Best Customer Journey Analytics Tools - Page 10

How Many Customer Journey Analytics Software Products Does G2 Track?

Total Products under this Category: 227

Category Stats (Aug 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Taglayer (+6.67%) - Among all products in this category, Taglayer recorded the largest rating increase compared to last month

Last updated: August 05, 2026

How Does G2 Rank Customer Journey Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 50,100+ Authentic Reviews
  • 227+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Journey Analytics Software

G2 Grid® for Customer Journey Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, Braze, Contentsquare, Klaviyo, ChurnZero, Evam, and WebEngage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=contentsquare&focus%5B%5D=klaviyo&focus%5B%5D=churnzero&focus%5B%5D=evam&focus%5B%5D=webengage)

Sponsored

Adobe Customer Journey Analytics

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

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Magnews

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

Average Rating: 4.7/5.0

Total Reviews: 17

How Do G2 Users Rate Magnews?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)

Who Is the Company Behind Magnews?

  • Seller: MagNews
  • Year Founded: 2000
  • HQ Location: Faenza, Milano, Parigi, IT
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Magnews?

AI-generated summary from verified user reviews

Pros
  • Users value the reliable data analysis of Magnews, finding it easy to use and always up to date.
  • Users find the analytics tools easy to use, reliable, and consistently updated for effective data analysis.
  • Users praise Magnews for its reliable data analytics, noting ease of use and consistent updates enhance performance.
  • Users praise the reliability and ease of use in Magnews for data management and analysis.
  • Users value the reliable delivery and data analysis of Magnews, praising its ease of use and consistent updates.
Cons
  • Users report a tiny bug with the customised cancellation link that affects usability but is not a major concern.

What Are Recent G2 Reviews of Magnews?

What Are G2 Users Discussing About Magnews?

MRP B2B Artificial Intelligence

MRP's predictive customer acquisition uses real time buying signals to identify customer's buying intent.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate MRP B2B Artificial Intelligence?

  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 10.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind MRP B2B Artificial Intelligence?

  • Seller: pharosIQ
  • Year Founded: 2002
  • HQ Location: Philadelphia, Pennsylvania
  • Twitter: @pharos_iq
    2,272 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,306 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of MRP B2B Artificial Intelligence?

Perx Platform

Perx Technologies is the Behavioural Loyalty Platform purpose-built for the BFSI industry. Where legacy loyalty systems reward transactions after the fact, Perx engineers the customer behaviours that lead to them - turning passive points ledgers into active growth engines, without IT bottlenecks or bloated costs. The platform combines real-time behavioural triggers, gamified engagement mechanics, and AI-driven personalisation to drive measurable lifts in activation, revenue, and customer lifetime value. The result: loyalty that shows up on the P&L, not just the engagement dashboard. With over 10 years of BFSI expertise, Perx serves leading enterprises in 15+ markets. Across its client base, the platform has contributed $2.9B in topline revenue, acquired 22.5M net-new customers, and delivered up to 29x ROI on engagement investment. GDPR compliant. ISO certified. Built for the rigour, complexity, and scale. Built for profit. Perx Technologies - Loyalty, Measured in Profit. perxtech.com

Average Rating: 4.1/5.0

Total Reviews: 7

How Do G2 Users Rate Perx Platform?

  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 5.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Perx Platform?

  • Seller: Perx
  • Year Founded: 2011
  • HQ Location: Singapore, SG
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 71% Large, 43% Medium

What Do G2 Reviewers Say About Perx Platform?

AI-generated summary from verified user reviews

Pros
  • Users find the Perx Platform's ease of use enhances efficiency and supports their learning journey seamlessly.
  • Users value the automation features of Perx Platform, simplifying campaign and initiative building for greater efficiency.
  • Users value the continuous improvement of Perx Platform, enhancing their experience through personalized and accessible support.
  • Users appreciate the accessible customer support of Perx Platform, which assists with queries and uncertainties effectively.
  • Users value the customization of the Perx Platform, which tailors experiences to fit organizational culture effectively.
Cons
  • Users experience delayed updates, which hinder timely access for data purposes or launching campaigns effectively.
  • Users experience processing delays during downtime, impacting campaigns and data needs, though improvements are acknowledged.
  • Users experience difficulties during downtime that hinder timely operations and campaign launches, impacting overall efficiency.
  • Users find the learning curve steep for the Perx Platform, hindering quick implementation due to frequent changes.
  • Users find the slow loading of the Perx Platform stalls implementations, impacting efficiency and user experience.

What Are Recent G2 Reviews of Perx Platform?

What Are G2 Users Discussing About Perx Platform?

Reef.ai

Reef.ai is an AI-powered customer data, scoring, and recommendation platform. We transform customer data into NRR with AI-led customer scores optimized for specific revenue outcomes. Reef puts the power of machine learning in the hands of go-to-market & ops teams to retain and grow customers with fewer resources. Customer scoring isn’t about health, it’s about driving revenue outcomes. General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective. Outcome-based scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured. - Data Connectivity: Reef seamlessly connects your customer data and builds history to optimize your data for scoring - Advanced ML Scoring: Reef applies proven ML scoring models optimized for the revenue outcome you want to improve - Notifications & Playbooks: Reef delivers precise recommendations to your teams to engage the right customer at the right time - Track Follow Through: Reef tracks the actions your team takes (or not) as a result of the notifications - ROI Reporting: Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Reef.ai?

  • Seller: reef.ai
  • Year Founded: 2021
  • HQ Location: Honolulu, US
  • LinkedIn® Page: linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Reef.ai?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive information offered by Reef.ai, enhancing customer engagement and analytics for improved decision-making.
  • Users appreciate the excellent customer support from Reef.ai, with a dedicated team sharing best practices and customization.
  • Users value the unique heatmap interface of Reef.ai, enabling effective customer segmentation and targeted attention.
  • Users appreciate the AI integration of Reef.ai, enhancing customer insights and health scores effectively as data grows.
  • Users commend Reef.ai for its powerful AI technology, enhancing customer insights and health scoring with ease.

What Are Recent G2 Reviews of Reef.ai?

REVEAL

REVEAL is a Customer Value Optimization Platform that helps merchants understand and predict their customers' behavior to improve Customer Lifetime Value. Complex data is made easy to understand and visualize, the platform revealing insights and helping retailers treat customer segments accordingly on every marketing channel. Reveal's primary features include: - Advanced buying behavior segmentation using the RFM (Recency, Frequency and Monetary value) model - Automated pre and post-purchase NPS surveys that will enhance overall customer experience - Real-time product performance reports that help to identify the best and worst-performing items - Ecommerce analytics by measuring and focusing on the most important KPIs, calculated automatically - Enhanced email marketing, by creating advanced and personalized email flows and campaigns using customer segmentation, through the integration with Klaviyo

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate REVEAL?

  • Integrations: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind REVEAL?

  • Seller: Omniconvert
  • Year Founded: 2013
  • HQ Location: Bucharest, Romania
  • Twitter: @Omniconvert
    5,296 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    41 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

Roojoom

Marketing platform that turns content into revenue. Roojoom leads your users through content blended from on and off the web – generating revenue, leads and conversions every step of the way.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Roojoom?

  • Seller: Roojoom
  • Year Founded: 2013
  • HQ Location: Boston, US
  • Twitter: @Roojoom
    1,574 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Roojoom?

What Are G2 Users Discussing About Roojoom?

Shoelace

Shoelace is a growth marketing agency for DTC and ecommerce brands with a dedicated team of performance and email marketing experts. Our growth marketers to create, manage, and optimize paid advertising and email campaigns. We do the work, all you do is approve.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Shoelace?

  • Journey Reporting: 10.0/10 (Category avg: 8.4/10)
  • Integrations: 10.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Shoelace?

  • Seller: Shoelace
  • Year Founded: 2015
  • HQ Location: Toronto, CA
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

Survaider

Survaider is an online SaaS customer experience management platform which lets businesses understand the voice of customers and hence act on it. Understanding customer feedback from all online and offline channels and acting on it in real time is hard. Survaider applies machine learning and NLP techniques to unlock huge stores of unstructured customer data that are trapped in different mediums like social conversations, review websites, and feedback forms. Businesses are using Survaider to: - Identify key parameters that are important for quantifying customer satisfaction. Rank and benchmark all your business outlets on these parameters. - Get notified in real time about any unfavourable response that a customer shares anywhere, resolve from within the app. Send generated tickets to your customer support or helpdesk softwares. - Experiment in the real world. Implement any temporary changes in just one of your outlets and measure customer satisfaction reacting to that change in real time. Survaider differentiates itself by combining solicited feedback with unsolicited feedback to give an aggregate view of customer opinion across departments. Survaider's propriety AI algorithm allows the businesses to customize aspects that they want to measure and optimize it accordingly. For example, what’s important for a guest at a hotel near an airport could be very different from a beachside resort.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Survaider?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Survaider?

Symend

Symend is an enterprise debt collection software platform that uses AI and behavioral science to help banks, telecoms, and utilities recover more revenue from past-due accounts. By identifying each customer's unique payment barriers and automating personalized outreach across digital channels, Symend delivers up to 10% higher recovery rates, 50% lower operating costs, and 10x ROI. Trusted by Fortune 500 companies across North America and the UK. Learn more at symend.com.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Symend?

  • Seller: Symend
  • Year Founded: 2016
  • HQ Location: Calgary, CA
  • Twitter: @SymendInc
    926 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    134 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Symend?

What Are G2 Users Discussing About Symend?

The Experience Manager

Welcome to the world's first Customer Experience Employee Engagement tool. Create a culture where every employee in the company is engaged in producing consistent customer experiences. Design customer journeys, measure ROI and harness employee ideas to improve your customer experience with the power of the entire company behind you. 2 out of every 3 employees are not engaged in the customer experience of a company because... 1. They don't understand the mission and goals. 2. They have no way to see how well they're performing towards those goals. 3. They have no communication channel for adding ideas and feedback to improve. The Solution: The Experience Manager is a simple, affordable platform that empowers every single employee in your company by giving them: 1. Continuous access to the experience design and clear goals to follow. 2. Easy to understand metrics and the ability to see their daily impact and performance. 3. A transparent channel to leadership for adding ideas to innovate and improve. The Experience Manager is the first platform of its kind that unifies customer experience management and employee engagement tools to create a culture where customers feel loved and employees feel valued. Finally, you can connect the dots across every department and function directly to the customer experience. Give every employee in your company the information they need to be successful. BENEFITS: Happy Customers Happier customers means more revenue. It's really that simple. Design customer experiences that delight every time. Engaged Employees With every single employee in your company engaged in the customer experience you'll not only increase customer satisfaction but drive down operational costs. Accelerated Innovation Evolve faster than ever before with ideas from across the organization. Total Alignment Total alignment means no more miscommunication and zero operational waste. Increased Brand Recognition You'll create a brand that's known for high end customer experiences. You'll dominate your industry and leave the competition in the dust. From Startup to Enterprise No matter how large or small your team is The Experience Manager is affordable, easy to get started and simple to use! Used by some of the world's leading brands!

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate The Experience Manager?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)

Who Is the Company Behind The Experience Manager?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of The Experience Manager?

What Are G2 Users Discussing About The Experience Manager?

Trust-Place

Trust-Place is a B2B SaaS post-purchase platform purpose-built for luxury and premium brands. It connects physical products to their owners through a secure digital ownership certificate, turning every product sale into a lasting brand relationship. Digital Ownership Certificates Each product is linked to its owner via NFC chip, QR code, or engraving — combined with proof of purchase and owner identity. The certificate is stored on blockchain (EOS or Polygon) or secure servers, creating an unforgeable record of authentic ownership. Brands gain full traceability; owners gain a verified, transferable proof of authenticity. Smart Back-Office & First-Party Data Trust-Place aggregates product data from existing ERP and PIM systems, enriches it with owner data, and delivers a brand CDP (Customer Data Platform) with hyper-personalization capabilities and CRM export. Brands recover owned data on their actual end customers — not anonymous buyers — for the first time. White-Label Exclusive Client Space Each brand deploys a fully branded owner portal — web extension or mobile app — where owners access their certificate, product history, care instructions, exclusive content, warranty, and resale features. The experience is invisible to competitors and deeply tied to brand identity. Digital Product Passport (DPP) Ready Trust-Place acts as the activation layer for EU Digital Product Passport compliance, connecting regulated product data to the ownership certificate without exposing competitive supply chain intelligence publicly. Trusted by Isabel Marant, Chloé, Saint Laurent, Adam Lippes, Ligne Roset, ST Dupont, La Monnaie de Paris, and 10+ other luxury and premium brands.

Average Rating: 4.8/5.0

Total Reviews: 2

Who Is the Company Behind Trust-Place?

  • Seller: Trust-Place
  • Year Founded: 2020
  • HQ Location: Marseille, FR
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®
  • Ownership: Gaelle DELORE & Didier MATTALIA
  • Phone: +33688387636

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Trust-Place?

Worthix

Worthix is the first and only conversation-based AI technology tool for customer decision intelligence that powers one-on-one conversations with customers, in any language and at any scale, to identify the exact reason behind a purchase decision. Unlike other intelligence companies that use lengthy, outdated survey methodologies, the Worthix platform uses conversations to empathetically connect with customers one-on-one and adapt to focus on what they care most about as the dialogue progresses. By prioritizing the customer voice, Worthix quickly uncovers the non-intuitive drivers behind what makes a purchase decision “worth it” to customers. Worthix then delivers rich, actionable customer insights that enable brands to rank their top investment priorities and provide a universally positive experience to customers in any location around the world.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Worthix?

  • Seller: Worthix Corp
  • Year Founded: 2015
  • HQ Location: Atlanta, US
  • Twitter: @worthix
    2,295 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Worthix?

What Are G2 Users Discussing About Worthix?

2 Steps

Thousands of employees rely on critical business applications every day - healthcare systems managing patient records, finance platforms processing payments, government portals serving citizens. When these applications slow down or stop working, the impact is immediate: lost productivity, frustrated staff, and in some cases, real harm to the people who depend on these services. Most IT teams don't find out until users start complaining. Traditional monitoring tools watch servers, networks, and infrastructure - but they can't tell you whether someone can actually log in, navigate screens and complete their work. A dashboard full of green lights doesn't mean your people can do their jobs. 2Steps continuously tests your most important business applications by simulating real user actions - clicking buttons, entering data, navigating workflows - exactly the way your employees do, 24/7. If something breaks or slows down, your team knows in minutes, not hours. No more waiting for a flood of helpdesk tickets to piece together what went wrong. Where 2Steps really stands apart is in the environments it covers. Unlike tools built only for websites and cloud apps, 2Steps was purpose-built for complex enterprise environments - Citrix, virtual desktops, thick-client applications, and multi-step workflows that span multiple systems. These are the environments other tools simply can't reach. Tests are built visually using a simple recorder - no scripting, no developers needed. IT operations teams, application owners, and service desk managers can set up and manage everything themselves. What you get: - Automated application testing that runs around the clock across desktop, virtual, and web environments - Instant alerts when user facing workflows degrade or fail, with screenshot evidence showing exactly where things broke - Performance baselining and trend reporting to catch issues before they become outages - Support for complete end-to-end business processes, not just single page loads Government agencies, healthcare organisations, and financial services companies across Australia trust 2Steps - teams where application downtime isn't just inconvenient, it's unacceptable. Whether you're managing a Citrix environment serving thousands of clinicians, a finance platform handling daily transactions, or a citizen-facing government portal, 2Steps gives your IT team what they've been missing: a continuous, clear view of how applications are actually performing from the user's perspective.

Who Is the Company Behind 2 Steps?

  • Seller: 2 Steps
  • Year Founded: 2018
  • HQ Location: Melbourne, AU
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Adbrain

Adbrain empowers you to solve for this fragmentation by unifying varied quality data sources so that you can focus on targeting the person, not just their device

Who Is the Company Behind Adbrain?

  • Seller: Adbrain
  • Year Founded: 2012
  • HQ Location: London, GB
  • Twitter: @AdbrainTech
    1,249 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Algonomy Omni-channel Personalization Suite

Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Algonomy Omni-channel Personalization Suite?

  • Seller: Algonomy
  • Year Founded: 2004
  • HQ Location: San Francisco, California, United States
  • Twitter: @WeAreAlgonomy
    12,476 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    446 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Algonomy Omni-channel Personalization Suite?

What Are G2 Users Discussing About Algonomy Omni-channel Personalization Suite?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 9, 2026