Email Tracking Software Resources

A sales team generally hate admin and tend to neglect it, yet its critical to keep the rest of the business in the know. As they generally use their mobile devices more than other devices I would like to promote use of the Mobile app more but the functionality is currently quite limited ie attaching pictures to tasks/note. Logging and tracking through the Outlook Sales Tool integration is also not as efficient as I had hoped. It currently only logs comms to the last 5 open deals a contact is associated with and in our business, this doesnt work. Having to go back to associate and disassociate comms to deals negates using the tool to save time.

As far as I can tell, Autoklose does not have a link-tracking capability, neither does it allow me to upload a file (such as a PDF) and embed that file into an email sequence. Neither can I see how to implement a video message. How have you guys worked around these items?

Most people know Apollo.io for finding leads and building prospect lists, but I’m curious how others are using it in their daily workflows.For example, some teams use it for prospecting and cold outreach, while others use it for market research, account based targeting, or enriching CRM data.

If you have used Apollo.io, I would love to hear:

How are you using it in your workflow

What features have been the most useful for you

Any creative or less common use cases that others might not know about

Looking forward to learning from the community.