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Paramount + (Formerly CBSInteractive)

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Paramount Ads Manager

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Paramount is a leading global media and entertainment company that creates, produces, and distributes premium content across multiple platforms including film, television, streaming, and digital media. The company operates through a diverse portfolio of iconic brands and properties, encompassing film studios, television networks, streaming services, and production facilities that deliver compelling entertainment experiences to audiences worldwide. Paramount's content spans various genres including movies, scripted and unscripted television series, news programming, sports broadcasting, and children's entertainment, reaching viewers through theatrical releases, broadcast television, cable networks, and direct-to-consumer streaming platforms. The company leverages its extensive library of intellectual property, franchises, and original content to engage audiences across demographic segments and international markets. Paramount combines creative storytelling with advanced distribution capabilities, utilizing both traditional media channels and modern digital platforms to maximize content reach and audience engagement. With a rich heritage in entertainment production and a forward-looking approach to content delivery, the company continues to adapt to evolving consumer preferences and technological innovations in the media landscape. Paramount's integrated business model encompasses content creation, production infrastructure, distribution networks, and advertising sales, positioning the company as a comprehensive entertainment ecosystem that serves both consumers and business partners globally.

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What is Paramount + (Formerly CBSInteractive)?

Paramount Ads Manager is a self-serve CTV advertising platform that allows brands to run targeted ads across Paramount’s premium streaming network, reaching audiences during major shows, sports, and cultural moments across premium inventory across Paramount+, CBS, Pluto TV, and more. Marketers can launch campaigns quickly with the same control they expect from digital platforms, using advanced audience targeting and measurement tools to reach the right viewers and track real business outcomes.

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