Best Connected TV (CTV) Advertising Platforms - Page 4

EDO Ad EnGage

EDO, Inc.

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

In-Scene Advertising Solution

Gyrus’ In-Scene Advertising Solution delivers context-aware, non-intrusive ad placement directly within video content - without disrupting the viewer experience. Using AI, it seamlessly blends dynamic or static ads into billboards, surfaces, or objects inside scenes, boosting engagement and revenue without breaking immersion. Key Features: • Smart Ad Placement: Automatically detects optimal areas like billboards, signs, and surfaces. • Contextual & Non-Intrusive: Ads that match the scene’s context and never feel forced. • Dynamic & Static Integration: Supports precise 2D and 3D object placements. • Enhanced Viewer Experience: Subtle, smart ad insertions improve QoE and QoS. • Maximize Ad Revenue: Monetize scenes without interrupting content flow. • Fully Automated: End-to-end automation with no manual intervention needed.

Masha

ORION Platform

The ORION Platform is the first self-serve trading desk, bringing together the leading six enterprise Demand Side Platforms with no minimum spend requirements.

Paramount Ads Manager

Paramount Ads Manager is a self-serve CTV advertising platform that lets brands run targeted ads across Paramount's premium streaming network. The platform makes it easy for advertisers of any size to reach viewers during TV's biggest shows, sports, and cultural moments across Paramount+, CBS, CBS Sports, Pluto TV, and more, with the same speed and control they expect from digital advertising platforms. Premium inventory • Paramount-Skydance content accounts for 1 in every 5 streaming minutes watched in the US. • Paramount+ is the #1 fastest growing streaming subscription service for 3 years in a row, and has a 21% higher ad attention rate than other AVOD services. Advanced Audience Targeting • Reach the right viewers in the right place, with geotargeting, demographics, and interests and behaviors targeting based on real buying signals • Use Peak Audience to automatically optimize delivery toward the viewers most likely to convert (early testing has shown 2.7x lift in site visits, with top campaigns reaching 5-8x) Real Time Reporting • Real time reporting dashboards give you insights into key metrics like impressions, site visits, purchases, and in-store foot traffic, along with location and show-level reporting to see exactly where your ads ran • Unlock full-funnel performance with the Paramount Ads Manager Pixel, which integrates directly with the most common CMS and e-commerce platforms like Shopify, Squarespace, Wix, BigCommerce, Weebly, Wordpress, and more • Multi-user access to reporting dashboards makes it easy to collaborate across teams and clients Retargeting and reach • Run Retargeting campaigns to reconnect with past site visitors and high-intent audiences on the biggest screen in their house • Extend campaigns across 9,000+ trusted publisher websites with Performance Multiplier, powered by Taboola’s Realize AI technology Creative support • Get a TV-ready ad built from existing brand assets at no additional cost • Use built-in video tools or work with the Paramount Ads Manager team to create optimized CTV creative Sign up today at paramountadsmanager.com to get your brand on TV's biggest shows.

Skybeam

streamr.ai

streamr.ai is an AI-powered platform that generates video ads and launches them on Streaming TV apps such as Netflix, Samsung TV Plus, and thousands more in less than 2 minutes. We also offer "GenAI Solutions" for Ad Platforms, Broadcasters, and Agencies that have advertisers who want to advertise on Streaming, but either don't have or can't afford high-cost creatives. Get in touch about our GenAI Solutions by emailing hello@streamr.ai!

SureWaves

SureWaves is a technology platform that bridges broadcast television with digital advertising capabilities and enables broadcasters to automate inventory monetization. Suggested category: Ad tech / advertising aggregator platform.

TargetVideo

TargetVideo is an international video ad solutions powerhouse that combines video production, ad management, and monetization for its digital publishing network. With offices in Munich and Belgrade, the company operates a specialized video distribution and monetization platform with a cutting-edge video player and ad tech, along with state-of-the-art white-label OTT and CTV solutions for cross-channel monetization. With its premium partner network, TargetVideo reaches over 70M+ users and 1BN+ video views per month in valuable target groups. The company develops quality video content, creative content marketing strategies, and video campaigns for renowned advertisers and agencies. Leading the innovation in the video advertising industry, TargetVideo offers everything advertisers and publishers need to grow their digital business.

Tru Optik Marketing Cloud

TV Budgeting

tvScientific

The Performance Advertising Platform for All of TV tvScientific makes television advertising accessible, measurable, and performance-focused for businesses of every size. Built for both connected TV (CTV) and traditional linear TV, the platform transforms television into a modern, outcomes-based marketing channel—one where campaigns are easy to launch, optimize, and measure with precision. By bringing the accountability of digital advertising to the power of TV, tvScientific helps brands of all sizes unlock growth at scale. Put Your Brand on the Largest Screen in the House With tvScientific, advertisers gain access to 95% of ad-supported streaming audiences along with premium linear TV inventory, ensuring reach across the full television landscape. Campaigns can scale efficiently while maintaining complete control over targeting and measurement, giving brands the ability to connect with the right audiences on the largest, most engaging screen in the home. Powered by Proprietary Technology At the heart of the platform is patented AI optimization combined with deterministic ID technology. Advertisers buy TV inventory on a cost-per-outcome (CPO) basis, tying every dollar spent directly to business results like ROAS, impressions, or purchases. Campaigns automatically learn and adapt in real time, while radical transparency in reporting gives marketers full confidence in performance, attribution, and ROI. Measurable Impact at Your Fingertips Built on the principles of customer performance and accountability, tvScientific delivers clear reporting, automation, and insights that help marketers prove and improve the impact of TV within their broader media mix. Whether you’re a performance marketer focused on ROI or a brand builder seeking reach and engagement, tvScientific turns television into a true performance channel for measurable growth and long-term success.

Verve Demand Side Platform

Verve DSP (Formerly Platform161) is a global, independent demand-side platform (DSP) enabling programmatic buying through open exchanges and private marketplaces, with a strong focus on privacy and innovation. Powered by proprietary machine learning AI algorithms, we help brands and agencies to achieve performance and branding goals by leveraging cookieless tracking in a privacy compliant way.

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