# Best Marketing Automation Software - Page 31

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 508

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 508+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io)

**Sponsored**

### Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-02T18%3A07%3A25Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D31&secure%5Btoken%5D=d0ea392873de96b7aac8a0c1dc104c0860c1b4cecbaa79dffc24fb6f9c441712&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url)

### [Insertr: Marketing Automation](https://www.g2.com/products/insertr-marketing-automation/reviews)

The marketing channel with 100% open rate—your existing orders. Insertr lets Shopify merchants automatically add physical marketing inserts to orders based on customer behavior. Thank you cards for first orders. Free samples to introduce new products. Discount codes for VIP customers. Subscription upsell cards for one-time buyers. No manual work. Set up rules once. Insertr adds inserts as $0 line items that your warehouse picks and packs like any other product. Measure everything. Track conversions, calculate ROI, and A/B test different inserts to find what drives repeat purchases. Rule types include: Order count, customer lifetime value, product tags, shipping country, customer language, subscription status, and more. Built by a former Shopify engineer who ran a subscription box business.

#### Who Is the Company Behind Insertr: Marketing Automation?

- **Seller:** [Insertr](https://www.g2.com/sellers/insertr)
- **Year Founded:** 2024
- **HQ Location:** Denver, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=090ba66880112383b3a4bb608e5938c7b107849accc841e231ae5c7b9dd5e967&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsertr%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Insertr: Marketing Automation?

**["Transforms Parcel Fulfillment into a Data-Driven Marketing Channel"](https://www.g2.com/survey_responses/insertr-marketing-automation-review-13193311)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Services_

[Read full review](https://www.g2.com/survey_responses/insertr-marketing-automation-review-13193311)

### [InTarget](https://www.g2.com/products/intarget/reviews)

InTarget is an iGaming-native CRM and marketing automation platform built for casino, sportsbook, and gaming operators scaling their retention operations. The platform unifies all core CRM, lifecycle marketing, and analytics tools in a single interface designed to be operated by small CRM teams — often a single CRM manager — without engineering support. Core capabilities include a unified player timeline, behavior-based segmentation, lifecycle automation, a visual campaign and journey builder, a drag-and-drop email template builder, omnichannel messaging across email, SMS, push, and in-app, real-time event triggers, real-time analytics and reporting, and built-in attribution tracking. Unlike enterprise iGaming CRM platforms that require multi-month implementations and large CRM teams, InTarget is designed to launch in about a week, with migration support included. It serves as a practical alternative for growth-stage operators moving away from generic tools like Mailchimp, HubSpot, or SendGrid — most of which prohibit gambling content or lack iGaming-specific behavioral triggers, lifecycle automation, and player-level analytics. InTarget is best suited for operators scaling retention operations, transitioning from email tools to CRM, and managing growth-stage to mid-size player bases.

#### Who Is the Company Behind InTarget?

- **Seller:** [Elutor](https://www.g2.com/sellers/elutor)
- **HQ Location:** Nicosia, CY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94ea15ce83b0a75ded890644230c23adc7bc7a5e988a8f02773a835f98f65a49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintarget-space&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Iriscale your Chief Marketing Agent](https://www.g2.com/products/iriscale-your-chief-marketing-agent/reviews)

Iriscale's Chief Marketing Agent is the first AI that doesn't just advise — it plans, recommends, and executes your entire marketing operation. Connected to 13 live data sources across your business — competitors, keywords, content pipelines, social channels, and AI search rankings — the CMA runs a full marketing health check, builds phased action strategies, and pinpoints the single highest-impact next move. Then it executes. Say "go" and it writes blog articles sourced from real customer conversations on Reddit, generates and schedules social posts across six platforms, optimises your brand's visibility in AI search engines like ChatGPT and Gemini, and sets up agents that find your next opportunities automatically. All through one chat interface. No dashboards to navigate. No tools to connect. One conversation that plans, creates, and distributes — the first true AI marketing department.

#### Who Is the Company Behind Iriscale your Chief Marketing Agent?

- **Seller:** [Iriscale](https://www.g2.com/sellers/iriscale)
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d11a758f7e103c90ee96cf5fa8a81bc8eeb0aeb5553cf3591375fee05f27e06d&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Firiscale%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Iriscale your Chief Marketing Agent?

**["Effortlessly Automates Our Marketing, But Needs German Fine-Tuning"](https://www.g2.com/survey_responses/iriscale-your-chief-marketing-agent-review-13193351)**

**Rating:** 4.5/5.0 stars

_— Verified User in Arts and Crafts_

[Read full review](https://www.g2.com/survey_responses/iriscale-your-chief-marketing-agent-review-13193351)

### [Jade Wolf Marketing](https://www.g2.com/products/jade-wolf-marketing/reviews)

Jadewolf is a luxury marketing agency specialized in generating high-net-worth leads and sales for aviation, yachting, hospitality and travel companies. https://www.jadewolfmarketing.com/services/

#### Who Is the Company Behind Jade Wolf Marketing?

- **Seller:** [Jadewolf](https://www.g2.com/sellers/jadewolf)
- **Year Founded:** 2019
- **HQ Location:** Cheyenne, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54c3801f04b79abdd49d0bf7fe59b02e891dfa5c64423ee7d96f913e62787c40&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjadewolf&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [kling.to](https://www.g2.com/products/kling-to/reviews)

Self-hosted email marketing platform that enables teams to run campaigns, build automation workflows, and analyze attribution while retaining complete ownership of customer data. Deploys via Docker with MongoDB backend.

#### Who Is the Company Behind kling.to?

- **Seller:** [Kling](https://www.g2.com/sellers/kling)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LeadEngine](https://www.g2.com/products/leadengine/reviews)

LeadEngine is an AI-powered marketing automation platform designed for service businesses, agencies, consultants, and coaches who need predictable lead flow without depending on referrals. The platform uses AI agents backed by 550+ proven marketing frameworks to research your market, write copy in customer language, design irresistible offers, build landing pages, and launch structured ad campaigns on Meta. The system handles 3:2:2 dynamic creative testing, kills underperforming ads automatically, and scales winners — all while you approve decisions from your phone via Telegram.

#### Who Is the Company Behind LeadEngine?

- **Seller:** [LeadEngine](https://www.g2.com/sellers/leadengine-9324a45e-c86b-42d7-899a-5a44b018249a)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LeadRapid](https://www.g2.com/products/leadrapid/reviews)

LeadRapid is an enterprise-level property intelligence and multi-channel outreach platform for real estate investors. It solves the "cold outreach" problem by combining property data enrichment with compliant direct mail campaigns that trigger inbound SMS conversations, bypassing carrier restrictions on cold texting while delivering higher-quality leads.

#### Who Is the Company Behind LeadRapid?

- **Seller:** [LeadRapid](https://www.g2.com/sellers/leadrapid-0404c913-d787-4ab2-bb4b-c93964f85b71)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LedgeSpace](https://www.g2.com/products/ledgespace/reviews)

LedgeSpace is an automated client reporting platform designed specifically for digital marketing agencies. It eliminates the manual work of building reports by pulling live data directly from GA4, Google Ads, and Meta Ads to generate beautiful, fully white-labeled PDF reports. Agencies can easily customize these reports with their own branding, logos, and color palettes, and automatically send them to clients directly from their own agency email addresses. Save hours of manual data entry and streamline your reporting workflow.

#### Who Is the Company Behind LedgeSpace?

- **Seller:** [LedgeSpace](https://www.g2.com/sellers/ledgespace)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fef2f0249dd57991e878a12e5772dfe97db05d5a95d5235d9055ee2d603dbef4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fledgespace%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Loop Marketing AI](https://www.g2.com/products/loop-marketing-ai/reviews)

Loop Marketing AI is an AI-powered marketing automation platform for small businesses. It analyses your brand, generates a Brand Voice Guide, Buyer Personas, and Content Pillars, then plans 30-day content calendars across social channels. The platform creates platform-optimised captions, images, and videos, and publishes directly to connected social accounts. Built for business owners who need professional marketing without the cost of an agency.

#### Who Is the Company Behind Loop Marketing AI?

- **Seller:** [Loop Marketing AI](https://www.g2.com/sellers/loop-marketing-ai)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86036fb49899ad7d5fd31063e21ac0862ba5904099ae2e8ed2e9f9f7db64b605&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floop-marketing-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MailChimp Odoo Integration](https://www.g2.com/products/mailchimp-odoo-integration/reviews)

Mailchimp Odoo Integration is an email marketing and contact synchronization solution that connects Mailchimp with Odoo ERP. It is designed for businesses that use Odoo to manage customer data and want to run email marketing campaigns through Mailchimp using synchronized and consistent information. The integration enables structured data exchange between Odoo and Mailchimp, allowing contacts created or updated in Odoo to be synchronized with Mailchimp audiences. This helps businesses maintain accurate subscriber lists and reduces manual data handling between systems. Customer data managed in Odoo can be used to support email marketing workflows in Mailchimp while keeping records aligned across platforms. Mailchimp Odoo Integration supports centralized contact management within Odoo, making it easier for marketing and sales teams to maintain updated audience data. The solution helps businesses organize customer information, manage mailing lists, and keep contact records consistent as changes occur in Odoo. By synchronizing data automatically, the integration supports efficient coordination between ERP and email marketing tools. The solution is suitable for small businesses, mid-sized organizations, and growing enterprises that rely on email marketing as part of their customer engagement strategy. It can be used alongside standard Odoo modules such as Contacts, CRM, and Sales, allowing teams to align marketing communication with operational data managed in Odoo ERP. Mailchimp Odoo Integration can support scalable email marketing operations by ensuring that contact data remains accurate as customer volumes increase. It helps reduce duplication of records, improves data consistency, and supports structured marketing workflows without requiring manual updates. Key features and capabilities include: - Synchronization of contacts between Odoo and Mailchimp - Centralized contact management within Odoo - Integration with Odoo Contacts and CRM modules - Reduced manual data entry and improved data consistency - Support for structured email marketing workflows By integrating Mailchimp with Odoo ERP, businesses gain a structured approach to managing customer data for email marketing while maintaining consistency between ERP and marketing platforms.

#### Who Is the Company Behind MailChimp Odoo Integration?

- **Seller:** [TeqStars](https://www.g2.com/sellers/teqstars)
- **Year Founded:** 2019
- **HQ Location:** Rajkot, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0fcf475bfa4e0e3f795c844920628e8de52305482cb73f3598f4ef661149381c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fteqstars%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [Mailfrog.io](https://www.g2.com/products/mailfrog-io/reviews)

Mailfrog.io is an ICP-first outbound email automation platform that starts with your Ideal Customer Profile and works outward—generating fresh, targeted prospect data and executing campaigns under the same roof.

#### Who Is the Company Behind Mailfrog.io?

- **Seller:** [Avention media](https://www.g2.com/sellers/avention-media)
- **Year Founded:** 2010
- **HQ Location:** New York City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c9ef70901b8d9dee5a4f589d638e2e7b5bfb65bb3a3339ce761f3af75dec492&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faventionmedia&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Mana](https://www.g2.com/products/mana-marketing-mana/reviews)

Mana is an AI marketing automation and lead generation platform designed for local service-based businesses. The software provides tools to automate the customer acquisition lifecycle, focusing on lead capture through one-click Meta ad campaign launches, intelligent follow-up sequences, and cross-platform management.

#### Who Is the Company Behind Mana?

- **Seller:** [Mana Marketing](https://www.g2.com/sellers/mana-marketing-a8bc82b7-1d4d-4c69-8595-83028aa36fab)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Mana?

**["Streamlines Lead Management but Needs Better Localization"](https://www.g2.com/survey_responses/mana-review-13193497)**

**Rating:** 4.0/5.0 stars

_— Verified User in Sporting Goods_

[Read full review](https://www.g2.com/survey_responses/mana-review-13193497)

### [Marketing Titan](https://www.g2.com/products/marketing-titan/reviews)

Marketing Titan is an AI-native marketing automation and sales platform built from the ground up with artificial intelligence at its core. 100+ specialized AI agents handle lead generation, campaigns, content, email sequences, sales enablement, deal acceleration, customer success automation, and analytics—24/7. You control the automation level: go fully automated or maintain complete human oversight. You set the vision. You approve the direction. You maintain control. The AI executes at scale. One unified platform consolidates 12+ disconnected tools. Includes verified AI Lead Generation (eliminating $15K+ annual ZoomInfo/Apollo fees). Deploys in 24 hours instead of months. Works with your existing MarTech and sales tools. Built for SMB to mid-market companies that need enterprise capabilities without enterprise complexity. 544% average ROI, 75% cost savings within 90 days. Join companies replacing their entire MarTech stacks with one unified platform.

#### Who Is the Company Behind Marketing Titan?

- **Seller:** [Marketing Titan](https://www.g2.com/sellers/marketing-titan)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c66d203e0a02ffefac2630d14756f1f823e45f5be17f596bb1e93266687a4c68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-titan%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MarketOtter](https://www.g2.com/products/marketotter/reviews)

MarketOtter turns your product into a channel-by-channel plan, writes the content, schedules it, auto-posts, and tracks what's working — so you grow without the guesswork, the spreadsheets, or the agency invoice.

#### Who Is the Company Behind MarketOtter?

- **Seller:** [Rock Court](https://www.g2.com/sellers/rock-court)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Marqeable](https://www.g2.com/products/marqeable/reviews)

Marqeable is an AI marketing agent that executes demand generation campaigns for B2B teams. Unlike traditional marketing automation that requires you to build every workflow manually, Marqeable works from a brief—autonomously handling content creation, email sequences, and multi-channel campaign coordination while your team focuses on strategy. The Problem We Solve: Marketing teams spend 60% of their time on administrative tasks—coordinating tools, formatting content, managing campaigns across platforms. Small teams feel this most: they need agency-level output but can't afford $15-25K/month agency retainers or additional hires. How Marqeable Works: 1. Brief to Campaign: Give Marqeable a campaign brief with your goals, audience, and messaging. The AI agent plans and creates the campaign assets. 2. Human-in-the-Loop: Review and approve content before it goes live. You maintain creative control while AI handles execution. 3. Multi-Channel Execution: Marqeable coordinates content across email, social, and other channels—no more copying and pasting between five different tools. 4. Brand Consistency: Upload your brand guidelines once. Marqeable maintains your voice and style across all content. Key Features: - AI-powered campaign creation from brief to publish - Native email editor with preview - Multi-channel campaign coordination - Brand voice and style guide enforcement - Human review and approval workflows - Integration with HubSpot and email platforms Free Tools Included: - Campaign Naming Convention Generator - Content Calendar Generator - Campaign Budget Calculator Who It's Built For: Marqeable is designed for B2B startups without dedicated marketing teams, solo marketers juggling multiple channels, small marketing teams of 1-5 people looking to scale output, founders handling their own demand generation, and agencies seeking to increase client capacity without adding headcount. What Makes Us Different: Traditional automation requires you to build complex workflows, set up triggers, and connect dozens of tools. Marqeable thinks and executes like a junior marketer who never sleeps, never forgets your brand guidelines, and can run campaigns while you focus on what matters: strategy, creativity, and growth. You get agency-quality campaigns at a fraction of the cost and time investment.

#### Who Is the Company Behind Marqeable?

- **Seller:** [Marqeable](https://www.g2.com/sellers/marqeable)
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0e60fd361fbfadd8bd4681b051985259da0b5722bbd156dae056357cc615a093&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarqeable%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Event Management Platforms](https://www.g2.com/categories/event-management-platforms)

[Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam)

[Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence)

[Session Replay Software](https://www.g2.com/categories/session-replay)

[Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
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- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

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* * *

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.