related to [press release distribution](https://www.g2.com/categories/press-release-distribution) software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

- Scan the web and track media/content sources based on user-specific keywords and other filters
- Provide users with possible PR leads relevant to their industry
- Offer tools and/or templates for lead outreach

Show More