Top Free Marketing Automation Software - Page 10

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 725

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,100+ Authentic Reviews
  • 725+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Salesforce Marketing Cloud, Attentive, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=attentive&focus%5B%5D=klaviyo)

Savvier

Savvier is an AI system for marketing teams. It takes teams from research to execution in one system, with each brand's voice, audience and rules built into the work. Teams start from 60+ workflows for research, strategy, creative, content and testing, and every workflow draws on a Foundation built for each brand. HelloFresh used Savvier to cut the time from campaign goal to tested idea from six weeks to two.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Savvier?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Savvier?

  • Seller: Savvier
  • Company Website:
  • Year Founded: 2024
  • HQ Location: Toronto, CA
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Savvier?

Smart Response

Smart Response is an AI-powered platform designed to streamline lead generation through pre-built funnels. By leveraging artificial intelligence, it automates the process of capturing and nurturing leads, enabling businesses to efficiently convert prospects into customers. The platform offers a range of customizable templates tailored to various industries, allowing users to quickly deploy effective marketing funnels without the need for extensive technical expertise. Key features include automated email sequences, real-time analytics, and integration with popular CRM systems, ensuring a seamless workflow from lead capture to conversion. Additionally, Smart Response provides A/B testing capabilities, enabling users to optimize their funnels for maximum performance. The platform's user-friendly interface and drag-and-drop functionality make it accessible to both novice and experienced marketers. By automating repetitive tasks and providing actionable insights, Smart Response empowers businesses to focus on strategic initiatives and drive growth.

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Smart Response?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Smart Response?

Ubora Thrive AI

Ubora Thrive AI helps small business owners and growing teams create consistent, professional marketing without spending hours doing it manually or outsourcing to an agency. Our Campaign Coach generates complete campaigns including Google Ads copy, email sequences, landing pages, social posts, and images in minutes. It also provides clear scoring and guidance so you know what is working and what to improve before you launch. Campaign Coach works like a creative director in the room. It evaluates your campaign, tells you exactly what is weak, and shows you how to fix it before you spend a dollar. It grades your work across 12 marketing dimensions and lets you apply improvements with one click, showing the impact in real time. Ubora is built around a human-centered approach to AI. It is designed to support your judgment, keep your voice intact, and make marketing feel manageable instead of overwhelming, so you can move faster without losing control of your marketing.

Average Rating: 4.5/5.0

Total Reviews: 2

Who Is the Company Behind Ubora Thrive AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Ubora Thrive AI?

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WebToffee - eCommerce Marketing Automation

WebToffee – eCommerce Marketing Automation is a WooCommerce-specific marketing automation app that helps store owners streamline and optimize customer engagement. With features like popups, signup forms, abandoned-cart recovery, welcome and win-back email campaigns, customizable templates, and a drag-and-drop editor with real-time previews, it empowers you to automate high-conversion marketing workflows effortlessly. A free introductory plan (no credit card required) makes it easy to get started.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate WebToffee - eCommerce Marketing Automation?

  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 5.0/10 (Category avg: 8.5/10)

Who Is the Company Behind WebToffee - eCommerce Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About WebToffee - eCommerce Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the professional customer support from WebToffee, helping them efficiently navigate their campaigns.
  • Users value the easy campaign setup and excellent support, enhancing the overall email marketing experience with WebToffee.
  • Users appreciate the ease of use of WebToffee, especially with its intuitive setup and drag-and-drop features.
  • Users find the easy creation process incredibly useful, appreciating the time-saving templates and intuitive design tools.
  • Users appreciate the easy setup and time-saving templates, enabling efficient and professional campaign creation.
Cons
  • Users find the analytics lacking in detail, desiring deeper insights and advanced segmentation for better campaign performance.
  • Users desire more detailed analytics and advanced segmentation options to enhance their campaign performance insights.
  • Users find the analytics lacking, desiring deeper insights and advanced segmentation options for better campaign performance tracking.
  • Users desire more advanced segmentation options, seeking deeper insights for improved campaign performance analysis.

What Are Recent G2 Reviews of WebToffee - eCommerce Marketing Automation?

Wired Plus

Not another faceless email marketing company. We love people and the excitement of seeing businesses succeed! Don't get us wrong, we love creating powerful email marketing software too; we just think that if you're paying for a platform, you should also get personal support & expert advice to make the most of it. Technology & software is only ever as good as the people using it. We will show you how to get the most out of your investment and how to make a success of your business.

Average Rating: 3.8/5.0

Total Reviews: 2

Who Is the Company Behind Wired Plus?

  • Seller: Wired Plus
  • Year Founded: 2000
  • HQ Location: Leeds, GB
  • Twitter: @wired_plus
    392 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Wired Plus?

What Are G2 Users Discussing About Wired Plus?

CAS genesisWorld

CAS genesisWorld is your powerful xRM/CRM standard solution for successful and networked relationship management for Customer Centricity businesses. Your CRM. Fascinatingly simple.

Average Rating: 3.5/5.0

Total Reviews: 2

How Do G2 Users Rate CAS genesisWorld?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind CAS genesisWorld?

  • Seller: CAS Software AG
  • Year Founded: 1986
  • HQ Location: Karlsruhe, DE
  • Twitter: @CASCRM
    6 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    303 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of CAS genesisWorld?

What Are G2 Users Discussing About CAS genesisWorld?

Cynthia AI by OmniEngage

Omniengage platform is a workflow builder for businesses looking to increase engagement and drive revenue with real-time omnichannel targeted messaging to customers. Leverage each touchpoint across the web, mobile, sms, email, Facebook messenger, or WhatsApp. Key features of Omniengage include workflow builder, marketing attribution, real-time visual analytics, campaign distribution, and multi-channel campaign management. Omniengage has an open API and integrations like Firebase, Twilio, and SMTP. Automated workflows across channels can be built with the first node of the interaction of customers' activity from either Webhooks or Company Data. Each trigger (customer's interaction) and action can be built on the workflow to send an email, push notification, or in-app message. Some advanced features include A/B testing content and conditional messaging.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Cynthia AI by OmniEngage?

  • Customization : 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Cynthia AI by OmniEngage?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Cynthia AI by OmniEngage?

DemandFlow

DemandFlow is an all-in-one marketing automation and CRM platform purpose-built for agencies, consultants, and service-based businesses who want to scale smarter, faster, and without tech overwhelm. Powered by the robust GoHighLevel infrastructure and enhanced with AI-driven features, DemandFlow empowers users to build high-converting funnels, automate email and SMS campaigns, manage leads in real-time, and close more deals—under one sleek, centralized dashboard. Who It's For DemandFlow is ideal for: Marketing agencies managing client campaigns and automations Coaches and consultants who need repeatable lead-to-client systems Service-based businesses like real estate, legal, home services, and medspas looking to streamline their marketing and CRM workflows B2B and SMB teams seeking to replace 5–7 disconnected tools with one powerful growth engine What You Can Do with DemandFlow Funnel Builder: Launch drag-and-drop landing pages, sales funnels, and opt-in forms in minutes—no dev required. Email + SMS Automation: Nurture leads with personalized drip sequences, smart workflows, and behavior-based triggers. CRM + Pipelines: Track every lead, deal, and client across custom stages with real-time task automation. AI Copywriting Tools: Generate emails, ads, headlines, and content on the fly with built-in AI marketing prompts. Reputation Management: Collect and showcase 5-star reviews via automated outreach and Google sync. Calendar & Booking: Seamlessly integrate calendars, appointment booking, and payment links. White Label Mode: Brand it your way—perfect for agencies scaling client success with a white-labeled solution. Why DemandFlow? Unlike bloated software stacks or rigid funnel builders, DemandFlow combines the speed of automation with the personalization of smart CRM workflows. You don’t just get tools—you get a revenue engine built to launch full campaigns, nurture leads, and close clients faster. Results That Matter Customers use DemandFlow to: Cut funnel launch time by 80% Respond to leads 10x faster with automated follow-ups Increase booked appointments and show-up rates Reduce tool costs by consolidating CRM, email, SMS, landing pages, and automation into one platform Our Mission DemandFlow exists to help growth-focused businesses unlock more revenue with less friction. By simplifying complex marketing systems into actionable workflows, we enable our users to scale with confidence—and without tech debt.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate DemandFlow?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind DemandFlow?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About DemandFlow?

AI-generated summary from verified user reviews

Pros
  • Users value the time efficiency of DemandFlow, enabling quick and confident decision-making with consolidated data insights.
Cons
  • Users find the learning curve steep, necessitating additional onboarding resources to maximize DemandFlow's advanced features.
  • Users find that advanced features are time-consuming to learn, requiring extensive onboarding for effective use.

What Are Recent G2 Reviews of DemandFlow?

Dynosend

Dynosend is a customer engagement platform for marketers and SaaS companies, it allows you to create marketing automation journeys, send data-driven omnichannel messages and more to engage your customers from the day they sign up.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Dynosend?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Dynosend?

AI-generated summary from verified user reviews

Pros
  • Users value the automation features of Dynosend, enhancing efficiency in email marketing and customer relationship management.
  • Users value the effective customer management features of Dynosend, enhancing their email marketing and relationship initiatives.
  • Users value the effective email marketing features of Dynosend, enhancing customer engagement and automating campaigns seamlessly.

What Are Recent G2 Reviews of Dynosend?

erxes

Welcome to erxes, the open source Hubspot/Qualtrics alternative. erxes is an open-source experience operating system (XOS) that enables SaaS providers and digital marketing agencies/developers to create unique experiences that work for all types of business. We will change how businesses grow by delivering breakthrough value to our community. Come along on this journey with us! Achieving growth and unity within your company is possible with erxes, because it is: - 100% free & sustainable: erxes offers a sustainable business model in which both developers and users win. It is open-source software, but even better. - 100% customizable: Our plugin-based architecture provides unlimited customization and lets you meet all your needs, no matter how specific they are. - 100% privacy: We've designed the erxes platform to retain complete control over your company's sensitive data with no third-party monitoring. - 100% in control: You can build any experience you want, where all the channels your business operates on are connected and integrated. Explore your options: Self-hosted AGPLv3 with the Enterprise Edition licensed open-source Hubspot alternative. It's written in Node.js, GraphQL and React. Self-serve Start for free and unlock advanced features, additional services, and customized options with our power-ups and add-ons. Enterprise Secure, compliant open-source software for enterprises. Empower your team to move faster. Embed Integrate erxes core plugins, components, and SDKs into your platform to enhance its capabilities and streamline operations. Platform Leverage erxes core plugins, components, and enterprise features to power your entire platform business. Infrastructure Power up your SaaS with erxes infrastructure and native plugins. Let's bring your vision to life with our expert team.

Average Rating: 4.3/5.0

Total Reviews: 2

How Do G2 Users Rate erxes?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind erxes?

  • Seller: erxes Inc
  • Year Founded: 2017
  • HQ Location: Los Angeles, US
  • Twitter: @erxeshq
    904 Twitter followers
  • LinkedIn® Page: linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of erxes?

What Are G2 Users Discussing About erxes?

Factoreal

Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers. We bring together email marketing automation, social media marketing, paid marketing, customer journey automation, e-commerce integration, and personalization & segmentation into one simple, connected platform. Built for every marketer, there are plenty of ready-to-use automation workflows that a marketing practitioners can use to kick start their marketing journey. Factoreal offers: Engagement: Mobile Push Notifications Web Push Notifications Email Ecommerce Store Integration SMS Website Tracking Twitter LinkedIn Instagram Facebook Landing Pages & Forms Customer Journey Automation Cross-channel campaigns Personalization Product Analytics: Multi-layer Segmentation Email Analytics Ecommerce Analytics SMS Analytics Campaign Analytics Journey Analytics Social Media Analytics

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Factoreal?

  • Seller: Factoreal
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Factoreal?

What Are G2 Users Discussing About Factoreal?

iPresso

Integrated Marketing Automation platform for professional marketers. Industry-specific, with support, without a break from development. iPresso is more than just a technology... … and more than automation - everything counts: understanding the industry and business, support oriented to needs and problems, analytics, integration, continuous development. Make your marketing more effective! It’s not just a slogan but our mantra, which we use to develop the system. The core assumption of iPresso is to support professional marketers in their everyday work: integrate data, tools, design and conduct personalized, multi-channel campaigns, measure results and constantly improve them. How do we do it? We are continuously working on making iPresso maximally accessible and intuitive. iPresso is used by marketers from companies and brands operating all over the world. Discover what iPresso places at their disposal. Marketing Automation is complicated and hard to launch? ‍Not with iPresso! Technology is for all people. Marketing Automation was created especially for selected marketers, entrepreneurs and designers. We believe and know from experience that you do not expect a tool overloaded with redundant features.You need iPresso to be as flexible, friendly and integrated as possible. MAiA: The AI Assistant Built Into iPresso One of iPresso's key competitive advantages is MAiA (Marketing AI Assistant) - a built-in artificial intelligence assistant that transforms the way marketers work with campaign data.MAiA automates campaign performance reporting and reduces analysis time from hours to seconds. Instead of manually browsing dashboards and exporting data, a marketer asks a question in natural language and receives a ready-made interpretation of results, optimization recommendations, and actionable conclusions. What MAiA can do: - Generate campaign reports on demand, without manual configuration - Interpret anomalies and trends in data in real time - Compress analytical work from multi-hour sessions to instant answers - Support data-driven marketing decisions at every stage of the funnel - MAiA directly addresses one of the biggest challenges facing modern marketers: data overload combined with a chronic lack of time for interpretation. Adjust iPresso to your industry and business We possess competences and additional functionalities that better match iPresso to a particular industry. iPresso Enterprise is a dedicated marketing automation service for: finance, FMCG, telecommunications, automotive, airlines, media and entertainment, B2B – it’s an option worth considering.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind iPresso?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of iPresso?

What Are G2 Users Discussing About iPresso?

ItsBot

ItsBot is an all-in-one AI platform offering smart marketing and support tools to help businesses automate customer engagement. From AI-powered chat agents and voice assistants to email marketing bots and inbox warm-up tools, ItsBot helps businesses boost efficiency, improve response time, and drive conversions. Designed for startups, enterprises, and agencies, ItsBot simplifies communication and delivers 24/7 support without the need for complex setups.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind ItsBot?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ItsBot?

PRO Elite+ Plan

The complete PRO Elite+ plan, plus premium extras: AI Employee: Automate repetitive tasks and save time with cutting-edge AI technology. Workflow Pro: Enhance productivity with advanced workflow capabilities. Branded Client Portal App: Provide a seamless and professional client experience. Ad Manager: Streamline and optimize your advertising campaigns for better results. Yext Listing Management: Ensure your business information is consistent across all major platforms. WordPress Hosting: Reliable, high-performance hosting for your WordPress websites. WhatsApp Integration: Connect with customers on their favorite messaging app. Dedicated IP: Enjoy improved email deliverability and exclusive IP resources. HIPAA Compliance: Safeguard your business with industry-standard data protection and secure client communications. Perfect for businesses handling sensitive information. Concierge Support: Access premium, personalized support tailored to your business needs.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate PRO Elite+ Plan?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind PRO Elite+ Plan?

  • Seller: OMNI blvd
  • Year Founded: 2018
  • HQ Location: Newark, US
  • LinkedIn® Page: linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About PRO Elite+ Plan?

AI-generated summary from verified user reviews

Pros
  • Users value the variety of features offered in the PRO Elite+ Plan, facilitating impressive business growth.
Cons
  • Users note a challenging learning curve with the PRO Elite+ Plan, but feel accomplished once they master it.

What Are Recent G2 Reviews of PRO Elite+ Plan?

Repro

Repro is a Customer Engagement Platform in Tokyo, Japan, on a mission to maximize communication between companies and their customers. Repro enables companies to create lasting customer relationships by sending the right content to the right person at the right time. This personalized communication is achieved through the platform's easy-to-use features, which include automated data tracking, AI analytics & segmentation, and cross-channel messaging.

Average Rating: 3.3/5.0

Total Reviews: 2

How Do G2 Users Rate Repro?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Repro?

  • Seller: Yusuke Hirata
  • Year Founded: 2014
  • HQ Location: Tokyo, JP
  • Twitter: @reproio
    1,638 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    100 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 33% Large, 33% Medium

What Are Recent G2 Reviews of Repro?

What Are G2 Users Discussing About Repro?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025