Top Free Customer Journey Mapping Tools - Page 3

How Many Customer Journey Mapping Tools Products Does G2 Track?

Total Products under this Category: 106

Category Stats (Oct 2026)

  • Average Rating: 4.54/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Air360 (+2.19%) - Among all products in this category, Air360 recorded the largest rating increase compared to last month

Last updated: October 15, 2026

How Does G2 Rank Customer Journey Mapping Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 46,300+ Authentic Reviews
  • 106+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Journey Mapping Tools

G2 Grid® for Customer Journey Mapping Tools plotting products by satisfaction and market presence

Highlighted products: Miro, Lucid Visual Collaboration Suite, Salesforce Marketing Cloud, CleverTap, Contentsquare, Glassbox, Quadient Inspire, and Zoho CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-mapping/grids.json?focus%5B%5D=miro&focus%5B%5D=lucid-software-inc-lucid-visual-collaboration-suite&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=clevertap&focus%5B%5D=contentsquare&focus%5B%5D=glassbox&focus%5B%5D=quadient-inspire&focus%5B%5D=zoho-crm)

SiteRecording by 500apps

SiteRecording by 500apps is an advanced website recording software that goes beyond numbers to analyze website productivity. It collects behaviour information when a visitor interacts with the site. The collected data assists in identifying cold spots and optimizing the interface of the website to increase its usability. Get all the required data in a unified dashboard that can be viewed in 7 major languages. Features- Session Recording - Monitor and record website visitor interactions. You can view all the session recordings in a user-friendly dashboard. Gain insights that help to increase the productivity of the website. Heatmaps software - Heatmaps software uses colour to visualize the visitor interactions. They help in the easy identification of website problems. Heatmap software records user sessions and pinpoints visitor mouse movements, where they click and how far they have scrolled down the page. This information can be used to optimize the most essential parts of a website. Real-time Monitoring - You can track visitor engagement sessions while and when they're engaging on your site. This insight helps in strategising how the website interface should be. Integrations - Integrate SiteRecording with Google Tag Manager and WordPress About 500apps: 500apps is a platform that provides an All-In-One business suite of 50 apps, with the goal of assisting businesses to develop like Fortune 500 companies. Get access to all apps for $14.99 per user.

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind SiteRecording by 500apps?

  • Seller: 500apps
  • Year Founded: 2019
  • HQ Location: New York, California
  • Twitter: @SitePing500apps
    26 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of SiteRecording by 500apps?

Vani

Vani is a visual collaboration platform where teams create, meet, and work together. It's where teammates brainstorm for ideas, come up with plans, and work on mockups over a shared infinite canvas. You can quickly get your team started on common product development processes, marketing exercises, checklists, and process flowcharts with a handful of ready-made templates. Express your ideas visually by creating diagrams, mind maps, wireframes, or storyboards. And embed documents, spreadsheets, images, and videos, from Google, Microsoft, YouTube, Figma and other platforms so you have all your work in one place. It's super easy to hop over a video call with your teammates and follow each other's live cursors, drop comments, and react with emojis on the fly—it's like being in the same room, but better. Whether you're a marketing team working on your next big campaign, a product team preparing for a launch, or a design studio working on a creative, Vani helps you simplify collaboration with cross-functional teams and helps you go faster from idea to finished product. Start for free with unlimited shared Spaces to grow your biggest and brightest ideas.

Average Rating: 4.6/5.0

Total Reviews: 5

How Do G2 Users Rate Vani?

  • Ease of Admin: 7.5/10 (Category avg: 8.6/10)
  • Multiple Personas: 8.3/10 (Category avg: 8.4/10)
  • Customizable Templates: 6.7/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind Vani?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • Twitter: @Zoho
    137,880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Company Size: 60% Small, 40% Large

What Do G2 Reviewers Say About Vani?

AI-generated summary from verified user reviews

Pros
  • Users find the integration capabilities of Vani very helpful for collaboration, especially during daily stand-ups.
  • Users find the integrations with tools like Slack and Zoom extremely beneficial for collaboration during daily stand-ups.
  • Users value the seamless integration with tools like Slack and Zoom for enhanced team collaboration during meetings.
  • Users find the readymade templates highly useful for collaboration, especially during daily scrum stand-ups.
Cons
  • Users find the ERP integration complex, which can hinder a smooth user experience with Vani.
  • Users find the integration difficulty with ERP systems to be complex, hindering a smooth user experience.
  • Users find the integration with ERP to be somewhat complex, leading to challenges in seamless functionality.

What Are Recent G2 Reviews of Vani?

ObserviX AI

ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dollars actually generate profit. The Problem We Solve: Most businesses spend thousands on Google Ads, Facebook, LinkedIn, and email marketing without knowing which efforts truly drive sales. Traditional analytics only show the last click, missing 80% of the customer journey. Teams waste 30% of their marketing budget on channels that look good in reports but don't drive revenue. Our Solution: 5-Minute Setup - Install our lightweight pixel and start seeing complete attribution in minutes, not months Multi-Touch Attribution - See all touchpoints that influence each sale across every marketing channel Visual Customer Journey Mapping - Watch how prospects discover, engage, and convert across your entire marketing ecosystem AI-Powered Optimization - Get weekly recommendations on where to invest more and where to cut spending based on actual revenue impact Who We Serve: - Marketing teams at growing businesses, - Marketing agencies managing multiple clients, - E-commerce companies tired of attribution confusion. Ready to stop guessing which marketing channels work? Connect marketing spend to actual profit with ObserviX.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind ObserviX AI?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About ObserviX AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the multi-tenant setup of ObserviX AI, allowing seamless management of multiple clients with clear data insights.
  • Users value the effective attribution tracking of ObserviX AI, making client reporting and data interpretation seamless and clear.
  • Users value the effective customer engagement through ObserviX AI's clear reporting and tailored workspaces for clients.
  • Users appreciate the ease of use of ObserviX AI, with clear data presentation and quick client management.
  • Users praise the easy learning curve of ObserviX AI, making data interpretation simple for all team members.
Cons
  • Users are eager for more pre-built dashboard templates in ObserviX AI, as current options are limited.
  • Users find a lack of pre-built dashboard templates for e-commerce in ObserviX AI, limiting initial usability.
  • Users note a lack of pre-built templates and currently missing mobile app tracking in ObserviX AI.
  • Users express concerns about subscription issues, with a desire for more features and templates for better experience.
  • Users feel the lack of pre-built templates and mobile app tracking limits ObserviX AI's initial functionality.

What Are Recent G2 Reviews of ObserviX AI?

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Dynosend

Dynosend is a customer engagement platform for marketers and SaaS companies, it allows you to create marketing automation journeys, send data-driven omnichannel messages and more to engage your customers from the day they sign up.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Dynosend?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Dynosend?

AI-generated summary from verified user reviews

Pros
  • Users value the automation features of Dynosend, enhancing efficiency in email marketing and customer relationship management.
  • Users value the effective customer management features of Dynosend, enhancing their email marketing and relationship initiatives.
  • Users value the effective email marketing features of Dynosend, enhancing customer engagement and automating campaigns seamlessly.

What Are Recent G2 Reviews of Dynosend?

Journey Maps by UserBit

Journey Maps by UserBit is an online journey map maker designed to help teams visualize, analyze, and communicate user experiences clearly and effectively. It enables teams to turn research data into structured, visual journey maps that drive better decisions. The platform lets teams create fully customizable journey maps that reflect real user behavior across touchpoints and stages. With versatile lane types, flexible layout controls, and organized sub-lanes, teams can add, rearrange, and structure actions, insights, and visuals to match any workflow. It includes AI-powered templates that help teams get started quickly with just a few key inputs, while instant persona-based journeys automatically generate templates pulling structure, goals, and pain points directly from persona data. Together, these reduce setup time and still allow full customization, making complex journeys easy to organize without clutter. The platform integrates seamlessly with other UserBit research tools, allowing teams to attach personas, link insights, and maintain a single source of truth for research and journey mapping. This integration helps teams move from insight discovery to action more efficiently.

Who Is the Company Behind Journey Maps by UserBit?

  • Seller: UserBit
  • Year Founded: 2019
  • HQ Location: Brooklyn, US
  • Twitter: @UserBitApp
    196 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Lucidspark

Lucidspark is an intuitive virtual whiteboard that brings efficiency back to brainstorming sessions. Whether remotely or in-person, Lucidspark provides a place where people, teams, and ideas can come together to spark innovation. Lucid Software is a leader in visual collaboration, and its products--Lucidchart, Lucidspark, and Lucidscale--are used by over 60 million users worldwide. Top businesses use Lucid's products, including customers such as Google, GE, and NBC Universal. Lucid's partners include industry leaders such as Google, Atlassian, and Microsoft. Lucid Software is a hybrid, remote-friendly workforce headquartered in Utah with offices in North Carolina, Amsterdam, and Melbourne. For more information, visit lucid.co.

Who Is the Company Behind Lucidspark?

  • Seller: Lucid Software Inc.
  • Year Founded: 2010
  • HQ Location: South Jordan, UT
  • Twitter: @LucidSoftware
    14,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,380 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 25% Large, 25% Small

What Are G2 Users Discussing About Lucidspark?

Matilda Workspace

The All-New All-In-One Workspace for Modern Teams Embracing the concept of a unified workspace, Matilda brings a powerful suite of best-in-class apps together in one place, allowing teams across the globe to connect, create, coordinate, and delight their customers effortlessly. With its mission to simplify technology, Matilda empowers organisations to do more with less, making it an essential tool for startups to Fortune 500 companies alike. Key Features: -Powerful Apps Included: Matilda comes packed with a suite of powerful applications including Docs, Projects, Tables, Chat, Customers, and Copilot, ensuring that teams have all the tools they need to succeed. - Create with Ease: With Docs, teams can co-edit in real time, making document creation and coordination seamless. This feature aims to replace Google Docs, Notion, and Coda, by providing a more integrated and efficient experience. - Streamlined Project Management: Matilda's Projects feature allows for effortless management and tracking of every aspect of your projects. With capabilities like auto-scheduling, it's designed to replace tools like Jira, Trello, and Asana. - Advanced Data Management: Although Tables are coming soon, they promise to redefine data handling by syncing data from hundreds of sources or creating new collections, aiming to replace tools like Airtable, Notion, and Segment. - Seamless Communication: Chat brings all team communication into one place, integrated across projects, tasks, and docs, providing an alternative to Slack and MS Teams. - Customer Relationship Management: The soon-to-be-released Customers feature will allow teams to effortlessly track leads and manage customer interactions in one streamlined interface, aiming to replace Salesforce and Hubspot. - AI-Powered Assistance: Copilot offers custom AI assistants to help automate and streamline workflows, aiming to replace AI tools like ChatGPT and Google Bard. Conclusion: Matilda Workspace stands out as an all-encompassing solution that not only promises to streamline and simplify the way teams work but also embraces the future with its AI-powered capabilities and commitment to sustainability. Whether you’re managing projects, coordinating with your team, handling customer relationships, or leveraging AI for automation, Matilda Workspace provides an intuitive, powerful, and adaptable platform for every kind of team to thrive. Try Matilda today and experience the future of work, designed to help you deliver projects on time, every time.

Average Rating: 4.7/5.0

Total Reviews: 14

How Do G2 Users Rate Matilda Workspace?

  • Ease of Admin: 9.7/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 8.3/10 (Category avg: 10/10)

Who Is the Company Behind Matilda Workspace?

  • Seller: Matilda Workspace
  • Year Founded: 2024
  • HQ Location: San Francisco, California
  • Twitter: @matildaworkspce
    127 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Do G2 Reviewers Say About Matilda Workspace?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the all-in-one functionality of Matilda Workspace, enhancing collaboration and simplifying project management.
  • Users love the seamless team collaboration within Matilda Workspace, simplifying communication and enhancing project management efficiency.
  • Users find Matilda Workspace's ease of use exceptional, seamlessly integrating various tools for streamlined collaboration and task management.
  • Users value the integrated project management tools in Matilda Workspace, enhancing collaboration and efficiency for teams.
  • Users value the integrated task management features of Matilda Workspace, enhancing collaboration and efficiency for teams.
Cons
  • Users notice missing features in Matilda Workspace, acknowledging potential improvements as it develops further in future updates.
  • Users note the lack of features in Matilda Workspace, highlighting the potential for future improvements and updates.
  • Users often face tiny bugs in Matilda Workspace, but the team is responsive and eager to improve the app.
  • Users find the learning curve challenging for some team members, though onboarding helps ease the transition.
  • Users feel that limited customization may restrict their experience with Matilda Workspace despite its other strong features.

What Are Recent G2 Reviews of Matilda Workspace?

ShiftX

Most process tools are either hard to use, even for trained experts, or a flexible mess. ShiftX is the user-friendly process modeling tool in between that includes everyone without requiring any training.

Who Is the Company Behind ShiftX?

  • Seller: ShiftX
  • Year Founded: 2018
  • HQ Location: Oslo, NO
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026