Best Demand Side Platform (DSP) - Page 10

How Many Demand Side Platform (DSP) Products Does G2 Track?

Total Products under this Category: 172

Category Stats (Sep 2026)

  • Average Rating: 4.25/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: illumin (+0.12%) - Among all products in this category, illumin recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Demand Side Platform (DSP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,000+ Authentic Reviews
  • 172+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Demand Side Platform (DSP)

G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Simpli.fi, Viant Technology, AdRoll ABM (Formerly RollWorks), and NT Technology.

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=nt-technology)

DeepIntent

DeepIntent is the leading demand side platform (DSP) purpose-built for pharmaceutical brands and their agencies. Powered by Health Intelligence™, DeepIntent gives healthcare marketers the tools to plan, activate, and measure programmatic advertising campaigns with unmatched precision, all within a privacy-compliant, HIPAA-safe environment. Unlike general-purpose DSPs, DeepIntent is designed specifically for the complexities of healthcare advertising. The platform enables pharmaceutical advertisers to identify and reach verified healthcare professional (HCP) audiences through deterministic HCP targeting, as well as patient audiences at scale, ensuring the right message reaches the right person at the right moment in the care journey. DeepIntent supports omnichannel campaign activation across connected TV (CTV), display, video, audio, digital out-of-home (DOOH), and electronic health records (EHR). This breadth of channel coverage allows pharma brands and agencies to engage both HCPs and patients wherever they consume media, from the living room screen to the point of care. What sets DeepIntent apart is its ability to close the loop between media spend and clinical impact. Through integrations with real-world data sources, the platform measures outcomes including script lift, audience quality, and patient engagement, giving marketers a clear picture of how pharmaceutical advertising investments translate into tangible health and business results. DeepIntent is built with privacy at its core, meeting the strict data requirements of the pharmaceutical and healthcare industries. Marketers can activate campaigns confidently knowing that data handling, audience targeting, and measurement all adhere to HIPAA standards and industry privacy best practices. From brand awareness to HCP detailing to patient support programs, DeepIntent empowers healthcare marketers to drive meaningful outcomes, connecting media strategy to real-world clinical impact at scale.

Who Is the Company Behind DeepIntent?

Doceree Exchange

A specialized Demand-side platform (DSP) for Endemic & Point-of-Care media buying. Activate audiences from Doceree Target and studies from Perform and optimize your campaigns in real-time.

Who Is the Company Behind Doceree Exchange?

  • Seller: Doceree
  • Year Founded: 2020
  • HQ Location: Parsippany, New Jersey, United States
  • Twitter: @doceree
    118 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    211 employees on LinkedIn®

ExactDrive

Energize your media buys.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind ExactDrive?

  • Seller: ExactDrive
  • Year Founded: 2011
  • HQ Location: Milwaukee, US
  • Twitter: @ExactDrive
    11,381 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large, 100% Small

What Are Recent G2 Reviews of ExactDrive?

What Are G2 Users Discussing About ExactDrive?

Fliphound

Are you looking to attract new customers, promote your business, stand out from the competition, or reach local customers? Outdoor advertising costs less than radio advertising, TV advertising or print ads on a cost per impression basis and allows you reach the right audience at the right time.

Who Is the Company Behind Fliphound?

Google Display & Video 360

Who Is the Company Behind Google Display & Video 360?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Groundhog Technologies

"Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Since then, our Mobility Intelligence Platform has analyzed many of the busiest mobile networks in the world; saving operators millions of dollars, increasing customer satisfaction and generating new revenues. We applies a combination of Chaos Theory-based Geolocation models and Human Mobility Deep Learning Algorithms to transform raw network data into monetizable assets. With that knowledge we can help mobile operators improve business results across various departments: Network & Operations, Customer Experience, Sales & Marketing, Digital Services, and now being extended to the Public Health domain. Besides our flagship product CovMo™, our MI-DMP™, MI-DSP™ as well as RealMotion™ are widely-recognized by worldwide customers."

Who Is the Company Behind Groundhog Technologies?

Hybe.io

Hybe is a 360-performance solution for mobile app promotion. We help apps to grow with an ultimate synergy of high-quality traffic and innovative technologies. Reach the ultimate results through transparent instruments with Hybe.

Who Is the Company Behind Hybe.io?

  • Seller: Hybe.io
  • HQ Location: Berlin, DE
  • Twitter: @HybeIo
    9 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Jamloop

JamLoop is a connected TV (CTV) and digital performance advertising platform designed for brands and agencies—from national advertisers with local markets to mid-market teams new to TV—that need streaming TV to deliver measurable business outcomes. The platform helps performance-focused teams plan, activate, and measure streaming TV campaigns with the same accountability and operational rigor applied to channels like search and social. JamLoop operates as a unified, CTV-first platform that combines media buying, campaign management, and outcome-based measurement in a single system. It is commonly used by national brands with local markets, regional and franchise advertisers, and agencies responsible for proving performance across distributed markets, physical locations, and mixed online and offline revenue models. The platform is commonly used by national brands with local markets, regional advertisers, franchise organizations, and agencies managing performance-driven clients across multiple locations. Unlike many CTV solutions built on third-party DSPs and legacy TV measurement models, JamLoop is built with proprietary technology that emphasizes transparency, control, and exposure-based attribution. This allows advertisers to understand how streaming TV influences real consumer behavior—where revenue is actually generated—not just proxy metrics like impressions or clicks. Key capabilities of JamLoop include: - Unified CTV planning and activation through a CTV-first DSP that centralizes buying, pacing, and optimization without relying on opaque supply paths - Exposure-based attribution that ties performance outcomes directly to impression-level CTV exposure for clearer, defensible measurement - Offline outcome measurement, including foot traffic attribution and offline sales attribution using first-party transaction data - Online and offline outcome unification, bringing ecommerce conversions, store visits, and offline sales into a single performance view - Market- and location-level reporting, enabling analysis of performance by ZIP code, region, or individual location - Real-time campaign controls, allowing advertisers to adjust budgets, targeting, frequency, and creative while campaigns are live JamLoop is built to support the evolving definition of “performance TV,” recognizing that while streaming audiences are digital, many purchasing decisions still occur offline. By measuring tangible business outcomes instead of simply clicks and impressions, JamLoop helps advertisers evaluate whether streaming TV worked, justify continued investment, and operate CTV as a scalable performance channel rather than a post-campaign awareness tactic.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Jamloop?

  • Performance and Reliability: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Jamloop?

  • Seller: Jamloop
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Walnut Creek, US
  • Twitter: @Jamloop
    335 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Jamloop?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the real-time analytics of Jamloop, enhancing campaign optimization and ROI tracking effectively.
  • Users value the comprehensive audience targeting of Jamloop, enhancing advertising effectiveness and campaign optimization.
  • Users appreciate the straightforward campaign management of Jamloop, making it accessible and efficient for smaller marketing teams.
  • Users appreciate the powerful performance results of Jamloop, enhancing ad efficiency and ROI through transparent reporting.
  • Users value the transparent reporting of Jamloop, which aids in optimizing ROI and refining future campaign strategies.
Cons
  • Users note the limited customization options in Jamloop's reporting dashboard, affecting their ability to optimize campaigns effectively.
  • Users experience optimization issues due to the learning curve and lag in performance data updates when using Jamloop.
  • Users note significant reporting limitations in Jamloop, including lagging updates and lack of customization options.
  • Users often face slow performance with Jamloop, particularly regarding delays in data updates that hinder campaign optimization.
  • Users note that Jamloop can be time-consuming to learn, especially with advanced features and performance data updates.

What Are Recent G2 Reviews of Jamloop?

Jampp

Jampp is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. Founded in 2013, Jampp leverages machine learning, creative optimization and proprietary advertising solutions to drive incremental growth for its customers, whether that means reaching new users or increasing post-install conversions. In 2021, the company joined the Affle group, a global consumer intelligence technology company. For more information, visit jampp.com

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Jampp?

  • Performance and Reliability: 6.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Jampp?

  • Seller: Jampp
  • Year Founded: 2013
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    101 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Jampp?

Kubient

We're transforming digital advertising to audience-based marketing. Our Audience Cloud's open marketplace is a single point of entry for advertisers & publishers to reach, monetize and connect their digital audiences. In a transparent programmatic environment with pre-bid ad fraud prevention. Full-stack Audience Advertising. Experience the power of the first modular end to end cloud-based infrastructure with advanced data-driven tools to buy and sell audiences. Increasing marketer's ability to spend more efficiently and effectively on the right impressions to scale brand reach, conversions, and the value of media partners audiences. Our audience platform optimizes the supply-chain. Giving advertiser and media partners the data-driven power to connect their audiences, increasing return on ad-spend and inventory yield. Flexible end to end marketplace. Everything supply and demand partners need to trade efficiently & effectively. You choose based on your needs and workflow. From ad-serving, self-serve or managed accounts. To trading through your preferred dashboard, DSP or SSP. We enable everyone to connect into the marketplace. Their way. Omni-channel & All Ad Formats. The most advanced programmatic advertising stack with unique direct media marketplace and tools to filter, identify and connect campaigns to the right audience. Giving marketers the ability to stop buying placements and start reaching an audience of one at scale. [DOOH] [Desktop] [Native] [Video] [OTT] [Mobile] [Ad-serving] [Retargeting] Full Transparency Detailed information on each device including address, screen type, ad type. Every time your creative is displayed it's verified using our proprietary Proof-of-Play (POP) technology. Multivariant Targeting Utilize a vast variety of hyperlocal GEO targeting - including specific addresses and venues, DOOH device type, frequency capping, interest, category. Audience Analytics Real-time audience attribution and measurement gives you true transparent analytics on your ad units and the audience you're reaching and retargeting. Omni-Channel Marketers now have the ability to reach, and retarget their audiences across all digital channels in real-time. Our KAI verifies that every device and impression is legitimate.

Who Is the Company Behind Kubient?

  • Seller: Kubient
  • Year Founded: 2017
  • HQ Location: New York, US
  • Twitter: @kubient
    1,211 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®
  • Ownership: OTCMKTS: KBNT

Lift DSP

Admedo is an independent UK-founded tech company with a mission to bring greater transparency and control to programmatic advertising. Its industry-leading proprietary Demand Side Platform (DSP) was developed to democratise the programmatic landscape, and provide marketers, agencies, and publishers with a straightforward and customisable way to benefit from the technology.

Who Is the Company Behind Lift DSP?

  • Seller: Lift
  • Year Founded: 2021
  • HQ Location: Stafford, GB
  • Twitter: @thisisadmedo
    440 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Liquidm

Programmatic made easy.

Who Is the Company Behind Liquidm?

  • Seller: Liquidm
  • Year Founded: 2013
  • HQ Location: Berlin, DE
  • Twitter: @GoLiquidM
    215 Twitter followers
  • LinkedIn® Page: linkedin.com
    5 employees on LinkedIn®

MAI Agents

MAI Agents is an AI-driven performance media agent designed to autonomously manage and optimize media buying across multiple advertising platforms, including Google and Meta. By automating campaign execution, budget allocation, and performance monitoring, MAI enables businesses to scale their advertising efforts efficiently without increasing team workload. Key Features and Functionality: - Autonomous Campaign Optimization: MAI handles end-to-end campaign management, from planning and launching to continuous optimization, ensuring campaigns are aligned with business goals. - Cross-Channel Budget Allocation: The agent dynamically distributes budgets across various channels to maximize return on ad spend (ROAS) and overall profitability. - 24/7 Monitoring and Tuning: MAI provides continuous performance monitoring, automatically identifying and addressing issues to maintain optimal campaign performance. - Reporting and Insights: The platform delivers regular, on-demand reports with actionable insights, facilitating informed decision-making and strategy adjustments. Primary Value and User Solutions: MAI Agents offers businesses a fully autonomous solution for managing complex media buying processes, eliminating the need for additional headcount. By leveraging AI, it ensures campaigns are continuously optimized, budgets are effectively allocated, and performance issues are promptly addressed. This results in scalable, profitable advertising efforts with minimal manual intervention, allowing teams to focus on strategic initiatives while maintaining high-performance marketing campaigns.

Who Is the Company Behind MAI Agents?

Mantis Ad Network

Mantis is an end-to-end advertising network catering to brands operating in the legal cannabis industry and ancillary markets. Mantis offers advertisers and agencies an easy-to-use, self-service DSP coupled with instant access to the largest audience of cannabis and CBD enthusiasts anywhere on the open web. Mantis offers publishers free access to the Mantis SSP, a self-service supply side platform designed to help endemic publications better monetize their audience data and website traffic with unique demand sources unavailable via any other ad platform, exchange, DSP, SSP, or social platform.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Mantis Ad Network?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Mantis Ad Network?

Mapendo

Mapendo's A.I.-powered programmatic technology achieves high scalability for your app install campaigns, generating large volumes of installs and post-install events. We are integrated with multiple premium Ad Exchanges, where we buy ad placements programmatically. Our machine learning algorithms optimize app install campaigns towards in-app events like subscriptions, purchases or any other KPIs, in order to generate revenues. Mapendo's DSP runs all mobile ad formats, such as video, playable, banners, interstitial and native ads. Our platform also combines different formats in dynamic multi-page ads, which are then optimized in order to improve ROI. We keep you constantly updated with weekly and monthly performance reports and calls, providing suggestions for the strategic planning of the campaign. In addition to our internal anti-fraud tool., we leverage third-party software in order to ensure that the traffic we buy is clean and brand-safe.

Who Is the Company Behind Mapendo?

  • Seller: Mapendo
  • Year Founded: 2013
  • HQ Location: Bologna, BO
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 1, 2025