# Best Marketing Automation Software - Page 17

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 508

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 508+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316)

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io)

**Sponsored**

### Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-01T20%3A26%3A29Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D17&secure%5Btoken%5D=e03b0a70e0e567a05544b0e3fd5e88c985ae6e06b87a53c9e9836b2176433dd6&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_marketing_automation%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url)

### [Cronberry](https://www.g2.com/products/cronberry/reviews)

Cronberry is a robust lead management and marketing automation software. It helps businesses with all the advanced marketing automation tools to grow and expand the customer base. You can manage your business listing, create catalogs, landing pages, and custom forms with Cronberry software. It further helps run pre-defined campaigns based on the leads and prospects segmentation. Cronberry marketing automation solution further helps with invoice management, payment, and subscription monitoring, automated updates/campaigns, real-time announcements, and loyalty programme monitoring. Cronberry Marketing Automation Software Integrations Marketplace: JustDial, Tradeindia and IndiaMart Ecommerce: Shopify Social Media: Facebook, Instagram Forms: Google Form Custom: API, Android and iOS How Does Cronberry Help with Lead Management? Email: A dedicated email marketing automation technique helps with impactful communication channels. Users are also allowed to customize templates, run preview tests and catch on in-depth insights. SMS: Brands can run multiple SMS campaigns and personalize the messages based on the behaviors showcased by their target audience. In-App: In-app notifications for both Android and iOS users facilitate seamless interaction and better business outcomes. Push: App-based real-time reminders, help brands keep their end clients updated with the latest information. Benefits of Cronberry Marketing Automation Tools Generate Custom Forms: Organisations can utilize Cronberry to generate custom forms and help customers submit detailed information. The drag and drop form builder helps with personalized field management and data monitoring. URL Shortener: Businesses can use Cronberry marketing automation software to generate unique landing pages, catalog wise short links and readable quick links. Heading and Email Subject Analyser: A dedicated heading and email subject analyser helps with blog post titles, click-through rate improvisation and contextual headings. Manage Business Listings: Track and manage leads from multiple sources like JustDial, IndiaMart and Tradeindia. Offers & Announcements: Software provides the website announcement feature to create and share newsletters, discounts and offers. How Does Cronberry Work? The latest version of Cronberry is primarily used for managing orders, shops and customers. It has an intuitive interface and is simple to use. Cronberry can be easily integrated with your existing systems to ensure a smooth workflow. For more information, you can also refer to user manuals and take an online Cronberry demo at Techjockey.com. How to Use Cronberry Marketing Automation Solution? Get started with Cronberry in 5 simple steps: Step 1: Buy Cronberry installation key from techjockey.com Step 2: Install Cronberry on your device (on-premise), or Directly login through the official website (web-based) Step 3: Sign up & create your account Step 4: Add users & assign permissions Step 5: Get started with Cronberry

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Cronberry?

- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Cronberry?

- **Seller:** [Alcodes Mobility Pvt Ltd](https://www.g2.com/sellers/alcodes-mobility-pvt-ltd)
- **Year Founded:** 2009
- **HQ Location:** Jaipur, India
- **Twitter:** @alcodesmobility  
68 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f52036c4e7db28550e1a5e1001cea1b6076706ee5859562d2d3bce6d9fabc6a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falcodes%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Medium

#### What Do G2 Reviewers Say About Cronberry?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation efficiency** of Cronberry, streamlining sales and marketing processes across various sectors.
- Users find Cronberry's **easy creation of marketing tasks** beneficial for streamlined lead management and targeted campaigns.
- Users find Cronberry's **omnichannel marketing capabilities** extremely helpful for managing tasks like filtering leads and sending targeted emails.
- Users value the **easy form creation** feature of Cronberry, streamlining operations across multiple business sectors.
- Users find the **omnichannel marketing capabilities** of Cronberry extremely helpful for efficient marketing task management.

##### Cons

- Users find Cronberry to be **expensive** due to extra costs for additional features, impacting overall value.

#### What Are Recent G2 Reviews of Cronberry?

**["Streamline lead management and campaign execution"](https://www.g2.com/survey_responses/cronberry-review-10031778)**

**Rating:** 4.5/5.0 stars

_— Moneim H._

[Read full review](https://www.g2.com/survey_responses/cronberry-review-10031778)

**["All about cronberry"](https://www.g2.com/survey_responses/cronberry-review-10678822)**

**Rating:** 5.0/5.0 stars

_— Nivedita S._

[Read full review](https://www.g2.com/survey_responses/cronberry-review-10678822)

### [Doppler](https://www.g2.com/products/doppler/reviews)

Doppler is an email marketing solution to create, manage and analyze newsletter marketing campaigns.

**Average Rating:** 4.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Doppler?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Doppler?

- **Seller:** [Making Sense](https://www.g2.com/sellers/making-sense)
- **Year Founded:** 2006
- **HQ Location:** Palo Alto, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f90c6c233e454719200b1b339ffb8c2812a172eae9a5ca2d5f53dd27903b3c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F219833&secure%5Burl_type%5D=linkedin_company_website)  
266 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Doppler?

**["Doppler for Developers"](https://www.g2.com/survey_responses/doppler-review-6863116)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/doppler-review-6863116)

**["Best email marketing platform!! Doppler is one of the most complete email marketing solutions."](https://www.g2.com/survey_responses/doppler-review-5351638)**

**Rating:** 5.0/5.0 stars

_— Andres T._

[Read full review](https://www.g2.com/survey_responses/doppler-review-5351638)

#### What Are G2 Users Discussing About Doppler?

- [What is Doppler used for?](https://www.g2.com/discussions/what-is-doppler-used-for)

### [Eggflow](https://www.g2.com/products/eggflow/reviews)

Eggflow is a developers team which provide merchants with free apps on Shopify

**Average Rating:** 4.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Eggflow?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Eggflow?

- **Seller:** [MOG](https://www.g2.com/sellers/mog)
- **Year Founded:** 2017
- **HQ Location:** Ha Noi, VN
- **Twitter:** @eggflowapps  
33 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea8587151b98cd4c9a6c15342826cffaba8f625a63ef7be9449d72084d780ca6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14380644&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Eggflow?

**["Amazing tool to manage the audience of my ads"](https://www.g2.com/survey_responses/eggflow-review-5329940)**

**Rating:** 5.0/5.0 stars

_— Ahmed I._

[Read full review](https://www.g2.com/survey_responses/eggflow-review-5329940)

**["Just Great ADs tool!!"](https://www.g2.com/survey_responses/eggflow-review-6546568)**

**Rating:** 5.0/5.0 stars

_— Mark B._

[Read full review](https://www.g2.com/survey_responses/eggflow-review-6546568)

#### What Are G2 Users Discussing About Eggflow?

- [What is Eggflow used for?](https://www.g2.com/discussions/what-is-eggflow-used-for)

### [Framework360](https://www.g2.com/products/framework360/reviews)

Framework360 is the essential cloud software for true digital marketing professionals. Framework360 is an All-in-One Marketing platform, allowing you to manage all your marketing efforts from a single space.

**Average Rating:** 4.5/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Framework360?

- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Framework360?

- **Seller:** [Marketing Studio](https://www.g2.com/sellers/marketing-studio)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d4c4976a691b4a7cf91b2b2c8c3738bc4eb300ef1306b6d06d35d57c58e2af2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fframework360%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Framework360?

**["Essential software!"](https://www.g2.com/survey_responses/framework360-review-8961953)**

**Rating:** 5.0/5.0 stars

_— Marco F._

[Read full review](https://www.g2.com/survey_responses/framework360-review-8961953)

**["Framework360: all-in-one for marketers, practical and with lightning-fast technical support"](https://www.g2.com/survey_responses/framework360-review-12234075)**

**Rating:** 5.0/5.0 stars

_— Mauro L._

[Read full review](https://www.g2.com/survey_responses/framework360-review-12234075)

#### What Are G2 Users Discussing About Framework360?

- [What is Framework360 used for?](https://www.g2.com/discussions/what-is-framework360-used-for)

### [imagino](https://www.g2.com/products/imagino/reviews)

imagino is a leading Data-First AI-Powered Customer Engagement Platform that combines live governed data, built-in AI orchestration, and flexible model choice creating the foundation for smarter, more adaptive customer experiences. End-to-end customer engagement in one single, scalable platform - designed to transform how brands engage with their customers With Imogen, imagno’s AI at the heart of the platform orchestrating, driving and optimising customer engagement, our solution combines the data integration strengths of a Customer Data Platform with advanced activation, AI driven personalisation and scalable journey orchestration, all without moving your data. imagino is trusted by leading brands including: Clarins, Club Med, Vertu Motors, and Hachette Livre. For more information, visit imagino.com. We’ve created two solutions—one to power your outbound marketing across every channel, and another to bring real-time intelligence to your inbound and frontline experiences assisted by Imogen who builds, drives and optimises your customer engagement. With Imogen at the centre of the platform, our solution combines the data integration strengths of Customer Data Platforms (CDPs) with the activation capabilities of an Engagement Platform, offering a seamless, scalable solution with no-data-movement onboarding, AI-driven personalisation, and advanced journey orchestration. imagino is trusted by leading brands including: Clarins, Club Med, Vertu Motors, and Hachette Livre.

**Average Rating:** 4.7/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate imagino?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 9.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind imagino?

- **Seller:** [imagino](https://www.g2.com/sellers/imagino)
- **Company Website:** imagino.com
- **Year Founded:** 2017
- **HQ Location:** Cachan, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6eea0a12caf61b26db897fa8669f09cf4b0706621590bf0642968d4bd902020&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimagino-software&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 33% Medium

#### What Do G2 Reviewers Say About imagino?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integration** of imagino for effective marketing campaign management and improved marketing effects.

##### Cons

- Users express frustration with the **lack of an API** , limiting integration options and overall flexibility.
- Users are disappointed by the **missing features** , such as the absence of a free version and API access.

#### What Are Recent G2 Reviews of imagino?

**["imagine: a powerful CDP to unify data and boost marketing campaigns"](https://www.g2.com/survey_responses/imagino-review-12544934)**

**Rating:** 5.0/5.0 stars

_— Jerome P._

[Read full review](https://www.g2.com/survey_responses/imagino-review-12544934)

**["Imagino unifies customer data and boosts marketing personalization in real time"](https://www.g2.com/survey_responses/imagino-review-13110753)**

**Rating:** 4.0/5.0 stars

_— Christelle G._

[Read full review](https://www.g2.com/survey_responses/imagino-review-13110753)

### [InfinityFlow.io](https://www.g2.com/products/infinityflow-io/reviews)

Market faster and sell more with drag-and-drop marketing automation.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate InfinityFlow.io?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind InfinityFlow.io?

- **Seller:** [InfinityFlow.io](https://www.g2.com/sellers/infinityflow-io)
- **Year Founded:** 2022
- **HQ Location:** West Palm Beach, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4b4925b88239159a160a0eb01a95f978b268ec40e1be70dbfe3e59ea7b6d3612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfinityflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of InfinityFlow.io?

**[""Super powerful tool for all things sales, marketing & automation related""](https://www.g2.com/survey_responses/infinityflow-io-review-7487041)**

**Rating:** 5.0/5.0 stars

_— tareq q._

[Read full review](https://www.g2.com/survey_responses/infinityflow-io-review-7487041)

**["Infinitely Automate your business and marketing flows"](https://www.g2.com/survey_responses/infinityflow-io-review-7427553)**

**Rating:** 5.0/5.0 stars

_— Dan R._

[Read full review](https://www.g2.com/survey_responses/infinityflow-io-review-7427553)

### [Jobin.cloud](https://www.g2.com/products/jobin-cloud/reviews)

Jobin.cloud is an All-in-one AI Recruiting and Lead Gen Platform with advanced LinkedIn automation. 🔍 1. Advanced Sourcing from LinkedIn • Bulk import of LinkedIn profiles (including Sales Navigator and Recruiter). • Automatically enriches profiles with data (skills, job titles, companies, etc.). • Browser extension for fast sourcing while browsing LinkedIn. • Eliminates the need for manual copy-pasting and spreadsheet management. ✅ Impact: Saves hours of manual work, centralizes lead and candidate collection, and improves pipeline building. 🧠 2. Built-in AI Assistant • AI ranking and scoring of contacts based on job descriptions or custom criteria. • AI message generation tailored to each contact’s profile and fit. • Helps generate outreach content at scale with personalization. ✅ Impact: Improves match quality, speeds up communication, and boosts response rates. 📬 3. Multi-Channel Outreach Automation • Automated LinkedIn and email sequences. • Smart conditions (if connected, send LinkedIn message; else send email). • Built-in reply detection, follow-ups, and branching logic. ✅ Impact: Increases outreach efficiency, improves engagement, and eliminates the need for third-party tools. 👥 4. CRM + ATS Functionality • Centralized contact management with filters, tags, pipelines, and custom fields. • Visual pipelines for tracking candidate or lead stages. • Activity tracking of all messages, replies, notes, and sequences. ✅ Impact: Keeps outreach organized, makes it easy to collaborate across teams, and replaces fragmented ATS/CRM setups. 🧪 5. Smart Filtering and Bulk Actions • Deep filtering on any data field (location, skills, stage, source, etc.). • Dynamic lists - auto-update profiles and keep lists relevant • Bulk actions: send messages, assign jobs, add to sequences, tag, export, etc. ✅ Impact: Enables large-scale yet targeted actions without complexity. 🔄 6. Seamless Integration with Outreach, Scoring, and Jobs • All features are natively integrated - jobs, contacts, messages, and AI tools work in sync. • Avoids the need to jump between tools or sync data externally. ✅ Impact: Reduces friction, prevents data loss, and delivers a smooth user experience. 💸 7. Generous Free Plan and Cost-Effective Scaling • Free tier includes key features for individual recruiters or solopreneurs. • Paid plans scale with team size and feature needs. ✅ Impact: Low barrier to entry with real value even at the free level.

**Average Rating:** 4.5/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Jobin.cloud?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Jobin.cloud?

- **Seller:** [Jobin.cloud](https://www.g2.com/sellers/jobin-cloud)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a2e43e7796e381124eea396b66709115338cbe8a4b2c68c964bd172a068a7e65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjobin-cloud&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Jobin.cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users are impressed by Jobin.cloud's **comprehensive features** , providing all necessary tools for effective recruiting.
- Users value the **affordability** of Jobin.cloud, highlighting its competitive pricing for comprehensive recruiting tools.
- Users praise the **seamless AI integration** of Jobin.cloud, enhancing sourcing efficiency and user experience significantly.
- Users value the **seamless automation** of Jobin.cloud, allowing efficient bulk actions and smooth integration with LinkedIn.
- Users love the **seamless collaboration** features of Jobin.cloud, enhancing their productivity and connectivity with ease.

##### Cons

- Users find the lack of **resume storage and tracking history** on Jobin.cloud cumbersome and detrimental to their recruiting process.
- Users find the **inefficient workflow** of Jobin.cloud cumbersome, lacking essential tools for resume management and tracking.
- Users feel a **lack of customization** limits Jobin.cloud's flexibility compared to other services offering tailored fields.
- Users find **limited customization** options in Jobin.cloud, especially lacking the ability to create additional fields effectively.
- Users find the **limited features** of Jobin.cloud, such as missing resume storage, cumbersome and frustrating.

#### What Are Recent G2 Reviews of Jobin.cloud?

**["Streamlined Outreach with Time-Saving Automation"](https://www.g2.com/survey_responses/jobin-cloud-review-13159981)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/jobin-cloud-review-13159981)

**["Simple Workflow Builder with Always-On Reliability and Fast Support"](https://www.g2.com/survey_responses/jobin-cloud-review-12978253)**

**Rating:** 5.0/5.0 stars

_— Kenny R._

[Read full review](https://www.g2.com/survey_responses/jobin-cloud-review-12978253)

### [JUNE](https://www.g2.com/products/june/reviews)

JUNE - Online Marketing Cloud provides a powerful cloud-based web app for the creation of unique e-commerce and email marketing content. Design high-quality content with pre-made templates, optimized sections and ready-to-use lead generation forms, personalize your content and perform A/B tests within the JUNE editor. From simple and intuitive drag-and-drop creation to custom programming, JUNE editor provides you everything you need to create and publish landing pages, websites and newsletters within minutes. Your content is created in a responsive design, so it can be displayed on all devices. Use a range of external integrations for CRM, social media and email-systems. Those integrations allow you importing data and email addresses or, for example, include products from web shops. Generate reports to check performances or check your metrics on your well-arranged dashboard. You are able to work on your landing page and newsletter simultaneously with your team and watch changes being made in real-time.

**Average Rating:** 3.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate JUNE?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind JUNE?

- **Seller:** [JUNE](https://www.g2.com/sellers/june)
- **Year Founded:** 2014
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5ff96380cb45776ef5ddd9b0994eb9b2466c05222e2df4eef766418b0511f201&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10186960&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 25% Small

#### What Do G2 Reviewers Say About JUNE?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **helpful customer support** of JUNE, noting fast replies and effective problem-solving.
- Users find JUNE's **ease of learning** exceptional, thanks to its intuitive interface and straightforward functions.
- Users find the **ease of use** of JUNE impressive, appreciating its intuitive and well-designed interface.
- Users praise the **helpful customer support** for its fast responses and effective problem-solving solutions.
- Users find the **intuitive interface** of JUNE easy to navigate and learn without extensive training.

##### Cons

- Users face **editing issues** with JUNE, as mistakes cannot be corrected easily or reversed.
- Users report numerous **bugs affecting error handling** , leading to lost work and frustration during their tasks.
- Users feel the **high cost** of JUNE is a burden, especially for students managing tight budgets.

#### What Are Recent G2 Reviews of JUNE?

**["Very Powerful with many bugs."](https://www.g2.com/survey_responses/june-review-7602207)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/june-review-7602207)

**["Lots of useful features, some of them need more work"](https://www.g2.com/survey_responses/june-review-7591913)**

**Rating:** 4.0/5.0 stars

_— Verified User in Events Services_

[Read full review](https://www.g2.com/survey_responses/june-review-7591913)

### [Kevy](https://www.g2.com/products/kevy/reviews)

Kevy helps online businesses increase sales through intelligent, personalised marketing campaigns. This is made possible through a combination of marketing automation, predictive analytics, and artificial intelligence tools. Marketing automation can be complex, so Kevy's team also provides support to help you solve issues and build optimal campaigns.

**Average Rating:** 4.1/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Kevy?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Kevy?

- **Seller:** [Kevy](https://www.g2.com/sellers/kevy)
- **Year Founded:** 2012
- **HQ Location:** Atlanta, US
- **Twitter:** @teamkevy  
1,223 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=373e73b100a0456697002de68ee0da942bfe97bf42ecd5d0d7696f70b2bb0f83&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkevy&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®
- **Phone:** 855-702-2096

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Kevy?

**["Why Kevy..."](https://www.g2.com/survey_responses/kevy-review-9060849)**

**Rating:** 4.0/5.0 stars

_— Shamir R._

[Read full review](https://www.g2.com/survey_responses/kevy-review-9060849)

**["e-commerce tool"](https://www.g2.com/survey_responses/kevy-review-9078255)**

**Rating:** 4.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/kevy-review-9078255)

#### What Are G2 Users Discussing About Kevy?

- [What is Kevy used for?](https://www.g2.com/discussions/what-is-kevy-used-for)

### [Kyrios Systems](https://www.g2.com/products/kyrios-systems/reviews)

Kyrios Systems is an all-in-one growth platform designed to eliminate chaos and unlock scalable, sustainable business success for small to mid-sized businesses. We’re not just another SaaS company—we’re a partner for entrepreneurs who are tired of juggling disconnected tools, fighting operational fires, and feeling like they’re always a step behind. At its core, Kyrios helps business owners reclaim their time, simplify operations, and grow with clarity and control. Whether you're building your first automated workflow or managing thousands of customer relationships, Kyrios delivers an intuitive, full-service platform that integrates marketing, CRM, automation, team collaboration, sales funnels, AI, and customer support under one roof. Why We Exist Our mission is simple: to simplify business for small business owners. We equip them with the tools, training, and technology to save time, reduce tech overwhelm, and drive results—without hidden fees or complicated setups. We believe in loyalty, integrity, and affordability, and we relentlessly advocate for the success of the entrepreneurial underdogs. If you’ve ever felt like your business is being buried under tech tools that don’t talk to each other—or that you’ve been “sold” instead of “supported”—then Kyrios was built for you. Kyrios is your business autopilot—a single platform that simplifies everything from lead generation to customer retention. Key features include: Who We Serve Kyrios was built for savvy business owners who are ready to grow without burning out. These owners want efficiency, automation, and visibility across their business. They’re often tired of duct-taping multiple tools together or spending more time managing software than serving customers. Our customers are businesses looking to streamline and scale. If they value clarity, control, and customer experience, they thrive with Kyrios. The Transformation We Offer Before Kyrios: Juggling 6+ disconnected apps Constantly putting out fires Leads falling through the cracks Marketing campaigns run on hope and guesswork After Kyrios: A centralized, integrated platform Predictable lead flow and client communication Automated, scalable marketing and sales systems Clear data insights and peace of mind We turn overwhelmed owners into confident leaders.

**Average Rating:** 4.3/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Kyrios Systems?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Kyrios Systems?

- **Seller:** [Kyrios Systems](https://www.g2.com/sellers/kyrios-systems)
- **Year Founded:** 2017
- **HQ Location:** Hoover, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=270a5704b7458cd3c620c276147df6b2b6e09d56bc2b8db2b62d176a54864957&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkyriossystems%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Medium, 40% Small

#### What Do G2 Reviewers Say About Kyrios Systems?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Kyrios Systems for its **user-friendly interface** , making it a gamechanger in their experience.
- Users rave about the **excellent customer support** provided by Kyrios Systems, enhancing their overall experience.
- Users find Kyrios Systems to be a **gamechanger in ease of use** , bringing great satisfaction to their experience.
- Users find Kyrios Systems to be **intuitive and user-friendly** , significantly enhancing their experience and satisfaction.
- Users value the **user-friendly interface** of Kyrios Systems, enhancing their overall experience with the product.

##### Cons

- Users find the **high complexity** of Kyrios Systems frustrating, citing slow updates and limited features as major issues.
- Users express frustration with the **incomplete information** provided by Kyrios Systems, hindering effective usage and understanding.
- Users express frustration over the **limited features** of Kyrios Systems, impacting their overall experience and capabilities.
- Users experience **slow updates** and find the overall complexity frustrating, limiting their ability to utilize features effectively.

#### What Are Recent G2 Reviews of Kyrios Systems?

**["Incredible Support and Broad Capabilities That Consolidated Our Services"](https://www.g2.com/survey_responses/kyrios-systems-review-12946975)**

**Rating:** 5.0/5.0 stars

_— Priscilla A._

[Read full review](https://www.g2.com/survey_responses/kyrios-systems-review-12946975)

**["Impressive Real-time insights"](https://www.g2.com/survey_responses/kyrios-systems-review-9810568)**

**Rating:** 4.5/5.0 stars

_— Mikal I._

[Read full review](https://www.g2.com/survey_responses/kyrios-systems-review-9810568)

### [LeadLovers](https://www.g2.com/products/leadlovers/reviews)

LeadLovers is a sales automation and digital marketing platform.

**Average Rating:** 3.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate LeadLovers?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Customization :** 5.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 5.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 5.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind LeadLovers?

- **Seller:** [leadlovers](https://www.g2.com/sellers/leadlovers)
- **Year Founded:** 2015
- **HQ Location:** São José dos Pinhais, BR
- **Twitter:** @ameseulead  
355 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55944a77dbac432f602ddb5acf255dee093d51b805b480dbce3ee88651a77ad7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10795663&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About LeadLovers?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **automation efficiency** of LeadLovers, enhancing customer interactions and improving response rates significantly.
- Users love the **automation features** of LeadLovers, which enhance efficiency and boost customer engagement significantly.
- Users love the **marketing automation** features of LeadLovers, which significantly enhance customer engagement and response rates.

##### Cons

- Users note a **slight learning curve** with LeadLovers due to the multitude of features available.

#### What Are Recent G2 Reviews of LeadLovers?

**["LeadLovers transformed our digital marketing"](https://www.g2.com/survey_responses/leadlovers-review-11096323)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/leadlovers-review-11096323)

**["Lead Lovers - My first e-mail marketing tool"](https://www.g2.com/survey_responses/leadlovers-review-6841618)**

**Rating:** 4.0/5.0 stars

_— Dylan L._

[Read full review](https://www.g2.com/survey_responses/leadlovers-review-6841618)

#### What Are G2 Users Discussing About LeadLovers?

- [What is LeadLovers used for?](https://www.g2.com/discussions/what-is-leadlovers-used-for)

### [Lemnisk](https://www.g2.com/products/lemnisk/reviews)

Lemnisk's Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises. The key capabilities include: ● No code connectors to bring together silo-ed marketing data sources and create a real-time one view of every customer ● Orchestrate individual customer journeys across the marketing tool ecosystem on the right channels at the right time using a proprietary in-built machine learning engine ● Create 1:1 personalized experiences for each user across multiple marketing channels Lemnisk has offices in Boston, Singapore, Dubai, and Bangalore. Lemnisk is ISO 27001 and ISO 27018 certified. For more information, please visit: www.lemnisk.co

**Average Rating:** 4.4/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Lemnisk?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Lemnisk?

- **Seller:** [Lemnisk](https://www.g2.com/sellers/lemnisk)
- **Year Founded:** 2019
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @LemniskCo  
283 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0b23ddac67040c3256181229796c871abdd27ecd7c9c31973dded23f9aaf55dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13692333&secure%5Burl_type%5D=linkedin_company_website)  
71 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Insurance
- **Company Size:** 50% Large, 30% Medium

#### What Are Recent G2 Reviews of Lemnisk?

**["Great Customer Data Platform Tool"](https://www.g2.com/survey_responses/lemnisk-review-8730416)**

**Rating:** 5.0/5.0 stars

_— ashu k._

[Read full review](https://www.g2.com/survey_responses/lemnisk-review-8730416)

**["Transforming Customer Experiences with Lemnisk"](https://www.g2.com/survey_responses/lemnisk-review-8647909)**

**Rating:** 5.0/5.0 stars

_— Akash S._

[Read full review](https://www.g2.com/survey_responses/lemnisk-review-8647909)

#### What Are G2 Users Discussing About Lemnisk?

- [What is Lemnisk used for?](https://www.g2.com/discussions/what-is-lemnisk-used-for) - 1 comment

### [Nationwide Leads](https://www.g2.com/products/nationwide-leads/reviews)

Choose the best all-in-one business software with Nationwide Leads to easily manage your business workflow and marketing automation on a single platform. Our solution provides a cost-effective way to streamline your operations, making business management simpler than ever. Track your business progress anytime with Nationwide Leads and watch your processes improve effortlessly.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Nationwide Leads?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Nationwide Leads?

- **Seller:** [Nationwide Leads](https://www.g2.com/sellers/nationwide-leads)
- **HQ Location:** Minneapolis, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=241f2296dfe4c76df8005339a18d6ffec40906f7302a8109e316e45cda74a74a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnationwide-leads%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Nationwide Leads?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer support** of Nationwide Leads, fostering trust and a strong working relationship.
- Users highlight the **automation efficiency** of Nationwide Leads, enhancing personalized experiences and streamlining team collaboration.
- Users find Nationwide Leads to be incredibly **easy to use** , seamlessly fitting into their daily workflow.
- Users find Nationwide Leads to be **incredibly user-friendly** , seamlessly integrating into their daily workflow with ease.
- Users find the **easy integration** of Nationwide Leads enhances their workflow, making it user-friendly and efficient.

##### Cons

- Users experience **slow performance** from customer service representatives, impacting their overall satisfaction and efficiency.

#### What Are Recent G2 Reviews of Nationwide Leads?

**["Marketing for beauty company"](https://www.g2.com/survey_responses/nationwide-leads-review-10749690)**

**Rating:** 5.0/5.0 stars

_— Emily A._

[Read full review](https://www.g2.com/survey_responses/nationwide-leads-review-10749690)

**["Targeted online experiences and exceptional service"](https://www.g2.com/survey_responses/nationwide-leads-review-10747029)**

**Rating:** 5.0/5.0 stars

_— Andre O._

[Read full review](https://www.g2.com/survey_responses/nationwide-leads-review-10747029)

### [Oncord](https://www.g2.com/products/oncord/reviews)

Oncord is the complete website and digital marketing platform. Simple, secure and connected. Take control of your website pages and publish blog articles with an intuitive drag-and-drop page editor. Use web forms to grow an accurate contact database. Get better results from your digital marketing efforts by sending targeted email and SMS messages. Improve your campaigns with insightful statistics. Sell online, and integrate with popular accounting and CRM solutions.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Oncord?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Oncord?

- **Seller:** [Oncord](https://www.g2.com/sellers/oncord)
- **Year Founded:** 2005
- **HQ Location:** Brisbane, AU
- **Twitter:** @oncordsoftware  
605 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=645b9e1810eff1c49c218947fb4125f05eed4185b97a101e80633ff90d14ba20&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foncord%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Do G2 Reviewers Say About Oncord?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **customizability** of Oncord, enabling easy creation of beautiful, tailored websites and streamlined tools.
- Users love the **customization capabilities** of Oncord, making it easy to create beautiful, personalized websites effortlessly.
- Users love the **ease of creation** with Oncord, finding it intuitive and great for building customized websites effortlessly.
- Users find Oncord's interface to be **easy to use and intuitive** , streamlining the creation of custom websites effortlessly.
- Users value the **easy creation** of beautiful, customized websites with Oncord's intuitive and integrated tools.

#### What Are Recent G2 Reviews of Oncord?

**["Good decision to get onboard with Oncord"](https://www.g2.com/survey_responses/oncord-review-8208569)**

**Rating:** 5.0/5.0 stars

_— Chris D._

[Read full review](https://www.g2.com/survey_responses/oncord-review-8208569)

**["A Great Tool for our organization"](https://www.g2.com/survey_responses/oncord-review-11539582)**

**Rating:** 5.0/5.0 stars

_— Jean-Baptiste R._

[Read full review](https://www.g2.com/survey_responses/oncord-review-11539582)

#### What Are G2 Users Discussing About Oncord?

- [What is Oncord used for?](https://www.g2.com/discussions/what-is-oncord-used-for)

### [Pega Customer Decision Hub](https://www.g2.com/products/pegasystems-pega-customer-decision-hub/reviews)

Deepen relationships and maximize value, every moment, everywhere.

**Average Rating:** 4.4/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Pega Customer Decision Hub?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.0/10)
- **Customization :** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Pega Customer Decision Hub?

- **Seller:** [Pegasystems](https://www.g2.com/sellers/pegasystems)
- **Year Founded:** 1983
- **HQ Location:** Cambridge, MA
- **Twitter:** @pega  
45,022 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c75409c33fbae8118b5f020eb0be2bccdc4330aee18fd61d88a946c760308820&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpegasystems&secure%5Burl_type%5D=linkedin_company_website)  
5,558 employees on LinkedIn®
- **Ownership:** NASDAQ:PEGA

#### Who Uses This Product?

- **Company Size:** 50% Medium, 25% Large

#### What Do G2 Reviewers Say About Pega Customer Decision Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **customer support productivity** of Pega Customer Decision Hub, benefitting from its easy implementation and low code features.
- Users appreciate the **customization capabilities** of Pega Customer Decision Hub, enhancing productivity with easy implementation and low-code features.
- Users appreciate the **ease of implementation** of Pega Customer Decision Hub, enhancing productivity in customer support workflows.
- Users find the **easy implementation** of Pega Customer Decision Hub enhances productivity and empowers citizen developers effectively.
- Users find the **easy setup** of Pega Customer Decision Hub to be immensely beneficial for productivity and workflow efficiency.

##### Cons

- Users find the **UI complexity** overwhelming, desiring a more compact design with logically grouped information for better access.
- Users find the **UI cluttered and overwhelming** , wishing for a more compact and logically organized design.
- Users find the **cluttered and overwhelming UI** of Pega Customer Decision Hub hinders easy information access.

#### What Are Recent G2 Reviews of Pega Customer Decision Hub?

**["Best usage for customer marketing"](https://www.g2.com/survey_responses/pega-customer-decision-hub-review-8810900)**

**Rating:** 5.0/5.0 stars

_— Anudeep N._

[Read full review](https://www.g2.com/survey_responses/pega-customer-decision-hub-review-8810900)

**["One of the best tools to transform your customer engagement"](https://www.g2.com/survey_responses/pega-customer-decision-hub-review-10857262)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/pega-customer-decision-hub-review-10857262)

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Spotlight Categories

[Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

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## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.