# Hypefactors Reviews **Vendor:** Hypefactors **Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Average Rating:** 4.5/5.0 **Total Reviews:** 11 ## About Hypefactors Hypefactors is a one-stop platform covering all features and facts needed by a true earned media professional. Saving time, reducing costs, improving results. Hypefactors is a Copenhagen-based technology company helping organizations all over the world unlock the business potential of PR. We provide an AI-based PR automation platform, including all the tools to power the PR workflow and all the facts to document the PR results. All-in-one and beautifully simple. Hypefactors is listed on Nasdaq First North Copenhagen. ## Hypefactors Reviews ### 1. Easy-to-use interface for professional-looking reports. **Rating:** 5.0/5.0 stars **Reviewed by:** Polo S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Hypefactors?** Very easy customisation and set-up process. The team was very helpful throughout the set-up process and after. It is very easy to filter relevant clippings and automatically include them in a very professional-looking ready-to-go report. As a small agency, this tool allows us to close the gap in terms of insights versus larger agencies with more resources. It also allows us to monitor and to quantitatively demonstrate our value to the end client. **What do you dislike about Hypefactors?** I would love to be able to change myself the brands that I monitor (in case of casual clients or one-off projects). Instead it is necessary to contact customer services in order to delete/replace brands that I do not want to monitor anymore. **Recommendations to others considering Hypefactors:** Great solution for small agencies looking for a very easy-to-use platform to monitor their earned media results and putting them in a very good-looking report that will wow their clients. **What problems is Hypefactors solving and how is that benefiting you?** Some outlets were not monitored at the start but this was solved with a simple email to customer services who included these missing outlets in the data base. ### 2. All-round solution for monitoring PR **Rating:** 4.0/5.0 stars **Reviewed by:** Juliane D. | Team manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Hypefactors?** - Nice, clean interface with many customisation possibilities - Automatically saved articles and minimal manual management (but the opportunity to add clippings manually if needed) - Outstanding customer support - The Hypefactors value - which helps tremendously when securing C-level support of our PR activities and showcasing the value of 'softer' PR activities **What do you dislike about Hypefactors?** - The daily email is not bad, but nothing revolutionary. However, it gets the job done - We've met a couple of paywalls when trying to access articles in which we're mentioned - however, this is quickly resolved when we contact Hypefactors **Recommendations to others considering Hypefactors:** Consider if you need all of the functionalities of Hypefactors (you can become overwhelmed to begin with), and get in touch with Hypefactors to get a customised solution that will fit your needs. **What problems is Hypefactors solving and how is that benefiting you?** - Staying on top of media coverage and being able to react quickly if needed - Showcasing the value of PR for the company - Monitoring the PR of our competition ### 3. Democratique Socks likes Hypefactors. **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2019 **What do you like best about Hypefactors?** Even small brands like Democratique Socks have a great advantage using Hypefactors. We have been onboard since the early start, and its useful everyday. Being a producer of high qaulity socks its important to meassure the outreach of the activities we have in place. **What do you dislike about Hypefactors?** I really dont have anything i dislike. Maybe a little hard to navigate but its a minor detail. Hypefactors ftw. **Recommendations to others considering Hypefactors:** A great place to post news about your brand, customers and customer satisfaction. Eventhough we would like to keep everything at our website www.democratiquesocks.com its great to have an extra outlet for news. Use it! **What problems is Hypefactors solving and how is that benefiting you?** Monitoring Democratique Socks brand value. A place to post our news about the best quality sock brand in the world. ### 4. A great way to get an overview **Rating:** 3.5/5.0 stars **Reviewed by:** Alexander A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2018 **What do you like best about Hypefactors?** I like that I can keep up globally with the mentions. We had no idea that we were mentioned that many times in Germany, after delivering a large order to a client. This way we won’t miss out on PR opportunities in foreign markets. I have a way better calculating the value of our PR work now. When travelling and preparing for meetings I can go into the app and see our mentions in that specific market. And the dashboard is up to date and more. Giving you all the need- and nice-to-have information **What do you dislike about Hypefactors?** I don’t really need the KPI function. Since we don’t focus that much on investing directly in the publicity. So that’s not that relevant. For us it’s more a tool for keeping up with the domestic and foreign mentions. And I only use the overall results for our mentions, not really on reporter level. Were we need to push out to specific reporters. But it’s something that we would have to in the future for certain markets. **Recommendations to others considering Hypefactors:** I recommend others to consider if you are missing out on quality leads within your PR work. We are a production company with international growth, and I do NOT want to miss out on great publicity. For instance the example from Germany, and the potential to grow that market. And if you have PR or Communication Responsibles, consider how much time they spend analyzing and gathering necessary data - this is done instantly with Hypefactors, even creating the reports. **What problems is Hypefactors solving and how is that benefiting you?** It must be reach and coverage in communication. We wouldn’t have a chance of picking up on that many mentions globally. We save a lot of resources this way. And we can use the mentions to see foreign market relevance and potential with media surveillance. I can even keep track on how the domestically established companies are working with PR and how they are performing. I can keep track of that with the app when travelling a lot. ### 5. Great service for all businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Richard W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Hypefactors?** Ease of submission to leading publications, which gives you and excellent chance of getting your story picked up and published **What do you dislike about Hypefactors?** Nothing. The way the system works is fantastic, easy to use and completely free. Highly recommended for all businesses. **Recommendations to others considering Hypefactors:** Give it a try and get your releases in front of the people who are most likely to publish it. **What problems is Hypefactors solving and how is that benefiting you?** It allows us to simply and quickly publish to the leading publishers with a good chance of getting a story picked up. ### 6. Love the Hypefactors service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2018 **What do you like best about Hypefactors?** I value the ability to add hyperlinks, images and link all my company press releases together. **What do you dislike about Hypefactors?** I find it difficult to place the right size images and knowing the appropriate sizes. I often have to save the image and place and then resize, save and place again to get it right. **Recommendations to others considering Hypefactors:** service is very easy to use **What problems is Hypefactors solving and how is that benefiting you?** I am now able to get the word out! It's easy, fun to work with and Google is picking up my press releases! ### 7. Very Good Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2019 **What do you like best about Hypefactors?** Ease of use, the platform is very user friendly. **What do you dislike about Hypefactors?** Not too much that I dislike, so far so good. **Recommendations to others considering Hypefactors:** Practice skillful writing techniques. **What problems is Hypefactors solving and how is that benefiting you?** I have used Hypefactors to spread awareness about my company, I have realized an increased global presence with Hypefactors. ### 8. Easy, straightforward platform for SMEs to jumpstart their PR strategy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Hypefactors?** Like the KPI dashboard, the ease of navigation, the ability to easily create press releases. It is not a complicated platform and you can self onboard without any training. **What do you dislike about Hypefactors?** I wish it had more features, such as having the ability to send customized reports on an automated and timely basis. **What problems is Hypefactors solving and how is that benefiting you?** Connecting with influencers and media contacts was quite useful to me. The media monitoring is decent but not sure if they pick up every single piece. ### 9. Good Press Release site **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Hypefactors?** It is easy to set up your newsroom and your press release **What do you dislike about Hypefactors?** The picture I selected came out too big and I didn't see any way to reduce it **Recommendations to others considering Hypefactors:** Go for it. **What problems is Hypefactors solving and how is that benefiting you?** Getting the news out about my latest book published. An easy way to get the word out. ### 10. Easy and manageable way to have the total overview of your presens in the media landscape **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Hypefactors?** The system is very easy to use and gives me a full overview of our and our competitors presens in the media-landscape. It is easy to tag different medias and make som usefull reports **What do you dislike about Hypefactors?** The valuation of a FB post is not realiatic since the system use the number of followers and not the acutual number of people who have seen the post. **What problems is Hypefactors solving and how is that benefiting you?** The total overview of our brand presens in the media market compared with our competitors ### 11. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2019 **What do you like best about Hypefactors?** We like the distribution and the easy to understand reporting and metrics. **What do you dislike about Hypefactors?** We'd like to use Hypefactors more but our business isn't large enough for the financial investment. **What problems is Hypefactors solving and how is that benefiting you?** We needed to get messages out quickly and effectively. ## Hypefactors Discussions - [What is Hypefactors used for?](https://www.g2.com/discussions/what-is-hypefactors-used-for) - [View Hypefactors pricing details and edition comparison](https://www.g2.com/products/hypefactors/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+05%3A32%3A52+-0500&secure%5Bsession_id%5D=4ecc344f-1293-4ec2-9c8a-ca58fbed9615&secure%5Btoken%5D=9bf8d317359e3c84bc895342d85af861da360d9b81620f1296f2760d23de8e6b&format=llm_user) ## Hypefactors Features **Media Channels** - Broadcast Media - Print Media - Online Media **Generative AI** - AI Text Generation - AI Text Summarization **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration ## Top Hypefactors Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,612 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,295 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - 4.5/5.0 (408 reviews)