# SMAudience Reviews
**Vendor:** SMAudience  
**Category:** [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)  
**Average Rating:** 3.8/5.0  
**Total Reviews:** 10
## About SMAudience
Social Media Audience and Competitive Analysis




## SMAudience Reviews
  ### 1. Comprehensive analytical tool, handy for targeting campaigns

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2021

**What do you like best about SMAudience?**

Some tools (like Campaing targeting) offer very complex view, which could be benefitial for marketing and budget planning. Great also for remarketing campaings with very broad overview.

**What do you dislike about SMAudience?**

Way too expensive, there are cheaper tools available, however SMAudience is more complex and powerful, hence some may forgive it its pricing policy.

**What problems is SMAudience solving and how is that benefiting you?**

Mostly remarketing, social media targeting, audience boosting

  ### 2. mi experiencia

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nuria L. | administration, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 31, 2019

**What do you like best about SMAudience?**

They are a very professional company, and they analyze in detail the audiences that are necessary as well as those you usually have.

**What do you dislike about SMAudience?**

Initially nothing, what I have worked on with them has gone very well and in a very professional manner.

**What problems is SMAudience solving and how is that benefiting you?**

We knew for our project to know exactly where we were failing.

  ### 3. Great for social research

**Rating:** 3.0/5.0 stars

**Reviewed by:** Inmaculada I. | Responsable de marketing y comunicación, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2019

**What do you like best about SMAudience?**

Easy to use. It's a great social management tool

**What do you dislike about SMAudience?**

It's too expensive for small organiaztions

**Recommendations to others considering SMAudience:**

Use the trial to sure it's what you're looking for becouse it's quite expensive

**What problems is SMAudience solving and how is that benefiting you?**

It was very useful for understanding our audience so we could get more followers quickly

  ### 4. Good program

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kenny W. | Team Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 03, 2019

**What do you like best about SMAudience?**

I like the simplicity of this program and the nice look.

**What do you dislike about SMAudience?**

In this program I like everything and I think that I will use it in the future.

**What problems is SMAudience solving and how is that benefiting you?**

I use SMAudience for audience analytics.

  ### 5. SMAudience is a good way to grow your followers.  

**Rating:** 4.0/5.0 stars

**Reviewed by:** george g. | Audio Video Technician, Consumer Electronics, Enterprise (> 1000 emp.)

**Reviewed Date:** January 11, 2018

**What do you like best about SMAudience?**

I like SMAudience provides a unique and useful way to grow your instagram followers.  You can easily link your instagram account to SMAudience and find users that might be instructed in your content.  This is a great marketing.  I use my instagram for advertising and SMAudience has helped me grow my instagram account since I started using it.  

**What do you dislike about SMAudience?**

There is not much that I dislike about SMAudience.  I don't like how it is just target towards instagram.  I wish I could use with my twitter and facebook.  I also with SMAudience had a feature where you could filter out different spam accounts that had the hashtag you were targeting. 

**Recommendations to others considering SMAudience:**

SMAudience has a free version and I recommend trying that out before paying for a subscription.  

**What problems is SMAudience solving and how is that benefiting you?**

I use SMAudience to grow my instagram following.  

  ### 6. Ever Wanted Your Own Personal Social Media Booster? 

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 28, 2018

**What do you like best about SMAudience?**

User-friendly way to boost followers & grow content. 

**What do you dislike about SMAudience?**

Wish it was applicable to other social media platforms other than IG 

**What problems is SMAudience solving and how is that benefiting you?**

Growing a more solid Instagram following

  ### 7. Great

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 19, 2018

**What do you like best about SMAudience?**

Easy to use, great customer service. Software is user friendly.

**What do you dislike about SMAudience?**

Long time required for training. Need to watch videos.

**What problems is SMAudience solving and how is that benefiting you?**

Efficiency and adequate release of info.

  ### 8. Great Software

**Rating:** 4.0/5.0 stars

**Reviewed by:** Terri R. | Figure Skating Instructor, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 12, 2018

**What do you like best about SMAudience?**

Great way to reach more people and create greater visibility 

**What do you dislike about SMAudience?**

Only reaches certain age group and population but not a downfall of the program. 

**What problems is SMAudience solving and how is that benefiting you?**

Growing the number of our followers

  ### 9. SMAudience provides unprecedented insights such as competitive and audience deep analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christine D. | Director, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2014

**What do you like best about SMAudience?**

1. Competitive insights - comparing and benchmarking against my marketplace (as I define it)
2. Analysis of half-life (the time it takes to garner 50% of the total post engagement).  This is very useful when analysing how successful a post is. This metric is also provided for the marketplace so I can benchmark myself against them
3. Estimation of how much competitors are paying for Facebook ads
4. Identification of common audience with competitors
5. Identification of shared audience interest areas within the marketplace


**What do you dislike about SMAudience?**

I love the product, there is nothing that I dislike 

**Recommendations to others considering SMAudience:**

Its a powerful product, if you are new to social media, make sure you understand and utilise all the features, such as half-life so you get the full benefits of the tool and you will have the upper hand on your competition

**What problems is SMAudience solving and how is that benefiting you?**

I am trying to ensure maximum engagement, reach and ROI.  To be the best in the industry on social media

  ### 10. SMAudience is a powerful new tool for in-depth social research and insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin G. | Web Designer, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 02, 2014

**What do you like best about SMAudience?**

SMAudience is a powerful and intuitive social management tool for gaining real insight into your business facebook followers, posts and engagement - and benchmarking your success against your competitors. I would recommend this tool to anyone who is heavily involved in social media in their business. 

**What do you dislike about SMAudience?**

The occasional bug here and there because it is so new, but overall an excellent tool. SMAudience is a must-have for all online marketers to add to their arsenal. 

**What problems is SMAudience solving and how is that benefiting you?**

We use this tool to gain a better understanding of our audience, our most engaged users, and how trends, times of day and other influences alter the success of our posts, and that of our competitors.


## SMAudience Discussions
  - [What is SMAudience used for?](https://www.g2.com/discussions/what-is-smaudience-used-for)

- [View SMAudience pricing details and edition comparison](https://www.g2.com/products/smaudience/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+01%3A23%3A56+-0500&secure%5Bsession_id%5D=98748a43-c7a1-43be-b70f-3c61826275f8&secure%5Btoken%5D=599cba44e526633e4be41b4a066755d1667ca26ca64c05203b6a286370225d93&format=llm_user)

## SMAudience Features
**Database**
- Contact/Campaign Management

**Outreach**
- PR Planner
- Social Media Services

**Reporting**
- Monitoring
- Impact Measurement

**Agentic AI - Media and Influencer Targeting**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**User Rights/Roles**
- Version Control
- Team Collaboration

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