When you are doing outreach in the Us, this is very helpful. JRO will provide standardized templates for outreach that are informative for beginners. (I personally do not use templates) They offer a feed and a database for podcasts and journalists relating to whatever keyword you are looking for. So f.e. "hair lotion" will show you journalists who have recently written/blogged about it, and allow you to contact them. Review collected by and hosted on G2.com.
As much as the general idea is promising (all in one software for lead gen/outreach/media database), as limited are options when you are searching for international (aka mainland European) media leads. I was specifically looking for media in the D-A-CH region, and the results werent great. We have a European NGO project, and needed European contacts. Eventually, we researched and built our own database. Review collected by and hosted on G2.com.
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