Best Marketing Automation Software - Page 25

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 725

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,300+ Authentic Reviews
  • 725+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Braze, ActiveCampaign, Insider One, Adobe Marketo Engage, Salesforce Marketing Cloud, Attentive, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=braze&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=attentive&focus%5B%5D=klaviyo)

Factoreal

Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers. We bring together email marketing automation, social media marketing, paid marketing, customer journey automation, e-commerce integration, and personalization & segmentation into one simple, connected platform. Built for every marketer, there are plenty of ready-to-use automation workflows that a marketing practitioners can use to kick start their marketing journey. Factoreal offers: Engagement: Mobile Push Notifications Web Push Notifications Email Ecommerce Store Integration SMS Website Tracking Twitter LinkedIn Instagram Facebook Landing Pages & Forms Customer Journey Automation Cross-channel campaigns Personalization Product Analytics: Multi-layer Segmentation Email Analytics Ecommerce Analytics SMS Analytics Campaign Analytics Journey Analytics Social Media Analytics

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Factoreal?

  • Seller: Factoreal
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Factoreal?

What Are G2 Users Discussing About Factoreal?

Friday Force

Friday Force is an AI-powered marketing platform that automates content creation, social media management, and full-funnel marketing strategy. Built on a collaborative Multi-Agent System, Friday Force uses specialized AI agents that work together to plan, create, and execute your entire marketing workflow. What you can do with Friday Force: 1. Generate On-Brand Content: Produce high-quality blog posts, social media content, and AI-generated visuals (images & videos) tailored to your business. 2. Auto-Build Your Marketing Strategy: Friday Force analyzes your business profile, defines your target audience, and creates a cohesive marketing strategy in minutes. 3. Manage & Automate Social Media: Plan, schedule, and publish content across LinkedIn, Instagram, Facebook, TikTok, YouTube, and more—directly from one dashboard. 4. Measure What Matters: Access real-time marketing insights, performance analytics, and predictive recommendations to improve results continuously. Who it's for: Friday Force is designed for freelancers, creators, small businesses, and lean marketing teams who want to scale their content and stay consistent without the time, cost, or complexity of doing everything manually.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Friday Force?

  • Seller: Forcivate
  • Year Founded: 2023
  • HQ Location: Los Angeles, US
  • LinkedIn® Page: linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Friday Force?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Friday Force remarkable, requiring minimal effort for effective digital marketing setup.
  • Users commend the easy setup process of Friday Force, requiring minimal effort for impressive marketing results.
  • Users appreciate the effortless setup of Friday Force, allowing them to focus on reviewing while everything else is handled.
  • Users love the seamless marketing automation of Friday Force, simplifying digital marketing with minimal effort required.
  • Users commend the automated marketing strategy by Friday Force, making it effortless for non-technical individuals.

What Are Recent G2 Reviews of Friday Force?

GoZone Wifi

GoZone WiFi is a Software-as-a-Service (SaaS) company. We are dedicated to helping venues monetize their guest Wi-Fi networks through our three-pronged software suite excelling in Marketing, Advertising, and Analytic features. GoZone WiFi is a leader in the Wi-Fi software industry with a team built of people dedicated to all things WiFi. GoZone separates itself from the competition with the following features and accolades: - Innovative captive portal tool to drive guest Wi-Fi connections. - Fully fleshed-out email and SMS marketing features to engage with guests in real time. - Built-in CRM system to build marketing lists and manage contacts. - Advertising features to promote brand exposure and generate additional revenue for venues. - Analytic features to visualize foot-traffic and understand guest behavior - Hardware agnostic software to ensure simple and cost-saving setup. - Competitive pricing packages that accommodate businesses of varying sizes. - Up to date on the latest WiFi-industry trends to meet clients' needs. - Contributing members of industry-leading groups such as Wi-Fi NOW, and the Wireless Broadband Alliance (WBA).

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate GoZone Wifi?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind GoZone Wifi?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of GoZone Wifi?

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GPTFunnels.AI

Platform to supercharge your lead generation efforts using AI Agents. Building traditional lead generation funnels can be tedious, time consuming, and resource intensive. Many businesses struggle with content production speed, time-to-market delays, measuring and optimizing ROI, team capacity constraints, and integrating the right tools and technologies. With GPT Funnels, you can harness the power of artificial intelligence to launch and continuously optimize your lead generation funnels with ease.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind GPTFunnels.AI?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About GPTFunnels.AI?

AI-generated summary from verified user reviews

Pros
  • Users find GPTFunnels.AI to be very easy to use, significantly enhancing their work efficiency.
  • Users value the time efficiency of GPTFunnels.AI, finding it easy to use and enhancing productivity.

What Are Recent G2 Reviews of GPTFunnels.AI?

GrowGanic

GrowGanic is autonomous SEO software that replaces your keyword tool, your content team, and your website builder with one system. You connect a domain. It does the rest. Most SEO tools hand you a dashboard and leave the work on your desk. GrowGanic runs the whole pipeline itself: it crawls your site, reads what you actually sell, finds the keyword gaps you can realistically win, builds the brief, writes the article, optimizes it for search and for AI answer engines, scores it, and publishes it live on a schedule. You do not pick topics, write briefs, or click publish. The outcome loop is what separates it from content generators. GrowGanic reads engagement and conversion data from your own analytics, learns which articles bring people who actually buy, and writes more of those while it stops feeding pages that rank and bounce. Most tools optimize a vanity proxy. GrowGanic optimizes for customers. Every article is scored across 60+ signals in six categories (Technical SEO, Trust and Authority, AI Visibility, Keyword Optimization, Content Structure, and Readability) before it can go live. Anything under the bar does not ship. No website yet? GrowGanic builds and hosts a complete one first, then starts ranking it. There is no separate site builder to buy. Publishing is native to WordPress, Webflow, Ghost, Shopify, HubSpot, Contentful, and Sanity, with cross-posting to Dev.to and Hashnode and a generic webhook for anything custom. Once a destination is connected, articles publish on their own. Also included: continuous site audits and technical SEO analysis, daily rank tracking with automatic recovery work when a page slips, ongoing competitor and keyword-gap monitoring, AI search visibility (GEO) reporting that measures how often your brand is cited inside AI answers, multi-project support for portfolios and agencies, white-label reports, and a public API with webhooks. Built for founders, operators, agencies, and lean marketing teams who need organic traffic and do not want to run a content operation to get it. If you have compared Surfer SEO, Clearscope, MarketMuse, Frase, or Jasper and concluded they still leave you doing the work, GrowGanic is the one that does the work instead. Plans: a free tier to watch it run on your own domain, Pro at $40 per month effective on annual billing ($89 month to month), and Business at $116 per month effective on annual billing ($249 month to month) for agencies and multi-site portfolios.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind GrowGanic?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of GrowGanic?

HighEngage

HighEngage is an AI-powered chat agent that helps businesses improve customer engagement across support, sales, and operations. It integrates with existing web applications and enables businesses to deploy multiple AI agents for different use cases. HighEngage learns from company websites, documents, FAQs, and knowledge bases to understand customer intent, maintain context, and provide accurate, personalized responses. It can capture and qualify leads during conversations, sync data with CRM systems, and reduce manual data entry. Unresolved conversations can automatically become support tickets, while AI-to-human handoffs preserve the full conversation context. With built-in analytics, businesses can monitor chat volume, resolutions, customer intent, and sentiment to identify knowledge gaps and improve performance.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate HighEngage?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind HighEngage?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of HighEngage?

InboundCycle

InboundCycle is Spain's leading Inbound Marketing and GEO/SEO agency. HubSpot Elite Partner with 12+ years helping B2B companies generate qualified leads, implement marketing automation, and optimize their presence in AI search engines. InboundCycle is the pioneer Inbound Marketing agency in Spain, founded in 2012. As a HubSpot Elite Partner, we specialize in helping B2B companies scale their marketing and sales operations through data-driven strategies. Our core services include: GEO/SEO (Generative Engine Optimization): We help businesses get cited and recommended by AI models like ChatGPT, Perplexity, and Google AI. Inbound Marketing: Full-funnel strategies for lead attraction, conversion, and nurturing. Marketing Automation with HubSpot: CRM implementation, migration (including Salesforce to HubSpot), workflow optimization, and team training. B2B Podcast Production: Strategy, production, and distribution of corporate podcasts focused on business opportunity generation. Account-Based Marketing (ABM): Targeted ABM strategies for technology and B2B companies. We serve mid-market and enterprise companies across technology, SaaS, professional services, education, and manufacturing sectors in Spain and Latin America.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind InboundCycle?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of InboundCycle?

Inbound Marketing

Creates effective strategies, impactful identities, extraordinary campaigns and memorable customer experiences for businesses that aspire to grow and breakthrough.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Inbound Marketing?

What Do G2 Reviewers Say About Inbound Marketing?

AI-generated summary from verified user reviews

Pros
  • Users commend the effective automation workflows of Inbound Marketing, driving results and improving lead quality and conversions.
  • Users appreciate the effective automation workflows of Inbound Marketing, which significantly enhance engagement and lead quality.
  • Users value the high engagement efficiency of Inbound Marketing, leveraging SEO and automation for improved lead quality and conversions.
  • Users value user analytics for enhancing decision-making and improving lead quality through detailed insights and performance metrics.

What Are Recent G2 Reviews of Inbound Marketing?

iPresso

Integrated Marketing Automation platform for professional marketers. Industry-specific, with support, without a break from development. iPresso is more than just a technology... … and more than automation - everything counts: understanding the industry and business, support oriented to needs and problems, analytics, integration, continuous development. Make your marketing more effective! It’s not just a slogan but our mantra, which we use to develop the system. The core assumption of iPresso is to support professional marketers in their everyday work: integrate data, tools, design and conduct personalized, multi-channel campaigns, measure results and constantly improve them. How do we do it? We are continuously working on making iPresso maximally accessible and intuitive. iPresso is used by marketers from companies and brands operating all over the world. Discover what iPresso places at their disposal. Marketing Automation is complicated and hard to launch? ‍Not with iPresso! Technology is for all people. Marketing Automation was created especially for selected marketers, entrepreneurs and designers. We believe and know from experience that you do not expect a tool overloaded with redundant features.You need iPresso to be as flexible, friendly and integrated as possible. MAiA: The AI Assistant Built Into iPresso One of iPresso's key competitive advantages is MAiA (Marketing AI Assistant) - a built-in artificial intelligence assistant that transforms the way marketers work with campaign data.MAiA automates campaign performance reporting and reduces analysis time from hours to seconds. Instead of manually browsing dashboards and exporting data, a marketer asks a question in natural language and receives a ready-made interpretation of results, optimization recommendations, and actionable conclusions. What MAiA can do: - Generate campaign reports on demand, without manual configuration - Interpret anomalies and trends in data in real time - Compress analytical work from multi-hour sessions to instant answers - Support data-driven marketing decisions at every stage of the funnel - MAiA directly addresses one of the biggest challenges facing modern marketers: data overload combined with a chronic lack of time for interpretation. Adjust iPresso to your industry and business We possess competences and additional functionalities that better match iPresso to a particular industry. iPresso Enterprise is a dedicated marketing automation service for: finance, FMCG, telecommunications, automotive, airlines, media and entertainment, B2B – it’s an option worth considering.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind iPresso?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of iPresso?

What Are G2 Users Discussing About iPresso?

itracMarketer

itracMarketer is the only Email marketing and marketing automation solution built for medium-sized and large business growth that delivers no worry CASL compliance and respects data privacy with data stored in Canada. As the trusted choice of Canadian digital marketers, itracMarketer saves time with automated campaigns and lead capture, amplifies customer acquisition and retention, and optimizes marketing performance. itracMarketer is a simple, affordable solution that adapts to your business operations and how you interact with customers while integrating with your business systems. With reliable, personal touch service we are you extension of your marketing team.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate itracMarketer?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind itracMarketer?

  • Seller: itracMarketer
  • Year Founded: 2003
  • HQ Location: Toronto, CA
  • Twitter: @itracmarketer
    842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large, 100% Medium

What Are Recent G2 Reviews of itracMarketer?

ItsBot

ItsBot is an all-in-one AI platform offering smart marketing and support tools to help businesses automate customer engagement. From AI-powered chat agents and voice assistants to email marketing bots and inbox warm-up tools, ItsBot helps businesses boost efficiency, improve response time, and drive conversions. Designed for startups, enterprises, and agencies, ItsBot simplifies communication and delivers 24/7 support without the need for complex setups.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind ItsBot?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ItsBot?

kutoma

Full-service online Shop HighStreetPharma services to all of your needs,

Average Rating: 3.0/5.0

Total Reviews: 1

Who Is the Company Behind kutoma?

Who Uses This Product?

  • Company Size: 100% Small

MacroStack

Macrostack is an AI-powered marketing suite built for fast-moving growth teams. It unifies campaign creation, audience targeting, lead forms, and cross-channel automation across Meta, Google, email, and WhatsApp so you can launch and scale paid campaigns.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate MacroStack?

  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind MacroStack?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About MacroStack?

AI-generated summary from verified user reviews

Pros
  • Users value the AI features of MacroStack, which provide predictive insights for optimizing campaigns effectively.
  • Users value the predictive insights from MacroStack, enhancing campaign optimization and driving better business decisions.
  • Users appreciate the user-friendly interface of MacroStack, which simplifies setup and navigation for all users.
  • Users enjoy the easy navigation of MacroStack, highlighting its user-friendly interface for smooth setup and operation.
  • Users find the easy setup of MacroStack to be straightforward, enhancing their overall experience and efficiency.
Cons
  • Users find integration issues due to fewer available options and limited support resources, impacting overall usability.
  • Users note the limited features of MacroStack, particularly regarding integrations and support resources available.
  • Users note the limited integrations available in MacroStack compared to competitors, impacting overall usability and support.
  • Users find the poor customer support frustrating due to limited documentation and resource availability for troubleshooting.

What Are Recent G2 Reviews of MacroStack?

Markate

Personalized invoicing, estimates, scheduling, appointment reminders, work orders which can all be emailed on the field

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Markate?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Markate?

  • Seller: Markate
  • Year Founded: 2015
  • HQ Location: Scottsdale, US
  • LinkedIn® Page: www.linkedin.com
    43 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Markate?

AI-generated summary from verified user reviews

Pros
  • Users find Markate to be very easy to use, enhancing daily operations and communication with clients.
  • Users appreciate the responsive customer support of Markate, ensuring timely assistance and communication with clients.
  • Users love the easy communication features of Markate, enhancing client interactions and ensuring prompt customer support.
  • Users value the email marketing capabilities of Markate, enhancing client communication and engagement.
  • Users value the real-time data from Markate, enhancing client communication and visibility on estimates.
Cons
  • Users face bugs and connectivity issues with Markate, particularly with QuickBooks, impacting invoicing and client management.
  • Users experience connection issues with QuickBooks, leading to duplicated invoices and challenges with altered invoices.
  • Users encounter connectivity issues with QuickBooks, leading to complications like duplicated invoices and client data.
  • Users experience delays due to bugs and QuickBooks connections, complicating invoice management and workflow efficiency.
  • Users often face error issues with bugs and invoice problems, but Markate strives to resolve them effectively.

What Are Recent G2 Reviews of Markate?

What Are G2 Users Discussing About Markate?

MarketezeAI

MarketEze.ai is an all-in-one AI-powered marketing platform designed to simplify and automate marketing for businesses. It eliminates the need for multiple tools and expensive agencies by providing a complete marketing solution - from strategy to execution - in a single platform. Starting at £49/month, it offers an affordable alternative to traditional marketing agencies and fragmented tool stacks

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind MarketezeAI?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About MarketezeAI?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of MarketezeAI, as it simplifies the search for top marketing tools.
  • Users love the time efficiency of MarketezeAI, simplifying the search for top marketing tools with curated lists.
Cons
  • Users find the learning curve steep due to the overwhelming range of tools and lack of beginner guidance.
  • Users find the missing advanced filtering options challenging, making it hard to navigate the extensive tools available.

What Are Recent G2 Reviews of MarketezeAI?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025