# Best Email Marketing Software - Page 20

## How Many Email Marketing Software Products Does G2 Track?

**Total Products under this Category:** 520

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Groundhogg (+1.78%) - Among all products in this category, Groundhogg recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 62,200+ Authentic Reviews
- 520+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Software
 ![G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing/grids.png?focus%5B%5D=933&focus%5B%5D=673&focus%5B%5D=3435&focus%5B%5D=166877&focus%5B%5D=91817&focus%5B%5D=120851&focus%5B%5D=1759&focus%5B%5D=2621)

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, Instantly, lemlist, Flodesk, Dotdigital, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=dotdigital&focus%5B%5D=getresponse)

**Sponsored**

### Letterhead

Letterhead is the all-in-one ESP for teams that run newsletters like products — everything you need to produce, grow, understand, and monetize every newsletter, in one platform. A powerful drag-and-drop builder with global, lockable templates cuts production time by up to 75%. Audience and content intelligence — powered by billions of sends — shows exactly what's working. Built-in monetization (direct ads, programmatic, house promotions, and conversion CTAs) turns engagement into revenue. Deliverability, audience management, agentic tools, and an API-first design with a native MCP server complete the platform, so your team and your AI agents can curate, segment, and send across your entire portfolio. Teams see +32% engagement within 90 days and +22% revenue on monetized sends. The world's leading newsletter teams — including Condé Nast, WIRED, and Townsquare Media — run on Letterhead.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=39&secure%5Bchosen_at%5D=2026-07-31T12%3A04%3A42Z&secure%5Bdisplayable_resource_id%5D=39&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=39&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1282375&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%3Fpage%3D20&secure%5Btoken%5D=2f98dc533d8f1f8ad5f934f18e131723e6980f08742420c3496174b4ec0ee6ef&secure%5Burl%5D=https%3A%2F%2Fwww.tryletterhead.com&secure%5Burl_type%5D=company_website)

### [Icegram](https://www.g2.com/products/icegram/reviews)

Icegram is the Most Powerful Plugin to Grow Subscribers and Increase Conversions

**Average Rating:** 2.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Icegram?

- **Has the product been a good partner in doing business?:** 0.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Icegram?

- **Seller:** [Icegram](https://www.g2.com/sellers/icegram)
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cfff14a4471c410270d81650037808c4cbb37730702bb3c58277cfc6ad44de7f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3759385&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Icegram?

**["Icegram :: Ease of website management"](https://www.g2.com/survey_responses/icegram-review-4334884)**

**Rating:** 4.0/5.0 stars

_— Pedro Igor S._

[Read full review](https://www.g2.com/survey_responses/icegram-review-4334884)

#### What Are G2 Users Discussing About Icegram?

- [What is Icegram used for?](https://www.g2.com/discussions/what-is-icegram-used-for)

### [IONOS 1&1 Marketing](https://www.g2.com/products/ionos-1-1-marketing/reviews)

Email marketing is 40 times more likely to win a new customer and 6 times more likely to get a click-through than a social media post.

**Average Rating:** 4.5/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate IONOS 1&1 Marketing?

- **Has the product been a good partner in doing business?:** 3.3/10 (Category avg: 8.8/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind IONOS 1&1 Marketing?

- **Seller:** [IONOS by 1&1](https://www.g2.com/sellers/ionos-by-1-1)
- **Year Founded:** 1988
- **HQ Location:** Montabaur, Rheinland-Pfalz
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42103d7011068edea18e8b7ffb9eda162daffff472c5f341f372d326f57ffceb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10298%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,807 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About IONOS 1&1 Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of IONOS 1&1 Marketing makes implementation straightforward for beginners and professionals alike.
- Users appreciate the **easy setup** of IONOS 1&1 Marketing, simplifying the transition from novices to pros.
- Users find the **simplicity of implementation** makes it easy for beginners to become proficient quickly.

#### What Are Recent G2 Reviews of IONOS 1&1 Marketing?

**["Easy way to gain visibility for your website and business"](https://www.g2.com/survey_responses/ionos-1-1-marketing-review-11042155)**

**Rating:** 5.0/5.0 stars

_— Brian G._

[Read full review](https://www.g2.com/survey_responses/ionos-1-1-marketing-review-11042155)

**["Local posting for 5 bucks!!"](https://www.g2.com/survey_responses/ionos-1-1-marketing-review-6933137)**

**Rating:** 4.5/5.0 stars

_— Andrew B._

[Read full review](https://www.g2.com/survey_responses/ionos-1-1-marketing-review-6933137)

### [LISTSERV Maestro](https://www.g2.com/products/listserv-maestro/reviews)

Do it all with LISTSERV Maestro, the all-in-one hub for email marketing and email list management provided by L-Soft. Conduct email marketing campaigns with ease using the step-by-step job creation process. Create new lists or connect with your previously-established LISTSERV lists. Plus, work collaboratively with team members by assigning various tasks throughout the process. Measure impact with automatic, data-driven overviews of each campaign including click-through rates, tracking statistics and bounce reports. LISTSERV Maestro offers endlessly customizable options such as A/B split testing, drip marketing, demographic segmentation, and click tracking. Head to www.lsoft.com today to see how LISTSERV Maestro can be an asset to your organization.

**Average Rating:** 2.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate LISTSERV Maestro?

- **Has the product been a good partner in doing business?:** 1.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind LISTSERV Maestro?

- **Seller:** [L-Soft](https://www.g2.com/sellers/l-soft)
- **Year Founded:** 1994
- **HQ Location:** Bethesda, US
- **Twitter:** @LSoftLISTSERV  
636 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1adf50a4c7c3fa747cee2a06c0f46a9f33a6eafc1e0552d48c4a22f818af0d51&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fl-soft&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®
- **Phone:** -6647

#### Who Uses This Product?

- **Company Size:** 100% Large, 100% Medium

#### What Are Recent G2 Reviews of LISTSERV Maestro?

**["ListSERV"](https://www.g2.com/survey_responses/l-soft-review-521667)**

**Rating:** 4.0/5.0 stars

_— Mo S._

[Read full review](https://www.g2.com/survey_responses/l-soft-review-521667)

#### What Are G2 Users Discussing About LISTSERV Maestro?

- [What is LISTSERV Maestro used for?](https://www.g2.com/discussions/what-is-listserv-maestro-used-for)

### [LiteMail.ai](https://www.g2.com/products/litemail-ai/reviews)

AI-powered email infrastructure platform offering fresh and pre-warmed Google Workspace and Microsoft 365 inboxes for cold email outreach.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate LiteMail.ai?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind LiteMail.ai?

- **Seller:** [LiteMail](https://www.g2.com/sellers/litemail)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6aeddbd673f0b74c59f1c2f88fb97d26b231e48f080123af5d30afa498e0324a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flitemail-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of LiteMail.ai?

**["Pre-Warmed Mailboxes and Best Practices That Drove More Opportunities, Best price"](https://www.g2.com/survey_responses/litemail-ai-review-13061499)**

**Rating:** 4.5/5.0 stars

_— Christina N._

[Read full review](https://www.g2.com/survey_responses/litemail-ai-review-13061499)

**["Helpful for sales, needs better domain names"](https://www.g2.com/survey_responses/litemail-ai-review-13063704)**

**Rating:** 5.0/5.0 stars

_— Yuri ._

[Read full review](https://www.g2.com/survey_responses/litemail-ai-review-13063704)

### [Lucid Growth LLC](https://www.g2.com/products/lucid-growth-llc/reviews)

Your ultimate sales engagement platform to help you expand your pipeline & win more revenue!

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Lucid Growth LLC?

- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Lucid Growth LLC?

- **Seller:** [Lucid Growth](https://www.g2.com/sellers/lucid-growth)
- **Year Founded:** 2022
- **HQ Location:** Delaware, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a3f63a7d20a03f2d2265953830f3830170cfd5f13fcadebe9058ca428448555&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flucid-growth%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Lucid Growth LLC?

**["Lucid is the best"](https://www.g2.com/survey_responses/lucid-growth-llc-review-8285523)**

**Rating:** 4.0/5.0 stars

_— Shubham B._

[Read full review](https://www.g2.com/survey_responses/lucid-growth-llc-review-8285523)

**["Lucid Growth LLC Review"](https://www.g2.com/survey_responses/lucid-growth-llc-review-8285436)**

**Rating:** 4.5/5.0 stars

_— Yogita K._

[Read full review](https://www.g2.com/survey_responses/lucid-growth-llc-review-8285436)

### [Mailarrow](https://www.g2.com/products/mailarrow/reviews)

Mailarrow is an AI-powered cold email outreach software that helps companies fill their pipelines with quality leads. Convert cold prospects into warm conversations with Mailarrow.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Mailarrow?

- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mailarrow?

- **Seller:** [Serge Shlykov](https://www.g2.com/sellers/serge-shlykov)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=163c093bec615b0f03184198112060b96902feb1f87b9e4d81fd11cb4bbb159b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmail-arrow&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Mailarrow?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Mailarrow’s **automation AI** features enhance email outreach efficiency and improve response rates significantly.
- Users commend the **responsive customer support** of Mailarrow, enhancing their overall experience and improving outreach efficiency.
- Users appreciate the **detailed analytics** of Mailarrow, which provide valuable insights for enhancing email outreach effectiveness.
- Users find Mailarrow's **ease of use** remarkable, making email outreach setup and management hassle-free and efficient.
- Users find **easy creation** with Mailarrow enhances their outreach efficiency and improves response rates significantly.

##### Cons

- Users report that emails occasionally land in **spam folders** , indicating a need for improved deliverability with Mailarrow.
- Users report **spam issues** with Mailarrow, as some emails still land in spam despite the warmup feature.

#### What Are Recent G2 Reviews of Mailarrow?

**["Mailarrow: A Powerful Tool for Smarter Email Outreach!"](https://www.g2.com/survey_responses/mailarrow-review-10935412)**

**Rating:** 5.0/5.0 stars

_— Vaishali S._

[Read full review](https://www.g2.com/survey_responses/mailarrow-review-10935412)

### [Mailarrow](https://www.g2.com/products/serge-shlykov-mailarrow/reviews)

Mailarrow is an AI-powered cold email outreach software that helps companies fill their pipelines with quality leads. Convert cold prospects into warm conversations with Mailarrow. KEY FEATURES: - Unlimited Sending Mailboxes: Scale your campaigns infinitely with unlimited sending mailboxes. - Smart Inbox Rotation: Ensures your emails are sent from your group of sending mailboxes. - AI-Powered Personalization Tools: Leverage our AI-powered personalization tools to achieve higher response rates. - AI-Powered Email Warmup: Enhance and maintain high deliverability with Mailarrow's AI-powered email warmup strategy. - Integrations: Seamlessly integrate cold email into your existing processes within seconds. - Detailed Campaign Analytics: Gain valuable insights into the progress of every prospect in its outreach journey. Cold email is THE no-brainer demand generation channel your company needs to fill its pipeline to the brim. Mailarrow executes that vision to make it easy for you to start and get outstanding results.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Mailarrow?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mailarrow?

- **Seller:** [Serge Shlykov](https://www.g2.com/sellers/serge-shlykov)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=163c093bec615b0f03184198112060b96902feb1f87b9e4d81fd11cb4bbb159b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmail-arrow&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Do G2 Reviewers Say About Mailarrow?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **AI-powered personalization** in Mailarrow, enhancing their cold outreach effectiveness and boosting response rates.
- Users value the **AI-powered personalization** of Mailarrow, enhancing outreach with natural-looking emails and improved responses.
- Users find Mailarrow's **simplicity in cold outreach** appealing due to its smart inbox rotation and AI personalization.

##### Cons

- Users report that emails sent via Mailarrow often end up in the **spam folder** , despite utilizing warm-up features.
- Users report that **emails frequently land in spam** , despite utilizing Mailarrow's warm-up and automation features.

#### What Are Recent G2 Reviews of Mailarrow?

**["My review on mailarrow"](https://www.g2.com/survey_responses/mailarrow-review-10150884)**

**Rating:** 5.0/5.0 stars

_— Kishan R._

[Read full review](https://www.g2.com/survey_responses/mailarrow-review-10150884)

**["My Experience"](https://www.g2.com/survey_responses/mailarrow-review-10151089)**

**Rating:** 5.0/5.0 stars

_— Swapna P._

[Read full review](https://www.g2.com/survey_responses/mailarrow-review-10151089)

### [Mailgo](https://www.g2.com/products/mailgo/reviews)

Mailgo is an AI-powered cold email platform designed to streamline outreach, enhance email deliverability, and drive engagement effortlessly. With Mailgo's advanced AI Leads Finding Agent, you can instantly generate verified prospect lists from global business directories. Its Intelligent Sending & Scheduling feature automatically sends emails based on recipient behavior and optimal timing, boosting open and reply rates. Additionally, built-in email warm-up and verification tools ensure your messages consistently reach primary inboxes. Perfect for startups, sales teams, and B2B companies, Mailgo automates outreach for higher conversions with minimal manual effort.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Mailgo?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mailgo?

- **Seller:** [Mailgo](https://www.g2.com/sellers/mailgo)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7036149d1025f4995ae7335b63045617710d23321bbdcf36e06d4abca4e8492&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmailgo%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Mailgo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Mailgo, benefiting from its clean interface and seamless integration.
- Users appreciate the **easy integration** of Mailgo, enhancing team communication with a smooth and organized interface.
- Users appreciate the **user-friendly interface** of Mailgo, noting its cleanliness and seamless integration enhancing communication.

#### What Are Recent G2 Reviews of Mailgo?

**["A Game-Changer for Team Messaging and Productivity"](https://www.g2.com/survey_responses/mailgo-review-11323656)**

**Rating:** 5.0/5.0 stars

_— Harsh P._

[Read full review](https://www.g2.com/survey_responses/mailgo-review-11323656)

**["speed + idea-generation tool for outbound email"](https://www.g2.com/survey_responses/mailgo-review-11293504)**

**Rating:** 4.0/5.0 stars

_— Anderson C._

[Read full review](https://www.g2.com/survey_responses/mailgo-review-11293504)

### [MailMerge](https://www.g2.com/products/mailmerge/reviews)

MailMerge365 is the personalized mass mail merge solution for Office365 and Outlook.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate MailMerge?

- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind MailMerge?

- **Seller:** [MailMerge365](https://www.g2.com/sellers/mailmerge365)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9776fadb03913d6100a3c723ab37dd461c7c6e437b7106aacfdcecf8ce2f3adb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2F19039213%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Do G2 Reviewers Say About MailMerge?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of setup** , making customer communication seamless with MailMerge's template formatting.
- Users find the **ease of learning** MailMerge invaluable for streamlining customer communication with new email accounts.
- Users find the **easy setup** of MailMerge simplifies the process of managing multiple email accounts effectively.
- Users value the **availability of templates** , making email communication setup quick and efficient for customer support.

#### What Are Recent G2 Reviews of MailMerge?

**["Effortless Email Setup and Seamless Customer Communication"](https://www.g2.com/survey_responses/mailmerge-review-12190055)**

**Rating:** 5.0/5.0 stars

_— Desirae C._

[Read full review](https://www.g2.com/survey_responses/mailmerge-review-12190055)

**["Reliable, Simple MailMerge That Seamlessly Integrates with Google Sheets"](https://www.g2.com/survey_responses/mailmerge-review-12595362)**

**Rating:** 4.0/5.0 stars

_— David S._

[Read full review](https://www.g2.com/survey_responses/mailmerge-review-12595362)

### [Markeaze](https://www.g2.com/products/markeaze/reviews)

Email template builder to level up your campaigns with Dark Mode, Gamification, Forms, Quizzes, and more. ✔️ Drag-n-Drop Email Builder Design email masterpieces by simply dragging and dropping elements onto the canvas with the Drag-and-Drop Builder. No coding required! Personalize colors, fonts, images, and layouts using Customization Options. Make every email uniquely yours, reflecting your brand's identity. ✔️ Dark & Mobile Modes Offer a visually appealing alternative and reduce eye strain with the option for dark-themed emails. Ensure your emails look perfect on desktop, mobile, and tablets with Responsive Design Tools. Customize fonts, colors and images or leave it as it is – it will look amazing anyway. ✔️Interactive AMP Emails Turn subscribers into loyal repeated customers by making every email intriguing experience. Add games, forms, NPS, carousels and more right into your email to communicate with your audience on the next level. ✔️Email Management Never miss or get confused during production with our Board View with email statuses. Sort email by their production status, use infinite number of folder to make your work easy and clear. ✔️Team Work Collaborate with your team on a new level. Add your teammates and assign roles with different access levels. Comment on parts of email your want to change and pin comments to make sure your feedback will be seen.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Markeaze?

- **Seller:** [Markeaze](https://www.g2.com/sellers/markeaze)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **Twitter:** @markeazehq  
10 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88a7c9746d0522306d2dd99390009a1411149345610721b3767e67facd918280&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkeaze&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Markeaze?

**["Markeaze 100%"](https://www.g2.com/survey_responses/markeaze-review-7358902)**

**Rating:** 4.5/5.0 stars

_— Mo Z._

[Read full review](https://www.g2.com/survey_responses/markeaze-review-7358902)

**["Best in town!"](https://www.g2.com/survey_responses/markeaze-review-7320634)**

**Rating:** 5.0/5.0 stars

_— Taylor S._

[Read full review](https://www.g2.com/survey_responses/markeaze-review-7320634)

### [MotionMail](https://www.g2.com/products/motionmail/reviews)

MotionMail offers free countdown timers for your email.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind MotionMail?

- **Seller:** [MotionMail](https://www.g2.com/sellers/motionmail)
- **Year Founded:** 2015
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of MotionMail?

**["my experience with motionmail"](https://www.g2.com/survey_responses/motionmail-review-3387235)**

**Rating:** 4.0/5.0 stars

_— Jimena C._

[Read full review](https://www.g2.com/survey_responses/motionmail-review-3387235)

### [MyBizMailer](https://www.g2.com/products/mybizmailer/reviews)

Affordable and easy to use email marketing built for start-ups to large corporations.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate MyBizMailer?

- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind MyBizMailer?

- **Seller:** [MyBizMailer](https://www.g2.com/sellers/mybizmailer)
- **Year Founded:** 2008
- **HQ Location:** N/A
- **Twitter:** @mybizmailer  
2,076 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af90f8322f5652acd84ecd7b64814efbb58ab0b8c3306aa86987bc3031ca060e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmybizmailer%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of MyBizMailer?

**["Review because thats MYBIZMailer"](https://www.g2.com/survey_responses/mybizmailer-review-4994639)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/mybizmailer-review-4994639)

**["Magical Marketing"](https://www.g2.com/survey_responses/mybizmailer-review-5016395)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/mybizmailer-review-5016395)

#### What Are G2 Users Discussing About MyBizMailer?

- [What is MyBizMailer used for?](https://www.g2.com/discussions/what-is-mybizmailer-used-for)

### [neuMails](https://www.g2.com/products/neumails/reviews)

NeuMails is a powerful tool designed for managing email marketing campaigns. Two Services are provided under neumails: Promotional Email Platform and Transactional Email Platform. The promotional plan is ideal for sending marketing or promotional emails to their subscribers. The transactional email platform is for sending transactional emails using our APIs and SMTP servers. NeuMails offers useful features to make sending emails easier. For transactional emails, you can use SMTP and API integration for smooth delivery. Additionally, both promotional and transactional email users have access to an overview dashboard, which provides valuable insights into email campaign performance.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate neuMails?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind neuMails?

- **Seller:** [Neuailes Global Technologies](https://www.g2.com/sellers/neuailes-global-technologies)
- **Year Founded:** 2018
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed6111ec4647e03485c45f4d16135c7e024ec01fea20f65486e29e3d3986c1fb&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fneuailesglobaltechnologies&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of neuMails?

**["Awesome Marketing automation tool."](https://www.g2.com/survey_responses/neumails-review-8729570)**

**Rating:** 4.5/5.0 stars

_— Vipin V._

[Read full review](https://www.g2.com/survey_responses/neumails-review-8729570)

**["Best Email Marketing Platform"](https://www.g2.com/survey_responses/neumails-review-9588393)**

**Rating:** 5.0/5.0 stars

_— Palak T._

[Read full review](https://www.g2.com/survey_responses/neumails-review-9588393)

### [NewZapp](https://www.g2.com/products/newzapp/reviews)

Constantly developed and evolved over the last 25 years, NewZapp delivers award winning internal communications for Public and Private organisations. We love what we do but our passion isn’t just the software, it’s the way our software can transform experiences and engagement. Our dedicated UK based customer success team are driven by your success. If we deliver increased employee engagement through internal communications we know we’re achieving our goals. An internal communications platform you can trust, our UK based servers and ISO 27001 certification provide you guaranteed data security and compliance. NewZapp enables you to use your time and resources more efficiently and effectively to focus on messaging and engagement.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate NewZapp?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind NewZapp?

- **Seller:** [Newzapp](https://www.g2.com/sellers/newzapp)
- **Year Founded:** 1998
- **HQ Location:** Exeter, GB
- **Twitter:** @NewZapp  
2,909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3d092ad7fc1f3984d4dee18a993ca1442c4d2d5cd615e00835226d077edee07&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnewzapp-communications%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of NewZapp?

**["Newzapp is our friend who run Campaign for us"](https://www.g2.com/survey_responses/newzapp-review-5256206)**

**Rating:** 4.5/5.0 stars

_— Jai S._

[Read full review](https://www.g2.com/survey_responses/newzapp-review-5256206)

#### What Are G2 Users Discussing About NewZapp?

- [What is NewZapp used for?](https://www.g2.com/discussions/what-is-newzapp-used-for) - 1 comment

### [Nitronews Email Marketing](https://www.g2.com/products/nitronews-email-marketing/reviews)

Email marketing is the use of email as an information tool or direct marketing, respecting good practices and regulations of the market, using appropriate tools for this and measuring return through reports of openings, clicks, rejections, etc.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Nitronews Email Marketing?

- **Seller:** [Nitro Digital Marketing](https://www.g2.com/sellers/nitro-digital-marketing)
- **Year Founded:** 2003
- **HQ Location:** Porto Alegre, BR
- **Twitter:** @nitronews  
482 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aae6e4fa5099b0e47681a6cec009021db11da205d7c8810cd3b388e7d66386e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnitrodev%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Nitronews Email Marketing?

**["Very good service portal for my brasilian customer"](https://www.g2.com/survey_responses/nitronews-email-marketing-review-5302346)**

**Rating:** 5.0/5.0 stars

_— Olaf G._

[Read full review](https://www.g2.com/survey_responses/nitronews-email-marketing-review-5302346)

**["Nitronews E-Mail Marketing is more than good"](https://www.g2.com/survey_responses/nitronews-email-marketing-review-5337872)**

**Rating:** 5.0/5.0 stars

_— Sandro F._

[Read full review](https://www.g2.com/survey_responses/nitronews-email-marketing-review-5337872)

#### What Are G2 Users Discussing About Nitronews Email Marketing?

- [What is Nitronews Email Marketing used for?](https://www.g2.com/discussions/what-is-nitronews-email-marketing-used-for)

- [‹ Prev‹ Prev](/categories/email-marketing?hubs_content-cta=%E6%97%A5%E6%9C%AC%E8%AA%9E&hubs_content=blog.hubspot.de%2F&index=11&list=UUCTOowMwbeih06bI9daQmPA&order=g2_score&page=19&playerColor=688AAD&src=typd&version=v1&videoHeight=360&videoWidth=640#product-list)
- [1](/categories/email-marketing?hubs_content-cta=%E6%97%A5%E6%9C%AC%E8%AA%9E&hubs_content=blog.hubspot.de%2F&index=11&list=UUCTOowMwbeih06bI9daQmPA&order=g2_score&playerColor=688AAD&src=typd&version=v1&videoHeight=360&videoWidth=640#product-list)
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- …
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- 20
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- [22](/categories/email-marketing?hubs_content-cta=%E6%97%A5%E6%9C%AC%E8%AA%9E&hubs_content=blog.hubspot.de%2F&index=11&list=UUCTOowMwbeih06bI9daQmPA&order=g2_score&page=22&playerColor=688AAD&src=typd&version=v1&videoHeight=360&videoWidth=640#product-list)
- [23](/categories/email-marketing?hubs_content-cta=%E6%97%A5%E6%9C%AC%E8%AA%9E&hubs_content=blog.hubspot.de%2F&index=11&list=UUCTOowMwbeih06bI9daQmPA&order=g2_score&page=23&playerColor=688AAD&src=typd&version=v1&videoHeight=360&videoWidth=640#product-list)
- [24](/categories/email-marketing?hubs_content-cta=%E6%97%A5%E6%9C%AC%E8%AA%9E&hubs_content=blog.hubspot.de%2F&index=11&list=UUCTOowMwbeih06bI9daQmPA&order=g2_score&page=24&playerColor=688AAD&src=typd&version=v1&videoHeight=360&videoWidth=640#product-list)
- …
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- [35](/categories/email-marketing?hubs_content-cta=%E6%97%A5%E6%9C%AC%E8%AA%9E&hubs_content=blog.hubspot.de%2F&index=11&list=UUCTOowMwbeih06bI9daQmPA&order=g2_score&page=35&playerColor=688AAD&src=typd&version=v1&videoHeight=360&videoWidth=640#product-list)
- [Next ›Next ›](/categories/email-marketing?hubs_content-cta=%E6%97%A5%E6%9C%AC%E8%AA%9E&hubs_content=blog.hubspot.de%2F&index=11&list=UUCTOowMwbeih06bI9daQmPA&order=g2_score&page=21&playerColor=688AAD&src=typd&version=v1&videoHeight=360&videoWidth=640#product-list)

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[Browse Email Marketing Themes](/categories/email-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.

Show More

* * *

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026