Best Attribution Software - Page 14

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 223

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 51,000+ Authentic Reviews
  • 223+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, RedTrack.io, Everflow, and Fibbler.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=redtrack-io&focus%5B%5D=everflow&focus%5B%5D=fibbler)

ScaleSerum

Ad platforms each report their own results, and they rarely match what shows up in the bank. ScaleSerum connects your ad accounts, CRM and sales data in one place. It tracks every lead and every sale back to the ad that started it, so you can see which campaigns actually pay and stop funding the ones that don't.

Who Is the Company Behind ScaleSerum?

SegMetrics

Optimize for revenue at every step of your funnel

Who Is the Company Behind SegMetrics?

Skro

Skro is a leading ad tracking, conversion attribution, and optimization platform built for affiliates, media buyers and performance marketers. We help teams make smarter decisions with real-time insights and powerful optimization tools designed to maximize ROI. By providing full visibility into the entire customer journey, Skro makes it easy to see what’s truly driving performance across all digital channels. Conversion and revenue data are automatically sent via CAPI integrations with major traffic sources such as Meta, TikTok, Google Ads, NewsBreak, and others. Skro also includes built-in optimization features that let you adjust budgets and turn campaigns, ad sets, ads, sites and placements ON or OFF — all from one place.

Who Is the Company Behind Skro?

  • Seller: Skro
  • Year Founded: 2021
  • HQ Location: Tallinn, EE
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

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How it works

SlingWave

Slingwave is an AI-powered marketing intelligence platform that transforms marketing into a continuous optimization engine - making every dollar smarter than the last. Our AI-powered marketing intelligence platform unifies media mix modeling, agile attribution and experimentation to provide one independent view of what is truly driving incremental growth. It turns complex data into clear insights, forecasts and recommendations, helping marketing teams make faster, more confident decisions about where to invest next. ©2019-2026 Slingwave, Inc. Slingwave is a trademark of Slingwave, Inc.

Who Is the Company Behind SlingWave?

  • Seller: Slingwave
  • Year Founded: 2017
  • HQ Location: Worldwide Headquarters, US
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Smart Copilot

Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attribution et la contribution, et à atteindre leurs objectifs commerciaux. Smart Copilot relie les données provenant du CRM, des ventes, des produits, des ads, du trafic, des places de marché, etc. par le biais de diverses intégrations afin d'offrir des indicateurs de performance fiables et impartiaux. Les principales fonctionnalités comprennent le suivi des ventes, l'optimisation des campagnes de marketing, l'optimisation du CRO, visualisation des données et l'attribution / contribution.

Who Is the Company Behind Smart Copilot?

SmartDX

SmartDX is a cookie-independent solution that facilitates contextual, attributable customer engagement. Centered around the Smart Duo technology, SmartDX helps marketers move beyond pixel tracking, deliver contextual interactions, understand mobile and web audience behavior, and achieve conversion attribution at scale. SmartDX requires minimal setup, which includes embedding Resulticks’ one-line SDK in the organization’s website and mobile app. The solution allows marketers to: • Identify unknown digital visitors • Understand online audience journeys • Trigger contextual web and mobile app interactions • Personalize landing pages and mobile app screens • Access detailed metrics on audiences, journeys, conversion, and more • Retarget precisely using social media data • Automate web form data capturing • Create push notifications using a drag-and-drop builder What is the Smart Duo? The Smart Duo is a proprietary technology enabler of Resulticks that comprises: • Smart Link: a deferred deep link that can be used across owned, earned, and paid media channels • One-line SDK: a proprietary short code that can be easily embedded in webpages, mobile apps, and chatbots The impact of SmartDX Don’t settle for URL shorteners SmartDX offers a more efficient alternative to URL shorteners and pixels, leaving less footprint and executing interactions with no maintenance needed. Identify and attribute—at the individual level Can you separate unknown from known visitors? Do you know each individual’s identity? What about their journey to conversion and ROI impact? Unlock it all with SmartDx. Tailor customer engagement at scale Personalize customer journeys across mobile app and webpages. Accelerate growth with precisely triggered offers and communications—always delivered at just the right time. Access real-time insights Explore detailed reporting on audiences, customer journeys, attribution, campaign performances, and much more. Create effective web and mobile app notifications SmartDX’s user-friendly drag-and-drop builder makes it easy for you to craft, import, and manage diverse notifications. Seamlessly retarget on social media By connecting social media pixels and the one-line SDK, you can trigger retargeting based on data from different social platforms. Streamline form-based data gathering Integrate the one-line SDK with your own brand forms to avoid manually collecting gathering valuable customer data. Supercharge performance with add-on features Meet more dynamic content creation needs for web and mobile app through additional capabilities such as the smart form generator and the all-in-one template editor.

Who Is the Company Behind SmartDX?

Who Uses This Product?

  • Company Size: 50% Medium, 25% Small

What Do G2 Reviewers Say About SmartDX?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of SmartDX, enhancing their integration and overall experience.
  • Users find SmartDX's easy integration beneficial, facilitating seamless implementation and enhancing customer engagement efforts.
  • Users value the easy audience segmentation capabilities of SmartDX, allowing effective targeting across various channels.
  • Users value the easy setup of SmartDX, which simplifies integration and implementation for a smooth experience.
  • Users find SmartDX intuitive and easy to navigate, enhancing customer traffic analysis across platforms effortlessly.
Cons
  • Users find the design limitations of SmartDX lead to a slow and cumbersome dashboard experience.
  • Users feel the basic package lacks essential features, limiting its effectiveness and value for their needs.
  • Users experience navigation difficulty on SmartDX, finding the dashboard slow and the UI design lacking modernity.
  • Users find the pricing issues with SmartDX limiting, seeking more features in the basic package offered.
  • Users find the slow performance of SmartDX frustrating, especially when navigating the dashboard feels cumbersome.

SocialClimb

SocialClimb helps healthcare providers grow their business by improving their online reputations and dominating local search results to acquire new patients. In addition to helping providers collect reviews and improve their rankings, our industry-leading platform uses predictive analytics to automatically deliver targeted ads to profitable patients and measure the results of their marketing campaigns to know their patient acquisition cost and ROI.

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate SocialClimb?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)

Who Is the Company Behind SocialClimb?

Who Uses This Product?

  • Company Size: 67% Medium, 33% Small

What Do G2 Reviewers Say About SocialClimb?

AI-generated summary from verified user reviews

Pros
  • Users value the centralized management of reputation on SocialClimb, simplifying their experience significantly.
  • Users appreciate the convenience of managing reputation from a single platform with SocialClimb.
Cons
  • Users are frustrated by poor customer support and slow loading times impacting their overall experience with SocialClimb.
  • Users are frustrated with the slow loading of SocialClimb, causing delays and hindering access to important reports.

What Are Recent G2 Reviews of SocialClimb?

What Are G2 Users Discussing About SocialClimb?

SourceLoop

SourceLoop is marketing attribution and lead source tracking software that ties every form, call, chat, booked meeting, and payment back to the campaign that produced it, then syncs that attribution to your CRM and ad platforms. Marketing teams lose attribution in three places: conversions that happen off the website, traffic that arrives with no UTM tags, and revenue that only exists inside the CRM. SourceLoop closes all three. #1. Capture. A single script tracks every visit and session, then connects each conversion, including forms, calls, chats, demos, subscriptions, and orders, to its full source and journey. Referrer and landing-page signals also give untagged organic, social, and referral traffic a real source instead of “direct.” #2. Measure. Multi-touch attribution across first-touch, last-touch, linear, time-decay, U-shaped, and W-shaped models, with funnels, conversion paths, lifetime value analysis, and pre-built dashboards. Every report is tied to closed-won revenue rather than form fills, so channel and campaign ROI reflects money rather than volume. #3. Act. Attribution is written into HubSpot, Salesforce, Pipedrive, Attio, and Dynamics 365 on lead creation, and qualified leads and deal values are pushed server-side to Google Ads, Meta, LinkedIn, TikTok, and Microsoft through each platform's Conversions API, so bidding algorithms learn what a real customer looks like. # Who it fits. Lead-led businesses where an inquiry arrives as a form, call, chat, or booking, common in insurance, legal, healthcare, home services, automotive, real estate, and financial services. And deal/demo-led businesses where a lead becomes an opportunity before it becomes revenue, common in B2B SaaS, agencies, and consultancies. #How it differs. Enterprise attribution platforms solve this at $400 to $2,000 a month behind a demo gate and a multi-week rollout. Form-field trackers solve one slice of it and stop at the last click. SourceLoop ships the full stack, multi-touch attribution, funnels, revenue reporting, CRM sync, and server-side ad sync, starting at $49 a month with a 7-day free trial and no sales call. Tracked conversions are unlimited on every plan; billing is metered on page views, so a spike in leads never costs more. First-party, cookieless, server-side tracking. Route the snippet through your own domain via CNAME to bypass common ad blockers and tracking prevention, then send conversions server-to-server. Recover the 30 to 50% of data typically lost to iOS 14, Safari ITP, and blockers. Includes GDPR and CCPA support, DPA, sub-processor transparency, configurable retention, and data export.

Who Is the Company Behind SourceLoop?

Sourcemetrics

Sourcemetrics is a channel profitability analytics platform built for B2B marketing and revenue teams. It connects your Google Ads and Salesforce data to show exactly which channels, campaigns, and lead sources are generating pipeline and closed revenue — not just clicks and impressions. Instead of guessing which marketing investments are working, Sourcemetrics gives you a clear view of cost-per-opportunity, cost-per-close, and revenue attribution across every channel. Teams use it to cut underperforming spend, double down on what's driving revenue, and report marketing impact in terms the business actually cares about.

Who Is the Company Behind Sourcemetrics?

SourceTag

SourceTag is lead attribution software that tracks and tags every lead submission with detailed source data. It captures information from paid channels like Google Ads, Meta, Microsoft, and TikTok, as well as organic search, social media, email campaigns, and referrals. Installation requires a single line of tracking code or deployment via WordPress plugins or Cloudflare Workers. The software integrates with over 60 platforms, including Gravity Forms and HubSpot, sending attribution data to CRMs or email inboxes. Dual attribution tracks both the initial traffic source and final conversion channel. It categorizes traffic into 11 default channels, such as Paid Search and Organic Search, and provides summaries with campaign, keyword, and landing page data. Metrics include UTM parameters and visitor journeys, with cookie persistence up to 400 days via WordPress plugins or Cloudflare Workers.

Who Is the Company Behind SourceTag?

Sparkfly

Sparkfly is a turnkey, patent protected, technology platform that connects the digital and physical worlds in real-time and allows you to bypass your outdated POS technology.

Who Is the Company Behind Sparkfly?

  • Seller: Sparkfly
  • Year Founded: 2001
  • HQ Location: Atlanta, US
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Stella

Stella is an advanced AI-driven marketing and content creation platform designed to empower brands and marketers by automating and enhancing their marketing efforts. It offers daily content ideas, facilitates the creation of compelling images and videos, and enables seamless scheduling and publishing across various social media platforms. By leveraging Stella, users can streamline their marketing processes, ensuring consistent and engaging content delivery. Key Features and Functionality: - Daily AI-Generated Content Drafts: Receive fresh, tailored content suggestions every day to keep your audience engaged. - Smart Scheduling: Automatically schedule and publish content at optimal times across multiple social media channels. - AI SEO Blog Access: Enhance your website's visibility with AI-generated SEO-friendly blog posts. - Content Repurposing: Transform existing links or videos into new, engaging content pieces. - Video Script Analysis and Creation: Develop and refine video scripts to produce compelling video content. - Image and Video Generation: Utilize AI tools to create high-quality visuals without the need for external design services. - Influencer Matchmaking: Discover and collaborate with influencers to expand your brand's reach. - Chat Automation: Implement automated chat responses to enhance customer engagement and support. - Cross-Channel Analytics: Monitor and analyze performance metrics across all marketing channels to inform strategy. Primary Value and Solutions Provided: Stella addresses the challenges of time-consuming content creation and inconsistent marketing strategies by automating routine tasks and providing AI-driven insights. This allows marketers to focus on strategic initiatives and creative endeavors. By offering tools for content generation, scheduling, and analytics, Stella ensures that brands can maintain a consistent and effective online presence, leading to increased engagement, traffic growth, and higher conversion rates. Its intuitive design and comprehensive features make it suitable for solo marketers, small teams, and large enterprises aiming to optimize their marketing efforts.

Who Is the Company Behind Stella?

  • Seller: Stella
  • Year Founded: 2024
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Sylvan

Sylvan is a preformance and attribution capability that gives you tools to frequently analyze the sources of return, providing feedback on the investement process.

Who Is the Company Behind Sylvan?

  • Seller: SS&C Advent
  • Year Founded: 1983
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,581 employees on LinkedIn®
  • Ownership: NASDAQ: SSNC

Tellmetric

Tellmetric is attribution software for advertisers whose funnel ends in Telegram instead of on a checkout page. When an ad sends people to a Telegram group, channel or bot, the ad platform records the click and loses track of the person. Tellmetric records the click first, gives each visitor a single-use invite link or bot deep link, and matches the join, message or deposit that follows to that exact click. Conversions are reported server-side to Meta's Conversions API on every plan, and on Pro and Agency also to TikTok, Google Ads (Data Manager API), Snapchat, Reddit, Spotify and X. Email and phone are hashed and sent when available to improve matching. Leaves and refunds are recorded in your reports but not sent. Deposits arrive through a standard postback (the format Keitaro, RedTrack and Voluum use), a documented event API, a hosted confirmation form, or Telegram Stars payments. Telegram Mini App events are supported as well. The dashboard shows clicks, bot starts, joins, messages and deposits by campaign, ad and day, and what was sent to each platform, with sorting, filters and search on every table. Pro adds return on ad spend with spend imported from Meta and Google Ads, cost per join and deposit, match quality, country and cohort reports, and an activity log. Agency adds a custom domain and brand for links and hosted forms, and five workspaces and seats for client funnels. Setup needs no developer: add your bot to your group, enter two values from Meta Events Manager, and use a tracking link as the ad destination. Free costs nothing and needs no card.

Who Is the Company Behind Tellmetric?

the quantic factory

Quanticfy is a revolutionary application designed exclusively for Shopify e-merchants who are determined to achieve maximum profitability in their advertising campaigns. With Quanticfy, you can effortlessly discover the most valuable channels to target your high-end customers in the short, medium, and long-term. Our innovative technology ensures that your ROAS is true. Say goodbye to wasted advertising budgets and hello to unparalleled success with Quanticfy.

Average Rating: 4.3/5.0

Total Reviews: 2

Who Is the Company Behind the quantic factory?

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Do G2 Reviewers Say About the quantic factory?

AI-generated summary from verified user reviews

Pros
  • Users find the automation capabilities of Quantic Factory invaluable for enhancing email marketing and reaching targeted audiences.
  • Users value the detailed customer insights provided by Quantic Factory, enhancing their business growth and marketing strategies.
  • Users find Email Marketing of Quantic Factory essential for automating messages and reaching targeted audiences effectively.
  • Users find the helpfulness of Quantic Factory in email marketing essential for reaching targeted audiences effectively.
Cons
  • Users feel that the lack of custom data set mapping limits the flexibility in managing their data effectively.
  • Users find the product expensive while also noting the need for better customization and internal communication features.
  • Users find the limited customization options of Quantic Factory restricting and in need of improvement.

What Are Recent G2 Reviews of the quantic factory?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026