DESSY is an AI-powered Demand Side Platform (DSP) developed by Digital East to make programmatic advertising simpler, smarter, and more accessible for brands, agencies, and media buyers. The platform enables advertisers to plan, launch, manage, and optimise digital advertising campaigns through a unified interface, combining intelligent bidding, audience targeting, creative automation, and AI-powered media planning. | AI-POWERED MEDIA PLANNING: Generate media plans using websites, mobile apps, keywords, and audience profiles to identify relevant inventory and audience opportunities. | SMARTCPM: An AI-based bidding algorithm that dynamically adjusts bid prices within configurable limits to improve media buying efficiency and help reduce CPM costs. | AUDIENCE STUDIO: Discover contextual and affinity-based audience segments, analyse content consumption patterns, and create targeted or lookalike audiences. | CREATIVE STUDIO: Build engaging rich media advertising creatives using customisable templates designed for different campaign objectives and advertising formats. | CAMPAIGN MANAGEMENT: Manage targeting, bidding, creatives, budgets, and campaign performance from a single platform. | WHITE-LABEL DSP: Enable businesses to operate their own branded demand side platform powered by DESSY technology. | DEDICATED HUMAN SUPPORT: Access personalised assistance from a team with programmatic advertising expertise. | WHO IS DESSY FOR? DESSY is designed for advertising agencies, digital marketers, media buyers, and brands seeking a flexible, accessible, and cost-effective programmatic advertising solution. By combining intelligent automation, practical campaign tools, and personalised support, DESSY helps businesses simplify campaign execution and improve media buying efficiency. DESSY — Advertising made simple. A demand side platform built for everyone.