SourceTag

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SourceTag is lead attribution software that tracks and tags every lead submission with detailed source data. It captures information from paid channels like Google Ads, Meta, Microsoft, and TikTok, as well as organic search, social media, email campaigns, and referrals. Installation requires a single line of tracking code or deployment via WordPress plugins or Cloudflare Workers. The software integrates with over 60 platforms, including Gravity Forms and HubSpot, sending attribution data to CRMs or email inboxes. Dual attribution tracks both the initial traffic source and final conversion channel. It categorizes traffic into 11 default channels, such as Paid Search and Organic Search, and provides summaries with campaign, keyword, and landing page data. Metrics include UTM parameters and visitor journeys, with cookie persistence up to 400 days via WordPress plugins or Cloudflare Workers.