A few areas that drew me to Reef.
1) Unique heatmap interface for segmenting customer & identifying which customers need attention.
2) Promise of ML/AI engine to improve our customer health score as we grow and have more customer data into Reef
3) Native NRR and GRR reporting and visualization making it easy to communicate from the CSM level to the board level.
4) Integrated with the other products in our tech stack.
5) and most important, great people. Review collected by and hosted on G2.com.
Not a dislike but a reality that they are a startup and product is still early days. Can be a pro if you like working with early stage products. Review collected by and hosted on G2.com.