Best Enterprise Conversational Marketing Software - Page 2

How Many Conversational Marketing Software Products Does G2 Track?

Total Products under this Category: 353

Category Stats (Sep 2026)

  • Average Rating: 4.57/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Freshmarketer (+1.72%) - Among all products in this category, Freshmarketer recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Conversational Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 82,800+ Authentic Reviews
  • 353+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Conversational Marketing Software

G2 Grid® for Conversational Marketing Software plotting products by satisfaction and market presence

Highlighted products: Qualified, Birdeye, HubSpot Marketing Hub, 6sense Revenue Marketing, Storylane, Genesys Cloud CX, Bloomreach, and Podium.

Underlying data: [Grid® JSON](https://www.g2.com/categories/conversational-marketing/grids.json?focus%5B%5D=qualified&focus%5B%5D=birdeye&focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=storylane&focus%5B%5D=genesys-cloud-cx&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=podium&segment=enterprise)

Fin

Fin is an AI Agent that helps CX teams deliver instant, accurate, & personalized experiences on any channel, in over 45 languages, 24/7. It is the highest-performing customer agent on the market, resolving 76% of queries on average across 12K+ customers, including highly complex, multi-step cases like refunds, account changes, or subscription issues. Fin connects into business systems, pulls customer data, and takes action in those systems – automatically resolving queries without needing a human. If Fin can’t answer the question or it has explicit guidance not to, it hands off to a human in whatever help desk they’re working in. It runs on all the channels you engage with customers on: voice, email, chat, WhatsApp, SMS, social, Slack, Discord, and more. It delivers the same personalized, context-rich experience regardless of where the conversation is happening. Works across the entire customer journey. Fin is a single Agent that understands the entire customer context and history, can build a relationship with customers over time, and can transition from one use case to another – from service to sales to ecommerce – without the customer even realizing the change. The Fin family of agent roles include: - Fin for Service resolves customers queries and automates support processes end-to-end. - Fin for Sales answers product discovery questions, qualifies inbound leads, and books appointments for your sales team or guides those leads to a self-service flow. - Fin for Ecommerce answers questions as customers shop, recommends exactly the right product, and guides them through checkout. What makes Fin different: - Industry-leading performance: Fin resolves 76% of cases on average across 12,000+ customers, with many customers seeing resolution rates of over 90%. This is because Fin is powered by Apex, our proprietary models that are purpose-built for CX. Fin Apex 1.0 outperforms generic frontier models, with a 2.8% higher resolution rate and 65% fewer hallucinations on average when compared to frontier models. - Easy-to-launch and optimize: Fin is fast to set up and easy for anyone on your team to configure without the need for technical resources. Teams go live in days, see value quickly, and are able to continuously and easily improve Fin themselves. - One platform across AI & human agents: Fin is natively integrated with Intercom, but also integrates seamlessly with almost any helpdesk. This means you can manage your human team and Fin in one place, without ever having to migrate off your system of record or change your workflows. - An agent for customer operations: Operator is an internal agent that helps CX leaders spot problems, find opportunities to improve, and act on them. You can optimize Fin agentically and without the manual lift. - Full trust and control: Fin is the only AI Agent that gives you complete control over how it performs. You can configure tone, behavior, and knowledge without any technical resources. And it has a full observability and testing suite, so you can deploy changes with confidence and trust what is going live to customers. - One agent for the whole lifecycle: Fin is a single Customer Agent, working across the entire customer lifecycle to help sell, onboard, and deliver excellent service. All on the same shared context, history, and guidance. - The most experienced partner: Fin combines 15+ years experience in CX with a 60+ person cutting-edge AI team. We partner with customers for the long-term and have developed the Blueprint for success based on our own experience using Fin.

Average Rating: 4.5/5.0

Total Reviews: 3,751

How Do G2 Users Rate Fin?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Lead Gathering: 8.3/10 (Category avg: 8.5/10)
  • Audience Targeting: 8.8/10 (Category avg: 8.7/10)
  • Analytics: 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Fin?

  • Seller: Fin
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @fin_ai
    45,225 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,238 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Small, 37% Medium

What Do G2 Reviewers Say About Fin?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the powerful query resolution capabilities of Fin, highlighting its quick access to helpful resources.
  • Users find Fin to be incredibly easy to use and appreciate its quick and efficient responses.
  • Users appreciate Fin's speed and reliability in resolving queries, enjoying its intuitive UI and seamless integration.
  • Users enjoy the efficiency of Fin, benefiting from seamless navigation and effective AI handling of customer queries.
  • Users value the quick and helpful customer support from Intercom, enhancing their overall service experience and satisfaction.
Cons
  • Users find the missing features in Fin, particularly for procedure visibility and conversation simulation, frustrating and limiting.
  • Users find AI limitations in Fin, struggling with unique formats and providing unhelpful responses at times.
  • Users express frustration with limited features in Fin, citing a need for better integration and simulation options.
  • Users find the learning curve challenging, struggling with setup and the need for constant monitoring and attention.
  • Users express frustration with poor customer support, citing long response times and inadequate assistance from agents.

What Are Recent G2 Reviews of Fin?

What Are G2 Users Discussing About Fin?

Myna

Myna is an AI agent platform for lead engagement automation that helps businesses qualify prospects, book appointments, and manage follow-ups. Myna is highly regarded for developing a model specific for natural, conversational, text-based chatting. This platform enables omni-channel campaigns that can be set up by anyone- without code experience or prompt engineering. Myna is a software built for agencies and service-based businesses, using a state-aware decisional engine that allows its agents to reason over conversation context and perform actions dynamically, rather than following fixed workflow logic. This makes it suited for use cases like inbound lead response, data reactivation, appointment scheduling, and multi-step qualification sequences across industries including HVAC, roofing, solar, real estate, insurance, and marketing. Myna agents are configured through a guided setup process that includes defining business details, creating a knowledge base, and customizing agent personality — no technical background required. If you're using SMS, the platform handles Twilio-powered SMS provisioning and A2P 10DLC compliance registration internally, removing the need for third-party API setup. Myna also enabled additional channels such as Email, WhatsApp, Instagram, Facebook, Telegram, and more. Key features include: Conversational Scheduling — Agents read and modify calendar availability, check for conflicts, and book appointments through dialogue without requiring booking links Multi-Layered Knowledge Base — Supports URL, document, and plain-text uploads with tagging and layering across multiple knowledge bases Custom Qualification Fields — Agents collect qualifying information during conversation and automatically sync it to custom contact fields Agent Summary Reports — At conversation close, the agent generates a summary, engagement assessment, and recommended next steps Agent Characterization — A proprietary character builder with personality sliders allows businesses to define tone, style, and brand alignment Myna is available on a free tier for building and deploying agents, with paid plans offering expanded usage limits, additional channels, and advanced features.

Average Rating: 5.0/5.0

Total Reviews: 39

How Do G2 Users Rate Myna?

  • Lead Gathering: 9.8/10 (Category avg: 8.5/10)
  • Audience Targeting: 9.3/10 (Category avg: 8.7/10)
  • Analytics: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Myna?

  • Seller: Myna
  • Year Founded: 2024
  • HQ Location: N/A
  • Twitter: @mynacx
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 38% Small, 33% Medium

What Are Recent G2 Reviews of Myna?

Spectrm

Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants.

Average Rating: 4.6/5.0

Total Reviews: 46

How Do G2 Users Rate Spectrm?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Lead Gathering: 9.0/10 (Category avg: 8.5/10)
  • Audience Targeting: 8.3/10 (Category avg: 8.7/10)
  • Analytics: 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Spectrm?

  • Seller: Spectrm Ltd.
  • Year Founded: 2016
  • HQ Location: Berlin, Berlin
  • Twitter: @Spectrm_
    420 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Automotive, Marketing and Advertising
  • Company Size: 43% Medium, 30% Large

What Are Recent G2 Reviews of Spectrm?

What Are G2 Users Discussing About Spectrm?

Sonar

Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar.

Average Rating: 4.2/5.0

Total Reviews: 111

How Do G2 Users Rate Sonar?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Lead Gathering: 8.2/10 (Category avg: 8.5/10)
  • Audience Targeting: 8.8/10 (Category avg: 8.7/10)
  • Analytics: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Sonar?

  • Seller: Sonar
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @Sonar
    9,100 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Executive, Business Consultant
  • Top Industries: Real Estate, Transportation/Trucking/Railroad
  • Company Size: 64% Large, 25% Medium

What Are Recent G2 Reviews of Sonar?

Automat

Automat is a conversation company. Conversations are the best way to sell, and this is why we bring the power of sales conversations to your eCommerce—at scale. Ecommerce companies staff their websites and increase sales with Virtual Product Advisors. These AI-powered advisors are trained to have automated one-on-one conversations with consumers, provide personalized recommendations, and ultimately give them the boost in confidence they need to buy - just like a real salesperson would. We partner with the world's largest B2C retailers and brands and consistently deliver higher first-party insight, conversion rates, and order value. 

Average Rating: 4.6/5.0

Total Reviews: 17

How Do G2 Users Rate Automat?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Lead Gathering: 7.3/10 (Category avg: 8.5/10)
  • Audience Targeting: 8.3/10 (Category avg: 8.7/10)
  • Analytics: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Automat?

Who Uses This Product?

  • Top Industries: Cosmetics, Consumer Goods
  • Company Size: 72% Large, 17% Small

What Are Recent G2 Reviews of Automat?

What Are G2 Users Discussing About Automat?

Haptik

Haptik helps brands acquire, convert, engage and delight users with AI-driven, personalized, conversational experiences across 20 channels and 100+ languages. With the vision of creating the most compelling conversational commerce platform of the 21st century, Haptik’s Conversational Commerce platform enables brands to design delightful experiences that improve conversion rates across every stage of their customer’s journey. Haptik’s leading clients and partners include KFC, Whirlpool, Starhub, HP, Reliance Jio, CEAT, Disney Hotstar, OLA, and Zurich Insurance among others. The company has been featured as a Category Leader across many platforms including Gartner, G2, Opus Research & more.

Average Rating: 4.5/5.0

Total Reviews: 166

How Do G2 Users Rate Haptik?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Lead Gathering: 8.0/10 (Category avg: 8.5/10)
  • Audience Targeting: 8.1/10 (Category avg: 8.7/10)
  • Analytics: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Haptik?

  • Seller: Haptik
  • Year Founded: 2013
  • HQ Location: New York, US
  • Twitter: @haptik
    5,970 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    307 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Financial Services, Insurance
  • Company Size: 50% Medium, 29% Large

What Do G2 Reviewers Say About Haptik?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Haptik, which simplifies chatbot creation and enhances customer interactions.
  • Users find Haptik's helpfulness exceptional, with instant replies and a conversational feel that enhances user experience.
  • Users value the scalable solutions and custom features that enhance Haptik's versatility across various industries.
  • Users appreciate the quick and responsive customer support from Haptik, ensuring smooth chatbot integration and management.
  • Users highlight the efficient automation of Haptik, which significantly enhances their business scalability and performance.
Cons
  • Users note the missing features in Haptik, expressing a desire for more functionality and innovative service options.
  • Users experience AI limitations with Haptik, leading to misunderstandings and outdated information for customers.
  • Users find the limited features of Haptik restrict its potential and overall effectiveness compared to competitors.
  • Users often find the interface complicated and experience delays due to necessary developer attention for changes.
  • Users experience delayed response times with Haptik, which hinders the efficiency of their customer service interactions.

What Are Recent G2 Reviews of Haptik?

What Are G2 Users Discussing About Haptik?

Sailes

Sailes® is AI for the modern Account Executive, offering personalized AI companions—Sailebots®—designed to autonomously manage and elevate the sales journey. For skilled Midmarket+ sales teams balancing complex priorities, Sailebots are more than just automation; they’re intelligent partners tailored to each user’s unique style. With continuous learning, Sailebots adapt, grow in intelligence, and manage everything from data sourcing to prospect engagement, seamlessly qualifying leads and opportunities. Unlike traditional automation tools, Sailes goes beyond task automation by acting as an ever-evolving, high-impact sales ally. By leveraging advanced AI, Sailes empowers sales professionals to focus on closing deals, driving revenue, and building authentic relationships, all while reducing onboarding time, operational costs, and dependence on multiple solutions. Sailebots build trust by capturing insights that drive meaningful actions, helping sales teams achieve excellence and scale faster.

Average Rating: 4.3/5.0

Total Reviews: 215

How Do G2 Users Rate Sailes?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Lead Gathering: 8.5/10 (Category avg: 8.5/10)
  • Audience Targeting: 8.3/10 (Category avg: 8.7/10)
  • Analytics: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Sailes?

  • Seller: Sailes
  • Year Founded: 2018
  • HQ Location: Kansas City, US
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®
  • Phone: 816-355-4501

Who Uses This Product?

  • Who Uses This: President, Sales Manager
  • Top Industries: Construction, Facilities Services
  • Company Size: 46% Small, 27% Medium

What Do G2 Reviewers Say About Sailes?

AI-generated summary from verified user reviews

Pros
  • Users love how Sailes significantly saves time, allowing focus on other tasks while delivering strong leads efficiently.
  • Users love the effective lead generation by Sailes, benefiting from qualified leads and customizable messaging.
  • Users commend the automation capabilities of Sailes, streamlining tasks and enhancing client engagement effectively.
  • Users appreciate the efficient lead generation of Sailebot, streamlining prospecting and enhancing overall sales productivity.
  • Users highly value the efficient and professional customer support provided by the Sailes team, enhancing their experience.
Cons
  • Users experience lead management issues with inconsistent lead generation and occasional overlaps with existing prospects.
  • Users express concerns over poor lead generation, noting infrequent leads and issues with target company sizes.
  • Users report experiencing poor lead quality, resulting in disappointing conversion rates and missed opportunities.
  • Users face a challenging learning curve with Sailes, affecting their ability to achieve sales success effectively.
  • Users find the email functionality limited, lacking CRM integration and sometimes generating overly assertive messages.

What Are Recent G2 Reviews of Sailes?

What Are G2 Users Discussing About Sailes?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated