The Top 20 Easiest To Use Customer Data Platforms (CDP)

See the top Customer Data Platforms (CDP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

ContactPigeon

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.9

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.2

9.8

Customer Segment Breakdown

Small Business

62%

Mid Market

33%

Enterprise

Insider One

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

28%

Mid Market

46%

Enterprise

27%

D·engage

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

40%

Mid Market

40%

Enterprise

19%

Dotdigital

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

40%

Mid Market

47%

Enterprise

13%

Brevo Marketing Platform

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

84%

Mid Market

12%

Enterprise

Swan AI

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.2

10.0

Customer Segment Breakdown

Small Business

19%

Mid Market

38%

Enterprise

43%

Revotas

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.9

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

46%

Mid Market

51%

Enterprise

Custify

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

64%

Mid Market

34%

Enterprise

Kizen

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

57%

Mid Market

31%

Enterprise

11%

#10

GrowthLoop

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

Mid Market

33%

Enterprise

58%

#11

Customer.io

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.2

8.4

Meets Requirements

Average: 9.2

8.6

Customer Segment Breakdown

Small Business

58%

Mid Market

39%

Enterprise

#12

Klaviyo

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.4

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

82%

Mid Market

16%

Enterprise

#13

Bloomreach

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.4

Ease of Use

Average: 9.2

8.1

Meets Requirements

Average: 9.2

8.6

Customer Segment Breakdown

Small Business

27%

Mid Market

50%

Enterprise

22%

#14

Nvecta

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

69%

Mid Market

28%

Enterprise

#15

WebEngage

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.3

Ease of Use

Average: 9.2

8.7

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

#16

Ometria

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

15%

Mid Market

60%

Enterprise

25%

#17

Meiro

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.3

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

40%

Mid Market

44%

Enterprise

16%

#18

Zeotap CDP

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.9

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

28%

Mid Market

24%

Enterprise

48%

#19

Planhat

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

7.9

Ease of Use

Average: 9.2

7.9

Meets Requirements

Average: 9.2

8.5

Customer Segment Breakdown

Small Business

32%

Mid Market

61%

Enterprise

#20

CaliberMind

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

Mid Market

50%

Enterprise

46%