LeadInsight is a Brazilian lead and conversion tracking platform that connects visitor, lead, CRM and sale — attributing real revenue to the campaign that generated it.
Unlike analytics tools that measure sessions, LeadInsight follows the LEAD: it captures the traffic source (channel, campaign, ad, UTM and click identifiers) on first visit, preserves it through forms, WhatsApp conversations and the CRM, and closes the loop by sending confirmed sales back to ad platforms.
ATTRIBUTION
Identifies the source even without UTM tagging, by reading the ad platforms' own click identifiers (gclid, gbraid, wbraid, fbclid, ttclid, msclkid, li_fat_id). Distinguishes paid from organic traffic, records first and last touch, keeps a 30-day attribution window for paid clicks, and runs server-side with first-party data, preserving measurement under Safari/ITP cookie restrictions. A built-in UTM validator warns that a tag would break attribution before the campaign goes live.
WHATSAPP
Clicking the WhatsApp button already registers the lead with its source campaign, before any message is sent. Conversations live in the dashboard via Official Cloud API or Evolution API, with AI-powered follow-up, live chat, a fallback chatbot and in-conversation sale detection. Meta Click-to-WhatsApp ads are tracked with the originating campaign.
CAMPAIGNS
Spend, impressions and clicks from Meta, Google, OpenAI (ChatGPT), TikTok and LinkedIn Ads shown next to the real leads captured on site, true cost per lead and attributed revenue — with spend-without-lead alerts, automatic CPL rules, ad-level analysis with creative thumbnails and creative-fatigue alerts. Campaigns can be paused, resumed and rebudgeted inside the dashboard, with an audit trail of who changed what.
CONVERSIONS BACK TO AD PLATFORMS
Server-side conversions to Meta, Google, TikTok, LinkedIn, Pinterest and Snapchat, including offline conversions for sales closed outside the website, with deduplication between pixel and API.
CRM AND AUTOMATION
Lead kanban with status, tasks, notes, history and audit trail; AI lead scoring by temperature; duplicate merging; automatic delivery to RD Station, Pipedrive and Kommo with attribution notes and automatic won-deal marking; multi-channel automation via WhatsApp, email and webhook.
E-COMMERCE
Integrations with WooCommerce, Shopify, Nuvemshop, Tray and Loja Integrada. ROI per campaign, source and product, LTV, cohorts, and abandoned-cart recovery over WhatsApp. Revenue counts only once an order is paid.
APPLIED AI
A chat that answers questions about your own account data, a weekly campaign review judged by what actually happened to the leads, automatic lead scoring, sale detection in conversations, and narrative reports. An MCP server connects the data to Claude, ChatGPT, Gemini, Copilot and Cursor.
FOR AGENCIES
Multiple clients in one account with separate scopes, a consolidated agency view, per-site health checks, white-label dashboards and shareable report links that require no login.
OPEN PLATFORM
Public API with scoped keys, conditional webhooks, MCP server and Zapier.
Setup takes about 2 minutes with a single script. Pricing starts at BRL 97/month per site, with a 14-day free trial and no credit card required. Product and support are in Brazilian Portuguese.
Note: LeadInsight (leadinsight.com.br) is a Brazilian company based in Lajeado, Rio Grande do Sul. It is not related to leadinsight.com or to LeadSight.
Average Rating: 5.0/5.0
Total Reviews: 1
How Do G2 Users Rate LeadInsight?
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Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
Who Is the Company Behind LeadInsight?
