Best Demand Side Platform (DSP) - Page 7

How Many Demand Side Platform (DSP) Products Does G2 Track?

Total Products under this Category: 172

Category Stats (Sep 2026)

  • Average Rating: 4.25/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: illumin (+0.12%) - Among all products in this category, illumin recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Demand Side Platform (DSP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,000+ Authentic Reviews
  • 172+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Demand Side Platform (DSP)

G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Simpli.fi, Viant Technology, AdRoll ABM (Formerly RollWorks), and NT Technology.

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=nt-technology)

Growth Channel

Growth Channel is a programmatic advertising platform for brands, agencies, and performance marketing teams. It provides one place to plan, launch, optimize, and measure campaigns across CTV, streaming audio, online video, display, native, mobile, digital out-of-home, in-game, retail media, and Meta. Campaign Manager brings channels, budgets, tracking, creative, pacing, and campaign settings into a single view. Audience Builder supports prebuilt segments, geofencing, lookalike audiences, remarketing, contextual and keyword targeting, account-based marketing, and first-party data. Reporting covers spend, delivery, creative performance, conversions, CPA, ROAS, and other campaign metrics. Growth Channel connects with more than 25 DSPs and audience data from over 300 providers, allowing teams to access media and targeting options without moving between separate systems. Agencies can manage multiple clients from one login, set user permissions, automate client reporting, and offer a white-label platform with their own domain, branding, and dashboards. Managed services and API access are also available for teams that need additional support or custom integrations.

Average Rating: 4.5/5.0

Total Reviews: 25

How Do G2 Users Rate Growth Channel?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Growth Channel?

  • Seller: Growth Channel
  • Year Founded: 2020
  • HQ Location: Austin, Texas
  • Twitter: @Gr0wthChannel
    417 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 54% Small, 27% Medium

What Are Recent G2 Reviews of Growth Channel?

GSM360

Take control of your digital advertising with gsm360.ai, a programmatic advertising platform designed to simplify campaign management while delivering powerful results. Whether you prefer a user-friendly self-serve interface or expert-led managed services, gsm360.ai adapts to your needs. Integrated with over 50 ad exchanges, it provides broad inventory access across multiple channels and ad formats. Leverage advanced targeting, real-time bidding, and detailed analytics to optimize campaigns and reach your audience effectively. Tailored for industries like Nutra, Dating, Online Gaming, Crypto, Forex, Lead Generation and VAS gsm360.ai is your go-to solution for driving user acquisition and boosting brand awareness. With 24/7 support and comprehensive resources, success in the competitive digital landscape is within reach.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate GSM360?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.5/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind GSM360?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About GSM360?

AI-generated summary from verified user reviews

Pros
  • Users laud the excellent customer support of GSM360, consistently providing prompt assistance and resolving challenges effectively.
  • Users value the effective audience targeting of GSM360, leading to increased traffic and improved communication.
  • Users commend the robust campaign management tools of GSM360, appreciating the ease and support it provides.
  • Users value the advanced tools for managing campaigns provided by GSM360, enhancing their project efficiency and effectiveness.
  • Users highlight the great communication and appreciate the effective traffic sources provided by GSM360.
Cons
  • Users find that the campaign management filters fail to function reliably, complicating data organization and analysis.
  • Users report campaign management filter issues that complicate data organization and analysis on the GSM360 platform.
  • Users find that the campaign management filters of GSM360 often malfunction, complicating data organization and analysis.

What Are Recent G2 Reviews of GSM360?

Kritter Ad Trading Stack

Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners' servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (SaaS). Organizations can also use Kritter's Data Management Platform with the Ad Trading Stack to harness first-party and third-party data and tailor, improve and re-define the content experience across the internet. The ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange. More on our products... AD TRADING STACK: - Onboard various kinds of demand and supply players in the digital advertising industry. Demand players can include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges. - Aggregate ad space supply from publishers and match it with the right demand. - Manage trade with multiple demand and supply partners through a single interface. - Manage bids for ads using our machine learning algorithm, even at the domain level - Manage advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of online media space. - Deliver the right advertisements to most conversion-likely consumers all from a central ad server using real-time bidding. - Enable targeting, tracking and reporting of impressions. DATA MANAGEMENT PLATFORM: - Store, manage and sell all kinds of first-party data, as well as purchase and store third-party data from multiple sources, all through a single interface. - House data about user activity and tie user data together from multiple sources - Create campaign and audience segments and use these with the ATS for targeting and optimizing future media buys. - Understand user information and patterns to monetize accordingly. Check our website out for more information on our team, our product features, and pricing!

Average Rating: 3.4/5.0

Total Reviews: 4

How Do G2 Users Rate Kritter Ad Trading Stack?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.5/10)
  • Cross Channel Capabilities : 10.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Kritter Ad Trading Stack?

  • Seller: Kritter
  • Year Founded: 2013
  • HQ Location: Bengaluru, IN
  • Twitter: @tweetingkritter
    159 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Kritter Ad Trading Stack?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the customizable ads experience of Kritter Ad Trading Stack, noting its speed and fraud detection capabilities.
  • Users appreciate the customizable ads experience of Kritter Ad Trading Stack, enhancing marketing effectiveness and speed.
  • Users appreciate the affordable pricing of Kritter Ad Trading Stack, enabling cost-effective custom ad solutions and data processing.
  • Users value the customizable audience targeting in Kritter Ad Trading Stack, enhancing their ad effectiveness and marketing strategies.
  • Users value the customizable ads experience of Kritter Ad Trading Stack, enhancing marketing efforts efficiently.
Cons
  • Users note the adjustment difficulty for those inexperienced in programmatic advertising, impacting effective management and setup.
  • Users find the ad management process challenging, especially those with little experience in programmatic advertising.
  • Users find it challenging to manage and learn due to limited experience required for campaign management in Kritter Ad Trading Stack.
  • Users find the complex interface challenging to navigate, especially without prior programmatic advertising experience.
  • Users find the complex management challenging, especially those unfamiliar with programmatic advertising setup and maintenance.

What Are Recent G2 Reviews of Kritter Ad Trading Stack?

What Are G2 Users Discussing About Kritter Ad Trading Stack?

Match2One

We make programmatic advertising easy. Match2One helps you find new customers online by placing ads across 1000's of websites in relevant contextual categories in front of people who are likely to become your next customer. In Match2One's easy-to-use platform you can reach the right audience at the right time through AI driven targeting. Point the AI in the right direction by simply clicking which targeting you want: traffic, conversions, or revenue. Our platform does it all.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Match2One?

  • Cross Channel Capabilities : 8.3/10 (Category avg: 8.3/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Match2One?

  • Seller: Verve Group
  • Year Founded: 2014
  • HQ Location: Stockholm, SE
  • LinkedIn® Page: linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Match2One?

Murmur

What is Murmur Programmatic Ad Platform? Our innovative ad platform connects your business with 35% more potential customers offline, who you cannot reach through digital marketing alone. Murmur Programmatic Media bridges this gap by allowing businesses to reach those adblocker users offline through personalized messages displayed on a moving screens around the city. We use computer vision to personalize and change ads based on audience demographics and behavior, while providing real-time campaign analytics through our ad manager portal. Advertisers can create and publish ads that show up on the smart backpacks, and receive daily campaign analytics that measure campaign performance based on number of impressions, views, location, gender, and age. Our AI system also provides recommendations for better results based on campaign results.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Murmur?

  • Cross Channel Capabilities : 5.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 6.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Murmur?

  • Seller: Murmur
  • Year Founded: 2021
  • HQ Location: Chicago, US
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

OrbitSoft DSP

Orbit DSP is a demand-side platform that allows customers to participate in bidding using an automatic system and dynamic rates

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate OrbitSoft DSP?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.5/10)
  • Cross Channel Capabilities : 10.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind OrbitSoft DSP?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of OrbitSoft DSP?

Platform.io

Platform.io is an ultimate platform to build ad tech products. - White Label Bidder - White Label DSP/SSP - White Label Ad Network If you want to build an ad network Platform.io will provide one of the most advanced and fast RTB programmatic bidders. Platform.io can always boost existing DSPs performance by replacing bulky or slow programmatic solution.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Platform.io?

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Platform.io?

PPCmate

Buy website traffic cheaply from a self-serve advertising platform and get targeted visitors! We offer Push, Native, Display, Pop, Video on CPM, CPC and CPV.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate PPCmate?

  • Cross Channel Capabilities : 8.3/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 6.7/10 (Category avg: 8.1/10)

Who Is the Company Behind PPCmate?

  • Seller: PPCmate
  • Year Founded: 2012
  • HQ Location: Sofia, BG
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of PPCmate?

ReactX

ReactX enables the programmatic buying and selling of high impact, large canvas type ads in RTB platforms.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate ReactX?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind ReactX?

  • Seller: ReactX
  • Year Founded: 2010
  • HQ Location: venice, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of ReactX?

Topple

Topple is a self-serve advertising platform that helps brands efficiently reach new audiences of consumers with display and video ads on the sites their customers know, love, and trust. By consolidating the digital advertising supply chain and removing unnecessary intermediaries, Topple helped brands save an average of 64 to 81% on video and display ad CPC's in Q1 2023. Topple's digital advertising subscription packages offer marketers the ability to save up to 20% on fixed-bid campaigns while gaining access to the insights and recommendations of Topple's team of in-house AdOps experts. Find out more wearetopple.com.

Average Rating: 3.8/5.0

Total Reviews: 5

How Do G2 Users Rate Topple?

  • Cross Channel Capabilities : 5.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 7.5/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Topple?

  • Seller: Topple
  • Year Founded: 2020
  • HQ Location: Telluride, US
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Medium, 20% Small

What Are Recent G2 Reviews of Topple?

VanillaRTB

Real Time Bidding (RTB) - Demand Side Platform framework

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind VanillaRTB?

  • Seller: ForkBid
  • Year Founded: 2015
  • HQ Location: Newport Beach, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of VanillaRTB?

What Are G2 Users Discussing About VanillaRTB?

Wiget Media

Wiget Media is an online advertising network that focuses on performance driven digital advertising campaigns.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Wiget Media?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Wiget Media?

What Are G2 Users Discussing About Wiget Media?

Aberdeen Intent Targeted Advertising

Intent Demand-Side Platform (DSP) enables clients to move beyond static target account lists to dynamically target accounts based on continuous monitoring of their online research. Its DSP automatically identifies companies with intent that meet your target profile and delivers ads only to active researchers at those companies. This is the most efficient way to increase your awareness and consideration and never miss another deal.

Who Is the Company Behind Aberdeen Intent Targeted Advertising?

  • Seller: Ziff Davis
  • Year Founded: 1995
  • HQ Location: New York
  • Twitter: @ziffdavis
    1,426 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6,722 employees on LinkedIn®
  • Ownership: NASDAQ: ZD

AdCrew

AdCrew is a full-stack video programmatic Ads marketplace. Connecting DSPs, Advertisers with SSPs, Publishers , Achieving High ROI for DSPs, Advertisers and Much Revenues for SSPs, Publishers using our Video technologies in a bidding happening on our Video Ad formats.

Average Rating: 3.0/5.0

Total Reviews: 1

Who Is the Company Behind AdCrew?

Who Uses This Product?

  • Company Size: 100% Small
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 1, 2025