---
title: Murmur Reviews
meta_title: 'Murmur Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Murmur works for a business like yours.
aggregate_rating:
  rating_value: 3.5
  review_count: 1
  scale: '5'
date_modified: '2025-10-02'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Murmur Reviews
**Vendor:** Murmur  
**Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)  
**Average Rating:** 3.5/5.0  
**Total Reviews:** 1
## About Murmur
What is Murmur Programmatic Ad Platform? Our innovative ad platform connects your business with 35% more potential customers offline, who you cannot reach through digital marketing alone. Murmur Programmatic Media bridges this gap by allowing businesses to reach those adblocker users offline through personalized messages displayed on a moving screens around the city. We use computer vision to personalize and change ads based on audience demographics and behavior, while providing real-time campaign analytics through our ad manager portal. Advertisers can create and publish ads that show up on the smart backpacks, and receive daily campaign analytics that measure campaign performance based on number of impressions, views, location, gender, and age. Our AI system also provides recommendations for better results based on campaign results.




## Murmur Reviews
  ### 1. Scalable

**Rating:** 3.5/5.0 stars

**Reviewed by:** Sifa E. | Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 05, 2023

**What do you like best about Murmur?**

I like Murmur because it's open sourced and that makes it easily scalable as a customized solution for us, on the other hand this platfrom is also very secure to be employed at your disposal.

**What do you dislike about Murmur?**

It's hard, I mean getting around Murmur really takes too much of time and it's not so-easy-to-use interface makes it difficult to easily work around your way in it.

**What problems is Murmur solving and how is that benefiting you?**

As DSP we have used Murmur, it's fast secure customizable however it can not be used as ready solution all the time because all the onboarding time takes too much.



- [View Murmur pricing details and edition comparison](https://www.g2.com/products/murmur/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+18%3A32%3A19+-0500&secure%5Bsession_id%5D=4a9522e4-8dfc-4e12-bad0-bdd4b44e2348&secure%5Btoken%5D=bf167265e8116ffe5d61bd00eb485e9200b419bc5a5ac2b429132aa294ecfb83&format=llm_user)

## Murmur Features
**Demand Side Platforms**
- Cross Channel Capabilities 

**Ad Serving & Management - Publisher Ad Server**
- Real-Time Bidding (RTB) Support
- Ad Delivery Optimization  & Management
- Ad Inventory Management
- Dynamic Ad Placement
- Ad Tag Management

**Agentic AI - Demand Side Platform (DSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Targeting & Personalization - Publisher Ad Server**
- Geo-Targeting
- A/B Testing for Ads
- Multi-Device & Cross-Platform Delivery
- Audience Targeting
- Frequency Capping
- Contextual Targeting

**Monetization & Reporting - Publisher Ad Server**
- Header Bidding Support
- Ad Revenue Share & Payout Management
- Revenue Forecasting
- Performance & Engagement Analytics

**Agentic AI - Publisher Ad Server**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Demand Side Platforms**
- Machine Learning Optimization
- Estimate and Projections
- Cross-Device Capabilities

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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