Porter
Porter is an AI-native marketing reporting tool built for marketing teams. Connect 20+ ad platforms, social media channels, analytics tools, CRMs, and e-commerce platforms to Google BigQuery, Looker Studio, Google Sheets, Power BI, Slack, and Zapier. No SQL. No code. No data engineer required. You can also send your marketing data directly to LLMs like Claude, ChatGPT, and Gemini to run analysis, generate summaries, and get answers in plain language. Automatic data blending is included on every plan. When you connect multiple sources, Porter unifies them into a single marketing data model. See total spend across Meta Ads, Google Ads, and TikTok, broken down by campaign and country, with Shopify revenue in the same table. No manual joins. No field mapping. No SQL. The AI Query Builder lets you create custom metrics and dimensions in plain language. Describe what you need, reference your fields, and Porter builds the formula. Create metrics like "cost per lead excluding brand campaigns" without writing a single expression. Get started with 100+ free templates organized by use case: PPC, CRM, SEO, Social Media, E-commerce, and Agencies. Connect your accounts and your dashboard is ready to share. Built for marketing teams and agencies who need accurate, automated reports across multiple channels and clients, without waiting on a data team.
Average Rating: 4.6/5.0
Total Reviews: 275
How Do G2 Users Rate Porter?
- Quality of Support: 8.6/10 (Category avg: 8.6/10)
- Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
- Ease of Use: 8.9/10 (Category avg: 8.9/10)
- Ease of Admin: 8.7/10 (Category avg: 9.1/10)
Who Is the Company Behind Porter?
- Seller: Porter Metrics
- Year Founded: 2018
- HQ Location: Manizales, CO
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Twitter: @portermetrics
271 Twitter followers -
LinkedIn® Page: www.linkedin.com
16 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Founder, CEO
- Top Industries: Marketing and Advertising, Retail
- Company Size: 81% Small, 16% Medium
What Do G2 Reviewers Say About Porter?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Porter, enabling quick setup and seamless integration with various data sources.
- Users love the appealing and versatile templates from Porter, which enhance their reporting and dashboard creation experience.
- Users value the seamless integration of digital channels in Porter, enhancing marketing efficiency with various templates and connectors.
- Users appreciate the easy connection of Porter, seamlessly integrating multiple digital channels with minimal effort.
- Users love the easy integrations with Porter, enjoying seamless data fetching and template usage for enhanced efficiency.
Cons
- Users find the product expensive, with limited data sources and a desire for more affordable options.
- Users feel frustrated by the limited templates, wishing for more polished options and easier customization.
- Users experience slow loading times for dashboards, leading to potential frustration and disruptions during usage.
- Users experience connection issues occasionally, but quick fixes and support make the experience manageable.
- Users note the limited features of Porter, especially in customization and data source compatibility, affecting advanced analytics.
What Are Recent G2 Reviews of Porter?
"A Reliable and Time-Saving Marketing Reporting Solution"
Rating: 5.0/5.0 stars
— Greg B.
"Porter’s Integrations Filled the Missing Piece for Smarter Ad Decisions"
Rating: 5.0/5.0 stars
— Jason G.

