Best Marketing Automation Software - Page 28

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 733

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,600+ Authentic Reviews
  • 733+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Salesforce Marketing Cloud, Attentive, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=attentive&focus%5B%5D=klaviyo)

SmartFirm

SmartFirm.io is a SaaS platform designed specifically for accountants, bookkeepers, and tax professionals who need efficient marketing and client acquisition solutions. Unlike generic marketing software, SmartFirm combines AI-driven tools with accounting industry expertise to deliver measurable growth without the complexity of managing multiple platforms. Key Features: AI Marketing Automation: Automates email, SMS, and voice responses to ensure every client inquiry is answered instantly. Lead Generation & CRM: Tracks and nurtures prospects through customizable pipelines to improve conversion rates. SEO & Review Management: Enhances online visibility with local SEO optimization and automated review collection tools. Social Media Scheduling & Ads: Simplifies posting, content planning, and campaign management across multiple channels. Value Proposition: SmartFirm helps financial professionals save time, increase visibility, and convert more inquiries into clients. Firms using SmartFirm report faster response times, improved client satisfaction, and consistent lead growth. By integrating marketing, CRM, and AI-powered communication into one platform, SmartFirm enables firms to scale without hiring additional staff.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind SmartFirm?

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About SmartFirm?

AI-generated summary from verified user reviews

Pros
  • Users highlight the engaging gamification of SmartFirm, enhancing e-learning experiences and boosting learner performance effectively.
Cons
  • Users find the limited information on course offerings and pricing frustrating, often needing to contact directly for details.

What Are Recent G2 Reviews of SmartFirm?

SPRL

SPRL is a SaaS platform that helps businesses create branded short links, QR codes, and track marketing performance through powerful analytics and automation.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind SPRL?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of SPRL?

Structure Pie

Email marketing tool designed to help you achieve success in your email campaigns. With Structure Pie, you will be able to create, send and track emails effectively and easily.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Structure Pie?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Structure Pie?

AI-generated summary from verified user reviews

Pros
  • Users find the email marketing services of Structure Pie to be effective and precisely target their needs.

What Are Recent G2 Reviews of Structure Pie?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Tanganica.com

Tanganica.com is a B2B SaaS tool that helps e-commerce businesses to reach millions of customers through online advertising in just a few clicks with automation and AI powered processes.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Tanganica.com?

  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Tanganica.com?

  • Seller: TGNCA
  • Year Founded: 2020
  • HQ Location: Liberec, CZ
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Tanganica.com?

TorkeHub

TorkeHub is a comprehensive business management platform designed to streamline and optimize various aspects of business operations. With a focus on efficiency and ease of use, TorkeHub offers a suite of powerful tools to help businesses manage customer relationships, sales, invoicing, time management, and financial operations seamlessly. Key Features: AI-Powered CRM: TorkeHub's AI CRM automates and enhances customer relationship management, providing personalized interactions, tracking user performance, and facilitating effective communication through integrated chat features. Sales Management: Centralize your sales operations with tools for lead tracking, pipeline management, and performance analytics. Identify and capitalize on opportunities, streamline quotes and sales orders, and manage client accounts from one intuitive dashboard. Invoicing and Payments: Generate professional invoices, manage part payments, and track payment progress effortlessly. TorkeHub ensures timely compensation with transparent and stress-free invoicing processes. Time Management: Schedule calls, meetings, and tasks with ease. The integrated calendar and reminder features help you stay organized and on top of all events, ensuring nothing slips through the cracks. Reporting and Analytics: Create custom reports to track progress and analyze leads in real-time. Stay informed about invoices, sales orders, and quotes with insightful analytics, helping you make data-driven decisions. Secure Data Collaboration: TorkeHub prioritizes data security, ensuring compliance with GDPR regulations and providing a safe environment for your business operations. Advanced AI Models: From content creation with TorkeAI to predictive analytics with TorkePredict AI, TorkeHub leverages advanced AI models to streamline processes and enhance business performance. User-Friendly Interface: The platform boasts a superb UI/UX design, making it easy to navigate and use, even for those new to business management tools. Why Choose TorkeHub? TorkeHub is designed to empower businesses by providing a centralized hub for managing various operational aspects efficiently. Its robust features, powered by advanced AI, ensure that businesses can optimize their processes, reduce costs, and drive growth effectively. With TorkeHub, businesses can achieve higher productivity, better organization, and improved overall performance. Experience the transformative power of TorkeHub and elevate your business to new heights. Try it today with our flexible plans tailored to your growing needs and see the difference it can make in your business operations.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate TorkeHub?

  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind TorkeHub?

  • Seller: TorkeHub
  • Year Founded: 2024
  • HQ Location: New York, US
  • Twitter: @torkehub
    14 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About TorkeHub?

AI-generated summary from verified user reviews

Pros
  • Users value the collaborative features of TorkeHub, enhancing teamwork and alignment across departments and branches.
  • Users value the effective contact management in TorkeHub, enhancing collaboration and task alignment across departments.
  • Users value the ease of use of TorkeHub, benefiting from its integrated team chat, file storage, and task tracking.
  • Users value the seamless integrations of TorkeHub, enhancing collaboration across departments and improving remote support efficiency.
  • Users appreciate how TorkeHub's task management integrates team chat, file storage, and tracking in one platform.
Cons
  • Users find the integration issues with third-party apps like Slack and Trello hinder efficiency and task synchronization.
  • Users find the limited integrations of TorkeHub frustrating, causing delays in syncing tasks with other systems.
  • Users find the slow loading of TorkeHub frustrating, especially during busy periods when efficiency is crucial.
  • Users find the time-consuming integrations of TorkeHub frustrating, especially during busy periods when efficiency is crucial.

What Are Recent G2 Reviews of TorkeHub?

Touchdown

Touchdown provides a modern, intuitive marketing suite natively integrated with Microsoft Dynamics 365, Power Platform and Business Central. Develop marketing automation strategies, professional landing pages, integrated forms, scoring and behavioral filters. Manage your events from start to finish and analyze your statistics to improve your productivity. Touchdown helps you improve your business processes and make the most of your rich data. Whether you're building an effective customer journey, implementing personalized scoring, a lead nurturing strategy or marketing automation tailored to meet your needs, Touchdown is the essential tool to help you improve your sales and marketing strategy.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Touchdown?

  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Touchdown?

  • Seller: Touchdown
  • Year Founded: 2019
  • HQ Location: Wasquehal, FR
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Touchdown?

Tower CRM

Tower CRM is a modern customer relationship management (CRM) platform designed for growing teams that need powerful sales and marketing capabilities without the complexity of traditional systems. It brings contacts, companies, deals, activities, marketing tools, and reporting into one fast, intuitive workspace built for how teams actually work day to day. In addition to core sales CRM and pipeline management, Tower includes built-in marketing automation and email marketing tools so teams can manage campaigns, nurture leads, and track engagement without relying on multiple disconnected systems. Users can create targeted lists, segment their data, and run outreach that ties directly into their pipeline and customer records, ensuring sales and marketing stay aligned. Tower combines the flexibility of a spreadsheet with the structure of a true CRM and marketing platform. Teams can easily customize fields, organize customer data, and build views that surface exactly what matters. With centralized data management, list building, and segmentation, teams can maintain clean, usable data that powers both outreach and reporting. Unlike legacy platforms that require heavy setup and ongoing administration, Tower is designed for speed to value. Teams can quickly configure pipelines, workflows, and automations, adopt the system faster, and avoid the complexity that often leads to low usage and poor data quality. Built-in reporting and analytics provide clear visibility into pipeline performance, marketing effectiveness, and team activity. Instead of exporting data or building complex dashboards, teams can easily understand what is happening across their business in real time. Designed by experienced operators, Tower CRM focuses on usability, speed, and practical workflows rather than feature bloat. It reduces unnecessary clicks and friction so teams can spend less time managing tools and more time driving revenue. Tower CRM is especially well suited for small and midsize businesses looking for a combined sales CRM, marketing automation platform, email marketing tool, and customer data system that is easy to adopt, flexible to customize, and scalable as they grow. It is ideal for teams replacing spreadsheets or moving away from complex systems that are difficult to maintain and use consistently.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Tower CRM?

  • Seller: Tower CRM
  • Year Founded: 2026
  • HQ Location: San Diego, US
  • LinkedIn® Page: linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 200% Small

What Are Recent G2 Reviews of Tower CRM?

Trustisto

Your store on autopilot 🚀 Use Marketing Automation from Trustisto, boost your sales and increase your customer retention. Trustisto is a Marketing Automation platform designed to boost sales in small and large e-commerce using automation and machine learning. The platform operates based on three pillars: customer identification, optimization and retargeting. Identification means collecting customer data in Customer Data Platform. Trustisto automatically creates customer profiles, carries out profile segmentation tasks and securely stores them in the cloud. The store is the owner of the data. You can run marketing actions on any given group of customers at any time. Optimization aims at constant increasing of the conversion rate, i.e. boosting store’s effectiveness resulting directly in profit. Trustisto implements social proof and fomo, and therefore effectively influences purchase decisions of customers by encouraging them to shop. The process becomes even more effective thanks to the collected data. Retargeting allows you to win back the customers who have already left your store. Trustisto automatically contacts the customers who have not completed the order, and also invites those who have already made purchases to shop at your store again.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Trustisto?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Trustisto?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Trustisto?

Typeface Arc Agents

Arc Agents work alongside your team as specialists who understand your brand, orchestrate complex workflows, and continuously improve. Our agents automate tedious work, so you can focus on what matters most.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Typeface Arc Agents?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Typeface Arc Agents?

  • Seller: Typeface
  • Year Founded: 2022
  • HQ Location: Palo Alto, CA, US
  • LinkedIn® Page: www.linkedin.com
    301 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Typeface Arc Agents?

Ubiquity Engage

Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Ubiquity Engage?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Ubiquity Engage?

What Are G2 Users Discussing About Ubiquity Engage?

UMarket

WE PROVIDE CLOUD-BASED SOFTWARE-AS-A-SERVICE PAYMENT ANALYTICS AND CUSTOMER ENGAGEMENT PLATFORM TO BUSINESSES

Average Rating: 2.5/5.0

Total Reviews: 1

Who Is the Company Behind UMarket?

  • Seller: BuyFi
  • Year Founded: 2024
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About UMarket?

Unim

Unim is a business management software that analyzes goals to indentify opportunities to optimize a bussines.

Average Rating: 2.0/5.0

Total Reviews: 1

Who Is the Company Behind Unim?

  • Seller: Unim
  • Year Founded: 2010
  • HQ Location: Fort Lauderdale, US
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Unim?

Uplane

Uplane is a full-funnel AI marketing automation platform. It empowers marketing teams with real-time market intelligence, AI-powered ad and landing page creation, automated campaign management, and algorithmic budget optimization. Available as a licensed enterprise platform or a fully managed growth service.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Uplane?

  • Seller: Uplane
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

VelocityEngine GTM Campaign Builder

VelocityEngine’s GTM Campaign Builder is an AI-driven platform that enables B2B teams to launch integrated campaigns in minutes instead of months. It eliminates the drag of fragmented tools and manual execution by transforming a company's unique positioning into a complete suite of ready-to-launch assets. The system follows a structured, three-step process: 1. Establish a GTM Foundation: The platform uses company URLs and documents to train AI on brand context, products, and Ideal Customer Profiles (ICPs). It generates editable persona profiles that include key responsibilities, success factors, and objection-handling strategies. 2. Define Campaign Strategy: Using the foundation, it builds a strategy brief that maps a unique Point of View (POV) and tailored messaging pillars to each target persona. 3. Activate the Campaign: Users finalize an editable asset list to produce the "campaign-in-a-box". The "campaign-in-a-box" is the primary deliverable of the platform, housing everything needed for execution in one place. It includes core engagement content (ebooks, blogs, solution briefs), promotional assets (LinkedIn ads, social posts, email sequences), and execution guidance via a launch calendar. For specific initiatives, VelocityEngine offers a custom version of this kit delivered within 24 hours. Our platform allows lean marketing teams to achieve enterprise-level velocity. It is designed to launch campaigns 5X faster with 80% lower content costs and 10X the content volume compared to traditional agency models. By replacing operational overhead with a unified system, it empowers solo marketers to "out-execute giants". Think of it as a "meal kit" for marketing; instead of spending months sourcing individual ingredients and writing a recipe from scratch, you receive a pre-prepped kit with the strategy, content, and instructions ready to be "cooked" and served to your audience immediately.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate VelocityEngine GTM Campaign Builder?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind VelocityEngine GTM Campaign Builder?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About VelocityEngine GTM Campaign Builder?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automation efficiency of VelocityEngine GTM Campaign Builder, enabling rapid and consistent campaign scaling.
  • Users value the automation features of VelocityEngine GTM Campaign Builder, empowering teams to scale campaigns efficiently.
  • Users appreciate the ease of use of VelocityEngine GTM Campaign Builder, making campaign creation straightforward and efficient.
  • Users commend the easy implementation of VelocityEngine, enabling teams to launch effective campaigns quickly and confidently.
  • Users praise the easy setup of VelocityEngine GTM Campaign Builder, facilitating quick implementation and effective campaign management.
Cons
  • Users wish for improved API functionality to enable direct publishing to platforms like HubSpot for better efficiency.

What Are Recent G2 Reviews of VelocityEngine GTM Campaign Builder?

WDC Studio | Marketing Automation

Easily set up marketing automations! Accelerate your marketing processes with AI-powered automation! Deliver the right message to the right customer at the right time to boost conversion rates. Reduce workload and increase sales! Recommended WDC Studio services to maximize your Marketing Automation experience: Email Segmentation Center, WhatsApp Marketing, Gift Coupon Management

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate WDC Studio | Marketing Automation?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind WDC Studio | Marketing Automation?

  • Seller: WDC Studio
  • Year Founded: 2019
  • HQ Location: East Brunswick, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®
  • Ownership: Eren YALCINDAG ,Ahmet Taha YALCINDAG

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About WDC Studio | Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the time-saving automation of WDC Studio, praising its user-friendly setup for managing ads efficiently.
  • Users find the automation features highly efficient, simplifying ad management and saving valuable time.
  • Users find WDC Studio user-friendly, appreciating its quick setup and time-saving ad automation capabilities.
  • Users value the easy setup of WDC Studio, which saves time and enhances ad automation efficiency.
  • Users value the time efficiency of WDC Studio, praising its user-friendly setup for automating ads seamlessly.
Cons
  • Users report poor customer support, citing long response times for queries and technical issues with WDC Studio.
  • Users experience slow performance with WDC Studio, facing delays in response to queries and technical issues.

What Are Recent G2 Reviews of WDC Studio | Marketing Automation?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025