# Top Free Customer Journey Mapping Tools - Page 3

## How Many Customer Journey Mapping Tools Products Does G2 Track?

**Total Products under this Category:** 102

### Category Stats (Jul 2026)

- **Average Rating:** 4.53/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Pushwoosh (+0.3%) - Among all products in this category, Pushwoosh recorded the largest rating increase compared to last month

_Last updated: July 21, 2026_

## How Does G2 Rank Customer Journey Mapping Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 45,200+ Authentic Reviews
- 102+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

[
SiteRecording by 500apps
](https://www.g2.com/products/siterecording-by-500apps/reviews)

By [500apps](https://www.g2.com/sellers/500apps)

[

5/5(2)

](https://www.g2.com/products/siterecording-by-500apps/reviews)

Product Description

SiteRecording by 500apps is an advanced website recording software that goes beyond numbers to analyze website productivity. It collects behaviour information when a visitor interacts with the site. T

[
Vani
](https://www.g2.com/products/vani/reviews)

By [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)

[

4.6/5(5)

](https://www.g2.com/products/vani/reviews)

Product Description

Vani is a visual collaboration platform where teams create, meet, and work together. It's where teammates brainstorm for ideas, come up with plans, and work on mockups over a shared infinite canvas.

Pros and Cons

[
Helpful (1)
](https://www.g2.com/products/vani/reviews?qs=pros-and-cons)[
Complexity (1)
](https://www.g2.com/products/vani/reviews?qs=pros-and-cons)

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

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G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
ObserviX AI
](https://www.g2.com/products/observix-ai/reviews)

By [ObserviX](https://www.g2.com/sellers/observix)

[

5/5(1)

](https://www.g2.com/products/observix-ai/reviews)

Product Description

ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dolla

Pros and Cons

[
Analytics (1)
](https://www.g2.com/products/observix-ai/reviews?qs=pros-and-cons)[
Dashboard Issues (1)
](https://www.g2.com/products/observix-ai/reviews?qs=pros-and-cons)

[
Dynosend
](https://www.g2.com/products/dynosend/reviews)

By [Rolocost Interactive](https://www.g2.com/sellers/rolocost-interactive)

[

4.5/5(1)

](https://www.g2.com/products/dynosend/reviews)

Product Description

Dynosend is a customer engagement platform for marketers and SaaS companies, it allows you to create marketing automation journeys, send data-driven omnichannel messages and more to engage your custom

Pros and Cons

[
Automation Features (1)
](https://www.g2.com/products/dynosend/reviews?qs=pros-and-cons)

[
Journey Maps by UserBit
](https://www.g2.com/products/journey-maps-by-userbit/reviews)

By [UserBit](https://www.g2.com/sellers/userbit)

[

0/5(0)

](https://www.g2.com/products/journey-maps-by-userbit/reviews)

Product Description

Journey Maps by UserBit is an online journey map maker designed to help teams visualize, analyze, and communicate user experiences clearly and effectively. It enables teams to turn research data into

[
Matilda Workspace
](https://www.g2.com/products/matilda-workspace/reviews)

By [Matilda Workspace](https://www.g2.com/sellers/matilda-workspace)

[

4.7/5(15)

](https://www.g2.com/products/matilda-workspace/reviews)

What do users say?

Users consistently praise the AI integration and customizable tables in Matilda Workspace, highlighting how these features enhance project management and team collaboration. The intuitive design and a

Pros and Cons

[
Team Collaboration (8)
](https://www.g2.com/products/matilda-workspace/reviews?qs=pros-and-cons)[
Missing Features (3)
](https://www.g2.com/products/matilda-workspace/reviews?qs=pros-and-cons)

[
ShiftX
](https://www.g2.com/products/shiftx/reviews)

By [ShiftX](https://www.g2.com/sellers/shiftx)

[

0/5(0)

](https://www.g2.com/products/shiftx/reviews)

Product Description

Most process tools are either hard to use, even for trained experts, or a flexible mess. ShiftX is the user-friendly process modeling tool in between that includes everyone without requiring any train

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

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[Browse Customer Journey Mapping Themes](/categories/customer-journey-mapping/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Customer journey mapping software helps companies understand the full customer experience by creating dynamic visualizations of every touchpoint, from initial discovery through purchase and retention, enabling marketers to improve the customer experience, break down organizational silos, and align teams around a customer-focused strategy.

### Core Capabilities of Customer Journey Mapping Software

To qualify for inclusion in the Customer Journey Mapping category, a product must:

- Create dynamic visualizations of a customer's journey at each touchpoint across multiple channels
- Provide customer journey mapping templates depending on a company's objectives
- Allow collaboration features across teams, departments, or stakeholders to keep maps up to date

### Common Use Cases for Customer Journey Mapping Software

Marketing, CX, and product teams use journey mapping software to align the organization around the customer perspective. Common use cases include:

- Mapping end-to-end customer journeys across touchpoints such as email, ads, social media, and online reviews
- Visualizing multiple customer personas to identify experience gaps and improvement opportunities
- Distributing journey maps company-wide to align product, sales, and customer service around a shared customer view

### How Customer Journey Mapping Software Differs from Other Tools

Customer journey mapping is often confused with [customer journey analytics software](https://www.g2.com/categories/customer-journey-analytics), but the two are complementary and distinct. Journey analytics software monitors and analyzes real-time behavioral data across channels to eliminate data silos, while journey mapping software focuses on creating structured, visual representations of the customer experience to inform strategy. Many journey mapping tools integrate with [social media management software](https://www.g2.com/categories/social-media-mgmt), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to incorporate cross-channel data into maps.

### Insights from G2 on Customer Journey Mapping Software

Based on category trends on G2, collaborative mapping features and pre-built journey templates stand out as the most valued capabilities. Improved cross-functional alignment and clearer visibility into customer pain points stand out as primary outcomes of adoption.

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