# Top Free Customer Journey Mapping Tools - Page 3 ## How Many Customer Journey Mapping Tools Products Does G2 Track? **Total Products under this Category:** 102 ### Category Stats (Jul 2026) - **Average Rating:** 4.53/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** MessageGears Platform (+0.22%) - Among all products in this category, MessageGears Platform recorded the largest rating increase compared to last month _Last updated: July 29, 2026_ ## How Does G2 Rank Customer Journey Mapping Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 45,300+ Authentic Reviews - 102+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Journey Mapping Tools ![G2 Grid® for Customer Journey Mapping Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-journey-mapping/grids.png?focus%5B%5D=42445&focus%5B%5D=2887&focus%5B%5D=340&focus%5B%5D=16131&focus%5B%5D=28305&focus%5B%5D=23848&focus%5B%5D=51062&focus%5B%5D=576) Highlighted products: Miro, Lucid Visual Collaboration Suite, Agentforce Marketing (formerly Salesforce Marketing Cloud), CleverTap, Contentsquare, Glassbox, Quadient Inspire, and Zoho CRM. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-mapping/grids.json?focus%5B%5D=miro&focus%5B%5D=lucid-software-inc-lucid-visual-collaboration-suite&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=clevertap&focus%5B%5D=contentsquare&focus%5B%5D=glassbox&focus%5B%5D=quadient-inspire&focus%5B%5D=zoho-crm) **Sponsored** ### SAP Fieldglass Drive better business outcomes with a robust Vendor Management System (VMS) to find, engage, and manage your global external workforce – including temporary workers, freelancers, contractors, consultants, and service workers. Since 1999, organizations have been using innovative digital SAP Fieldglass solutions to transform how they get work done. Offered in 190 countries and 21 languages, our open cloud-based applications let you simplify and streamline the procurement and management of your external workforce. You can: • Connect in real time to a global network of qualified service providers and contingent workers so you can find the right talent more quickly. • Track and manage key metrics to accurately manage performance and enhance outcomes and productivity over time. • Improve process efficiency, total workforce results, and spend management savings through integration with ERP, HR, and procurement solutions. • Reduce risk through security features that support global-regulations compliance, permissions and access tracking, and asset protection through proper on- and offboarding. • Increase productivity and strengthen competitive advantage by creating and maintaining a dynamic, responsive workforce. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2108&secure%5Bchosen_at%5D=2026-07-30T11%3A52%3A44Z&secure%5Bdisplayable_resource_id%5D=133&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=38217&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=38217&secure%5Bresource_id%5D=2108&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-mapping%2Ffree%3Fpage%3D3&secure%5Btoken%5D=bafe1aaca212cb96e2cc140163f7f29d85518d9cc9bf91c7a68b44978ee97111&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2025%2F03%2Fc4519407-fc7e-0010-bca6-c68f7e60039b.html%3Fcampaigncode%3DCRM-YD25-ISM-408601%26source%3DFG-click-campaign-G2&secure%5Burl_type%5D=custom_url) ### [SiteRecording by 500apps](https://www.g2.com/products/siterecording-by-500apps/reviews) SiteRecording by 500apps is an advanced website recording software that goes beyond numbers to analyze website productivity. It collects behaviour information when a visitor interacts with the site. The collected data assists in identifying cold spots and optimizing the interface of the website to increase its usability. Get all the required data in a unified dashboard that can be viewed in 7 major languages. Features- Session Recording - Monitor and record website visitor interactions. You can view all the session recordings in a user-friendly dashboard. Gain insights that help to increase the productivity of the website. Heatmaps software - Heatmaps software uses colour to visualize the visitor interactions. They help in the easy identification of website problems. Heatmap software records user sessions and pinpoints visitor mouse movements, where they click and how far they have scrolled down the page. This information can be used to optimize the most essential parts of a website. Real-time Monitoring - You can track visitor engagement sessions while and when they're engaging on your site. This insight helps in strategising how the website interface should be. Integrations - Integrate SiteRecording with Google Tag Manager and WordPress About 500apps: 500apps is a platform that provides an All-In-One business suite of 50 apps, with the goal of assisting businesses to develop like Fortune 500 companies. Get access to all apps for $14.99 per user. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 #### Who Is the Company Behind SiteRecording by 500apps? - **Seller:** [500apps](https://www.g2.com/sellers/500apps) - **Year Founded:** 2019 - **HQ Location:** New York, California - **Twitter:** @SitePing500apps 26 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd894b90935a8dfb70360d37a67e7623dc9270e72cee1f7acd5c237c0def3ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foutreachly-by-500apps%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of SiteRecording by 500apps? **["This is a fantastic device for tracking and assessing user interactions."](https://www.g2.com/survey_responses/siterecording-by-500apps-review-7852250)** **Rating:** 5.0/5.0 stars _— Greg N._ [Read full review](https://www.g2.com/survey_responses/siterecording-by-500apps-review-7852250) **["SiteRecording: User-Friendly Software for Effortless Analysis!"](https://www.g2.com/survey_responses/siterecording-by-500apps-review-8128898)** **Rating:** 5.0/5.0 stars _— Chelsea K._ [Read full review](https://www.g2.com/survey_responses/siterecording-by-500apps-review-8128898) ### [Vani](https://www.g2.com/products/vani/reviews) Vani is a visual collaboration platform where teams create, meet, and work together. It's where teammates brainstorm for ideas, come up with plans, and work on mockups over a shared infinite canvas. You can quickly get your team started on common product development processes, marketing exercises, checklists, and process flowcharts with a handful of ready-made templates. Express your ideas visually by creating diagrams, mind maps, wireframes, or storyboards. And embed documents, spreadsheets, images, and videos, from Google, Microsoft, YouTube, Figma and other platforms so you have all your work in one place. It's super easy to hop over a video call with your teammates and follow each other's live cursors, drop comments, and react with emojis on the fly—it's like being in the same room, but better. Whether you're a marketing team working on your next big campaign, a product team preparing for a launch, or a design studio working on a creative, Vani helps you simplify collaboration with cross-functional teams and helps you go faster from idea to finished product. Start for free with unlimited shared Spaces to grow your biggest and brightest ideas. **Average Rating:** 4.6/5.0 **Total Reviews:** 5 #### How Do G2 Users Rate Vani? - **Ease of Admin:** 7.5/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.3/10 (Category avg: 8.4/10) - **Templates:** 6.7/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) #### Who Is the Company Behind Vani? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho 137,880 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employees on LinkedIn® - **Phone:** +1 (888) 900-9646 #### Who Uses This Product? - **Company Size:** 60% Small, 40% Large #### What Do G2 Reviewers Say About Vani? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **integration with Slack and Zoom** very helpful for effective collaboration during daily stand-ups. - Users find the **integrations with Slack and Zoom** invaluable for collaboration, especially during daily stand-ups. - Users find the **integration with tools like Slack and Zoom** enhances collaboration, especially for daily scrums. - Users find the **readymade templates** highly beneficial for effective collaboration in daily stand-ups and meetings. ##### Cons - Users find the **integration with ERP to be complex** , which can hinder seamless usage of Vani. - Users find the **integration with ERP** to be somewhat challenging, impacting the overall usability of Vani. - Users find the **integration with ERP systems complex** , which can hinder smooth operations and efficiency. #### What Are Recent G2 Reviews of Vani? **["A decent collaboration tool ensuring all the updates are reflected in real time"](https://www.g2.com/survey_responses/vani-review-10491646)** **Rating:** 4.0/5.0 stars _— Pradeep B._ [Read full review](https://www.g2.com/survey_responses/vani-review-10491646) **["The perfect tool to collaborate with your team!"](https://www.g2.com/survey_responses/vani-review-8802009)** **Rating:** 5.0/5.0 stars _— Mark H._ [Read full review](https://www.g2.com/survey_responses/vani-review-8802009) ### [ObserviX AI](https://www.g2.com/products/observix-ai/reviews) ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dollars actually generate profit. The Problem We Solve: Most businesses spend thousands on Google Ads, Facebook, LinkedIn, and email marketing without knowing which efforts truly drive sales. Traditional analytics only show the last click, missing 80% of the customer journey. Teams waste 30% of their marketing budget on channels that look good in reports but don't drive revenue. Our Solution: 5-Minute Setup - Install our lightweight pixel and start seeing complete attribution in minutes, not months Multi-Touch Attribution - See all touchpoints that influence each sale across every marketing channel Visual Customer Journey Mapping - Watch how prospects discover, engage, and convert across your entire marketing ecosystem AI-Powered Optimization - Get weekly recommendations on where to invest more and where to cut spending based on actual revenue impact Who We Serve: - Marketing teams at growing businesses, - Marketing agencies managing multiple clients, - E-commerce companies tired of attribution confusion. Ready to stop guessing which marketing channels work? Connect marketing spend to actual profit with ObserviX. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind ObserviX AI? - **Seller:** [ObserviX](https://www.g2.com/sellers/observix) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7d41ccb506dfd5f887a0642c21973e7af6cff5db1d39b183b388a38aa2e2fae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fobservix&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About ObserviX AI? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **user-friendly multi-tenant setup** of ObserviX AI, allowing easy management of multiple client accounts. - Users value the **sophisticated attribution tracking** of ObserviX AI, making data interpretation easy for all team members. - Users appreciate the **multi-tenant setup** of ObserviX AI, making client management seamless and efficient. - Users love the **ease of use** of ObserviX AI, appreciating its simple navigation and clear data presentations. - Users value the **easy learning curve** of ObserviX AI, enabling quick data interpretation for all team members. ##### Cons - Users express a need for more **pre-built dashboard templates** for e-commerce in the ObserviX AI product. - Users are disappointed by the **lack of pre-built dashboard templates** for e-commerce in ObserviX AI currently. - Users feel that the **missing features** like pre-built dashboards and mobile app tracking limit ObserviX AI's potential. - Users express concerns about **subscription issues** as more features and templates are still needed in ObserviX AI. - Users find the lack of **pre-built dashboards** and mobile app tracking a limitation for ObserviX AI's current usability. #### What Are Recent G2 Reviews of ObserviX AI? **["ObserviX Makes Multi-Client Analytics Easy, Just Needs More E-Commerce Templates"](https://www.g2.com/survey_responses/observix-ai-review-11835034)** **Rating:** 5.0/5.0 stars _— Владислав ._ [Read full review](https://www.g2.com/survey_responses/observix-ai-review-11835034) ### [Dynosend](https://www.g2.com/products/dynosend/reviews) Dynosend is a customer engagement platform for marketers and SaaS companies, it allows you to create marketing automation journeys, send data-driven omnichannel messages and more to engage your customers from the day they sign up. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Dynosend? - **Seller:** [Rolocost Interactive](https://www.g2.com/sellers/rolocost-interactive) - **HQ Location:** Sheridan, US - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d87aa8d32e26f615f284289fa5b72b6db556c24345aa968f4c4985cda53bd48e&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fdynosend&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About Dynosend? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **automation features** of Dynosend, significantly enhancing their email marketing and CRM efforts. - Users value the **robust customer management features** of Dynosend, particularly for email marketing and automation. - Users appreciate the **robust email marketing features** of Dynosend, enhancing customer engagement and streamlining campaigns. #### What Are Recent G2 Reviews of Dynosend? **["A splendid data-driven digital tool for customers!"](https://www.g2.com/survey_responses/dynosend-review-7163534)** **Rating:** 4.5/5.0 stars _— VijayKumar M._ [Read full review](https://www.g2.com/survey_responses/dynosend-review-7163534) ### [Journey Maps by UserBit](https://www.g2.com/products/journey-maps-by-userbit/reviews) Journey Maps by UserBit is an online journey map maker designed to help teams visualize, analyze, and communicate user experiences clearly and effectively. It enables teams to turn research data into structured, visual journey maps that drive better decisions. The platform lets teams create fully customizable journey maps that reflect real user behavior across touchpoints and stages. With versatile lane types, flexible layout controls, and organized sub-lanes, teams can add, rearrange, and structure actions, insights, and visuals to match any workflow. It includes AI-powered templates that help teams get started quickly with just a few key inputs, while instant persona-based journeys automatically generate templates pulling structure, goals, and pain points directly from persona data. Together, these reduce setup time and still allow full customization, making complex journeys easy to organize without clutter. The platform integrates seamlessly with other UserBit research tools, allowing teams to attach personas, link insights, and maintain a single source of truth for research and journey mapping. This integration helps teams move from insight discovery to action more efficiently. #### Who Is the Company Behind Journey Maps by UserBit? - **Seller:** [UserBit](https://www.g2.com/sellers/userbit) - **Year Founded:** 2019 - **HQ Location:** Brooklyn, US - **Twitter:** @UserBitApp 196 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d3a2e05825cd19ae34dd3374c9abce177a4dddb82607f4f0fb6e24ee2fd527d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuserbit&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Matilda Workspace](https://www.g2.com/products/matilda-workspace/reviews) The All-New All-In-One Workspace for Modern Teams Embracing the concept of a unified workspace, Matilda brings a powerful suite of best-in-class apps together in one place, allowing teams across the globe to connect, create, coordinate, and delight their customers effortlessly. With its mission to simplify technology, Matilda empowers organisations to do more with less, making it an essential tool for startups to Fortune 500 companies alike. Key Features: -Powerful Apps Included: Matilda comes packed with a suite of powerful applications including Docs, Projects, Tables, Chat, Customers, and Copilot, ensuring that teams have all the tools they need to succeed. - Create with Ease: With Docs, teams can co-edit in real time, making document creation and coordination seamless. This feature aims to replace Google Docs, Notion, and Coda, by providing a more integrated and efficient experience. - Streamlined Project Management: Matilda's Projects feature allows for effortless management and tracking of every aspect of your projects. With capabilities like auto-scheduling, it's designed to replace tools like Jira, Trello, and Asana. - Advanced Data Management: Although Tables are coming soon, they promise to redefine data handling by syncing data from hundreds of sources or creating new collections, aiming to replace tools like Airtable, Notion, and Segment. - Seamless Communication: Chat brings all team communication into one place, integrated across projects, tasks, and docs, providing an alternative to Slack and MS Teams. - Customer Relationship Management: The soon-to-be-released Customers feature will allow teams to effortlessly track leads and manage customer interactions in one streamlined interface, aiming to replace Salesforce and Hubspot. - AI-Powered Assistance: Copilot offers custom AI assistants to help automate and streamline workflows, aiming to replace AI tools like ChatGPT and Google Bard. Conclusion: Matilda Workspace stands out as an all-encompassing solution that not only promises to streamline and simplify the way teams work but also embraces the future with its AI-powered capabilities and commitment to sustainability. Whether you’re managing projects, coordinating with your team, handling customer relationships, or leveraging AI for automation, Matilda Workspace provides an intuitive, powerful, and adaptable platform for every kind of team to thrive. Try Matilda today and experience the future of work, designed to help you deliver projects on time, every time. **Average Rating:** 4.7/5.0 **Total Reviews:** 14 #### How Do G2 Users Rate Matilda Workspace? - **Ease of Admin:** 9.7/10 (Category avg: 8.7/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10) #### Who Is the Company Behind Matilda Workspace? - **Seller:** [Matilda Workspace](https://www.g2.com/sellers/matilda-workspace) - **Year Founded:** 2024 - **HQ Location:** San Francisco, California - **Twitter:** @matildaworkspce 127 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e14f001bf250b4ffb1a85bab926bb8974129eb9cc69490194f7453ab1d82cf85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmatildaworkspace%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 80% Small, 20% Medium #### What Do G2 Reviewers Say About Matilda Workspace? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **team collaboration features** of Matilda Workspace, enhancing productivity and simplifying project management. - Users appreciate the **rich functionalities** of Matilda Workspace, streamlining project management and enhancing communication effortlessly. - Users find Matilda Workspace's **ease of use** enhances productivity and seamless collaboration for both in-office and remote teams. - Users value the **all-in-one functionalities** of Matilda Workspace, enhancing collaboration and simplifying project management tasks. - Users appreciate the **AI-powered Copilot** in Matilda Workspace, enhancing efficiency and simplifying project management tasks. ##### Cons - Users note some **missing features** due to Matilda Workspace's newness, but anticipate improvements in future updates. - Users note a **lack of features** in Matilda Workspace due to its relative novelty, with future updates anticipated. - Users report **tiny bugs** in Matilda Workspace, but the team is responsive and attentive to feedback. - Users find the **learning curve** challenging for some team members, though onboarding assistance helps ease the transition. - Users feel that the **limited customization** options in Matilda Workspace could be improved for a better experience. #### What Are Recent G2 Reviews of Matilda Workspace? **["Invaluable support for my projects"](https://www.g2.com/survey_responses/matilda-workspace-review-9407993)** **Rating:** 5.0/5.0 stars _— Anna K._ [Read full review](https://www.g2.com/survey_responses/matilda-workspace-review-9407993) **["Intuitive Workspace"](https://www.g2.com/survey_responses/matilda-workspace-review-10803846)** **Rating:** 5.0/5.0 stars _— Annabel K._ [Read full review](https://www.g2.com/survey_responses/matilda-workspace-review-10803846) ### [ShiftX](https://www.g2.com/products/shiftx/reviews) Most process tools are either hard to use, even for trained experts, or a flexible mess. ShiftX is the user-friendly process modeling tool in between that includes everyone without requiring any training. #### Who Is the Company Behind ShiftX? - **Seller:** [ShiftX](https://www.g2.com/sellers/shiftx) - **Year Founded:** 2018 - **HQ Location:** Oslo, NO - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4dffedcfc8031f938ddda413149e24903b073c5baa2c2a1af5997d6f641648b0&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshiftxcom&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/customer-journey-mapping/free?order=g2_score&page=2#product-list) - [1](/categories/customer-journey-mapping/free?order=g2_score#product-list) - [2](/categories/customer-journey-mapping/free?order=g2_score&page=2#product-list) - 3 - Next ›Next › Spotlight Categories [Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll) [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) [Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm) [Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence) [ERP Systems](https://www.g2.com/categories/erp-systems) Similar Categories - [A/B Testing](/categories/a-b-testing-tools) - [Heatmap Tools](/categories/heatmap-tools) - [Landing Page Builders](/categories/landing-page-builders) - [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization) - [Product Analytics](/categories/product-analytics) - [Session Replay](/categories/session-replay) [Browse Customer Journey Mapping Themes](/categories/customer-journey-mapping/themes)